Real Estate Data Gives Agents The Best Resource For Multiple Touchpoints

real estate data touchpointsReal estate data is a tremendous tool when it comes to touchpoints.

What are touchpoints? As everyone in any type of sales knows, it’s very rare to land a customer on the first try. So you need to reach out to them multiple times in multiple ways.

Imagine how important this strategy is today when consumers are touched, let’s say bombarded, by so many messages and promotions daily.

Used to be, people were hit by promotions and advertisements every day by traditional media – TV or newspapers in the morning, radio on the way to work and then TV in the evening.

Then the computer and the internet came along. Consumers were subject to a daily barrage of banner ads and promotional emails.

Now, along comes the iPhone and the smartphone. In this day and age, consumers are now under constant attack from ads and messages on their phones, computers, TVs, radio, newspapers, magazines, etc., etc., etc. on Facebook, Twitter, Instagram, even their own voicemail.

Let’s call it what it really is – clutter.

So, how is a real estate broker or agent going to cut through all that clutter to get their message across?

First of all, hoping a one-time promotion lands a deal in one-shot is really like hoping that unicorns will come flying down from the clouds with signed home sale contracts.

There’s too much noise. A promotion sent out today is soon engulfed in a torrent of promotional messages that will follow in the next 24 hours. How can you catch the attention of someone in that river of information?

Today, marketers have to have a plan for repeated touchpoints.

But as a real estate agent or broker, how do you come up with six or seven exciting, appealing, attention-getting messages for each prospect?

You can’t keep telling them about the same property over and over.

First of all, there’s nothing new in that message.

Secondly, they are going to see that you are just going to keep hammering them with the same message over and over.

Real estate data provides compelling content

But what if you were armed with a full array of information on market conditions. National bulk real estate data providers such as Home Junction now a full database of hyper-local information to brokers and agents.

With advances in “big data” technology, a single agent in Pahokee, Fla.,  sitting alone at their desk can embed a few lines of code onto their website that gives them access (and visitors to their website) to a gigantic amount of information pulled from local county and municipal records and other sources.

That information includes – Recent Property Sales, charts that display local trends in Home Sales and Home Prices, Comparison Charts for where a property stands in relation to other properties in that market, School Data, Demographics, Crime Statistics, Cost of Living Indices, Government Boundaries and much more.

Talk about a source of information for multiple touchpoints!

Talk about an easy well of data that agents can turn to for constant promotions!

Talk about promotions that are sure to catch the attention of prospects, say for example a breaking news alert on changes in average home prices in XYZ neighborhood!

This is the type of content that cuts through all that clutter.

This content is also gathered not just on the county or city level, but all the way down to the neighborhood or subdivision level.

Someone who is looking to move into XYZ neighborhood is going to be very interested in what an agent has to tell them about that neighborhood.

There are plenty of touchpoints to deploy

The most obvious way to transmit this data is by email.

Create compelling subject lines: “See the latest home price data for XYZ!”

But why not use all the different media out there that consumers interact with as well?

Reach them on social media. Post a notice on Facebook or Twitter announcing  “News alert – latest market update released on XYZ neighborhood. Click to read the full report.”

Contact them with a visual promotion through Instagram. Send out a visual chart showing rising trend lines in XYZ neighborhood for home sales.

Put an ad in the newspaper – contact this agent for a full and FREE market analysis.

Talk to editors at the newspaper. They are always looking for story ideas. They don’t know local real estate like you do.

Use this data to point out interesting trends taking place in their readership area.

Same with radio. Run some promotions on the radio with offers to provide a full market analysis to listeners.

And, there’s nothing as powerful as a good old-fashioned phone call. With real estate data from Home Junction, you can offer a reason for people to listen to you. Or, in this day and age of voice mail, a reason to return your call.

What would be more appealing?

“Hello, this is Andy the real estate agent. Are you finally ready to buy (or sell) a house?”

Or, “Hello, this is Andy. I’ve just received the latest data about market conditions in the XYZ neighborhood that you were interested in and I think you will find this information very interesting. Please call me, I would be glad to share it with you.”

