Real Estate Marketing Automation Helps You Generate Leads, Saves You Time and Keeps You in Front of Prospects. Why Aren’t You Using It?

real estate marketing automation

Real estate marketing automation is an amazing tool for brokers and agents and frankly, if you are not using it, you could be missing out on several key rewards.

As most people know, one of the basic rules of sales and marketing is to keep in constant touch with your prospects.

“Consistent repetition yields results” is the mantra of one famous marketing expert.

McDonald’s spends millions running the same commercials over and over again.  Proof that they don’t expect you to see a Big Mac on TV, jump out of your chair and drive down to their restaurant for a hamburger.  It’s repeated exposure for top of mind awareness.  So that when you do want a burger, you think of McDonalds.

Here are other problems with maintaining a consistent marketing campaign.  Who’s got the time?  And what content to include?

Real estate marketing automation is like a virtual assistant

Here’s the solution – real estate marketing automation.  Real estate marketing automation is a game changer.

Take the ListingLeader real estate marketing automation program offered by Home Junction, a real estate data and technology company.  Home Junction staff has decades of experience in the field of real estate marketing.  They know the issues facing agents.  Undoubtedly, consistent marketing is one of them.

Here’s the solution presented by Listing Leader. It’s a multi-faceted program that keeps you in front of prospects on a consistent basis…and does a whole lot more.

Let’s start with the email marketing.

Listing Leader has developed a program where all an agent has to do is subscribe, provide a photo, logo and upload their contacts.

That’s it!

Listing Leader then pulls local market area statistics, the agent’s personal listings, new Sold and new Actives into an attractive email format.

Homes sales going up in the area?  A Market Summary included in the email, will share whether now is finally the time to buy or list a home for sale.

It gets better.

Included in the email blast is a link back to a web page, or “microsite”, that includes even more relevant market data.

Recent homes sales. Direction of home prices, etc.  That’s huge. Those numbers are hard facts. Local real estate market data that can persuade a buyer or seller to take action.  Every email also offers the recipient to check their home value.

It is the power of repetition!

In addition, Listing Leader has designed their marketing software so that all of this information is easily printable.  All the design and content are already created for you.

Use the Print Report for marketing with the seller package, buyer package, take it to an open house. Or place that information in their brochure boxes.

It’s ready to go with the push of a button.

As consumers read all this important data and see events taking place in their neighborhood, at some point, many will be compelled to act.

When they do, as they say in “Ghostbusters”, “Who you gonna call?”

The agent sending them that valuable market data!

Back-end tracking offers incredible insight into active leads

It gets even better.

Since all of these marketing efforts are computerized and tracked, there is data generated by the activity of prospects opening those emails.

This is more than just how many people opened an email or maybe clicked on a link.

Much more.

With Listing Leader, an agent can view the activity of each individual on their email list.

For example, they might see Johnny Homeowner is repeatedly opening the email and repeatedly going to the microsite to check out market conditions. He clicks on several charts – recent home sales, the direction of home prices, etc.

He goes back again two days later.  It sure is obvious. Johnny Homeowner’s status just moved from contact to “hot” prospect.

This guy has market interest and potentially market questions.  It is time to give him a call. Offer him more information – Timing is everything in marketing.

That phone call when a prospect is actively seeking information, might just be the catalyst to start the listing process.

Real estate marketing automation makes social posts a breeze

Home Junction also knows that it can be difficult and time-consuming for agents to come up with social media posts on a regular basis.

That’s constant work, and it’s necessary.  About 90% of agents say they use social media for marketing purposes.  Social is not a choice in this day and age, it’s a necessity.

ListingLeader has the simplest real estate posting portal in the market today.

In the program’s dashboard, there’s a section for posting social media content. The interface will display several options for an agent to post – Just Sold properties, Just Listed, Open Houses, etc.

The agent’s social media accounts will be integrated with Listing Leader’s software.

All the agent has to do is to click on the content they want to go out, and bazinga, it’s posted on Social Media.

Hopefully, at this point a broker or agent is thinking, “Why wouldn’t I participate in this program?”  Or, “This has got to cost a million bucks?”

Nope. Not even close. Home Junction purposefully made the program extremely affordable.

But don’t just take our word for it, here’s what one agent had to say:

“This is a great tool. It really is. I’ve been a very happy customer for over two years and ListingLeader has been my most important tool,” said Jim Marrs of Las Vegas. “I am very impressed with the high response from our clients and that has helped me understand the value because it creates the image of being here for my clients.”

Check it out. Right now, ListingLeader is offering a low introductory price.

You can easily sign up and quit at any time.

