Real Estate Local Market Data “Staging” Is Just as Vital as Regular Home Staging

Real Estate Local Market DataBrokers and agents all know about home staging, but have they ever thought about staging hyper-local real estate data?

Why not? Everybody knows transforming a house into a salable property with all its personal attributes, not all of them positive, is an important, necessary undertaking in the business.

Sure a home looks nice and comfy with photos of mom and dad and the kids on the mantel place or with those crazy paintings they purchased at the local art show hanging on the wall or the closet filled with tons of shoes and outdated clothes.

But when it comes to sales time, those items need to go right out the door. A buyer needs to see a property for what it really is—walls, floor space, yard, garage space, etc.

So the staging process is a must. Conduct a major declutter, turn up all the lights, pull up the shades and let the natural light in, replace the paintings with mirrors, install new kitchen appliances, cabinets and fixtures, put away the toys in the yard, pull up the weeds and replace them with colorful flowers.

Basically the basics in preparing a home for sale.

But as we all know, there is more to selling a house than the house itself. There is the other information involved in that property that is critically important to buyers.

For example, schools. Where are the schools? What is the student/teacher ratio? What are the demographics of the student population?

Speaking of demographics, what are the local demographics for the area? Incomes? Price index?

As for the neighborhood, what’s going on with market trends? Are homes increasing in price? Are they trending down? Are they flat?

Are homes selling? Is it a buyers’ market and a person knows they have some bargaining power? Or is it a sellers’ market and a buyer can see by market data they better move fast.

Real estate data today can be just as critical as the tile in the bathroom, the size of the master bedroom or the lighting in the kitchen.

How are you as a real estate professional staging this data?

Are you just telling stories about how sales are rising in the area? Or are you supporting that claim with hard data.

Or are you showing buyers local data on your website? Or letting them go to another site to find it (and possibly a competitor).

Are you telling them, yes, that middle school down the street is a good one?

Or are you showing them hyper-local data with a breakdown of all the schools in the area and critical information about those schools?

How about geo-spatial data? Are you telling buyers there is a great yoga studio over there or are you showing them a map that displays all the neighborhood amenities (such as coffee shops, restaurants and golf courses) in relation to the property they are reviewing?

In this digital age of 0s and 1s, data makes the world go-round. Consumers use data and information all the time to make decisions. They can search for an item online and find a wealth of information instantly—specifications, price comparison and reviews.

As a broker or agent, how well do you supply hyper-local real estate data to help them make the biggest financial decision they will ever make in their lifetime?

“Home staging” used to be a hot new trend in the biz. Now it’s old school.

“Data staging” is the next evolution in real estate marketing. And with real estate data providers such as Home Junction and today’s big data capabilities, it’s a whole lot easier than renovating a kitchen. Add a few lines of code to your website, and you literally have an encyclopedia of local data to offer.

Be sure you provide everything a homebuyer needs today. Yes, they will be impressed by a new coat of paint in the living room. They will also be impressed by a graph on Recent Homes Sales and other real estate data on your website. It’s all part of the staging process in 2017.

 

 

Real Estate Videos

How Hyper-Local Data Can Enhance Your Real Estate Videos and Persuade Your Viewers

Real Estate VideosYouTube made an announcement in February that should be of interest to any broker or agent who has considered creating real estate videos.

A spokesperson for the mega-online video platform said that users around the world are now watching 1 billion hours of its content EVERY DAY. ONE BILLION HOURS DAILY.

Truly phenomenal. The point is all these people are not watching cute cat videos. They are watching clips of every subject you can imagine. The medium is now to the point where people know they can find a video on just about any subject out there. Need to fix a certain thing in your car? There’s a video for that. Want to learn how to make wallets out of alligator skin? Watch this.

Obviously, people like videos for finding answers to their questions. It’s also very obvious the Millennial generation loves videos more than previous generations.

For brokers or agents, real estate videos are a necessity. They need to be a part of your portfolio of tools along with a WordPress based website, a website that is responsive to all mobile devices with stunning photos, constantly updated content and more than just home listings—a complete package of relevant information such as hyper-local real estate data about Recent Homes Sales, Market Trends, Demographics, etc.

Research shows 60% of home buyers today expect to see videos of listings. You can be sure sellers want to see their homes in videos as well.

“Oh boy,” an agent might think, “Here is one more thing I have to work on. Now I have to think of what I can put into a video every week or month.”

If you have the right perspective, that part is relatively easy.

First of all, shooting a video of a home is easy. With today’s iphones and smartphones, the quality is first class. There is plenty of editing software out there as well.

But what other videos can you create that would generate interest on your website and your pages on Facebook, Twitter, Instagram and Pinterest? What can you add to make these videos stand out?

Here are some suggestions:

Create real estate videos on market trends. Any experienced broker or agent knows there is more to selling homes than showing listings. People don’t want a chauffeur that is just going to drive them around to see homes. They want a super-valuable, knowledgeable, technologically-savvy, home buying resource. After all, unlike choosing tonight’s movie, this is a HUGE decision for them to make.

A simple way to provide your own information on market trends is to work with a hyper-local real estate data provider such as Home Junction. They can set up feeds ON YOUR WEBSITE with all the necessary data—Recent Home Sales, Market Trends, School Information, Demographics, Area Businesses, etc.

Now you literally have a treasure trove of content you can feature on a video that is sure to catch people’s attention.

Show screen shots of graphs. Heck, you could just shoot a video of yourself talking about trends and then add your website url at the end to drive people to look at the content on your website (you certainly don’t want to go through all the trouble of filming a video to send people somewhere else, right?).

Another popular subject for videos is a local neighborhood. Say, you are farming one certain market. Drive around and create a video of all the key locations in that market area—the coffee shop, movie theater, dance studio, yoga studio, best sushi restaurant and so on.

Home Junction also provides a hyper-local geo-neighborhood tool called SpatialMatch that will show the location of a home on a map and then all the amenities surrounding it. That includes municipal boundaries, schools, highways, airports, etc. Now that’s powerful video.

Another Important Benefit of Having Real Estate Data Tools on Hand

To make a video exciting, just like they do in Hollywood with love scenes and car chases, mix up the content. Show some video clips of you walking through a home. Then some still shots. Then add some graphs on local market trends.

Just think how persuasive it would be to show a video of a hot new listing and then at the end, show a video on how homes in that neighborhood are increasing in value so the home buyer had better make an offer real fast. Now that’s a video that will make people react.

In this day and age, creating a mini-movie is not a big Hollywood production. Google has video, Facebook Live has video and YouTube has a ton of videos. You can use their technology to easily embed a video ON YOUR WEBSITE.

For real estate videos, you don’t need Brad Pitt or Meryl Streep. But you do need something to talk about. For an effective real estate video script use interesting and accurate local real estate data.