How To Use Real Estate Data To Create Layers Of Persuasion

real estate data layersReal estate data can be like an award-winning photograph when approaching potential listings.

For example, in Photoshop, there is a feature called “layers.” With this function you can create different layers for an image to enhance different areas.

You might want to create one layer to boost the color. Create another layer to darken the background.

Then, when you have made all these adjustments, you combine all these layers into one incredible photograph, 100 times better than the original.

Same goes for real estate data. Use this valuable hyper-local to create an compelling picture on why you are the agent that is right to sell this person’s home.

Sure, many agents will have the same old spiel. Been in the market for x number of years, sold a similar house a few blocks away and possess local knowledge (without offering any proof).

But imagine another agent going in with a complete display of hyper-local data.

And this is key. This agent isn’t going to use the local MLS to show this information or other common resources.

They are going to tell the seller this is real estate data they host on their website. (Provided of course, by real estate data companies such as Home Junction).

Then pull out those persuasive layers one by one.

Real estate data can be stacked in your favor

Here’s how to use this wealth of hyper-local data to educate a seller on how you will tell a buyer about the many facets of a property:

Local Homes Sales Data – not only show the data, show the powerful charts and how those images attract buyers.

Recent Sales Prices – again, show those eye-catching charts.

School information – here’s a complete list of schools in the sellers neighborhood and how you are going to promote the fact that this property is located near some very appealing schools with great student/teacher ratios.

Demographics – the home owner probably didn’t even know this, but in their neighborhood, there are quite a few college graduates and professionals. That’s certainly a nice feature to promote.

Cost of Living Index – show the seller that the town they are in is less expensive then that other town up the interstate that so many people think is the place to live. Sure people want to live there, but when they see how expensive it is for basic items like food and clothing, maybe they will look for an alternative. The agent can point out, “That just happens to be your neighborhood, Mr. Homeowner.”

Number of home owners – maybe that neighborhood across the street is getting a lot of action and a seller might wonder how they can compete with those homes. However, with your hyper-local insight into the true profile of the neighborhood, you can use your real estate data to point out that the area over there has a larger percentage of renters, not owners.

Then show the home owner how you are going to pound home the point that his neighborhood has a much higher percentage of home owners, which represents a stable, attractive place to live.

Breakdown of Age Groups – another powerful demographic point to make is that Mr. Homeowner lives in a community that has an older population compared to surrounding neighborhoods. That has appeal to a certain segment of home buyers.

Local business amenities – an agent can tell a potential seller that they will point out how there is a great school down the street and a grocery store on the corner. But with your hyper-local real estate data widget, you can show the home owner how you can pull up amenity data that can be tailored to any preference.

Maybe a potential home buyer is a yoga nut. Pull up the local yoga studio on your local business widget and point out how close it is to the home owners property. Same goes with a golf course or sushi restaurant. This is how you personalize a sale.  An agent can show how they will customize the seller’s property for the appropriate home buyer.

Crime rate – the real estate data shows a low crime rate. Another powerful persuader.

This is the hyper-local knowledge that consumers want. Not told verbally, but shown visually.

An agent can constantly promote that data to a neighborhood they are farming.

Tell potential sellers in mailings and social media posts, “I have some valuable real estate data about your home I would like to share with you. Data that many other agents don’t posses.”

People like to hear about  price trends when it comes to their home. They will love to hear about the many pieces of information you possess that go into deep detail about the true value of their home.

Photoshop has the ability to turn a mediocre photograph into an awesome one.

With your own real estate data, you can create a number of layers to create an image in the mind of a seller.  An image that says you are an awesome real estate pro who is qualified to represent their listing.



Property Sales Data Will Add Punch To Your Real Estate Blogs And Content

property sales data chart artProperty sales data on your website in the form of charts can have an incredible impact on the readability of real estate blogs and frankly, any content that is produced.

This is why. Google (and don’t forget Bing) has been on a mission these past several years to create algorithims that can detect quality content. (And they’ve done the same with detecting quality links to a site, but that is another matter all together).

They have teams of computer scientists who do nothing all day but try to figure out what makes a blog post a great blog post.

In the old days of early Google, all a webmaster had to do was continually fill their website with target keywords, such as Pahokee Homes Sales, Pahokee Homes Sales, Pahokee Homes Sales, and chances are they would get a decent search ranking for those terms.

As you can imagine, webmasters gamed the system and “stuffed” all the target keywords they could stuff onto a page.

Today, Google hates that.

In fact, Google’s ranking algorithims have increased tenfold since those days and they’ve become much more sophisticated in evaluating the value of content.