This is 2018.  An era of big data and amazing technology. Stop wasting time.  Realtors should integrate technology for top of mind awareness and let the most adoptable real estate marketing automation programs do the necessary marketing work for you – ListingLeader positioning agents as the GO TO EXPERTS!

Real Estate Market Data Helps Agents Support Buying A Home As An Investment

real estate market dataReal estate market data can help agents show the value of investing in a house, similar to how people evaluate a stock.

After all, a home is an investment. And anytime you do research on an investment, you need data. Statistics. Hard facts.

Not feelings.

This is especially true with today’s market conditions of low inventories. Buyers are really stretching their budgets to get into a home, if they can find a property for sale at all.

Sure, as we all know, at the end of the day, purchasing a home is very emotional. People get turned on by the beautiful kitchen or the big spacious deck overlooking the tree-filled backyard. Maybe it’s the master bedroom with the giant walk-in closets.

But there’s also that money thing. A lot of it. Thirty to fifteen years worth of monthly payments or a big chunk of hard-earned cash.

Any information a broker or agent can supply to help buyers evaluate a home as an investment is going to be a huge benefit.

That’s where real estate data companies such as Home Junction can assist.

With “big data” technology capabilities today, real estate market data aggregators are able to gather thousands of data points about properties from several sources, including public records.

This would literally be impossible for any broker or agent to do. And impossible to keep all that data current as well.

But the aggregators have that information. They can take all that data and easily peel off the hyper-local datasets that an agent wants to embed on their website for the neighborhoods they are targeting.

Real estate market data is like stock market financials

When you evaluate a stock, you need the financials. Stock price. Stock price history. Market capitalization. Revenue. Expenses. Etc.

What’s the stock price been doing these past few years? What about these past few months?

How does it compare to the stock prices of other companies in the same sector?

When you evaluate a house, you need the financials as well.

This is where real estate market data can be a tremendous help.

Using a piece of software called a Real Estate Data API (Application Programming Interface), an agent can show those financials right alongside their listings.

For example, that information can include:

  • Market Trends – what has been the direction of this particular market for the past several quarters?
  • Sales Activity – how many homes were sold?
  • Price Trends – where have prices been going? Up? Down? Big swings or small swings?
  • Details About Homes That Were Sold – including average price, median price. Etc.
  • Recent Sales – integrate this data with a map and show the location of properties that were sold recently. With the price include square footage plus the number of beds and baths.

Market data helps make apple to apple comparisons

When investors evaluate stocks, they also evaluate similar companies.

Just like comparables with home prices.

Home Junction makes it easy to compare homes and neighborhoods.

They also have data to show how a property ranks in a specific neighborhood.

For example, in what percentile does the home fall into for:

  • Total square footage – is the home bigger than say, 80% of other homes in the market?
  • Price – where does this home fit compared to other homes in the area?
  • Price per Square Foot – what about breaking the price down to square footage, a deeper way to compare properties?

As you can see, this is powerful information. This is the type of information, financials we can call them, that truly give home buyers a fact-based perspective on the investment they are about to make in a property.

Yes, real estate market data is available now on the mega-real estate portal websites.

In that case, when a consumer visits those sites, they are also led to choose certain agents. Those agents pay for those leads.

But why let the big portal websites attract those valuable buyers when a broker or agent can now offer the same real estate market data on their own websites?

Not only provide data. But agents can also use this valuable market information for their posts on social media to attract buyers. Or they can use this information in their direct mail sales letters to attract sellers.

These are tough times for home buyers. Many of them, including that huge bubble of Millennials, are first-time home buyers. On the other hand, there are many homeowners out there who are seriously wondering, “Should I be putting my home on the market?”

Market yourself as the true local resource for these people. Show them you have the data.

Cover the angle of buying a property as an investment. It’s an important one.

Any agent who supplies that type of in-depth real estate market data is going to be a real asset to both buyers and sellers.

 

 

 

 

Real Estate Data Companies Can Add Valuable Market Info To Open House Brochures

open house public real estate dataReal estate data companies such as Home Junction can give your materials for open houses and brochure boxes extra impact with buyers (and potential sellers).

The open house – that age-old practice that agents still need to do on Sundays and in many cases, despite all the high-tech gadgetry out there, is still a very effective strategy to generate sales and listings. So is that little brochure box attached to your real estate signs.

Open house strategies include the essentials – de-cluttering the home, painting the home and depersonalizing the home by removing all those family photos and clown pictures from the walls.

Oh, and don’t forget to get the dog out of the house, and his dog dish and toys.

But one very important feature is the importance of appealing marketing materials.

