Real Estate Search Tool

Learn More About Home Junction’s Groundbreaking Real Estate Search Tool

After two years of intense development implementing hundreds of millions of hyperlocal search data, Home Junction Inc. has released the beta version of its SpatialMatch platform.

To put it simply, SpatialMatch is a geo-spatial neighborhood and real estate search tool that incorporates everything a real estate agent needs to help home buyers find the home that best matches their lifestyle.

“We’re excited to bring this sophisticated new real estate search tool to the Realtor community” said VP and co-founder Grant Gould.  “Our technology will help agents and brokers level the playing field in what has become a highly competitive real estate information-oriented landscape.”

The database powering the platform is enormous. As an example of just a few of the data layers, the database contains more than 60 million properties, 12 million businesses, and 130,000 schools with detailed information for each. Also included are boundaries for school districts, neighborhoods, cities, counties and even property parcels.  All of these items are displayed with an interactive array of color-coded “dots,” proximity circles, and distance sliders. The search takes place in real-time and thousands of data bits are simultaneously displayed according to the requests of the user.

A powerful feature of this software is that because the data layers can be interrogated simultaneously, it eliminates the need for users to take manual notes and then do a manual comparison. Your potential customers can instead actually overlay the features they are researching on a map all at one time, including things like desired distances from work, school, or any custom location to create a comprehensive visual display of all the information they need to make more informed decisions. They can save that data for future reference which includes applying the same ‘filter’ sets to any neighborhood, zip, county, city, or state in the USA.

There is also a free Home Value Report (AVM) generator that provides a value range that leads your users to request a full report, with comparable home sales, resulting in you getting a quality lead. This is just one of the many new value added reasons your website visitors will want to give you their personal contact information.

We recommend you watch the brief “Getting Started” introductory video. It’s a helpful guide on how to use the various real estate search tools and the apps including Lifestyle, Homes, Value and Decks.

Since this is a beta version, we welcome your feedback and suggestions. In the upcoming months, we will be releasing additional enhancements such as MLS listings, New Construction home search, and many new user experience features like notifications, alerts, share, analytical data, and more.

When asked about the motivation for creating SpatialMatch, CEO and co-founder John Perkins says: “There are three reasons. First of all, today’s consumers demand more and more information prior to making a home purchase.  SpatialMatch delivers that in a big way and we have designed it to be complimentary to the way that agents and brokers run their businesses.  Next, in this ‘age of information,’ consumers will want to do business with and will be impressed by a real estate expert who has the most hyperlocal and relevant information for that consumer.  Finally, and most importantly, SpatialMatch will help home buyers make decisions faster and help agents sell homes quicker. We believe this real estate search tool is a must-have for real estate agents, brokers, and consumers.”

Take SpatialMatch for a test drive. Tell us what you think. After years of hard work by a dedicated group of programming and real estate professionals, we’re excited about the debut of our new platform. Come back often as the platform and underlying databases evolve. We hope your share in our enthusiasm!

Lifestyle Search Technologyg

The Benefits Of Hyper Local Real Estate Marketing & SpatialMatch

The popular real estate technology web site, Inman News, recently posted an article by columnist Bernice Ross touting SpatialMatch and the importance of hyperlocalism.

Bernice is no neophyte to the real estate profession. She has more than 30 years experience, is a Certified Master Coach, and is the author of two books. Including her latest one  — Real Estate Dough: Your Recipe for Real Estate Success.

When it comes to marketing an entire lifestyle, rather than just a home, Bernice sees the pixels on the digital wall.

“To achieve market dominance, you must be more than just an expert on the local real estate market,” she says. “You must also become an expert on the local lifestyle.”

Bernice points out that the needs of homebuyers extend beyond the property. Families want the best-rated schools, singles want the coolest places to hang out, and retirees want the greenest golf courses. This is where hyperlocalism comes into play.

She points out that by using the new SpatialMatch visual search technology, this tool will help relocation clients who must decide on a home from afar and even better, it will reduce the number of houses an agent must show.

“To take advantage of this new breed of search, you must start thinking about including more than just the details of the property you are listing. You must also include as many lifestyle factors as possible in your descriptions,” she writes.