You have all these touchpoints to reach out to prospects with. Over and over again.

You have the resource to make these contact points effective. A data feed from Home Junction will continually supply you with fresh content and fresh ideas you can use for repeatedly.

Every day, there is literally an avalanche of promotions coming at consumers.

A real estate broker and agent today must equip themselves with the right tools to push and scrape their way past all those promotions to get compelling, relevant information to their customers.

Hype and gimmicks might catch someone’s attention, but you can only fool a consumer once. If you want to continually reach out to consumers you need to provide something real and reliable.

Real estate data is that tool.

 

 

 

 

 

 

 

 

 

Property Data Will Help You Add This Powerful Question To Your Real Estate Sales Script

real estate sale scripts muscleHere are some ideas on how to use hyper-local, property data to add real muscle to your real estate sales scripts.

The danger with any sales script today is that it can sound too much like a sales script.

Most consumers have already been hammered ad nauseam with the same old sales pitches from all types of businesses. Go visit a car dealer and you can almost tell them the questions they are going to ask before they ask them.

“Are you ready to buy a car today?”

“How much do you want to pay each month?”

“What do you think your trade-in is worth?”

Blah, blah, blah. Boring, boring, boring.

Don’t get us wrong. Preparing a real estate sales script is essential and certainly has tremendous value. Being prepared is always a smart approach.

You want to be ready to say the right thing to capture the interest of buyers and sellers and you want to come across as a pro who has done their homework and has extensive experience in this field.

But you have to watch out you don’t sound like you are reading from a script. Or appear as though your questioning is insincere and robotic.

Obviously, an agent has to ask preliminary questions. But you want to make sure you ask them with sincerity and personalization, not like you are reading a page in front of you.

One of the challenges for real estate professionals is how do you make your sales script sound different than the others?

How do you immediately grab the interest of a buyer or seller?

Property data helps you pose this important question

There’s an answer to this challenge.

Try this one question: “How much do you know about local market conditions?”

This query is almost like a question posed by a lawyer on a TV courtroom drama – you already know the answer.

The answer is most likely the buyer or seller has little or no idea what is going on in the market right now.

Even though they might have heard a thing or two, or perhaps read an article, chances are they don’t have many facts or an in-depth analysis of what is going on in their neighborhood or one they hope to move into.

This is your opening.

What will be your approach to this opportunity?

Hyper-local property data from national data providers such as Home Junction can make a world of difference in how you walk through that opening.

An average agent might say, “Yea, market conditions in your neighborhood are just peachy. Homes are selling like hotcakes.”

Whatever.

But a savvy agent can utilize a gigantic feed of hyper-local property data on their website and say, “I have an in-depth, complete database of information about particular neighborhoods and subdivisions in XYX county. I will be glad to pull an extensive report and provide it to you on the areas you are interested in (or for the home you are currently living in and might want to sell).”

In that report, you can include all of that critical hyper-local property data that Home Junction provides:

  • Recent home sales
  • Property sale trends
  • Home price trends
  • School information
  • Demographics
  • Crime statistics
  • Cost of living indices
  • Boundaries
  • And more…

By the way, Home Junction also offers a geo-spatial plugin that will put all of this data in visual form on a map. The map plugin can be integrated with the local MLS database so for example, an agent can display governmental and school district boundaries in relation to any property under review.

“Wow, now you got my attention” will be the first thought that pops into most people’s minds.

Who the heck wouldn’t want to see a detailed, in-depth report on the neighborhoods they are considering or the market where they want to list their home.

Offering to provide market data is THE “hot button.”

The benefits of adding a market analysis to your sales pitch

There are four immediate benefits when you offer a prospect property data from Home Junction.