Let’s face it. People like free stuff. They like takeaways they can browse later. If they are visiting multiple homes, they certainly will like a brochure to help them remember details about the house they visited.

Glancing at a sheet of paper is still easier than digging up that info on your phone, tablet or laptop.

As far as marketing, that printed piece can be very impactful in persuading buyers this is the home for them (or sellers you are the agent they want to list their home with when they are ready).

Sure, an agent might spend a bunch of time and energy preparing a property for an open house. It is a lot of work. There are plenty of items to cover – making sure the lawn is mowed, doors open and close properly, the house looks good from the curb and when a person walks in the front door

But an agent should also pay attention to preparing that brochure.

Real estate data companies provide the numbers to support a property

Because after the visitors leave, that brochure is the next item that will help them in their decision-making.

Be sure to include ALL the important features of the property. Sure, you need the square footage, age, price, etc.

And you need to point out the amenities – a pool, mother-in-law apartment, etc.

Also, don’t scrimp on the photographs. Be sure those photos of the property really pop on that brochure. As we know in this era of Instagram and Snapchat – consumers are image-oriented. Those images will have just as much impact as the text.

But why not go even further.

Be sure to add property data that can be easily acquired by real estate data companies such as Home Junction.

For example, show a chart indicating market trends for that neighborhood.

Perhaps home sales are turning upward and your chart shows a hockey-stick trend line heading higher. Could be just the catalyst to push a buyer to act quickly.

Or, maybe home prices are increasing. Again, a prompt that now is the time to grab this property.

Another use of property data would be to show how this home is priced compared to others in the market. Perhaps it’s below the average per square foot or even if it is at the average, it assures visitors this property is not excessively priced.

Neighborhood data is a powerful persuader

Highlight the pros of not just the house, but the neighborhood too.

What about neighborhood amenities?

School are always important. Real estate data companies such as Home Junction can supply agents with fully-detailed school data.

  • School locations
  • Enrollment
  • Student/teacher ratios
  • Demographics
  • School rankings

And much more.

How about neighborhood demographics?

Perhaps this neighborhood tends to skew younger in age. With lots of children.

Mom and dad buyers are going to be interested in that.

Here’s another very important feature where property data can be a huge influence in securing a deal.

Home Junction offers geo-spatial map plugins that allow agents to integrate maps with their listings.

Perhaps this business is close to a great golf course. Or maybe it’s near a very chic shopping area with the best yoga studio in town.

Show off those location amenities!

(This writer remembers when he purchased a home and later found out an enormous park was located just three miles down the road, off the main highway. If he knew that sooner, he would have made an offer quicker, and probably a higher offer at that.)

Use market data to impress potential sellers

Here’s another benefit from open houses and those brochures boxes.

Not every visitor is a potential buyer.

Many are people who live on the street or in the same neighborhood and are curious as to how their neighbor is selling their home (or many of them might have the extra cash to invest in a second-home).

A detailed brochure with in-depth property data is going to impress them as well. When they see the lengths this agent goes to marketing a property and how they cover ALL the angles, that is going to stay in their find when they decide to sell.

Open houses are still effective.

But in this day and age of easily accessible big data, offering detailed, in-depth property data is one of the newer and more effective value-plus strategies EVERY agent should include with an open house.

Real estate data companies such as Home Junction can easily supply you with all that relevant market data to show you are truly the agent with local knowledge and go the extra mile to promote a property.

 

 

Real Estate WordPress Plugins Add Much-Needed Visual Impact To Agent’s Website

Real estate WordPress plugins can give an agent’s website a tremendous visual boost with image galleries, charts and maps.

Why is this important?

According to a recent study of visitors to agent websites, 60% of those surveyed said they spend most of their time looking at the image of a home than the description text.

Another study showed that articles with images generated 94% more views. That’s nearly twice as many views as those without images.

Let’s face it.

We live in a visual age. The result of digital living.

Guess why Instagram and Snapchat are some of the most popular websites in the world?

Because they are all image-focused.

That’s not to say the Facebook is not visually-focused. Take a look at a Facebook page and it’s all images and very little writing. Another report found that Facebook posts with photos get 37% more engagement.

Twitter – another immensely popular website – is not known for its long diatribes of text, but for getting your point across with 150 characters or less.

And on Twitter, it’s mostly images. If you don’t include an image in your post, then your post looks like an afterthought, wedged between a constant stream of photos and artwork.

Real estate WordPress plugins are instant sources of images

Sometimes it easier to create words than it is to find or create images.

After all, all you have to do is sit at the keyboard inside your office and start typing.

But as we said, in today’s day and age, people aren’t textual oriented.

Fortunately, when it comes to visuals, WordPress is a great platform.

