Buyers And Sellers

How To Use A Website To Capitalize On Buyers And Sellers

Real estate professionals need to know if you want respond to homebuyer trends quickly, there are several reasons why the best way to accomplish this is with a WordPress real estate website.

Here’s a good example of another home buyer trend that is starting to emerge—”agrihoods.” For this segment of the market, people are interested in real estate as a source of food. Locally home-grown food. Either from a local farm or actually growing it themselves.
Some savvy developers have taken advantage of this consumer interest and created multi-use agrihoods.” These are basically communities that instead of dedicating acres of land for a golf course, set it aside for farming instead. Today, not every home buyer wants to play golf on weekends. Some would rather grow lettuce.
In Illinois, for example, there’s a development called Serosun Farms that features more than 100 single-family homes mixed in with 160 acres of farmland. That farm provides food for residents right outside their back door. You can’t find any better farm-to-table accommodations than that.
These homeowners are not only interested in fresh produce, herbs or growing their own food, but also in the expansive open spaces that farmland creates. Serosun also provides trails, an equestrian center and fishing ponds.
How can real estate professionals address this demand effectively? How can they do it quickly? How can they beat their competition portray themselves as the coverall-wearing, pitchfork-toting real estate company that specializes in agrihoods? (Or any of the other homebuyer trends for that matter like golf, yoga, equestrian, boating, etc.).
The best way to achieve this is with a very flexible WordPress-supported real estate website. WordPress is the platform with the most popular content management system on the planet. More than 26% of websites that display content use WordPress.
It’s also super user-friendly, optimized for Search Engine Optimization high rankings on Google and Bing, and it’s super-customizable.
The challenge for most brokers and agents is that they are locked into websites that have very little flexibility. It’s difficult to add content. Or to create new sections. Many times they have to rely on a webmaster for this type of project. Many times that webmaster is either too busy or too expensive.
The smart thing to do is contact an experienced real estate website developer, such as Home Junction, to create a site built on a WordPress framework. In essence, they will carve out the land for you. You can plant the seeds (content) however you like to meet market demands.
For example, to jump on the agrihood wagon, here are some things you can do with a WordPress real estate website:
For one, a broker or agent can add agrihood-related content. Quickly.
They can blog about this new trend on an easy-to-use blog page. They can optimize the page with keywords related to agrihoods such as “neighborhood gardens” and housing/farming real estate developments.
They can even create a page on their site just dedicated to agrihood communities and make that page a prominent part of the site’s navigation.
Perhaps there are no communities such as Serosun in a particular. But there may be certain areas where people can farm their own individual plots of land.
Home Junction has a map-based real estate tool called SpatialMatch that can be embedded directly into a broker or agent’s website. With this tool, an agent can point out areas where people can farm their own land or shop the local produce co-op, all in relation to the location of a home.
It goes even further. Many people don’t want to farm, but they prefer to shop at stores like Whole Foods or Trader Joe’s. With a WordPress site, you can also quickly point out where these stores are located in relative terms to any property for sale.
Just like agriculture, to be successful you need the right equipment. If you are going to “farm” neighborhoods with this new “agrihood” trend (or any trend for that matter), make sure you have the right tools.
That’s how you grow a real estate business today.
WordPress Real Estate Websites

Is Your Website A WordPress Real Estate Websites?

Apple. Facebook. Google. By now, everybody knows these are the heavy hitters when it comes to technology. It’s not like they became behemoths by mistake. Or acquisitions. Or monopolies protected by Congress.

They are recognized leaders in their field because they just do tech better.

There’s another tech company that is rapidly heading in the direction that will place it in this elite electronic group of household tech companies. It’s WordPress developed by Automattic.

By now many people have heard the name WordPress. Maybe just a smidgen of a mention overheard here or there. WordPress is not a top of mind company like Facebook because it’s not something consumers interact with on a regular basis (Or so they might think. But more about that later).

WordPress gained popularity about 13 years ago when it was first released by two young men as a very simple platform to use for blogging.

They made it so easy that the average Joe and Jane could easily download the software and start blogging in minutes.

People loved it.

In fact, people loved it so much, growth skyrocketed. The company that started WordPress soon realized, “Hey, we got something here.”

Fast forward to 2016. WordPress is very close to becoming the go-to content management system for basically all content.

In IT circles, it is certainly a well-recognized brand. One reason is because the platform is open-sourced, so thousands of developers are creating improvements in the form of plug-ins and other tools for people to use.

Basically just like what happened with all those iPhone apps.

After those two entrepreneurs first started out to make blogging easier, this platform now powers 26% of the entire world wide web. Think about it. That’s enormous market share.

A platform that started out as a simple blogging site for recipes and rants, now has more than a quarter market share over all other platforms. In fact, managers at WordPress have their sights set on 50% market share.

Consider this: 50,000 new sites are created every day using WordPress. It’s now available in 50 languages.

Each month users publish 41 million new posts using WordPress, resulting in 15 billion pages of text.

Those pages are viewed by more than 409 million people every month.

The evidence is there. People might not realize it, but there’s an awfully good chance they are reading something presented on a WordPress platform.

Think about it. WordPress owns 26% of the Internet. That’s competing with Google, Yahoo, Bing, Facebook, Tumblr, etc. (In fact, Facebook uses WordPress for their own content).

Just like Apple, Google and Facebook have such huge market share, there’s a reason for WordPress’ success.

Rather than get technical, we’ll sum up those reasons in three simple statements. WordPress is a leader because it’s:

– Easy to use. The interface is intuitive and once you get the hang of it, you don’t need to wait for a webmaster to make changes for you. As anybody with a website knows, this is huge.

– Easy to make SEO friendly. This is a technical item, but just know that WordPress was built with a coding architecture that is very simple, clean and well-organized. Which means that search engines like Google love to scan WordPress and find it easy to index the site.

That’s a big plus when it comes to ranking on Page One of Google, Yahoo or Bing for target keywords. To put it simply, high rankings are basically free money falling from the sky. That’s not always the case with other real estate websites that have bloated, broken code.

Easily Customized. Because it is open-sourced, there are so many things you can do with WordPress. Developers around the world have created thousands of themes and nearly 300,000 plug-ins to create the site you want, just the way you want it.

WordPress for Real Estate Websites

As a real estate professional, you are not just a blogger. You are basically an information resource like CNN.

WordPress has tremendous potential for real estate websites with so many options available. Which can be challenge because too many options can become overwhelming. How do you know which ones to pick? Which ones are best? How to set them up? Make sure they work? Across all web browsers? On all mobile devices?

The smart strategy is to hire a professional team who will know which options to add and set up your website on WordPress just the way you want it with easy to use navigation, nice big photos of properties and the ability to quickly add and change content.

Companies like Home Junction specialize in producing WordPress real estate themes quickly and effectively.

So when it comes to real estate websites, get on the WordPress train! It’s going places.

Here’s an infographic on the tremendous growth of WordPress.