How To Use Real Estate Map Plugins To Promote “Hang-out” Neighborhoods

neighborhood artReal estate map plugins can boost the value of any neighborhood and when you look at how “hang-outs” are promoted in a place such as New York, there’s a strategy there for any area.

Whenever you see a TV show or read an article about listings in big cities like New York City, you always hear talk about “neighborhoods.”

In a market where a 900 sq. ft., condo with one bedroom, barely a living room and a tiny bit of sunlight is listed for $2.2 million, selling the neighborhood can be a critical factor.

In fact, the reason why that property is priced at that number, compared to a larger property on the other side of Manhattan, is because of that neighborhood.

In NYC, neighborhoods sell.

Different types of neighborhoods sell for different reasons.

For example, there are the “hang-out” areas. Places filled with cool, trendy bars and restaurants, where people do just that, hang out.

For Millenials, hanging out is important. While the property might be nice, at that small size, it’s also confining. Having a great place to go and get out with friends within a few blocks is a major, major selling point.

Conversely, some neighborhoods are known for their parks and places to relax, perhaps for an older couple. Throw in a relaxing coffee shop, library or bookstore as well.

These neighborhood factors are huge when it comes to major metro areas.

Buyers today want “hang out” places

For real estate professionals, why not use the same neighborhood factors when selling properties in Anytown USA?

Most brokers and agents do this. But how well do they portray the neighborhood as part of the entire property package?

Do they casually mention there is a cool sports bar around the corner?

Or do they utilize the right real estate map plugins to make a full court press and impress the heck out of buyers (and potential sellers) about the “hang-out” benefits of the area surrounding a property?

Home Junction offers one of the most popular real estate map plugins as a widget that takes neighborhood selling to a whole different level.

For one, the plugin is not just an ordinary map.

It’s integrated with MLS listings as well.

Therefore, an agent can pull up a property for sale on the SpatialMatch plug-in and then proceed to show the points of interest in the community surrounding that property.

For sports fans, they can show how that Buffalo Wings sports mega-bar is just a mile away. For music lovers, there’s that club around the corner that offers first-class local bands every Friday and Saturday night.

Who doesn’t love a cool coffee shop? A place where someone can sit down with a latte and a laptop and study for that nursing degree or write that must-see blog.

Studies show that neighborhoods with popular enterprises such as a Starbucks, Trader Joes, Whole Foods, have a higher value than neighborhoods that don’t.

Sure, many brokers and agents will say. I do tell prospects about those lifestyle amenities.

That’s the crux of the issue right there.

Do you tell….or do you show?

Real estate map plugins are visual hooks

Everybody knows most information is absorbed visually. Visual representations have a strong impact. A recent study conducted by a college professor found that when most people view properties, more than half hardly read any of the text.

In addition, the internet is the new real estate marketplace. And the internet is a visual medium by far. In fact, the populace is almost becoming attuned to visual information. Check out the growth of Instagram.

real estate map plugin

Home Junction’s real estate map plugin.

Visual information can be absorbed faster. It catches people attention. When you have a medium like the internet where people are clicking away faster than the speed of sound, brokers and agents would be wise to present their neighborhood pitch in a visual manner.

Therefore, don’t talk about hang-outs. Show them. Use Home Junction’s SpatialMatch real estate plugin to illustrate a home’s proximity to Starbucks, TGIFs and Urban Outfitters.

Those neighborhood amenities, especially for Millenials, are as appealing to them as a bedroom or a living room. In fact, one study found that close proximity to a cool neighborhood with hangouts was more important to young buyers than a backyard.

Backyards are for their moms and dads. These kids want a place to chill with their friends.

In addition, when a broker or agent has a somewhat drab listing, the neighborhood will probably end up being the main selling point.

Show sellers how you are going to boost the value of their bland property with your SpatialMatch geo-spatial tool. You are not going to present their home as just another “decent place to live”  but as a part of an appealing neighborhood package with all these other lifestyle amenities.

This is how they do it in NYC. One condo in a 30-story building looks just like every other condo. In today’s real estate market in cities such as New York City, those condos ain’t cheap.

As you can see on shows such as Million Dollar Listing in NYC, property owners can be very demanding.