What? You don’t have a WordPress real estate website?

Uh oh.  Then you are missing out. WordPress is so popular as a website platform, it has captured about 30% of the world market.

The website is one of the easiest content management systems on the planet meaning it’s easy to add pages, blogs, text, images, whatever.

WordPress is also coded to be one of the most search-friendly websites in the world. So it gives brokers and agents an advantage when it comes to appearing on Page 1 on Google or Bing for targeted keyword searches.

We won’t get into those details in this blog.

What we will talk about is the other tremendous advantage of WordPress – plugins, specifically real estate WordPress plugins.

And how those real estate WordPress plugins can instantly give your website powerful visuals.

There are now more than 50,000 plugins available on WordPress. This is one of the big factors that made WordPress so popular. Basically, a plugin is like an app on an iPhone or a smartphone. We know how powerful those apps have been in making smartphones the most popular machines in the world.

Plugins that make it easy to grasp data quickly

Now, let’s talk specifically about real estate WordPress plugins.

Home Junction provides real estate WordPress websites for brokers and agents.

But the company has also developed its own line of popular real estate WordPress plugins.

Take real estate market data for example.

real estate data charts

When you add the Home Junction real estate WordPress plugin for sales data, you can add charts to your website showing real estate market data trends in your area.

For example, you can show a chart illustrating the Number of Sales by quarter. A visitor to the website can also tailor that search to the type of property they are searching for, whether it’s a home, condominium, townhome, etc.

This next function is critical.

Home Junction is a national data aggregator that gathers data in more than 1,000 categories. They include parcel size, square footage, recent home sales, municipal boundaries, school enrollment, etc. Really deep, in-depth property and neighborhood information.

So if a visitor is looking for market trends in the area, they are not just limited to sales activity in the county, but can drill down to the city, zip code or even neighborhood level.

This is a tremendous asset for an agent who wants to farm a particular neighborhood. Displaying this breakdown of data per neighborhood really makes that agent the agent with the most hyper-local knowledge.

Geo-spatial map plugins

real estate wordpress websites

Here’s another powerful real estate WordPress plugin offered by Home Junction.

It’s called SpatialMatch.

With this plugin, an agent is able to add maps for the neighborhoods they are farming.

Maps you might say? So what? Anybody can add a map to their website (sort of).

It gets better.

With this Home Junction real estate WordPress plugin, the map is integrated with the local MLS database.

The agent can display homes for sale from MLS on the geo-spatial map.

There’s more.

That geo-spatial map is also integrated with several other databases.

Take boundaries for example.

On the map, visitors can see the boundaries near a property.

That includes:

School district boundaries (very important for parents)

School attendance zones (super important for parents because it shows the actual schools their children might be attending)

Municipal boundaries (very important in terms of taxes).

Here’s another database that is included in the SpatialMatch real estate WordPress plugin – local businesses.

As brokers and agents know, neighborhoods can sell a property for them.

If Mrs. Stretch loves yoga, you can point out the local yoga studio that is just a mile away from a property.

If Mr. Teetime is your prospect, don’t tell them where the local golf courses are located, show them how close they are with your geo-spatial real estate WordPress plugin.

Neighborhood demographics charts

neighborhood demographics

 

 

 

 

 

 

 

 

 

 

\There are other real estate WordPress plugins with eye-appealing impact that can also influence and impress a visitor to an agent’s website.

Home Junction also offers WordPress plugins with demographic data.

That data can be displayed in charts:

Neighborhood demographics such as an overall profile of who lives in a particular neighborhood – their education, income and ages.

The Cost of Living for that particular neighborhood as well. Are prices higher or lower than the national average?

Compare the cost of living from one area to another.

With just a quick glance, a visitor to an agent’s website can see if they feel that neighborhood is a good match for them.

For a family with young children, they will want to see charts displaying a neighborhood with other young children.

For older folks, maybe they prefer a neighborhood where most of the people are their age.

All of these graphical elements are not just to impress buyers either.

Imagine you are pitching a person with a $2 million home to be their listing agent.

Imagine the impact you will have when you show them all those visual charts indicating how you are going to market their property.

It’s not just talk. It’s real research. Real estate market data presented in a very powerful manner.

As we said, plugins are one of the big reasons for the success of WordPress.

Take advantage of this technology and add real estate WordPress plugins to your website.

But be sure you get those plugins from reliable developers such as Home Junction. Poorly coded plugins or plugins that are not updated can actually be harmful to a website.

And be sure to go for eye-appeal. Adding a few simple real estate WordPress plugins can make your website a visual wonderland of important images that will have an impact on both buyers and sellers.