John Perkins, CEO of Home Junction Inc., which developed SpatialMatch, adds, “We believe Ms. Ross truly understands our approach to real estate and she obviously sees the importance of not only selling a home, but selling the entire neighborhood and beyond. Consumers use search technology every day. They will be impressed by a real estate agent who can use our advanced platform to not only show them a house, but also show them how the property meets their lifestyle needs.”

Bernice was nice enough to sum things up in a bottom line: “The more hyperlocal lifestyle information you give, the more leads you will generate and the more transactions you will close.”

Nailed it. You can find the Inman article about SpatialMatch and hyperlocalism here and you can read Bernice’s blog about luxury real estate at

Hyper-Local Search

How the Hyper-Local Search Will Change How Real Estate is Sold

Imagine if, 20 years ago, you were a real estate agent who dabbled in writing science fiction.

You might write a short story that goes something like this: super-savvy real estate agent Jenny Jetson drives up to a showing with her client in a new hybrid electric car. Before she opens the door to the prospective property, Jenny pulls out a thin and glossy 9 x 12″ “electronic tablet” and touches an icon marked “SpatialMatch.”

With the tap of a button, a satellite view of the home appears instantly. When she clicks on another tab, a map appears. Since she’s a smart real estate agent who does her homework, she has also prepared hyper-local search information about neighborhoods.  As she taps the Spatial Match “card” app, up pops a “deck” of pre-selected neighborhood amenities.

From that deck, Jenny chooses schools, and a series of brightly colored dots appear across the map. These represent the schools in this district and each dot offers detailed school information. With just another tap, she can display the locations of all nearby malls. What about the stores in that mall? They’re all conveniently listed right there. Parks?  Right here. Gyms?  Two within three miles. How far is the property from the prospect’s job? Here’s the distance.

Jenny and her prospect walk up to the property, and Jenny smiles as she makes her own prediction: this prospect is 99% sold before even walking in the door. Even if the prospect wants to see more listings, Jenny can call up MLS data instantly on her tablet.

Is this the far-fetched stuff of science fiction? Not if you’re living in 2010, which experts have dubbed “The Year of the Tablet”.

With the iPad, Apple paved the way for this leap in hand-held computer technology. But don’t think other companies haven’t taken notice: very soon, there will be a flood (as many as 50 new devices) of new electronic tablets on the market that are fast, sharp and less expensive.

There’s the Fusion JooJoo, the Dell Streak and the HP Slate, to name a few. Like smart phones, tablets will be everywhere. Here at SpatialMatch headquarters, we predict hyper-local search will change the way real estate is sold. Of course, the emergence of the tablet is going to make a huge difference as well. This convergence of SpatialMatch’s massive databases of real property, lifestyle, demographics, and business data combined with this new Tablet Era are where the future meets today’s reality. Enjoy.

Sell More Homes

How to Use Lifestyle Amenities to Sell More Homes

Would you pay $1.5 million for five cents? Someone did. In 1996, a coin collector paid that amount for a 1913 Liberty Head Nickel.

Real estate agents continually use the same principle that created the high purchase for this coin. It’s called the principle of scarcity. Expert Dr. Robert Cialdini calls it “the rule of the few.” To define this phenomena in simple terms, he says “the idea of potential loss plays a large role in human decision making.”

Sure, if you’re selling a unique house or a home at an incredibly low price, it’s easy to persuade the buyer this property will not be on the market for long.

But why not apply the principle of scarcity to lifestyle amenities? This is where SpatialMatch tools play a critical role.

Open your SpatialMatch screen and ask the homebuyers what attributes and lifestyle amenities they want in a neighborhood. Do they want to be close to their job? Then, create a mileage radius which narrows down the homes within a certain proximity to their place of work. Are they golfers and want to be a near a great golf course? Click on the Lifestyle App and, instantly, sonar circles will point out the courses nearby. Need more information? Use our Area and Deck Apps to learn details about each course. Do they like parks? Show them the parks in the area. Best schools? Same process.

Now, instead of numerous homes to choose from, when the buyer looks at the SpatialMatch screen, they may only see 2-3 homes close to the lifestyle amenities they want.

At this point, you don’t need to point out to your prospect that they might want to make an offer. They already know that. They can see it. As a real estate agent, what you need to do is get the paperwork ready and get out of the way. SpatialMatch has shown the home buyer there may be dozens of houses to choose from, but the one that fits all their needs is very rare indeed.