We’re talking to the point where they now measure every noun, verb, preposition, comma, number of words in a sentence, characters in each word, etc.

Other factors they have determined to be important in judging the quality of content are the extras that writers add to a page.

Through their search data, they have found that blogs that include images, graphs, links, bullet points, subheads and other visual features tend to have a higher readership than blogs that don’t.

After all, on the web, where people have the attention span of an ant, content is read quickly and in “chunks.”

Property sales data charts are a magnet for visitors

As a real estate broker or agent, how well do you break up your long blocks of text with these pleasing elements that help the reader?

Geez, you might think, it’s hard enough as it is to come up with the words for  a blog or content. Now you want me to add visual elements in there too? Ouch.

Don’t fret. There’s a very simple and powerful solution.

Property Sales Data charts.

property sales data charts

With today’s big data technology offered by providers such as Home Junction, brokers and agents have this incredible ability to add monstrous feeds of hyper-local real estate data to their website.

Property sales data. Market trend data. School listings. Boundaries. Business listings, etc., etc., etc.

A giant treasure chest of local data – not just down to the zip code, but even to the neighborhood level.

For those of you who remember the old days, in essence it’s like adding an encyclopedia of local knowledge to your website.

Not only do you get the data embedded on your website, with providers such as Home Junction, you can determine how that data will appear on your pages.

As we said, consumers don’t like long lists of words and numbers. So, you can also embed charts and graphs on your website. Show a chart with property data sales for example.

Here’s the beauty of having access to all that content.

You can also take screenshots of your graphs for property sales data and insert them into your blog. (This is very easy by the way with WordPress, the most user-friendly content management system on the planet).

People love images. Think how great your blog about current market conditions would be if you included an image showing a chart with trend lines for homes sales or home pricing.

It would be huge!

Use home sales data graphs in social media posts

An agent can take this even further. Post those charts for property sales data on your social sites – Facebook, Twitter, Instagram, Pinterest. People will click on the chart and then sent to the agent’s website. How great is that? Qualified visitors. All for free.

Provide those charts in email blasts to prospects. Promote them right in the all-important subject line.

Headlines could be: “See Latest Property Sales Data For Your Neighborhood” or “Check Out This Chart On Home Sales In Your Town.”

How can a consumer NOT click on those posts or emails?

Wow. This agent is presenting information on the most valuable asset a person owns, their home, or the most expensive purchase a potential home buyer will make in their lifestimes. They will be interested.

These aren’t just electrons floating through the air, this data is golden.

Another benefit is that charts for property sales data can be used over and over again.

Hand them out at open houses.

Include them in any brochures.

Refer to them in podcasts.

Call up the local newspaper or radio station. Reporters are always looking for stories. Tell them you have some super-valuable, breaking news on the latest property sales data trends taking place in town.

What’s super-important about these data feeds, is that you have solid information to back up your claim. Sure, any agent can call the local media and ask them to interview them about local market conditions.

But reporters will give more credibility to the agent who can show they actually have access to that data. Real data. Not just conjecture or opinions.

If you have a regular email newsletter, put those property sales charts right at the top of the page. Consumers will look forward to receiving that chart regularly in their inbox.

And when you make those critical presentations to potential sellers, show them these charts and immediately establish in their mind that you are the go-to agent with local knowledge and the tools to attract buyers.

That includes FSBOs. They won’t have the data you have. That will have an impact on them. They will quickly realize they don’t have all the tools it takes to get the attention of prospects. Not just one buyer. But multiple buyers with offers.

Let these visual charts with property sales data do the talking for you…you will find a simple chart can go a long way to establishing credibility, generating better search engine rankings and attracting valuable clients.





Use Real Estate Data To Create Your Own Google-Type Alerts

real estate data alertHere’s a way to use real estate data for one of the greatest and often overlooked inventions of the Internet.

We’re talking about “alerts.” That beautiful byproduct of web technology that is an effective way to attract customers and build valuable email subscribers. It’s a simple gift that can bring in major deals.

On the web today, you can get alerts for anything. Go to Google News, pick a list of your favorite subjects – any subject from your favorite local sports team to your favorite stock to your favorite pop star.

Google will congregate all the information it can find on that subject. Then send it to you. And you will read it.

Okay, you might say, Google is a gazillion-dollar company. How can I as a local real estate broker or agent offer the same service?

With hyper-local real estate data.

While people can choose to get an alert for any little silly subject, you can provide alerts for one of the most valuable items that people own – their homes.

With real estate data from providers such as Home Junction, you can offer consumers a Market Trends alert for their neighborhood (or for home buyers, alerts for areas they are interested in).

Call it a Market Trend Alert. Very simple to do, with the right tools.