  1. Value –  That offer of an in-depth market analysis immediately creates value in the mind of the prospect. They will think: “This agent is offering to give me all this information about the market where I want to buy a home or where I might want to sell? I love it.”
  2. The Most Powerful Word in the English Language – This in-depth market analysis is “free?”  I’ll take it.
  3. Convenience – just ask Amazon buyers about the power of convenience. By offering to provide all this information to a consumer, that means less work that they have to do on their own. That means less time digging around the web for them and less worry about whether or not they are actually finding the most accurate information. As you know, just because it’s on the internet, doesn’t make it right. Separating fake facts from reliable information is a big concern for consumers today. There’s too much clutter and too much hype.
  4. Instant Authority – when an agent shows a prospect a detailed, in-depth market analysis of different properties in different neighborhoods at different price points (as opposed to just telling them “the market is great right now” ) that immediately establishes that agent as an “authority” in the mind of a consumer.

As we know perception is reality. That perception of authority will not only convince the customer to do business with you, it will also persuade the consumer to refer you to their friends and family. That’s golden. The gift that keeps on giving.

And that’s when, as they say in Hollywood, your script is “green-lighted.” That’s how you create a powerful presentation that moves people to take action.

There’s a lot of b.s. going on in the world today. Consumers have created built-in sales pitch filters.

An agent or broker today needs something more than just words.

They need to strengthen their pitch by offering a full report of accurate and informative property data to become the strongest, most knowledgeable candidate in the mind of any prospect.

 

 

What Palm Beach Residents Pay In Taxes Shows The Power Of Real Estate Boundaries

real estate boundariesReal estate boundaries are critical when it comes to paying taxes and for some residents of Palm Beach, Florida, those taxes can take quite a bite out of a bank account.

The Palm Beach County Tax Appraiser recently released the tax rolls for 2017 and the Palm Beach Daily News compiled a list of who paid the most for the privilege of living on one of the most exclusive beachfronts in the country.

Howard Stern might be one of America’ funniest radio shock jocks in the US, but you can bet he’s not laughing when he pay those taxes for his home there. And he doesn’t even pay the most.

Top 10 estate property taxes in Palm Beach

According to tax rolls, here are the 10 highest paying residential taxpayers in the ritzy city of Palm Beach.

1 Kenneth Griffin, hedge fund manager, paid $2.74 million on property valued at $195.61 million. He lives on 13.5 acres of what is referred to as Billionaires Row. The prices don’t seem to bother him. He is expanding his property after the $85 million purchase of a house next door.

2. Nelson Peltz, another hedge fund manager paid $1.84 million on the market value of $107.87 million for his estate. His oceanfront estate, called Montsorrel which means “Mountain of Sorrow,” reaches both the intracoastal waterway and the ocean.

3. Sydell Miller, who become wealthy dying hair and is the owner of a beauty products company, paid $1.27 million on an estate valued at $96.98 million. She founded Matrix Essentials.

4. Henry Kravis, an investor, paid $1.21 million in taxes on $77.62 million of total market value. Sadly, he doesn’t even have an ocean view. Only a view of the Intracoastal. He co-founded KKR – Kohlberg Kravis Roberts & Co.

5. Frank McCourt, an investor, paid $1.01 million in taxes on property valued at $60.4 million that has a unique Polynesian-styled theme. He is known as the former owner of the Los Angeles Dodgers.

6. James Clark, one of the early investors in the internet and co-founder of Netscape which basically started it all, paid $1 million in taxes on his home valued at $59.98 million.

7. Paul Tudor James 3rd, another hedge fund manager, paid $992,995 on an estate value of $58.88 million. His historic house has a Mediterranean motif and is called “Casa Apava.”

8. John L. Thornton, investment banker, paid $877.219 million on a $69.49 million property.

9. Terry Allen Kramer, a theatrical producer and heiress, paid $829,083 in taxes for a $64.71 million property.

10. Howard Stern, shock jock who made it big, finishes the list. (It’s hard to believe this guy lives with this group.) But he does and paid $813,612 in taxes for his property valued at $48.34 million.

Several other celebrities also live on the island, including Rush Limbaugh, Rod Stewart, Jimmy Buffet and Dr. Mehmet Oz. There’s also a guy named Trump who you might have heard of who is also a famous real estate investor, TV show host and now president of a very large and powerful country.

That’s some pricey real estate and some hefty real estate taxes.

Real estate boundaries are important to EVERY property owner

As a broker or agent, how are you showing your prospects critical tax boundaries or other boundaries of importance?

