Home Sales Data

As Mortgage Rates Rise, Here’s How You Can Use Home Sales Data To Approach “Fence-Sitters”

As mortgage rates rise this year, now is the time when it would be smart for a real estate professional to feature home sales data on their website.

Why? Because the human condition that all brokers and agents disdain is about to change. That condition is known as “fence-sitting” and people are going to see very quickly that not making a home buying decision today could be costly for them later on.

For years, mortgage rates have sat in a virtual basement, as rates were so low that they just became accepted as the norm. But experienced real estate agents and brokers know this was not the norm. They can remember in the not so distant past how rates hovered around the 9% mark. And then there was the terrible 1980s, when mortgage rates were in double digits.

Yes, it can happen again. Rates now are practically a third of what they were four decades ago. But they are creeping up. If ever there was a catalyst to get prospects to make a move, this is it. Consumers are hearing about these rate increases in the media. Talking to prospects about the potential damage to their bank accounts if they don’t invest in a home now is certainly a persuasive reason to act.

Sure, brokers and agents don’t like higher mortgage rates. They could price some of their prospects out of the market if debt to income ratios change.

But right now, we are in the home loan sweet spot. The transition period from a long lull in interest rates to a rising-rate environment. A transition period. An uncertain period. Who knows how high rates will go with a new president, or with the federal reserve finally raising interest rates, or with new signs the economy could be heating up. All of these factors seem to be pointing up when it comes to rates.

Home Sales Data is the Solution

So as an agent or broker, what do you do? Talk is cheap. You could tell some prospects until you are blue in the face about how now is the time for them to move. They still might hesitate.

But nothing is more persuasive than hard numbers. And home sales data can be very persuasive in a volatile market. That’s why it is smart to get those numbers from real home sales data providers such as Home Junction Inc.

This is the era of fast technology and big data. With today’s cable bandwidth, an agent or broker can simply add a few lines of code to their website and display a massive amount of home sales data, market trends, school data, business listings, boundary information, demographic data and much more.

Use that data to move up in the ranks on Google and Bing when people search for local homes sales data in your marketplace.

Post homes sales data and trend charts on your Facebook, LinkedIn, Instagram, Pinterest and Twitter accounts. Get influencers on those social media sites to share this data with their followers.

Send out home sales data in your follow-up emails to prospects. Instead of the standard email showing listings, change the subject line:

“Latest home sales data shows a surge in buying” or “Latest home  sales data reveals increase in home prices.”

That will certainly get the attention of fence sitters.

Same goes for potential sellers. If a home owner in a market has not been excited about flat growth in home values, think how excited they will be with an email from you filled with home sales data showing property prices trending upward.

The old internet adage comes into play once again here (if you can say the internet is old).

That adage is “Content is King.”

Of course, the underlying message here is, “Valuable Data On Your Website is King.” Because that’s where you want people to find the latest homes sales data. Not on someone else’s site. Not on Zillow or another lead gen site.

This year is going to be a very interesting year. There’s a buzz in the air. We are going to see change.

Are you prepared to get off the fence yourself and enhance your website with real estate marketing tools such as home sales data? This certainly is the time to do just that.

Real Estate Marketing Tools

Use the Latest Real Estate Marketing Tools to Monopolize on New Interest in “Surbans”

There is a new housing phenomenon making the rounds called “surbans” and here’s how you can use real estate marketing tools to promote this hot, upcoming trend.

The reasoning behind this movement seems natural. Millennials and others prefer the idea of living in cities where there are plenty of amenities – restaurants, clubs, museums, stores, etc.

But, home buyers are finding that living in cities is getting not only expensive, but ridiculously expensive and essentially out of reach. Perhaps some techies and financial executives can afford the high prices and rents, but what about teachers, firefighters and others with average salaries?

Many consumers are no longer interested in the McMansions or the sprawl of the suburbs where couples with one child live in homes built for ten out in remote areas only accessible by car.

Hence the rise of the surbans. These are basically communities outside cities that have the downtown feel of cities. They feature a nice mix of amenities nearby you can walk to or ride your bike to. And experts predict 80% of residential growth is going to take place in these communities.

The John Burns Real Estate Consulting firm, which  adopted the name, defines a surban this way: “A suburban area that has the feel of urban, with walkability to great retail from a house or apartment.”

“Seemingly everywhere we go we see the wave of future growth, a blend of suburban and urban. We call is surban livng. Urban areas abound with vibrant restaurants, public transportation and plenty to do,” the firms states on its website. “But urban rents and home prices cut deeply into resident incomes.”

People are tired of getting in their cars and driving long distances to work, buy a gallon of milk or to get a cup of coffee. They value time now more than they do an extra bedroom or den.

Planners in suburban areas are becoming aware of this and creating better mixed use neighborhoods.

As a real estate agent or broker, you certainly want to show prospects and sellers you are in tune to the latest real estate trends.

Speaking of walkability, as a real estate pro, you want to walk the talk. Here’s how you do it.

Real estate big data companies such as Home Junction Inc. have accumulated massive databases of local businesses. These are powerful real estate marketing tools for today’s consumer.

With today’s advances in big data technology, a broker or agent can easily add a few snippets of code to their website so they can provide that hyper-local data to their prospects. They key phrase here is “on their website.”

You don’t want consumers to have to go look for this data elsewhere. Especially on one of the mega-real estate lead generation sites such as Zillow.

You also want to be able to show your breadth and depth as a real estate advisor – let prospects know you don’t just show homes on your website, you provide the complete information package – neighborhoods, schools, businesses, transportation hubs, etc.

With Home Junction, you can integrate a hyper-local database of businesses relevant to the location of a property. For example, you can show that this particular home is X number of miles from a school, and Italian restaurant, gym or golf course.

With their map-based real estate marketing tool called SpatialMatch, a broker or agent can actually display a map on their website showing the location of an MLS listing and then the relative distance to different amenities.

Maybe your marketplace doesn’t necessarily have the ideal “surban” setting. Perhaps the amenities are more scattered.

Doesn’t matter. You can create the perception that this home is located in an ideal setting. Point out that there’s a hot new sushi restaurant two miles away over here…and there’s a cool bookstore/cafe just a mile and half over there…with a Whole Foods just down the street.

Different generations have different preferences. Markets change. With today’s technology, you can quickly change with the market to cater to current demands.

This year make a resolution to change your website by adding the latest, most hyper-local, appealing real estate marketing tools.