Add SpatialMatch real estate plugins to your tool box.  Use the colorful, integrated maps to convince owners you are the agent that can sell their bland property at the top dollar they want…and then use those mapped-based tools to convince buyers they can buy a piece of that hot “hang-out” neighborhood.

 

Real Estate WordPress Websites Help Maximize Those Precious Share Buttons

real estate wordpress websitesSuccess is in the little details and that’s why real estate WordPress websites can easily help you maximize every little detail of your website.

Take social share buttons for example.

Those are the little icons that go at the bottom (or top) of a web page and encourage people to share or like the content on that page.

Seems like a simple matter at first.

But for a real estate broker or agent, these buttons can be extremely important. And that’s another reason why using a WordPress real estate WordPress website, developed by WordPress experts such as Home Junction, are incredibly important.

Here’s why.

Those social buttons are ubiquitous. They are everywhere on the web. Too many people take them for granted.

Their value depends on who is posting the content that is hoped to be shared.

For a mom who writes a blog about a recipe for pecan apple pie, someone hitting one of those buttons and sharing the recipe can be kind of fun. Gives that mom a satisfying feeling that someone cared enough about her recipe that they decided to share it with their friends.

That’s nice.

Real estate WordPress websites make it easy to optimize

Now, take a page of content on a real estate website.

Using a real estate WordPress website, an agent can easily post a chart about real estate data on their website about recent home sale trends in a particular neighborhood. The data shows property sales are heating up.

The agent posts information about that chart (with a link back to their website) on Facebook, Instagram, Pinterest and Twitter.

The post catches the attention of several people. They visit the site.

A few of those people like the information so much, they decide to hit the share and like buttons at the bottom of the page. The chart now appears on their Facebook page and is seen by all of their friends (on average there are about 155 friends per Facebook user).

One or two of their friends are interested in that chart. One of them lives in that neighborhood and is thinking of selling their home. They contact the agent who posted the chart.

Another Facebook user knows someone who has thought about moving to that neighborhood. They share the chart with that friend. That person views the chart and contacts that agent about purchasing a property in that neighborhood.

Here’s an important point most people don’t realize. Humans like to share.

According to research:

– 49% of people say they share to inform people about things they care about and to encourage some sort of action

– 78% share because it helps them stay connected to other people

– 68% say they share information because it gives them a better sense about themselves and what is important to them

– 69% share information because it gives them a sense of involvement

As anyone can see, there’s a big difference between a mom sharing pie recipes and people sharing real estate market trends that result in hot leads and contacts for an agent.

A gigantic difference.

Constantly test position of buttons to increase shares

So why just take those social media shares and like buttons for granted?

Optimize them.

And one of the best ways to optimize anything on the web is with the leading web platform in the webiverse – real estate WordPress websites.

WordPress has a super easy back-end for brokers and agents to manage.

In fact, WordPress was first created to be the easiest platform for people to start a simple blog.

The superior coding caught on so well, that the developers of WordPress decided to offer it to business people as a way to build out a full website as well.

That decision resulted in WordPress becoming the leading web platform in the world.

Many brokers and agents might think, “Well, I have a website now, that shows my listings and descriptions, why change?”

Let’s go back to those little social share buttons.

With WordPress real estate websites set up by Home Junction, a broker or agent has the ability to easily experiment with the placement of those buttons.

For some content, place them at the bottom of the article.

For other content, place the buttons at the top of the content.

Place the buttons at the top and bottom.

Experiment with the look of the social share buttons. (Most plugins for social share buttons offer several variations to choose from).

Add more social share buttons for social media sites like Tumblr.

Delete some of the social share buttons if you just want to focus on say Facebook and Instagram.

Add an email share button for someone to send that content by their personal email to a friend, or even to themselves as a reminder to read later.

Like any marketing program, monitor the progress. Measure the number of shares and likes (they are counted).

Did your chart on Property Sales in My Target Neighborhood generate five shares one month? But the next month when you posted the new chart on Property Sales and you moved the social share buttons to the top of the page, you generated 12 shares on Facebook.

Here’s the point of owning real estate WordPress websites.

All this moving around is easy to do. You don’t need to hire a coder to rewrite the HTML code on your page to make the change. You don’t need to wait two weeks for that coder to find the time to make the change. You don’t need to wait for your web developer to return your phone call a week later.

