How To Market Properties

How to Market Properties in Today’s Coupon Economy

It’s no secret this country has gone through some tough economic times and is on the slow road to recovery.

A few years ago, jobs disappeared. Housing dropped. Wallets and pocketbooks shrunk.

Things appear to be getting better — the unemployment rate is declining and the demand for real estate listings is increasing in some parts of the country.

But budgets are still tight. We’re not experiencing boom times, that’s for sure.

In fact, it seems as though everybody is looking for a bargain these days. Stores are offering more BOGO’s (Buy One Get One Free). There seems to be a deluge of coupons in the local newspapers, in the mail, and in email. And this is something to be considered when wondering how to market properties.

When trying to figure out how to market properties, a map-based, neighborhood IDX search platform like SpatialMatch can assist you in helping buyers who are very cost-conscious.

For example, with SpatialMatch, you can point out all the discount stores in an area. Maybe a Super Wal-Mart is only five miles away. As you know, it’s human nature to shop at the places that are closest to your home.

So, living near a Wal-Mart can have tremendous appeal to a family on a tight budget. It will literally save them thousands of dollars over the course of a year. Pointing this out on your SpatialMatch platform could be just the tipping point that closes the deal. Same thing with other budget stores — Costco, Sam’s Club, TJ Maxx, Marshall’s, Dollar Tree.

Take gas stations for example. Everybody needs to buy gas. But that darn price seems to rebound upward just when you think it is going to drop like an annoying badger. Just four years ago, gas was less than $2 a gallon. Now it hovers around $4.

Someone on a tight budget would surely appreciate you showing them a few corners where the gas tends to be cheaper and the stations more competitive. Or is the location near a major highway that makes it easy for commuting? There’s a gas and time saver right there.

What about things to do for fun? Is a park located nearby? A family can have a ton of fun just hanging out at park all day with a soccer ball and a kit. Sure beats a day at Disney, dollar-wise.

Obviously, this is a sensitive subject for brokers and agents and has to be handled delicately.

Conversely, SpatialMatch can help seal the deal if your clients are well-to-do.

Ask them what they like to do for fun, what types of restaurants they prefer, where they like to shop.

If they want to join the most expensive golf club in town, only prefer to eat at a restaurant with a fancy, hard to pronounce French name and shop at Neiman Marcus-type places, well, SpatialMatch can point that out as well.

Again, hyper-local is a great sales tool when figuring out how to market properties. Pointing out that exclusive tennis club just down the road or that fabulous spa across the street could just be one more factor that tips the deal .

The point is, nowadays more than ever, location matters.

Your expertise as the hyper-local expert is going to matter.

And rather than telling people where things are, your ability to point them out with the use of a detailed, super-heavy searchable database of local amenities embedded on your website is going to make a difference as well.

A local search tool like SpatialMatch is not very expensive. But the rewards you can gain from it can be very lucrative, no matter what situation your clients are in.

Check it out here.

Real Estate Local Market Data

How to Find the “Tipping Point” For Real Estate Local Market Data

It’s not often a person is credited with creating a new or popular phrase in the English language.

Writer, Malcolm Gladwell, took the term “tipping point” to a whole new level with his book of the same name published in 2000.

He pointed out there are three characteristics of a tipping point — one is contagiousness, it spreads on its own; two is that fact that little changes can have big effects, and three, that change happens not gradually but at one dramatic moment.

Now, when it comes to items that can capture the attention of a nation, like the show American Idol or the website Pinterest, there are influencing factors of a different nature moving about on a larger scale.

But when it comes to real estate data, the same principles can apply. Take the tipping point characteristic regarding how small things can make a big difference.

For example, you want to be known as the guru of hyper-local information in your town. The King of Neighborhood Knowledge. The Lady of Local Expertise. There are several small strategies you can use that will eventually pay off big, and set off the light bulb in the minds of potential customers in your favor.

For example, you can do the following:

– Blog, tweet and Facebook about local housing market data in your area. (But you probably already know this.)

– Blog, tweet and Facebook about construction going on in your area — that new subdivision or a new shopping center.

– Blog, tweet and Facebook about local economic news — is county unemployment going down, a new company moving in, a hospital expanding? As you know, this has a huge local effect on everything.

– The odd and strange — people love this stuff. Is someone building a crazy modernistic home? Are they building a crazy home made out of shipping containers (that’s happening).

– Shoot photos. People love this stuff as well. And one great photo is as good as a 500-word blog.

– Get the right hyper-local tools. SpatialMatch is a hyper-local database of IDX listings combined with an array of neighborhood/real estate data: businesses, schools and relevant information about them, municipal boundaries, parks, etc.

The beauty of all of the items above is that this does not necessarily have to take up a whole bunch of your precious time, although you might look at the list and go, “Oh man, not more stuff to do!” Because the flip side of providing this information on the web is that people only want small snippets. Keep it brief, to the point.

So, take one hour per week gathering relevant local real estate data. Once you find some sources, then its easy street because you can go there every week.

While you are driving around, keep an eye out for little occurrences that make might a great post or photo. It takes you 10 seconds to snap a photo on your phone.

As for SpatialMatch, it’s easy to embed into your website. Once it’s up, you can point out homes for sale, cool restaurants, and all sorts of other goodies displayed right there on a map. You find what you want and then post the link. Bingo — rich, interactive hyper-local content in an instant.

People might not make a decision over one blog. Or a SpatialMatch post of a $10 million house that just went up for sale. But keep doing it, and as Gladwell says, they are going to start paying attention.

And then, at some point in a person’s mind, their thinking is going to tip. And they are going to tell themselves, you know, “This real estate agent truly knows this market.”

It is said that the “tipping point” is that magic moment when an idea, trend or social behavior crosses a threshold. But getting there doesn’t require you to be a magician. Just supply the best local real estate data with the best tools and you’ll go far!

For a demo on SpatialMatch and how it can tip the scales in your favor, click here.