Real Estate Blog Content

How “Agent-Generated Real Estate Blog Content” Is the Next New Thing in Real Estate

Today’s Millennial home buyer is a different breed of consumer. Savvy agents and brokers can revise their strategies to meet this change by employing the latest in real estate data technology to create “agent-generated content.”

As anyone can see, when you have a generation raised on iPhones and iPads, the way they make a purchasing decision is going to be different. This is a generation that can buy a gadget from Amazon on their phone in just a few seconds by hitting the 1-click button.

For this group of consumers, there is less calling friends and family for advice or recommendations and more checking what people are saying on the Internet.

This is the quick scan generation. Contacting someone on the phone and hoping to reach them takes too up too much time. This is instant-information gathering generation. They don’t like to wait. They want to know NOW.

The agents or brokers who provide them that information fast are going to be the winners with this demographic. And it’s a group that brokers and agents must pay attention to because according to Realtor.com, Millennials now make 32% of home purchases. This group, and their particular way of doing things, is only going to grow.

What interests Millennials is content. Lots of it. They don’t want to see a front and back photo of a home. They want to see dozens and dozens of home photos. Every angle of the front yard. Every corner of the backyard. They don’t want to see just one photo of the master bedroom. They want to see every angle of the master bedroom.

And they don’t want to see just photos, they want videos too. Not just on the ground, but even videos shot overhead by a drone.

With today’s big data technology, it’s possible for the average agent or broker to provide real feeds of hyper-local information.

For example, data providers such as Home Junction, can embed a widget on a broker’s website that allows them to pull in information for their particular marketplace on:

  • Schools
  • Recent Home Sales
  • Home Purchase Trends
  • Local Businesses in the Area
  • Weather
  • Demographics
  • And more…

In essence, this is “agent-generated content.” The new buzzword in real estate.

For the quick scan generation, they want to find all the content they need in one place. They obviously don’t want to surf on the web to dig up that information. And they will reward the real estate company that provides all that relevant content for them in one place.

Here’s another point. Not only do Millennials want all their information fed to them on a silicon platter quickly, they want to see reviews from others. That’s how they make up their minds today.

Reviews are the new referrals. Millennials don’t want to call their friends. They want to see what people wrote in the review section. Or on Facebook, Twitter or LinkedIn.

Remember, this is the Amazon generation. They look for a product, quickly check the specifications and then head right for the reviews. This is a quick and efficient way for them to make a decision. This is THE modern decision-making process.

Years ago brokers and agents had to pay attention to generating solid referrals. Those are still important. But what’s really important is to get those referrals to write positive reviews on Google, Yelp, Facebook and the agent’s website.

Becoming the agent who has this plethora of hyper-local information adds one more critical block in to build a Millennial-optimized website.

In fact, a smart agent can also use this hyper-local data as agent-user generated content as a promotional tool they can promote on Facebook and Twitter.

This is the age of quick content and quick decisions. Don’t rely on the old model to generate new business. Millennials just don’t have time for that. Rely on “agent-generated content.

Real Estate Market Data

Real Estate Market Data Can Boost the First Impression of Agent Websites

You know how it goes. You get a new listing and emphasize to the seller how important it is to make a good first impression. But what about taking your own advice and making sure your website makes an attention-grabbing first impression? Real estate data can help you do that.

According to web designers, there are certain key elements that you must have on your web site to capture the interest of visitors. After all, research shows the average person will spend less than 15 seconds reviewing a website. Poof, then they are gone and so is all that potential. A lost opportunity to perhaps sell a sizable home. Or gain a great referral. Vanished.

Of course there are basic items that should be on your checklist—page load time, for example. If your site is too slow, that’s a sure way to lose visitors.

Another factor is the appearance. Is the site pleasant on the eyes?  Or are there too many garish colors or images that make it difficult to look at?

How about pop-ups? Is there an annoying pop-up screen blocking a view or does the pop-up offer a visitor something in return for their email address?

What about navigation? Is everything easy to find? Can they easily search for homes in their area? Find out information about you? Find other resources that every home buyer needs?

Which leads us to this point about real estate data. One of the key questions that needs to be answered when a person visits a website is what is the “value proposition” that this site offers.

A visitor is asking, “Does this real estate broker or agent offer the answers to my questions? The solutions that I need to help me make this nerve-wracking, scary decision to buy a $250,000 home or a $2.5 million home?”

In essence, what a home buyer is seeking is more than just pretty pictures of homes and yards. They need data. Valuable real estate data about recent home sales in the area. Information about trends in home prices. What about the cost of living index in this market? Is it super expensive? Or reasonable and something I can live with?

What about schools? Where are the closest schools? What’s the student/teacher ratio? How many students are enrolled? Etc. Etc. Etc.

Providing this data adds tremendous value to your “value proposition.” Real estate data on your website can create this impression:

  • This real estate agent has ALL the information I need, not just home listings.
  • This broker obviously goes the extra mile for their clients by providing this valuable real estate data.
  • This real estate agent or broker is obviously a pro because they know there’s more to buying a home than just photos of living rooms and kitchens.

You can also extend that power of your real estate data by supplying tidbits on posts to Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Finally, and this is a key consideration, providing detailed real estate data also tells a consumer, “This is an agent I can trust to help me with this major transaction.”

Sure, some people might think data is just a bunch of boring numbers. But it’s more than that. It’s how that information influences someone’s perception of you. It creates the image in their minds, in those 15 seconds, that this website is obviously a valuable resource.

With advances in big data today, it’s amazing the amount of hyper-local information a broker or agent can provide on their website with a few lines of code. Data that will be a differentiator in any marketplace crowded with other brokers and agents. Data that could mean the difference between losing a customer or gaining a new client; a sizable commission check and a precious referral.

True, it’s important that a seller clean up the yard, paint the front door, shampoo the carpets and complete a huge list of other projects required to create a great first impression. But when it comes to real estate data, adding this resource to a website is actually a very easy and simple project.

Call Home Junction to find how you can use real estate data to boost that first impression for yourself.