A broker or agent can experiment with these changes on their own.

People like to share photos and information with friends and family. They like to help out people they know.

Researchers report that psychologically when web users share something important, it gives them a positive feeling. They get a warm buzz from being a helpful resource for their friends or family. In their mind, it elevates their status in the minds of their acquaintances. That’s their emotional reward. And they relish that feeling.

And as we pointed out, unlike the mom’s recipe for apple pie, one move that generates more social shares that reach out on the web could result in a buyer for a $550,000 home with three beds and three-car garage or a listing for a $750,000 home on WeWantToBeThere golf community.

Any successful business person will admit, it’s the attention to the little details that make a big difference.

Fortunately for brokers and agents, those little details can result in a big payoff.

Get a WordPress real estate website that helps you maximize those little details.

Don’t Fall Into The Listings Trap On Social Media, Post Appealing Real Estate Data As Well

spcial media artReal estate data can be a tremendous resource to help brokers and agents compete on Facebook, Twitter, Instagram and Pinterest.

Compete you might say? Aren’t sites like Facebook just a community of friends? Aren’t posts supposed to be a steady stream of cat photos, vacation snapshots and what people ate for lunch? Isn’t it a good idea for a broker or agent to just throw up a listing every once in a while to see what sticks?

When it comes to social media, real estate professionals might want to pay more attention to shares and likes.

Frankly, it’s competitive out there in social media land, and for a broker and agent to take advantage of these platforms, they need the right tools.

Listings alone don’t cut it. Most marketing experts will tell you that real estate professionals fall into the trap of mostly relying on listings for their social media posts.

Sure, they might get some hits on the listing. It certainly impresses the seller.

But here’s why you need to take a bigger and broader approach to your social media strategies.

Let’s look at some interesting Facebook statistics.

There are currently 1.7 billion monthly active users. Remember when that number was 1 million? Facebook is obviously on a roll.

About 82% of people 18-29 years of age use Facebook. For people 30-49, that number is 79%. Talk about reach. The average Facebook user will spend 20 minutes a day checking out their pages.

If you want to know where people are hanging out online, Facebook’s the place (although Instagram is gaining rapidly with younger folks tired of Facebook).

Now, think about the potential influence each Facebook user possesses. The average Facebook user has 155 friends.  Women tend to have more friends, about 166 on average, compared to men, 145 on average.

They say in most towns, Facebook users can be linked to others by just four degrees of separation.

The right post can have tremendous local reach

What does this mean? If you post something that’s interesting, funny or important, that post could spread rapidly to just about everybody in a particular neighborhood.

So what are you going to post? Just listings?

As we said, listings are fine. But they are limited.

For example, not everybody on Facebook is going to be interested in a 5/4 home in the Too Ritzy Golf Community with a listing price of $995,000. And, if they are not interested in a property like that, they certainly won’t pass it on to their friends.

Conversely, not many 50-year-old professionals care about a 2/1 bungalow in a foreclosure sale (unless of course, they are investors).

Here’s the point. Most real estate professionals say they use social media to build awareness.

So why not post information from time to time that is universal in interest and has a high probability of getting shared and liked in the Facebook community?

Real estate data provides materials for better posts

That’s where real estate data can be a powerful tool.

Brokers and agents can easily partner with a real estate data provider such as Home Junction Inc. to gain access to an accurate, reliable and current database of hyper-local information.

By embedding a simple real estate data api (basically integrating a few lines of code into a website) a broker or agent will have a supply of information at their fingertips for attractive Facebook posts.

That data includes:

  • Recent Home Sales
  • Market Trends
  • School Information
  • Business listings
  • Demographics
  • Cost of Living Indices
  • Boundaries

Instead of posting a listing for a 6/4 house with a barn on 200 acres for $4.1 million that will appeal to very few Facebook users, why not post a chart showing the latest market trends?

Maybe that chart shows the number of property sales increasing in XYZ neighborhood. Any XYZ resident or person thinking about moving there is certainly going to be interested in that bit of information.

If they know someone who is interested in moving into that area they are very likely to share that chart with them as well. If they live there, they might just share that news with their neighbors at the next backyard barbecue (and mention where they saw that information).

