Use A Real Estate Data API On Your Website To Answer Buyers’ Cost Of Living Concerns

real estate data api cost of living

A Real Estate Data API that shows Cost of Living information can be a very effective tool for attracting home buyers and impressing home sellers.

Here’s a good example why.

Perhaps you heard the recent news that sent shock waves throughout the country.

Reports surfaced that said the Department of Housing and Urban Development determined that earning more than $100,000 a year in the San Francisco Bay Area was just considered “low income.”

Low income on six figures?

People in the rest of the nation probably stared at their computer screens in shock.

But yes, that’s the reality in that part of the country.

If you make $70,000, well, in some Bay Area counties you are considered “Very low income.”

The bottom line: if you are thinking of moving to the Bay Area, you had better do your research and you better make sure that company will pay you tons of money.

Real estate data API addresses the cost of living issue

For real estate brokers and agents, there’s a bigger picture here.

Everyone who considers a move or is relocating, will be concerned about the Cost of Living.

It’s a big factor today.

Sure, someone might be offered a great job in XYZ town, but after they do the math, they discover that they may actually be lowering their income.

If a prospect is a retiree, then the Cost of Living is THE major issue for their fixed income lifestyle.

Anyone who is on a tight budget will pay attention to housing costs and Cost of Living.

This is a major question that will be on the minds of many people. (And if it isn’t, a broker can pose that issue to them to help make a more thorough and well-researched decision).

That’s why embedding a Real Estate Data API is adding a tremendous resource to a real estate website.

Take Home Junction for example.

Their Real Estate Data API offers feeds for the critical areas of research for home buyers such as:

  • Recent Sales Activity
  • Trends in Home Prices
  • Boundaries such as Municipal boundaries for taxes and School District boundaries for schools. (Plus those ever-so-important School Attendance Zones showing exactly where students will be attending).
  • Demographics
  • Crime Statistics
  • Neighborhood data
  • Home Value Estimation Tools

And much more.

Every one of those data feeds will be of interest to home buyers.

(And you can use every one of those data feeds to show sellers how you are going to position their listings in a favorable light).

Demographics and expenses

But another dataset offered by Home Junction is Cost of Living Indices.

Think about the statistical picture a broker or agent can paint for someone who is interested in comparing the Cost of Living from one community to another.

With the Real Estate Data API, a person can examine a neighborhood for:

  • Population
  • Average Income
  • Average Home Value
  • Percentage of Owners
  • Percentage of Renters
  • Age
  • Education
  • Employment – professional, labor, health care, arts, education and service.

The specific Cost of Living Index shows how that neighborhood ranks compared to the average for:

  • Apparel
  • Education
  • Entertainment
  • Food
  • Health
  • Housing
  • Transportation

Promote the fact that home buyers can search through this data on their own on your website (with a Real Estate Data API feed from Home Junction).

Look at all the answers they can find about an area!

If they see a neighborhood that has a high average home value, a large percentage of professionals with above average income, you can pretty much guess the Cost of Living there will be higher. The additional data will confirm this.

Easy way to compare neighborhood spending power

With Home Junction’s Comparative Analysis tool a consumer can drill down even deeper.

Compare one neighborhood to another.

The Real Estate Data API provides all the relevant data such as Average Income, Average Home Value, etc.

But the Cost of Living tool will also reveal how far $1,000 will go in one town compared to the next. It calculates those Cost of Living factors such as food, health care, transportation etc.

If one town will cost you on average $700 for those items compared to another town where it will cost $1,000, well, then that’s a sizable difference and cause for concern.

Conversely, if an agent can show Mr. and Mrs. Retiree that by moving ten miles across town to this nifty little neighborhood, they could be saving themselves a sizable chunk of cash every month.

Cost of Living calculators are nothing new. There are plenty of them on the web. Many of them probably use the same factors for their statistics.

What’s fairly new is that brokers and agents can now embed this tool on their own websites. Why let a hot prospect go all over the web and find this information elsewhere and perhaps give up their contact information as well?

Steer them to your real estate website instead.

More than 90% of home buyers say one of the primary items they look for in an agent is local knowledge.

This is 2018.

Are you going to just say you have local knowledge?

Or are you going to add a powerful Real Estate Data API that displays detailed, hyper-local Cost of Living data and other information right there on your website for all to see?