Most Americans can be grateful they pay the type of taxes these people pay, although they certainly would like their incomes.

But taxes are a big concern for every home buyer and homeowner. Mostly because they always go in the wrong direction.

So what are you doing as a broker or agent with local knowledge to address this issue?

Home Junction has the answer. Home Junction is one of the nation’s leading suppliers of real estate data.

The company taps into a variety of sources – county government data included, to accumulate information that is vitally important to home buyers and homeowners.

That data includes municipal boundaries, school districts, school information, local businesses, demographics, crime statistics, and much more.

One of the key datasets they offer is data on real estate boundaries.

Those boundaries not only include city and county borders but real estate boundaries down to the zip code, neighborhood and subdivision level. There are also parcel and building boundaries in their data feed as well.

As we said, Americans are concerned about taxes. A person could live on one street and pay much more in taxes than someone living across the street.

That’s a key selling point.

The same goes for school districts. Not all school districts are alike. For families, schools might be the No. 1 criteria they have in selecting a home.

Home Junction gathers hard data on boundaries for its database. This is important. Because many times, when a property is entered into the MLS, the listing agent does not put in the correct boundary data. So Home Junction gathers this information from a number of sources to be more accurate.

Geo-spatial plugin is the best way to illustrate boundaries

Home Junction goes even further with a geo-spatial plugin. The map plugin is integrated with the local MLS so that when an agent pulls up a property on the map, they can also display all relevant information as well.

For example, say Mr. and Mrs. Junior Hedge Fund are looking for a home in a certain area. The spatial plugin will show the location of the home and then pull up all the real estate boundaries associated with that home.

The plugin can also generate other relevant information as well. Say the Junior Hedge Funds like to play golf. The agent can show all the local golf courses within a certain geographical distance from any property.

This local data is powerful when approaching sellers and explaining how an agent who uses Home Junction can do a better job marketing their property.

If that property is within certain desirable boundaries, they can illustrate that selling point to the max.

As we can see with Palm Beach taxes, boundaries can make a big difference. (You can see the full newspaper list with property details here).

Many real estate experts tout the need for an agent to have local knowledge. With Home Junction, you will also have local data on local real estate boundaries. That’s certainly a valuable piece of property to own.

 

 

 

 

 

Real Estate Data Can Make You An Expert In Any Niche Overnight

real estate data nicheWhen it comes to niches for brokers and agents, advances in the ability to deliver real estate data feeds to a website can give someone instant expertise in any area they choose.

Let’s face it. There are a lot of real estate agents. According to the Association of Real Estate Law Officials, there are some 2 million real estate licenses that are active in the US.

When any business faces a situation where the field is crowded, experts say the smart strategy is to find a smaller niche and dominate it.

Sure, real estate agents must be all things to all people. Sometimes they have clients with children who want to know about schools. Other times they have working professionals as clients who are concerned about commuting times. Or perhaps they have some clients who have a strong lifestyle interest in golf or yoga.

But this is standard for every agent.

The savvy agents know to pick a particular niche and really dig down deep into the details. They make themselves the go-to expert for that niche. So if a consumer is interested in waterfront properties for example, that agent with the reputation of knowing the waterways will prevail.

You can basically carve a niche out of anything – waterfront property, golf communities, equestrian properties, multi-family housing, etc.

Then there’s the geographic niche where an agent can be the one with the most knowledge and referrals – it could be Desirable Acres Subdivision over there or the popular Hit and Giggle Golf Community over here.

To become an expert in that niche, an agent needs to know the specific issues confronted by people who live in those areas or desire to move into those communities.

Take waterfront properties for example. There are several particular issues that people are concerned about. Flood insurance is one. Where they are located in the flood plain is another. Historical data on river levels could be another. What about dockage? Or how about the boating – what is the water depth and what size boats can navigate those waters.

Or take golf communities. What are the issues that people living on golf courses encounter? What are the annual membership dues? What about initial golf certificates? What shape is the golf course in? Is there a major redevelopment project on the horizon that will result in major assessments for each home? How does that golf course rank compared to others in the area? Is the public allowed to play there, etc.?