The fantastic benefit of embedding this real estate data on your website, is that you can include a link so these Facebook users have to come back to your website to view it.

At the end of the day, attracting visitors to your website is what it’s all about. With the help of real estate web developers such as Home Junction, a broker or agent can set up lead capture functionality to gather these contacts.

Perhaps post a way for visitors to sign up for your email newsletter. Or provide a contact form for people to fill out if they are interested in a CMA about their property. Or post a number to call if they want more detailed real estate data about homes in a particular neighborhood.

Most Realtors include Facebook in their marketing

Real estate data separates the pros from the amateurs.

Because here’s another shot of reality about virtual media.

In a recent survey of Realtors, nearly 95% of them said they plan to use Facebook as a major part of their marketing strategy. That’s a lot of people on the same bus.

In fact, those surveyed said they plan to invest more time and money on social media.

In other words, the competition for Facebook users is intense. And it’s only going to get more intense in the future.

Sure, the platform is free. But like anything that is free, everybody’s going to want to use it.

More and more agents are also allocating ad dollars for Facebook. Why not? For a measly $5 to $10 an agent can boost a post to a target neighborhood, at a targeted age group with targeted interest (advertise a listing on a golf course for golfers, for example).

Again, there are plenty of other agents out there willing to spend their $5-$10 to boost their posts.

Listings are great. But in general, they don’t engage users who are not interested in that property.

Broaden your social media strategy. Post real estate data that engages a large number of users. Mix it up. Show market trends, home sale price trends, demographics, school information, etc.

Establish your brand as the real estate resource for the local community.

Show your local market knowledge. Point out to users how your site features comprehensive, in-depth real estate data tools to give them a true picture of the local market.

Even embed a “Home Value Estimator” tool on your website, also provided by Home Junction Inc. This tool is a no-brainer.

Everybody loves to look up the value of their own property, their neighbors, or one they are thinking of purchasing.

Don’t just paint yourself into a “listings box” on Facebook and other sites.

It’s a big world wide web out there. Be sure to provide a wide variety of local content and real estate data to be successful in that world.

 

 

How Agents Can Emulate Waiters And Use Real Estate Data To Gain The Trust Of Consumers

real estate data menuThere’s a correlation between real estate data and the menu at a ritzy restaurant if you pay close attention to what is being said.

Let’s say one day you sit at a fine dining establishment, poring over a very complex menu, not sure what to order.

Should you ask the waiter for a recommendation? Naturally, you think, they will suggest the most expensive item in the joint and will probably never tell you if a particular dish is tasty or not, especially the priciest plates.

However, every so often you come across a waiter who is willing to tell it like it is. You might ask about a particular dish and they will tell you, maybe it’s not a good idea. They might note, that personally, they really don’t like that item.

A gutsy move. Certainly, one that the guy wearing the chef’s hat in the back and holding a meat cleaver would not want to hear.

Something special happens at that exact moment. The customer begins to trust the waiter. The waiter is not just giving the “all’s great” sales pitch. He is being honest and giving the consumer the negative as well.

So you order something else. And then perhaps you order the expensive wine he recommends. And the desert he brings by later.

This is a technique that many people in the restaurant use today. Who would think honesty would be a technique? But it this day and age of the constant hustle, a bit of honesty goes a long way.

Real estate data provides the facts, not the fluff

Think about how a home buyer or seller views a real estate agent. As they listen to a sales presentation, in many instances, they know they are being sold.

This property is fantastic. This property is a perfect fit for this couple and their family. The schools are great. The neighborhood is fantastic.

Sure, as a broker or agent, you want to instill enthusiasm for a property. You want to get the seller pumped up. Certainly, nobody wants to buy anything from a Debbie Downer-type person.

But what if you also brought up some possible negatives about a home in question?

With real estate data from national providers such as Home Junction, Inc., brokers and agents have access to an incredible range of information about a particular property and a particular neighborhood.

home price trends

Some of that information might be positive. Some might be negative. It’s data. Data doesn’t lie.

For example, there’s a couple who are interested in buying property in the Sunshine Groves neighborhood.

When the agent pulls up a comprehensive data set of information about that neighborhood, they learn several things.