 

 

 

 

 

 

 

Real Estate Data API Can Provide Outstanding Value to Your Social Media Audience

real estate data api chartsIn case you haven’t noticed with social media, it’s a busy place and adding a Real Estate Data API is one of today’s best tools to cut through all the clutter.

Consider these numbers – 93% of marketers advertise on Facebook. There are about three million businesses doing this.

According to the research, big brands post an average of EIGHT times a day.

That makes for one busy social media highway.

That’s a lot of business competing for the attention of your prospects – whether it’s other real estate brokers or agent or other businesses.

The market is heavily laden with agents posting content daily. How can you truly stand out and get attention on your Facebook content?

The key is to provide interesting and valuable content that will catch the eye, draw in the audience, and stimulate them to learn more or contact you.

This means value-added blogs and graphics, statistics, real estate market data, school news, local happenings, catchy writing, and viral shares with your expert commentary added.

Once you have hooked in a viewer with great content, they’ll want more – and hit the “follow” button on your page.

Real estate data API for when you don’t know what to write

If your talent lies in selling properties rather than wordsmithing, don’t worry too much.

Your audience cares more about your authenticity in providing relevant real-estate related content than your ability to craft an elegant phrase.

When it’s time for you to schedule some Facebook posts and you’re running low on creative juices, consider using a real estate API to supply some solid content inspiration.

Real estaste APIs from aggregators such as Home Junction can provide you with in-depth datasets on all sorts of property data.

  • Recent property sales
  • Trends in home prices
  • Home valuation tools (just like that big real estate website that strats with a “Z”)
  • Boundaries
  • School data
  • Crime statistics
  • Cost of living indices
  • Demographics
  • And much more.

This will help you churn out relevant and valuable posts, blogs, and graphics to help and support your clients.

Not only will this help you create outstanding content, but you will be installing the real estate API onto your website for clients to access.

They’ll love being able to see at their leisure, 24/7, real estate market data and trends, school data, demographics, crime rates, and cost of living data right from your website when house shopping.

You will love having them visit your website, either to gather their contact information with a lead form or establish your brand name in their mind as the place with local knowledge.

According to research, more than 90% of home shoppers said finding a broker who can demonstrate knowledge of the local market is one of their top criteria when looking for Realtors.

How a Real Estate Data API will improve your social media game

If you feel stuck on creating content, you’re not alone. After all, you didn’t exactly get into this business to sit at the computer and blog.

A real estate data API  and the constantly updated information it provides can inspire you to write an entire list of content ideas.

Consider topics like how property values are skyrocketing in a particular area, the listing of a historical or otherwise significant property, or which neighborhood is the best for a certain age demographic.

Demographics are another big draw of using a real estate data API. You might be able to find out that doctors, or professors, or engineers are moving into a certain area at high rates and come up with some inspiration to write about that, or do a piece on what kinds of houses are selling well in the area.

Get inside your ideal client’s head: what are they concerned about or interested in? Crime rates? Cost of living? Best areas for raising a family? Give them the valuable information they need, so they’ll want to stick around and hear more from you.

You have the content, now make it visuallly snappy

Many studies have shown that if a blog or Facebook post does not contain visually interesting and relevant photos, audiences will scroll past quickly.

You can use photos to build interest and keep audiences hooked. Whether you take photos yourself, purchase stock photos, or take screenshots of interesting data, adding pictures to your content will make it a lot more interesting.

The other visually appealing item that people love to view are charts. With a chart, a person can quickly grasp the direction of the market?

If you post a graph showing home sales trending upward in one neighborhood, that could prompt buyers and sellers to make a move.

Show another graph illustrating how property prices are moving up, or moved downward for a short period of time. Again, that one little graphic can be a catalyst for someone to buy or sell.

Your audience is also interested in hearing from your authentic self. Write as if you’re having a conversation with a friend. Stick to one main topic per post, let your personality and knowledge shine through, and add some interesting photos and you’ll be golden.

“Going viral” is one of the most sought-after forms of advertising: but it doesn’t just happen to everyone.

When sharing a post or blog on social media, the desired result is for someone to read it, enjoy it, and pass it on to someone else who might enjoy it. Are your posts interesting and valuable enough to make people want to share them with their network?

Localized content with a unique angle is considered highly shareable.

To display your knowledge of local real estate data, you can create guides – whether in the form of a Facebook post, blog, or infographic – containing specific information for your area.

