Real Estate Data

Data Is “Lighter” These Days, So Load Up the Real Estate Data on Your Website

While there is always the usual amount of bad news going around, there was one major bit of great news recently that few people seemed to notice. And this bit of news has implications for anybody who owns a website:

IBM just announced the launch of their Sequoia BlueGene Q supercomputer and its stature as the fastest computer in the world.

It can run at 16.32 petaflops.

Wow you might say. The only flops I know are the ones I wear on my feet.

Here’s one way to put it into perspective — the machine can calculate in one hour what it would take 6.7 billion people 320 years to do with calculators.

The story behind the story here is that computer processing power is just getting crazy fast. They are saying these computers can probably be used to predict earthquakes, something that previously was unpredictable.

In terms of real estate, what this indicates is that it is getting easier and easier to process lots and lots of data. Take your website for example. What do you have on it? Some homes for sale? Why not put a database with every home in your neighborhood for sale? And the neighboring county as well. Heck, why not put the whole country for comparison purposes. Throw in information about existing homes.

Now, how about adding every business in your neighborhood to your site? Every school. Hospital. Park. Golf course. Restaurant. How about adding descriptions of those schools for example – class size, student/teacher ratios? How about adding boundaries for counties, school districts, municipalities?

“Whoa,” you might say, I can’t afford to buy one of those Sequoia machines right now. (You wouldn’t want to anyway. They’re water cooled and who has time to add coolant to their computer every day.)

Instead, you can use SpatialMatch. SpatialMatch is a technology that you can add to your site for all of the real estate data mentioned above. It’s an IDX and Lifestyle Search Engine that processes an enormous database of real estate data and presents it in a user-friendly map format all embedded on your site.

And it does this at a very low cost.

Take a look at what’s going on around you. You can now get Netflix movies streamed to your computer. You can watch TV on your phone.

Data is basically getting, for lack of a better word, lighter.  And this applies to real estate data as well.

So don’t just use the same format on your website you’ve been using for the past 10 years. Load up data on your site. It can handle it.

A major aspect of your job as a real estate professional is to provide information to buyers.

So, one way to look at it is he or she who has the most information wins. (Or at least has the edge).

You don’t need to fill your garage with 6-foot tall mega-processing behemoths, but be sure to take advantage of today’s technology and fill your site with the right stuff.

Here’s a link to info about IBM’s accomplishment.

Here’s a link on how you can add an incredible amount of hyper-local real estate data to your website.

Marketing The Lifestyle Of A Property

Why Realtors Should Be Marketing the Lifestyle of a Property

Have you ever watched Million Dollar Listing?  It’s a show on the Bravo network where three 30-somethings sell real estate in Malibu and Hollywood.

With their luxury cars, weird haircuts, and super-wealthy clients, this almost seems like a fantasy reality show.

Their names are even trendy – Madison, Chad and Josh (what, no Biff?).

I watched it the other day and almost fell off the couch when one of the young men proudly declared, “I don’t sell just real estate. I sell a lifestyle.”

Like nobody, including the rich, has ever heard that saying before. Yeah, right.

The young man and, frankly, anybody who is going to use the lifestyle approach would be wise to let sellers know they not only use that strategy, they have the tools to back it up.

Because on Million Dollar Listing, the harsh reality is that there are quite a few million dollars homes in Los Angeles and in a down market, as you can imagine, the sellers are extremely demanding.

To show sellers you are really serious about marketing the lifestyle of a property, you can embed a tool such as the SpatialMatch IDX and Lifestyle search engine directly onto your site.

This type of tool not only provides a colorful, user-friendly showcase for homes for sale, but also a geo-based platform that shows the location of the home in relation to neighborhood amenities such as schools, restaurants, parks, golf courses, etc. The database is extensive and up-to-date with hundreds of layers of relevant, hyper-local information and is an excellent way of marketing the lifestyle of a property.

Say for example, an agent is going to market a home with a huge wine cellar, not unheard of in California, for sure. With SpatialMatch, you could also point out the distance of the property from that cool wine store everybody talks about. Or that hard-to-get-into restaurant with the world-renowned sommelier that people would love to have visit their table.

Another home might have an indoor gym. Well, that fitness buff probably also likes to go for jogs in a great park with running trails, or visit the exclusive gym.

For as calm and collected as these folks appear on Million Dollar Listing, you can tell they are under a lot of pressure.

Take some of that pressure off by giving yourself the right equipment to make sales happen. When someone buys a $9 million dollar home, you can be sure they are examining all factors.

Using the SpatialMatch neighborhood database platform, you can provide more of those factors in your favor.

Who knows? The location of that wine store/bistro/golf course/ park/stables could be one of the that tips a buyer…or gets the listing.

When you see the eye-popping commissions these young people make and you see them driving their Mercedes away with a big smile on their face and the California sun shining down on them, well, that whole idea of selling a lifestyle certainly looks much more appealing.

There’s an example of how a Malibu home for sale appears on SpatialMatch below.

For more information on adding they dynamic lifestyle marketing tool to your site, click here.