That data set shows the trends in home sales, trends in prices, schools info, demographics, crime statistics, weather, etc.

When using the Home Value Estimator Tool also available from Home Junction, an agent can present a snapshot of where that property lies in relation to the general marketplace.

The home value tool shows the percentile ranking how a home might be positioned compared to other homes in terms of Size, Price, Price Per Sq. Foot and Age.

The couple is very interested in a home located at 123 Maple Lane. Perhaps the home is priced a little bit more than they budgeted. But it’s the right size with the right number of bedrooms with exceptional schools located nearby.

However, they do own a home now and have expressed a reluctance to move. Taking on a bigger mortgage is a big decision for them.

The agent walks them through the real estate data they pulled from Home Junction’s massive national database.

The home sales chart shows home sales are increasing in that neighborhood.

So are prices.

The schools in that area have exceptional ratings and a nice ratio of teachers to students.

The two buyers have college degrees and the demographics show there are a large number of residents in that neighborhood with bachelor degrees or higher.

All the data looks very appealing.

However, when the agent shows the results from the home value estimator tool, the couple notices that the size of the home is in the small percentile compared to other homes in the area.

Not exactly a plus.

They decide to make the move, put their home up for sale and buy the new home anyway.

One possible reason why? Trust.

Consumers will reward those who provide reliable information

By showing the home buyers the complete picture created by the real estate data, the agent was able to elevate his or her level of trustworthiness with the couple.

First of all, the buyers were able to review an incredible array of information about that property, not just a sales sheet from an open house and a few subjective comments from an agent.

This is hard data. True facts. Not conjecture or vague references.

Secondly, they could see the good and the bad. The agent did not try to sugarcoat ALL the information about the property.

By showing the buyers that the size comparison information, in the mind of the buyers, the agent became someone they could trust.

That agent was transformed from just a salesperson in their mind initially, to a consultant. An adviser. Someone who could give the buyers real and complete information to help them make one of the most difficult decisions they will ever make in their lives.

(Conversely, when approaching sellers, you could point out any negatives about their property…and how you plan to overcome them if they should come up.)

It’s the waiter with the recommendations all over again.

When reaching that tipping point of trust with that agent, consumers will want to do more with that agent . Perhaps they will list their home with that person. Or, they will call them again in five years when they are considering another move.

You can also be sure they will refer that agent to their friends and family.

In this day and age of hucksters and scams, people have their guard up. They are skeptical.

Savvy businesspeople will not focus on the sale, but on the relationship. On providing solutions and answers.

It’s amazing how far a person can go with just a little bit of honesty (and a comprehensive real estate dataset).

For the waiter, the payoff could be an order of cheesecake and a big tip.

For a broker or agent, the reward could be the sale of a $450,000 home with three referrals.

That’s the power of trust. That’s something that can easily be achieved with a full menu of real estate data in the hands of a trustworthy broker or agent.

 

 

 

 

Enhancing The Open House Handout With Real Estate Databases

open house artReal estate databases can turn a golden opportunity into a platinum opportunity when it comes to open houses.

For years, meeting potential buyers at an open house has always been one of most reliable, time-tested ways to generate leads and new customers.

There are not too many instances in real estate, in fact in any aspect of business, where a potential customer takes the time on a Sunday to drive across town to see you.

There is a debate going on about this practice. In this digital age where buyers now don’t want to get in their cars, a huge percentage look for homes online from their living room.

But for many agents, open houses still work. Very well indeed.

In fact, according to the National Association of Realtors, sellers that were surveyed said in 2009 about 59% of the agents they used held an open house. In 2004, that number was 49%.

And of course, sellers do love to see those open houses as well.

So why do so many agents still use the same old one-page sheet printed out from the MLS listing to give to visitors? The one with the basic MLS info – square footage, key attributes like wood floors, types of utilities, etc.

Add real estate databases to impress and persuade

In 2017, with the resources that are available out there, why not step up your game?

Integrate real estate databases and a home value estimator tool. There’s a big opportunity here.

Let’s start with the real estate databases.

By teaming up with national and credible real estate database providers such as Home Junction Inc., a broker or agent can add a widget to their website which gives them access to an enormous bank of hyper-local information.