With the advanced big data technology that is available today, you can easily embed a widget on your website that will provide you with a treasure chest of local real estate data.

You don’t have to go out and find that information like Google does. Data providers such as Home Junction gather it for you from several different (and reliable) sources. And then send it to you in a data feed.

Now you have the ingredients to create your own Market Alerts.

Hyper-local real estate data will draw people to your emails

For example, say you want to you offer an alert for the neighborhood around Bashful Bear Country Club, a neighborhood you are farming.

Send out a mailing to home owners in that neighborhood offering to provide Market Alerts. Make the same offer with posts or ads on Facebook, Twitter, LinkedIn, Instagram and Pinterest.

In that offer, you could give a brief outline of what your will provide. Market Trend data and charts for the number of sales in that neighborhood. A snapshot of what is going on with recent transactions and prices. Show charts with trend lines either pointing up or down.

With in-depth real estate data, you can go even further.

Provides Home Sales Data as well. Show recent sale prices, sales date, year the home was built, number of beds, number of baths and square footage.

Then, to be super-helpful, add in a geo-spatial element. Show the actual location of those sales on a map on your website. Then below it, show homes for sale in that same area.

How cool is that? How helpful is that insight for people who live in that area?

And most importantly, how important is that real estate data going to be as a catalyst for people in Bashful Bear County Club who are thinking about selling their homes.

When that market data hits their email inbox, illustrating how home prices are taking off for example, it might just prompt some home owners to decide it’s time to sell.

Who are they going to call to list their homes?

One strong contender will be the broker or agent who supplies them with that super-valuable information. He or she is going to certainly have top-mind-awareness and a leg up on all the competition.

Data creates a competitive advantage

For one, providing that data shows that this broker or agent is a real pro.

Secondly, talk about local knowledge. This agent not only knows about the neighborhood – the schools, the sales trends, the local amenities, they invested in being able to provide the data to back it up. That’s  true local knowledge.

Finally, that local real estate data is embedded directly on the agent’s web site. For potential sellers to view that information, they need to go to the agent’s website.

That’s a perfect lead generation opportunity. Provide a lead form. Perhaps make it a pop-up a visitor needs to fill out to see that data. Or provide a post visit pop-up before they leave the site with an offer to put together a market comparison proposal.

Alerts are an amazing tool. With the right real estate data tools, you can create your own amazing neighborhood alerts and start attracting consumers just like Google. You don’t need millions of visitors, you just need a few with properties to sell.


Responsive Real Estate Website Can Earn You Big Rewards From Google

mobile real estate websitesYou walk into your office, click on your desktop computer, see your website looks fine and anticipate another happy day at work as a real estate professional.


Because, while your desktop computer might show your website is working well, there’s another digital trend with responsive real estate websites that cost you clients, opportunities and commissions.

While you sit there at your desk proudly starting, you could literally be losing a bunch of highly qualified and eager leads.

At the same time, unbeknownst to you, your competitors could be steadily climbing over you and up the Google and Bing search rankings for high-quality, best converting keywords.

In essence, somebody could be eating your lunch.

And the solution is right there in your pocket or your pocketbook.

What are we talking about? Mobile websites.

Sure, your website looks great on your desktop computer.

But how does it look on a mobile device?

Do the pages realign themselves so they can easily be read on an iphone or an ipad?

Do annoying pop-ups take up half your screen with no way to click them away?

Does the text look tiny and unreadable?

Do the letters in your headlines mash into each other?

Have the photos of home listings resized correctly?

Are the navigation tools reconfigured so consumers can easily search the site?

Does your website make the correct adjustments for the myriad of mobile devices – not only iphones, but smartphones, tablets, ipads?

Does your website make the correct adjustments for Apple software, Android, Samsung, Google products, etc.?

Responsive real estate websites are a necessity for every broker and agent

If you haven’t figured it out by now, mobile browsing is the future.

Google certainly sees it that way. And if you want proof, go to PageSpeed Insights.

That’s where Google will give you the page speed data for your desktop website…and your mobile websites.

Why? Because Google sees the data from a billion searches a day. And it sees a trend.

According to Search Engine Land, in Aug. 2016, more than 60% of searches were performed on a mobile phone.

This is the number that should get you to stand up straight in your chair – 48% of users searched on mobile for real estate information.

Here’s what else researchers have found:

  • Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.
  • Google reports that more than 60% of mobile users are not likely to go back to a mobile site that was not responsive and 40% said they will immediately seek a competitors site.
  • Nearly 80% of people in the survey said they use their smartphone for reading email, more than they use it for making actual phone calls.