Learning about issues does take time and research.

Get a jump on that niche with real estate data

But there is one strategy that can quickly give you a leg up on the competition – real estate data.

Big data providers such as Home Junction can instantly give a broker or agent data feeds for any particular county, town, zip code and even down to the neighborhood level.

Data down to the neighborhood level is absolutely critical. That’s the bread and butter on how a broker or agent can start carving out their own niche.

Take the fictional Pleasant Oaks subdivision.

With the easy to install Home Junction Slipstream API, a broker or agent can arrange for a data feed for a ton of information about Pleasant Oaks, all in easy to search and easy to digest chunks.

That agent can display this critical real estate data right on their site – Recent Property Sales, Home Price Trends, Demographics, Crime Statistics, Nearby School Information, Cost of Living Indices and much more.

How cool would it be to be able to tell clients interested in Pleasant Oaks that your charts show home prices are steadily increasing, the makeup of residents in that area are mostly college-educated people in their 40s, crime is low and give the breakdown of students compared to teachers at the high school down the road?

That’s powerful stuff. That shows you know your niche.

Home Junction goes even further. Their database also contains accurate boundary information. So you can show potential buyers that Pleasant Oaks is located just outside city limits so the taxes there are less, and the community is located in one of the best school districts in the state.

Go geo-spatial

There’s more. Here’s the proverbial icing on the real estate data cake.

With Home Junction’s geo-spatial map plugin, a broker or agent can pull up homes listed in the MLS database using their accurate IDX and integrate those listings with a map.

The broker or agent can then show clients a list of properties in Pleasant Oaks and their relative distance to a host of important amenities.

If the clients have kids, show them the location of the nearest schools on the map. If they are golfers, show them how close several popular golf courses are located near the property. Maybe they are foodies (and who doesn’t like to eat a great meal). Show them on the map the location of several popular restaurants – not on the other side of town, but just a mile or two down the road.

A niche doesn’t have to be a geographic area. Slice and dice the data for a particular market – such as equestrian properties. Pull up data that compares on equestrian community with another in regard to home price trends, demographics, boundaries, etc.

This detailed data is very convincing. Showing rather than telling is also impressionable. Psychologically, a broker or agent is embedding a belief in the mind of their clients that, “This agent really knows their stuff about this particular community.”

Sure, there might be other issues involved. Maybe a major road will be expanded nearby. Or the state is adding another train stop. There are plans to build a major retail center with a Whole Foods next year.

Those are other issues that a broker or agent should know and research if they are going to promote their expertise in this particular niche.

But embedding this hard data onto your website can literally set an broker or agent apart in an instant.

The world and society are becoming more diversified. There aren’t just four TV channels any more, there are hundreds. People don’t just go to theater to watch movies, they also view them on Netflix, Amazon, AOL and other sources. There are dozens of different niches in music.

Technology is a major drive for this diversification. The smart broker or agent will use today’s technology regarding real estate data to dominate their own particular niches.

The amazing development today, is that with a real estate data feed, you can become an expert in a niche (or multiple niches) in just a few days. Seize the data and you will seize the day!

 

 

 

 

The Reasons To Choose A Real Estate IDX From Home Junction

IDX real estateNot every real estate IDX is the same.

One thing that real estate brokers and agents need to know is that when choosing an IDX provider, quality and experience are critical.

An IDX (Internet Data Exchange) is basically the  software and policies that allows a broker or agent to display listings on their website.

There’s quite a bit involved with this integration.

The team at Home Junction are IDX experts. The programmers are not some developers who write code for a variety of websites but specialize in real estate websites.

Let’s start with the software. You need a reliable program that can pull information from the IDX without crashing or providing incomplete data. Home Junction’s IDX has a 99.9% uptime rate.

You also want an IDX that updates DAILY, so you have the latest listings and data on your website.

Our IDX is also customized to provide the most accurate information.

Take boundaries for example. Many times, an agent who posts a listing is not sure where the school district or city boundaries begin and end.

For that reason, the Home Junction IDX does not pull that information. Boundary information is generated from other reliable sources that Home Junction curates and digitizes using their proprietary method.