That information includes school data, recent home sales, home price trends, demographics, cost of living indices, crime ratings and local business listings.

Here’s a simple idea.

Print a second page for any open house handouts. Heck, just use the other side. Include key info from your hyper-local real estate databases.

Now, let’s take Mr. and Mrs. Aloof Buyer. They walk into the open house. They do their best to appear disinterested and display their look that says “we’re just curious and don’t bother us.”

They might be serious buyers. They might be semi-serious. Or, they might just have nothing to do that day and decided to stop by on their Sunday drive around town.

Doesn’t matter. You got something that could just tip any one of them into becoming buyer (and a seller).

Give these visitors the handout. The serious ones have probably already reviewed the basic information on the website.

Now, here’s the kicker, show them Page 2 with real estate databases provided by Home Junction.

For example, recent home sale trends. Point out, for example, home sales in this neighborhood or marketplace are booming. It’s a hot area. If you are truly interested in a property around here, you better move fast.

It’s the law of scarcity. A powerful law that can turn a looker into a buyer, a reluctant shopper into someone who is certainly very interested in making a move, not only to live there, but perhaps as an investment property.

Do the same with home prices. Show the charts for home prices in the area. Point out how those prices are trending upward.

Gee, this home is priced slightly LOWER than other properties in the area, a visitor might realize.

Better grab it.

Home Junction also provides a valuable Home Value Estimator tool, just like those available on the national real estate sites.

Included in that tool is a percentile comparison (shown below).

home value estimator

For example, the home estimation tool crunches the real estate data and spits out how that property compares to other homes in the market for several critical factors – Size, Price, Price per Square Foot, and Age.

Show the results to visitors. Perhaps this home is in the lower percentile for prices per square foot. That’s a bargain.

Or, maybe this is a relatively new home compared to others in the area. That’s a big selling point.

Promote the home estimator tool to all visitors.

Optimize return on investment in open house

You are the local agent. They are going to trust your insight into the local market. They are also going to trust the information and tools you provide about that market on your website.

Let’s recap what happens when those visitors leave.

For one, they will have a two-page handout with in-depth analysis of that property. If they visited other open houses and other agents, they will be impressed with the information you provide compared to the others.

That will go far in looking for properties…and selling their property if they already own in the neighborhood and are looking to upgrade or purchase investment properties.

Secondly, every visitor will now realize that your local real estate website has a home value estimate tool just like the national sites.

Why bother going to those sites anymore to check out the value of their home or other properties or other relevant data such as property sales? This local agent has the same features on THEIR SITE.

Consumers would rather deal with a local agent, someone who LIVES in the area, then a national site based thousands of miles away in another part of the country.

Brokers and agents invest quite a bit of time and money in preparing for open houses. There’s the printing, marketing, advertisements, e-mail blasts, social media posts, signage, balloons, snacks, etc. etc.

Make sure you maximize that opportunity to get a return on that investment. Stack up the info. All it takes is one customer.

When it comes to open houses and frankly any home presentation, for buyers and sellers, real estate databases on your website can make a difference, an effective, hyper-local difference.

 

 

What Can a Real Estate SEO Audit Reveal

What Can a Real Estate Website SEO Audit Reveal?

Real estate websites provide essential local market data to potential home buyers by displaying MLS data in the form of listings.  While real estate websites can have the same SEO issues that other websites have, they tend to have a significantly larger amount of SEO issues due to the large amounts of data they process through MLS feeds.

Pagination And Large Data Sets

One of the largest SEO issues that occurs is Pagination.  Pagination can happen in a significant way on real estate websites with big data sets.

Example:

You are displaying MLS listings on a Geo farm page, that is well optimized for SEO.

Elements this page has:

  • Page title
  • Static content
  • Heading tag (h1 tag)
  • Sub-Topic heading tags (h2 tags)
  • Call to action heading tag (h3 tag)
  • Internal links to other Geo Farm Pages
  • Displays up to (12) MLS Listings
  • Meta Description

Pagination and Duplicate Content

As we can see above, the properties of the page look great.  Where things can get confusing is when there are more properties in the MLS feed then can be displayed on one page.  As stated above, the page will display up to 12 MLS listings. If there were 120 MLS listings in this Geo farm and the MLS feed, there would be 10 pages of content, with each page sharing the same page elements listed above.