This could include a comparison of local school data, the best area hospitals or golf courses, best-kept-secret restaurants in your town, a comparison of area crime rates, or anything else someone would really want to know if they were considering moving.

If you share the good stuff, with your authentic personality and some fun photos, your content will be more likely to get shared around social media and thus exposed to a much wider audience.

You know the power of social media marketing.

Use data gleaned from the real estate API to craft engaging and shareable posts, blogs, and infographics to position yourself as a powerful force on social media.

School Data API Enhances The Value of Properties And School Districts

school data school house

A School Data API can be an incredible resource to position yourself as THE resource on local schools.

As a real estate agent, you love helping families find the home of their dreams – especially when your valuable knowledge and expertise can assist them in this big decision about the future of their loved ones

But when it comes to one of the biggest purchasing factors for a family, do you have all the right tools to truly offer them the assistance they need?

You can make a quantum leap in this direction by simply adding a School Data API (Application Programming Interface), which is simply a widget or few lines of code, to your website.

School Data API helps with major factor in home buying

Unless you yourself have school-aged children, you may not be aware of the enormous impact of local school districts on the value of real estate.

In fact, school quality is one of the main considerations for a family looking to move in. A recent survey indicated that over half of buyers would go beyond their stated budget in order to be in a highly rated school district.

Of those respondents, nearly 10%  stated they would even spend as much as 20% over budget. More than half of the respondents indicated that they would forego a pool, a big yard or even a bigger home in favor of a desirable school district.

Here’s a very big number – 90% of home buyers said school boundaries are “important” or “somewhat important.”

Why is this such a big deal? Higher-ranking school districts may boast higher tests scores, lower dropout rates, and keep students on track for a successful career and even life.

For parents hoping to give their children the best start, moving  near a great school just makes sense.

Even older folks and those who don’t plan to have children may be thinking of the potential resale value someday when choosing to buy near a certain school district.

How to become a local expert on schools

school data API

School list found on District Houston Realty website.

Now that you see the importance of being well versed in school district information as a real estate professional, you may be wondering how to take action and teach yourself.

Did you know that there is a window into a vast warehouse of data offered by information aggregators such as Home Junction Inc.?

These aggregators have the ability to scoop up scores of datasets about schools in any district.

They are ability to then filter the data, keep it current and feed it to local brokers and agents.

That information could include:

– School district boundaries – super important because this basically tells you which schools are serviced by different properties).

– School attendance zones – again, a very critical piece of information. A home might be located in a great school district, but the attendance zones will indicated which schools are available to students.

– School enrollment number

– Student/teacher ratio

– Demographics

– and much more

By adding a School Data API, your clients will be able to access this school data from your website, ensuring they don’t go into the arms of a competing site in order to help them.

What constitutes a great school district?

So you’ve pulled up some school data and you have an idea of how many schools are in the area, where the district boundaries lie, and even the general demographics of the students.

How do you evaluate this information to be able to talk to clients credibly about the quality of a school?

You can actually compare all of the local schools by reviewing their test scores, the ratio of teachers to children, after school programs, and other activities.

You may also be able to find graduation rates.

Finally, consider having a sit-down with some long-time locals who can tell you what the schools looked like ten years ago and where they feel they’re headed today.

Talking to buyers about using school data

You know your clients want to evaluate the local school data and choose the best district. Often times, they like to surf the web to conduct this research on their own. That’s fine. But be sure to let them know one place to start if your real estate websites and all the information provided by your School Data API.

Also as with most client-consultant professions, the best way to guide them through this process is to get to know them and find out more about their unique needs for their children.

Perhaps they are interested in private schools.

Or perhaps schools with different religious affiliations.

You School Data API can supply all that info.

Potential buyers should also try to arrange a visit to the schools for themselves so they can get a feel for them. With Home Junction real estate market data, your website will have the school’s address, proximity to a property your are considering, the principal’s name and contact info and other helpful information.

They should also ensure availability. Could there be anything worse than investing in a new home in a desirable area only to find out that there are no spots open in a prime school?

Ultimately, while you can provide quality resources and your knowledgeable opinion, your clients will have to come to a decision that is right for their family.

But  they’ll feel much more comfortable about it with you and your in-depth School Data API on their side.

Real Estate Data API On Broker’s Site Creates Ultra-Valuable Resource For Investors In Rental Properties

real estate data API

Real estate data API information on website.

