Real Estate Website Tools

Do You Have the Right Real Estate Website Tools?

It used to be that America’s farmland was made up of small farmers with moderate acreage. Today, the small farmer is complaining that they are being put out of business by the mega-farm corporations.

How did that happen? The simple answer is that efficiencies were made to the farming system.  Newer automated tools replaced older “wares” and traditional methods.

The message being made here is that efficiencies matter! New tools matter!  What does all this have to do with real estate you ask? Well, say there’s one subdivision you notice is a great place to “farm” for real estate prospects. So you decide you are going to become the real estate expert of that neighborhood and get all the listings and sales.

Guess what? As you know, if it is an attractive subdivision, there are other agents thinking of exactly the same thing.

How do you win this battle? You get the right tools.

Sure, you already know the basics of farming — brochure boxes, mailers, get on the neighborhood newsletter, open houses, sending out just listed and just sold notices, videos.

Guess what? Your competitors are also thinking the same thing.

But take your strategy one step further with SpatialMatch — the newest innovative neighborhood and lifestyle search tool with IDX listing that you can embed directly into your website.

Other agents can talk about how they are the “experts” in one area, but you can demonstrate and show people that you are the expert right from the first moment of contact on your website.

SpatialMatch has billions of bits of local data about every neighborhood in the US and has a search function that display those results in a colorful, very easy-to-use map format.

Here’s how to become the expert farmer and utilize SpatialMatch’s real estate tools: you can create separate pages on your website containing each one of the screens:

Schools – display a screen showing all the schools within a certain radius of the neighborhood. Private, public, K-12. This database will also display number of students, student/teacher ratios and much much more.

Dining, Shopping and Entertaining – do the same thing with all of these amenities. If there is a mall or some other popular destination right down the street, play it up.

Medical – is the neighborhood you are farming filled with seniors? Then you can be sure to point out all of the medical facilities nearby.

Transportation – commuter neighborhood? Are trains, airports, important? Same thing.

Homes for Sale – with our IDX functionality, you can show MLS home listings next to any of these screens and in many cases use the above settings to filter relevant homes for your prospect.

Home Values – people always want to see the values of properties in an area. When they click this feature, you can either deliver an automated value or a lead form pops up and you get that lead.

Boundaries – school districts, neighborhoods, towns, etc. Got that too.

Custom locations – this is huge, this reinforces your hyper-local expertise. With SpatialMatch you can enter all the popular or important locations near that neighborhood. Is there a local theater? Museum? Jogging park? Dog park? Water park? Enter the information. Think about it, how many agents get to customize a map?

And there’s more you can do with these real estate tools in addition to displaying them on your site.

Use SpatialMatch data to target those popular SEO keywords you need to appear high in Google searches. For email marketing, you can send individualized bookmark links back to custom screen shots that you created specifically for your prospect. Share a page with your Facebook and Twitter followers. In your advertisements, promote the fact that you have the right real estate tools with this special lifestyle search engine on your site.

Residents (potential sellers) of your target neighborhood are going to be impressed when they see this information on your site. Buyers are also going to be impressed with the depth of your knowledge about that particular neighborhood.

Now who’s the real expert farmer of that particular area? With SpatialMatch, you are.
Efficiency and new real estate tools! It matters.

For a live demo where we can include your target neighborhood, go here.

Lifestyle Search Tool

Realtors Now Have an Incredibly Effective Lifestyle Search Tool to Present to Clients

By now most of you are familiar with Groupon. It’s a company that cuts a deal with a local advertiser, say a restaurant, to offer a sizable discount of 50% or more.

The catch is, consumers have ONE day to buy the deal.

Does this work? Well, Groupon had $750 million in sales last year and is the fastest company in US history to reach a billion in sales.

Still not convinced? How about the fact that Google offered them $6 billion and the owners turned it down.

Real estate agents and brokers would be smart to use one of the powerful persuasive techniques behind Groupon’s success. It’s a principle called “the law of scarcity.”

In a frenzied sellers’ market, sure, Realtors are very familiar with the power of this concept:

“Hey, Mr. and Mrs. Potential Home Buyer, this house just came on the market at 10 a.m. this morning and there are already multiple offers. You better get your offer in now and don’t think about coming in low.”

But what about today, when there is a glut of homes for sale? Why not apply the same principle of scarcity, but in a different way?

Home Junction Inc. has a powerful lifestyle search tool that helps Realtors employ this technique in today’s market.

It’s our Neighborhood and Lifestyle Search Engine called SpatialMatch that is connected to an IDX platform that shows MLS listings combined with the lifestyle amenities surrounding it.

And it’s all easy to understand on a colorful map. Everything a home buyer needs to make a decision is right there in front of their eyes.

Say for example, you have an early-stage prospect who is sort of fishing about for a 3 bedroom 3 bath home in your market.

Sure, you can show them a bunch of listings that meet that criteria. And keep emailing them month after month after month.

Preferences? You know they want a good middle school. Yes, you got that covered and have narrowed the selection down by a few dozen homes. But still, no bites.

With SpatialMatch, you can dig deeper. What does the prospect like to do in their spare time? Jog? Go to the library?  Golf? What type of business are they in? Medical? What type of food do they like? Sushi, Mexican, Thai, perhaps?

Are they a gourmet coffee drinker? Do they hate traffic or driving all over town for errands? Do they want to live 10 minutes from their job?

With SpatialMatch, you can find all of these amenities in our user-friendly application and, using our distance slider, can establish a range on how far away each of these attractions are from selected properties.

All of as sudden, there aren’t a bunch of 3 bedroom, 3 bath homes that meets the prospect’s criteria.

Maybe there’s only two. One probably fits the criteria better than others. Whoops, it’s priced a little bit higher than the buyer wanted to spend.

“But it meets all of your needs….and you better grab it now, because this one single house that fits your lifestyle could be gone tomorrow.”

With Groupon, you can probably pass on that $10 discount on dinner at that local brew pub. But a house? How often does the perfect house surrounded by all of your lifestyle needs come on the market, Mr. and Mrs. Home Buyer?

And by using our lifestyle search tool and its clear visual displays, an agent could show them that “it is not only the home of your dreams, it’s the neighborhood of your dreams as well. You’ve got to act now while it’s available.”

(And there’s your principle of scarcity in action…with the help of our powerful, map-based lifestyle search tool containing a billion bits of hyper-local data embedded into their web site, ANY agent can create these hyper-customized, unique-property scenarios.)

Schedule a demo to learn more…