Amenity Marketing

A Real Estate Map Tool is the Key to “Amenity Marketing”

New York City is adding a new subway line. So what’s the big deal? Just ask the developers who are flocking to the area and building around it like crazy.

As anybody in the real estate business knows, change creates opportunity. A new school, a new mall or a new subway line can have a major impact on the homes surrounding it.

But what is the best way for a real estate broker or agent to capitalize on these opportunities? The answer is a real estate map tool designed specifically for this purpose.

Here’s what is happening in New York: The Metropolitan Transit Authority announced that Phase 1 of the Second Avenue subway will be in operation by the end of the year.

It only took a century for this to happen. Seriously, city officials were talking about this line before the Great Depression of the 1920s.

You can imagine in a place like Manhattan stacked to the clouds with skyscrapers, it would be hard to enact any major changes in transportation such as adding subway tracks underground and new subway stations above ground. But it will be finally be done.

That’s all it took for a bunch of developers to jump on the train and see a big opportunity for virtually undeveloped areas to explode with high-income housing.

Nineteen new projects are being built between 59th and 96th streets. That’s a surge of new properties about to come on the market. Restaurants are going in as well. Since there is room to breathe in this area for builders, many of the projects will feature three and four bedroom homes.  That’s quite different than the usual one and two bedroom suites you find.

For that reason, more families are expected. That means an increase in school enrollment and more family related businesses such as tutoring services and martial art studios.

However, you don’t necessarily need a gazillion-dollar rail line to attract real estate investors.

In Miami, the city parks and recreation department is about to build a string of parks along the metro-line called the Underline. Smartly, it will utilize the empty spaces that are shaded by the elevated tracks.

That $110 million project has already resulted in an increase in home sales and prices in communities near the parks and has attracted millions in new residential projects.

New transportation hubs, schools, parks—these are gifts to real estate professionals.

But amenities don’t need to be million dollars projects. They could be a new Trader Joe’s or Whole Foods store. Even something as simple as a new Starbucks.

All these location “gifts” pop up continually on the real estate landscape. It’s how you take advantage of them that matters.

This Is Where a Real Estate Map Tool Comes Into Play

Don’t let these location “gifts” go to waste. Exploit the heck out of them. They are the factors that can help a buyer make a decision. They are factors that can turn a lackluster neighborhood into a hot neighborhood overnight.

One of the best ways to take advantage of amenities in a marketplace is with a real estate map tool such as the one offered by Home Junction.

First of all, it’s a technology that is embed into an agents’ website. So there is no need to send a prospect to another site to see these amenities.

Secondly, it’s more than just a Google map. It’s a map that is integrated with an IDX so that an agent or brokers can show prospects how a specific property listed on MLS relates to any neighborhood amenity by distance. Or even multiple amenities such as restaurants, golf courses or schools.

Third, a broker or agent can show these amenities on their website, and then share the link to that page ON THEIR WEBSITE to prospects and on social media. In fact, home buyers can do the same thing—share with their friends and family these location—based amenities to get their feedback and input. All of this activity will take place: on the AGENT’S WEBSITE, not on some other site.

This geo-spatial real estate map tool is not just for buyers either. Sellers will be impressed with how you will be able to market their properties in terms of the popular amenities surrounding them. All of a sudden, a lackluster 3/2 can be turned into an exciting property with a train station/mall/charter school shown to be in the vicinity or about to be in the vicinity.

Real estate is all about location, location, location. A rail line can be a catalyst for massive interest and investment in a city. The same goes for just about any amenity.

Show buyers and sellers you are at the top of the marketplace when it comes to amenity marketing by showing them a real estate map tool.

Click here to read about the NYC subway line real estate boom.



Real Estate WordPress Themes

How Brokers Can Set Themselves Apart With a Real Estate Agent Websites

It’s déjà vu all over again as the real estate business in California is heating up. That basically means brokers and agents need to be on top of their game with a responsive WordPress real estate website and the best data in the business.

Real estate folks in other parts of the country need to pay attention. California has always been a bellwether state. What happens in Calif, eventually happens everywhere else.

Here are the numbers. In the past four years, the state has issued 95,000 new real estate licenses. That means there are nearly 100k new agents out there who all want listings and sales.

Brokers are becoming increasingly aggressive. In five years, from 2009-2014, more than 1,000 new offices have been opened by brokers just in Southern California alone.

Real estate companies are recruiting new agents left and right.

Why the rush? Here’s the prize: Real estate sales in Southern California, like the desert in Death Valley, are hot.

Orange County saw nearly $19 billion in homes sales as of September this year. That’s the highest it’s been in 12 years after the Great Recession. Los Angeles homes sales generated $25 billion this year, an increase of a whopping 78%.

The whole Southern California region, in fact, experienced $55.7 billion in home sales this year.

That’s a big bucket of commissions.

This boom in real estate has also been great for the economy overall—title companies, mortgage companies, home inspectors and others are benefiting nicely. An estimated 60,000 new real estate related jobs have been added in the past six years.

One major reason for the boom has been incredibly low interest rates. Who knows how long those will last?

However, as you can see by the number of new agents and new offices, a bunch of people have their eyes on those commissions. In fact, one observer said it looked like there was a new real estate office opening up in a strip mall every week.

How to Compete? Use a WordPress Real Estate Agent Websites

Sure, California is the home of high-tech. It’s the birthplace of Hewlett Packard and Apple. You can be sure California real estate agents are  equipping themselves with the latest in high-tech tools as well. In this type of competitive market, a shoddy, outdated website just won’t cut it.

That’s why a real estate website built on a WordPress platform is a must. WordPress is the gold standard right now for building a website.

It’s super-easy to use, the coding is built to be easily read by search engines such as Google, and it’s highly-responsive for smartphones and iPhones.

The other big factor that makes WordPress great is the ability for the average broker and agent to adapt quickly, adding hyper-local content to meet rapid changes in the marketplace. Say for instance, the school board announces they are building a new middle school. With a WordPress real estate website, an agent can quickly add information about the school and optimize that page to be seen in Google and Bing rankings.

Speaking of content, data providers such as Home Junction can help brokers and agents tap into massive databases of local content: school enrollment, recent homes sales, property trends, etc. All this can be fed into the agent’s website so they are seen as the agents with THE local knowledge.

When you have $55 billion in property sales taking place in an area, it’s like a feeding frenzy. Only the tech-savviest  brokers and agents will thrive and survive. Be sure you have the tools to be one of them—a WordPress real estate website and current real estate data.

Go here to read information about Southern California’s hot property sales.