A real estate data API can be a tremendous tool for brokers and agents who want to attract property investors.

In fact, it could literally be the perfect tool.

That’s mainly because of this one factor – analysis.

As brokers and agents know, when a couple looks to buy a home, emotion plays big part in the decision.

But when property investors look at a home, it’s all about the numbers.

  • Property details
  • Pricing
  • Expenses
  • Taxes
  • Maintenance and repair costs
  • Utilities
  • Insurance
  • Cash Flow/Rental income
  • Tenant Occupancy Rates
  • Return on investment
  • Etc.

Those are a few of the equations investors need to calculate during due diligence to see if it is worthwhile for them to commit to a property.

There’s another critical part of the equation – analyzing local real estate market data.

Brokers and agents who embed a real estate data API from data aggregators such as Home Junction will have an enormous advantage in attracting this category of buyer.

And as you know, some of these investors could be the type that will constantly buy or sell properties over a long period of time.

Real estate API is the doorway to a massive database

Savvy  investors need to dig deep into every detail about a property that they can. Adding multiple properties to a portfolio can be very risky.

They know the importance of combing through public records and gathering every piece of data that they can.

But if a broker has a real estate data API on their website (or a property API as they commonly referred to), they will already have layers upon layers of public real estate data available to display and analyze.

Data aggregators such as Home Junction can supply:

  • Property Details
  • Parcel Details
  • Recent Home Sales Data
  • Trends in Property Prices
  • Tax Assessments
  • Tax Valuations
  • Sales History
  • And much more.

Take boundaries. Boundaries are extremely important for tax assessmentsand for schools. Being located inside a municipal boundary can add an extra layer of taxes, which will affect the return on investment formulas for any property.

There’s more.

As we said, investors look hard at the overall picture of a piece of real estate and other factors that influence the value.

That includes:

  • School Data
  • School District Boundaries – as we said, boundaries have consequences. A highly-rated school definitely has an effect on home values and also occupancy rates.
  • School Attendance Zones – these are also hyper-critical. A property might be located in a great school district, but not located which the zone for a particularly high-rated school.
  • Neighborhood Demographics
  • Crime Statistics
  • Cost of Living Indices

With these feeds from a real estate data API, a broker can go even deeper and feature neighborhood data on their website.

Include a geo-spatial component where you can show the distance of a property compared to popular neighborhood amenities

We know for example, that being located near a park can be a major influence on the price of a house.

(And all of these factors, such as schools, parks and local businesses, can make a property more attractive for renters to keep those occupancy rates high).

Another big chore that investors are engaged in is the process of comparing different properties,

Again, this is where a real estate data API can be a real treasure. Investors can make true apples to apples comparisons with accurate property data that covers several neighborhoods, even different cities or counties.

Use a Property API to show market trends

Trends are also super-valuable.

A smart investor knows not to get excited by national trends in home values that they might read in the press.

As far as they are concerned all business is local – hyper-local.

While property prices might be skyrocketing in That Town Over There, property values might not be doing the same in This Town Here.

Investors will want to review real estate and home sales data by zip code. To be an even better resource, a broker should offer a real estate data API that provides property sales down to the neighborhood and subdivision levels.

There are also real estate market trend tools that can show how a home compares to other homes in the area for certain factors.

Those factors could be:

  • Square footage
  • Prices
  • Price per square foot

Perhaps Mrs. Ivana Invest finds a nice potential rental property that is in the lower 20% for prices per square foot. That’s a very significant piece of information to know. (And, a major shortcut for them because they don’t have to dig up all that data to figure the ratios themselves).

This is the era of big data. A broker or agent can literally add dozens upon dozens of different property layers to their website.

They don’t have to store all that data on their website. They don’t have to go out and update it. They don’t have to worry about pulling that data to display on their website.

A real estate data API does all that work for them.

All a broker or agent has to do is add a few pieces of code to their website. It’s that simple.

And by the way, all of this data makes the broker and their agents the true local resource with local knowledge when dealing with individual home buyers.

Why let prospects go to the mega-real estate portals for this data when a local broker can supply the same thing? (And keep all of those leads).

Want to be an super valuable resource for property investors? Get a real estate data API working for you right away to attract those buyers.

If you want to see a real estate data API on an actual real estate website visit www.roywheeler.com