Choose from two real estate IDX products

Here’s another reason to choose Home Junction. Actually two reasons.

Home Junction offers two real estate IDX products.

The Responsive IDX (rIDX) is our basic IDX that efficiently pulls in MLS listings.

Our SpatialMatch 2.0 Lifestyle Search is a turbo-charged IDX that integrates lifestyle data and geo-spatial functionality to populate the searches with additional details – such as the proximity of the property to a golf course, restaurants or yoga studios.

Then there’s the question of feeds from multiple MLS listing services. Because Home Junction is a data aggregation company, the can easily build “co-feeds” where they co-mingle listings from different MLS listings into one agent’s website. This creates a more robust experience for consumers who can browse through more multiple listing sources.

Next, take MLS policies. Every broker or agent that pulls data from MLS listings, must know the policies for each local association. This can get complicated.

It’s important that the IDX follow ALL of the particular criteria for each MLS. Again, that’s why you want to work with a company that specializes in real estate websites.

Home Junction currently implements its IDX software in 200 markets in nearly 50 states.

Choose an IDX and plugin package

One big advantage for real estate professionals to consider when working with a real estate website developer such as Home Junction is that all of the services they need can come from one company.

In essence, Home Junction is a one-stop shop.

For example, their real estate IDX is integrated with a series of WordPress plugins – agent rosters, geo-farms, lifestyle finders, social sharing and more.

The company will also build a website for brokers and agents using the WordPress platform, the most popular and user-friendly web platform in the world.

With WordPress, a broker or agent can easily add or update content on a regular basis. WordPress was built specifically to make this process simple and easy. You don’t need programmers or webmasters to add text or photos, you can do it yourself.

You can also optimize content for search engines. WordPress is basically the most SEO-friendly platform in the world. Every broker and agent knows the value of ranking high on Google and Bing for local searches.

Those rankings can make or break a real estate company. Sure, getting to Page 1 in organic rankings on Google is super, super competitive. But there are strategies an agent can use to make inroads on where their company appears for consumer searches. For example, they can insert “long tail keywords” into their text so they can rank higher for searches that are not as competitive.

Instead of trying to rank in the top 1-3 spots for “Homes for sale in ____ County” an agent can focus on the area they are farming and develop strong ranking results for searches such as “Homes for sale in ________ Country Club.”

WordPress makes search engine optimization much easier. And Home Junction offers SEO services to help brokers and agents make that happen.

The next step would be to integrate the site’s IDX with local MLS listings. Home Junction takes care of that with their proprietary and proven IDX software.

After the site is built and the MLS listings can be fed onto the pages, Home Junction offers more.

The company is also a national provider of real estate data.

That data is super important to consumers and super relevant for real estate searches.

Information includes: Recent Home Property Sales, Home Price Trends, School Listings, Business Listings, Crime Data, Demographics, Cost of Living Indices, Boundaries and much, much more.

This helps to make an agent’s local website a true resource for home buyers.

A home buyer can not only find the latest and most complete MLS listings, but they can also research how that home compares to the rest of the market, what type of schools are in that neighborhood and  the demographics for that neighborhood.

This puts an agent’s website on the same level as the national mega-real estate websites.

Speaking of which, Home Junction also offers a extremely popular Home Value Estimator tool, just like the big sites.

This is a super-powerful service to attract consumers who want to check out the value of their home. It is also a incredible tool for building traffic, promoting a brand name and most importantly, generating listing leads.

WordPress is also known for the huge number of plugins it attracts from individual software programmers. Home Junction is the expert on real estate plugins. They have developed many of their own, like the ones we mentioned above for data.

As brokers and agents can see, in today’s age of BIG DATA and FEED INTEGRATION, there are an amazing number of elements that are involved in building a real estate website, from IDX integration to providing sources of reliable real estate data.

With all those elements come complexity.

You absolutely want to work with a reliable company that is super-experienced in building these programs for the real estate industry. Your job is to attract and work with buyers and sellers. Make sure you have the tools and support you can depend on in today’s complex technological world to get that job done.