How To Become A Local Real Estate Expert

Learn How SpatialMatch Can Help You How to Become a Local Real Estate Expert

If anything is apparent today, it is that nothing stays the same. Look at search engines. Remember Alta Vista? Lycos? Yahoo as the place to start searching on the web.

Not any more. While technology is providing us with incredible devices, it also has a nasty edge to it. It disrupts the status quo.

This is very evident with the real estate profession. The experts are already warning about a changing tide.

Internet marketing guru Seth Godin put it very bluntly in an infamous, oft-quoted blog that made many brokers and agents cringe: “Advice for real estate agents (quit now).”

(For all your real estate bloggers, note his shocker of a headline.)

What he really is saying is that the old days of driving people around and “taking orders” are over. Agents have to be more savvy in today’s marketplace.

One way is to “micro-specialize.”

He writes: “The first (step) is to become the expert in what you do. Which means micro-specialization. Who is the the single-best agent for condos in your zip code? Or for single-family homes for large families? Who is the one and the only best person to turn to if you’re looking for investment property in this part of town?”

Ok, thanks Seth.

Now the problem I have with advice from experts is that it is easy for them to sit in their Herman-Miller chair with a Starbucks chocolate latte and tell the rest of the world all the things they should be doing.

Sure, call every client who bought from you every six months (few do this). Or blog three times a day. Or Twitter five times every hour.

While many real estate mega-sites have lots of resources, there is a way technology can help you as an individual agent. Take SpatialMatch’s neighborhood and lifestyle search engine.

“When we created SpatialMatch, we thought to ourselves, ‘how can an agent demonstrate an expertise in a particular lifestyle niche?’ We wanted to create an intuitive and dynamic platform that provided all the information they needed right at their fingertips,” said John Perkins, CEO of Home Junction Inc., creators of SpatialMatch. “And with our customization, they can interact with any relevant lifestyle locations that they want to highlight.”

Say for example you want to be the hyperlocal real estate expert, or micro-specialist as Godin suggests, in a particular niche.

That’s a lot of work. But when you embed the SpatialMatch search platform into your site, you are immediately loading a map with all the local schools, businesses, community amenities and tons of other data right onto your site.

From there, you can use that data to pick the niche you want to specialize in. Tell prospects you are the “lifestyle expert.” Pick a few lifestyle needs that seem to be prevalent with your buyers — golfers, yoga enthusiasts, runners, middle school parents, etc.

Add an IDX feed with current homes listings so for whatever hyperlocal real estate niche you plan to dominate, you can show the relevant homes listings that go with that niche right on the same page.

Now rather than going out and digging up all that local data, piece by piece. You have it. You are the hyperlocal real estate expert, and your website is the proxy demonstrating your knowledge. Sure, Seth Godin can tell you all the things you need to do. But SpatialMatch gives you the tools to do it! Fast.

To learn more about SpatialMatch, click here.

Twitter For Real Estate

Let’s Give Them Something to Tweet About

Everyone knows that famous Bonnie Raitt song “Let’s give them something to talk about.”

For real estate brokers and agents in 2011, it should be “Let’s give them something to Tweet about.”

Yes, a site that amazingly only allows you to write 140-word messages at a time continues to skyrocket in popularity.

How popular you might ask? Well, the Wall Street Journal estimates Twitter, with revenues of $45 million last year, might be worth $8 to $10 billion.

Google and Facebook are reportedly sniffing around to get them to sell.

But oh no. Not for a measly $10 billion. The Twitter founders want to build the micro-blog into a $100 billion company.

If they are planning to grow Twitter into that size company, you might start planning to get better at using Twitter for real estate if you are going to be a major player in your marketplace.

Hopefully by now, you realize “this is what I ate for lunch” won’t cut it.

You want to establish yourself as the hyper-local expert. You want to be the one that gets followed.

Here are a few ways SpatialMatch’s map-based, lifestyle search engine technology can help you get the edge on utilizing Twitter for real estate:

  • Tweet listings with locations: every real estate agent is posting new home listings on Twitter. It just makes sense. But they all seem the same after a while. Why not do something different? Using SpatialMatch, when you list a property for sale, start with where they are located. If the home is next to the train station, or a great golf course, or a popular school, you can show that right on the SpatialMatch map with a radius circle indicating the distance. Powerful stuff.
  • Tweet new businesses: you want to establish yourself as the hyper-local expert. So when a new business opens up, say a gym with a climbing wall, you have the ability with SpatialMatch to add a custom description and picture to a local map. Wow, that’s makes you the high-tech hyper-local expert.
  • Tweet what’s sold and what’s available nearby: you don’t just have to show active listings. You can tweet properties that are sold. People pay attention when any type of transaction occurs. With SpatialMatch, you have the ability, again using a map, to show other similar properties nearby that are still for sale. And you can point out a few reasons why the property sold, for example, that train station down the street. This tells a potential buyer: get up off your butt and make an offer ASAP.

Bonnie has a phrase in her famous song: “People are talking, talking about people.”

If you want to successfully use Twitter for real estate, use SpatialMatch so your song will be “Tweeple are talking, talking about YOU.”

To see or sign up for a demo, go here.