What Google is trying to warn you, is that you had better get your mobile act together with a responsive real estate website. In fact, the search behemoth will reward if you do, and penalize you if you don’t.

For example, you might think you rank well on Google for certain keywords in your marketplace – say, “My _________ market home listings.”

You occupy the third position and get quite a few calls.

However, if your site is not a truly responsive real estate website, you will have different rankings for mobile searches. Instead of the third position, you could be on the second page in the 16th position. In that case, you are missing out on a tremendous amount of prospect phone calls and lead generation opportunities.

Mobile is big and getting bigger. In case you haven’t noticed, desktop computers are starting to disappear. Most people have ditched their bulky desktop computers for light and portable laptops.

However, younger consumers now rarely use their laptop computers. When it comes to online searching they are totally mobile.

So what happens when these Millennials who are now converting from renters to home buyers start searching in your area for a home.

Are they frustrated with slow load times? (Check the Page Speed tool).

Is your content all jumbled?

Is it easy for them to fill out a lead form online?

How do the pages look at ipads, tablets, Google Pixels, Samsung Androids and Apple iPhones?

And, most importantly, can they get the information they want in under three seconds?

If not, you are digital toast. The best thing to do is to work with a real estate website developer such as Home Junction to help you develop a responsive real estate website that adjusts to mobile inquiries.

Home Junction uses the WordPress platform for its customers – one of the most mobile responsive content management systems in the world.

Conversely, you can also use a top-notch responsive real estate website  as a marketing tool.

Imagine talking to a seller and being able to show them how super responsive your website is on a mobile platform.

Point out how fast the site comes up. How the photos neatly fill the frame. How the listing text is easy to read.

Now compare your responsive real estate website to the competition and their clunky, hard-to-load mobile pages.

Then watch the seller’s eyes light up with, “Where do I sign?”

You can literally land a high-six figure listing just by turning on that simple device in your pocket or purse.

As you know, with today’s technology, things change. Quickly. Align yourself with a company that can help you keep up with that change and make you mobile ready for a rapidly-advancing mobile world.



The Millennials Are Coming And Do You Have The Real Estate Data To Attract Them

real estate data soldFinally, Millennials are tipping their toes into the real estate market and here’s how you can help them with a real estate data API on your website.

The housing market is hot. According to Redfin, home sales rocketed up 9% in March compared to a year ago. The typical home was under contract in just 49 days, compared to 60 days in 2016.

It certainly took long enough. The real estate industry has seen some incredible highs and lows in the past decade.

But for real estate brokers and agents, these are the good times.

Why? Because Millennials, that generation that went through the Great Recession and saw the value of their parents’ homes plummet, at long last are seeing the light about home ownership.

The timing is perfect. This generation of workers is starting to move up in the ranks as far as pay scale. They are also getting married. Starting a family. Rental rates are getting ridiculous. Interest rates are still very low, but they are climbing. Conditions are ripe for owning a home.

Studies show first-time home buyers now see buying a home as a good investment because:

– they are building equity

– they believe they will get a future return on their investment

– they prefer to own their own space

– they like how they can control their own space and make changes as well

The Millennial generation is different, however. They are very skeptical. Some brokers and agents will just try to tell them that everything is fine and real estate is still the best investment.

However, smart brokers and agents will have solid home sales data embedded on their website to make their case with hard facts.

That includes: Recent Homes Sales Data. Market Trend Charts. Demographics. All sorts of convincing information.

Because here’s the problem with a hot real estate market – prices steadily march their way upward, making it scarier and scarier for a young person to commit. Sure, you could have purchased a home back in 2008 for a song, with historically low interest rates, but those days are gone.

That’s where Home Sales Data can be a tipping point.

Real estate data is key in a booming market

For example, Joey Coachella wants to quit paying exorbitant rent for the 800 square foot apartment he lives in. He’s got a good job, pays his bills on time, keeps his eye on his credit score and saves money for a down payment.

He’s ready to buy. But as a Millennial, he has different needs

As one housing expert said, “Millennials expressed a higher level of dissatisfaction with their communities and local housing options than did other demographics. They say that neighborhoods lack convenient outdoor space to run, walk, bike and exercise.”

More than 60% of Millennials want to live in areas where they can use their car less.

Like his peers, Joey prefers neighborhoods that are “walkable” or “bikeable” where he can easily get to a coffee shop or restaurant without climbing in his car, driving all over the place and then trying to find a parking spot.

He also wants to live near his job. Or he will want to be close to a public transportation hub.

Promote your listings that are “walkable” and “bikeable.” With a user-friendly WordPress real estate website, you can easily insert these terms into your content. There are super valuable keywords that will be picked up by Google and Bing when people use these terms to search for properties.