Does A Duplicate Content Penalty Apply?

In this instance the content is not maliciously being duplicated, so there should be no penalty, however, Google can become confused as to what page to rank, as there are ten pages sharing the same information.

What different duplicate content signals does this send?

  • Duplicate page titles
  • Duplicate static content
  • Duplicate h1 tags
  • Duplicate h2 tags
  • Duplicate h3 tags
  • Duplicate internal links
  • The MLS listings are the only unique content on the page
  • Duplicate meta descriptions

What Other Pages Can Be Seen As Duplicate Content?

  • Category Pages
  • Tag Pages
  • Agent Pages
  • Author Pages
  • Archives
  • Archives by Date
  • Sub-Archive Pages

Basically, any page that displays content that has been published elsewhere on the website is considered duplicate content!

Typically these pages do not provide any static content, and serve more as an internal search result.

In the end, the functionality may be great for web visitors to find content they are looking for on the site, however these pages should be set as NOINDEX and their sitemaps should be excluded from the site, as they provide little to no value to Google.

Keyword Cannibalization

Sometimes when Google gets confused on which piece of your content to rank, it affects your content from ranking well in Google. This can lead to lower rankings, the wrong content ranking, or no rankings at all!

A perfect example of this is when categories and tags on a blog post compete for the optimization of a Geo Farm page that is displaying MLS listings.

This is called: keyword cannibalization

 What Other Issues Can An SEO Audit Reveal?

  • A lack of a keyword strategy targeting Geo based keywords with search volume for Geo farm pages. Geo farm pages can reveal good local search volume:

Geo Farm Pages, Keyword Search Volume Opportunities

Keyword research is key to forming a topical keyword strategy.  Search volume is a part of this strategy as Geo farm pages with poor focus keywords may rank, but not provide a substantial amount of incoming leads.

Start your keyword research strategies with the below formulas:

{Geo} Real Estate

{Geo} Homes For Sale

Of course there are variations when you start looking for search volume around communities in a Geo.

  • Lack of a local Geo based keyword strategy for sub-topics in content
    • The use of Geo based sub-topics can help sell the location by demonstrating attractions, amenities and resources.
    • The use of Latent Semantic Indexing (LSI) keywords helps Google to better understand what the page is about.
    • Having your hyperlocal content be strategically written, so that it links to neighboring Geo farm pages, that border the current Geo farm page helps indexation, and is a good strategy for showing related local communities.

On Page SEO Issues:

  • Duplicate page titles
  • Missing page titles
  • Geo based keywords in title with search volume?
  • Page title character limit issues
  • Duplicate meta descriptions
  • Missing meta descriptions
  • Meta description character limit issues
  • Duplicate h tags
  • H tags found in navigation as a class
  • H tags found in design instead of CSS
  • H tags not utilized within copy as sub-topics
  • Hierarchal h tag issues
  • No self-referencing canonical URLS
  • Google mobile friendly test issues
  • And more…..

Off Page SEO Issues:

  • Is the website’s link profile made up primarily of business citation websites?
  • Are the linking websites selling links as a link scheme, or providing easy access through automation?
  • Are links built only to the home page?
  • Are links built to the Geo farm pages?
  • Are the linking websites topically relevant sites?
  • Do the websites who link have a relevant link profile to the real estate market?
  • Are there spam websites and websites that do not conform to Google’s webmaster guidelines?
  • Does it appear that link manipulation is taking place?
  • Who is linking to the competition?
  • What link opportunities are being missed based upon content on the site?

Want to learn more on what you can discover in a SEO audit for a real estate website?

Home Junction’s Next Webinar:

10 Steps to Discover SEO Issues in a Real Estate Website

During this free LIVE webinar you will learn…

  • How Google Crawls and Indexes Your Content.
  • What Google Sees as Duplicate Content
  • How Duplicate Content Affects Your Content Rankings
  • Why Relevant Content is Critical to Local, Organic Rankings
  • How Off Page SEO Helps Push Rankings
  • Plus Live Q&A and much more….

Webinar Times & Reservation

Register today space is limited to 500 seats

Thursday, October 5th at 3:00 PM Pacific, 6:00 PM, Eastern – Register Here