HyperLocal

HyperLocal Real Estate Data Can Help Generate Positive Reviews

Used to be, if you were looking for a plumber or a dentist or a hair stylist, you asked your friends and neighbors who they would recommend.

Nowadays, that whole process is automated by online reviews.

And wow, can they ever be crucial to a real estate broker or agent’s success.

That is why it is smart to do everything you can to generate a positive review, making sure your website is not a dull brochure but a major resource for home buyers. And you can do that easily by adding niche, hyper-local real estate data via real estate data providers such as Home Junction.

Here’s the reality: It is estimated that 85% of people will go online to find reviews of local businesses before they decide who to call. They will go to Google Places, Yelp, Angie’s List, etc. to look up who you are and what people have to say about you.

In today’s cluttered and rushed environment, imagine what a profound effect just a few quotes from a few customers can have on your career, your income, and your future.

That is why brokers and agents should do everything they can to not only deliver the best service they can provide, but to also encourage their clients to write a positive review for them.

One strategy for achieving this that is very simple to do is making sure your website is chock full of local real estate data that is important to home buyers.

Sure, you will have your pretty pictures of listings, and your details about the home, but nowadays, everybody has that information.

But what if you also displayed thousands of bits of niche, local real estate data and information that is important to any home buyer in addition to the property itself.

Take schools for example:

While mom is looking at houses, in the back of her mind she is also thinking about schools. It’s a mental battle. You find her a home she loves. Now she’s concerned the schools are not up to par. Maybe she heard an offhand comment from someone.

With hyper-local school data on your site, you can help her with that decision. Show her a breakdown in enrollment by class, by the student/teacher ratios. Heck, even give her the name of the school principal, the school phone number or website.

Perhaps the husband loves the home but is concerned about price. He thinks he can find something cheaper in another part of town.

Again, with hyper-local Market Trend data embedded on your site, you can show him right then and there that home prices in this area are trending upward. So now is the right time to grab this price, and when it goes higher, the husband will certainly be much happier.

It’s not easy to generate reviews. As you know, studies show most people will act when they have a complaint and will tell their friends. But few will actually take time to write a note of thanks or a recommendation.

Ask your clients for reviews. Remind them of some of the solutions you were able to provide for them, including this wealth of hyper-local real estate data.

It may take a consumer a few moments to write a few comments. But those comments can mean a lifetime of difference for your real estate business.

Get the right data and tools on your site to foster those positive reviews. It’s crucial. It’s the new word-of-mouth marketing.

For more information about real estate data from Home Junction, click here.

To read about generating positive reviews, go here.

Real Estate Map Search

Use Real Estate Map Search Tool to Promote “Starbucks Factor” for Home Listings

People love their lattes. We mean, really love their lattes. So much so that those overpriced cups of coffee can actually affect the price of real estate in the surrounding area.

It’s true. Researchers have found that the proximity of a home near a Starbucks actually helps increase the value of that home. And, in a related trend, the same is starting to happen for upscale food stores such as Whole Foods or Trader Joe’s.

What an awesome gift for a real estate broker or agent. You may have some listings for properties that are mediocre, but promote the fact they are near one of these cool specialty establishments, and just like that, you added whipped cream with mocha sprinkles to that listing.

In fact, there is a real estate map search tool you can use to take advantage of the “Starbucks/Whole Foods/Trader Joe’s Factor.”

It’s called SpatialMatch, and it is offered by Home Junction, specialists in developing WordPress real estate websites and creating hyper-local data widgets.

Here’s how it works: You embed the geo-based real estate map search tool widget onto a website. It’s a very simple process, mostly involving adding a few lines of code. But those few lines of code create access to a tremendous database of local businesses, schools, roads, hospitals and other amenities.

That database is also then spatially oriented in map form so it can show the distance relationship of those data points to any property.

As for home listings, the SpatialMatch platform is then integrated with an IDX feed for local MLS listings.

Put all this together, and now you have a real estate map search tool available on your website to attract home buyers.

This works by pulling up property A on the SpatialMatch platform. Then using the business search function to find coffee shops and restaurants within a certain radius, say, five miles.

Does a Starbucks pop up? A Whole Foods? A Trader Joe’s. If so, bingo, you just created more value for a property without adding one kitchen cabinet or a new gallon of paint.

There’s more. Say there isn’t a Starbucks nearby. Maybe it is 10 miles away. So what, run a search and point it out on the map. On a map, objects are closer than they appear. That location will still have appeal.

Better yet. Perhaps you don’t have the Starbucks or the Whole Foods or the Trader Joe’s. Find other gems using the SpatialMatch tool.

Perhaps there is a coffee shop that locals voted “best cup of java in town.”

Or maybe there is a five-star Italian restaurant nearby. Maybe a yoga studio with an instructor who once worked stretched with movies stars.

The possibilities are endless. Do a little digging on Trip Advisor or Yelp. Create your own version of the “Starbucks Factor”—you don’t necessarily need green-bibbed baristas to make a property attractive.

If you don’t want to add the map platform, you can always just order a raw data feed from Home Junction in the format you prefer. You can still show a list of local businesses and their distances from any address.

This is the age where consumers want more. Mainly, because they have technology at their fingertips that allows them to search for more.

With the SpatialMatch real estate map search tool platform, you will position your website as the first go-to place to find that special go-to coffee shop, restaurant, golf course, etc.

To learn more, check out Home Junction’s raw data page under “Points of Interest” real estate map search tool.