Go a step further. As a real estate broker or agent, you can address these location issues with map search tools similar to the ones provided by Home Junction.

That tool shows different points of interest on a map in relation to a property. Say, for instance you have listed a property that is within walking distance of downtown. You can create a screenshot of this property showing its location on a map and blast it out on social media and other outlets.

Show how this is a “walkable” and “bikeable” property. Point out the amenities nearby – cool coffee house, great sushi restaurant, popular bar.

When Joey finally gives you a call, that’s when the Homes Sales Data on your website will come in handy. Chances are a property that is close to downtown, is going to be more expensive than others out in the hinterlands.

Joey might like the property but is reluctant to commit to the higher price and the 30-year mortgage that goes with it.

But with your Recent Homes Sales Data chart, specifically geared for that neighborhood and not just the zip code, you can show Joey how home sales are taking off in that area.

There are other key points you can make with a full basket of local Real Estate Data. Demographics for example. Draw attention to how this is an upscale neighborhood that is attracting professionals and pushing up home prices.

Illustrate how this property will not only be a residence, but also an investment that should pay off if the Market Data trend line continues.  There is no reason why it shouldn’t. You can also show Joey home sales data and trend lines in neighboring markets, assuring him there aren’t any better deals across town either.

If he wants to lock in the offer price, he has to make a move now. With your real estate data, he will have a comfort level knowing he did his research and is making a sound decision.

Millennials are different. This is the first generation that learned techno-speak at an early age and practice it every day. They will know how to search for data. They will believe data presented to them in a credible way on a credible website.

Talk to them in their language with trustworthy Real Estate Data that is embedded on your site and makes you a trustworthy source of information.


Home Sales Data Can Help When Dealing With The Difficult Client

real estate difficult clientHome sales data can be one of the most helpful tools when dealing with a client who is difficult or uncooperative.

Every broker and agent encounters them. It’s just human nature. And when you throw in a transaction that involves someone’s home and hundreds of thousands of dollars, that’s a recipe that will only exacerbate the situation.

The challenge of how to handle the hard-to-please client. Those individuals who are stubborn, poor listeners and unrealistic. Hard to talk to. Require the patience of a saint.

For example, I remember one woman who priced her home way too high and then battled a low-baller who made an offer way south of what she wanted.

The negotiations transformed from a business transaction into a personal vendetta. Each side calling the other names. Each side really, really mad at the other. The agents were caught in the middle. The seller and buyer expected the agents to persuade the other party that they were wrong. That’s a chore nobody wants.

There are tools out there than can help a broker or agent deal with difficult situations and probably the best tool is to have Home Sales Data available to help both sides get a clearer picture of the situation.

There’s no better way to give people a reality check than with unemotional, plain hard facts.

Those plain, cold hard facts have added credibility when that data is not just pulled out of the air somewhere, but clearly displayed on a broker or agent’s website. Displaying that data on your own website gives clients the impression that this agent obviously believes in the accuracy of this information and has staked their reputation on it.

This also prevents a situation where an individual might go off on the Internet searching for this information on their own and finding who-knows-what, many times biased, to support their own views.

We’re talking about critical real estate data such as Market Trends or Recent Homes Sales for example. With data providers such as Home Junction, brokers and agents can have this data fed directly onto their websites with a simple API.

This is hyper-critical. For one, the agent can direct both buyers and sellers to the same source of information. This way there is no disputing the facts. Secondly, authority is a powerful persuader. People will listen to experts. It’s makes their decision-making process easier.

Home Sales Data Offers A Reality Check

When a broker or agent has a wealth of neighborhood statistics on their website such as home sales data, it reinforces their image as true experts in the marketplace. This broker or agent isn’t someone who just drives people around to look at homes. They are professionals who thoroughly understand the market and have access to a large number of tools, such as local real estate data, that does make them authorities in their field

Showing challenging people the facts can have a sobering effect on them. A seller can argue all day long about how their house is worth X, but the Recent Home Sale prices for the area will bring them back down to earth. Perhaps they live in a blue-collar neighborhood but are expecting boardroom prices.

A buyer can throw out their low-ball offer, but Market Trends showing a rise in home sales will move them off their mark and let them know if they continue to play this game, someone else is going to be moving into that house.

Real estate brokers and agents may be business people, but one of their biggest roles is as educators. Helping consumers understand the current status of the marketplace.

While human personalities vary from one person to the next, the great thing about home sales data is that the facts don’t waver with moods or impressions.

When dealing with a ticklish buyer or seller, those data tools can be a welcome relief for brokers and agents.