Real Estate API And Other Tech Tools Are Essential To Agent Success Today

real estate API tool

It’s 2018, and in today’s competitive environment, adding a Real Estate API is a necessity if an agent truly wants to become a local resource for buyers and sellers.

Finding success in the real estate business is no longer as simple as just getting out and pounding the pavement.

You must use the latest tech tools as well.

What should you be learning from those who have already blazed the trail? If you interviewed a hundred different successful real estate agents, you would probably encounter a hundred different styles and personalities.

Some are more aggressive, while others are reticent. Others have a large and charismatic demeanor, while others are more subdued.

However, no matter how different their personality type or philosophy, there are a few things that every successful real estate agent has in common.

They stay in touch with clients and keep them informed

One of the most important approaches that a successful real estate agent takes is to prioritize the needs of the client. No matter how busy you are or what you have going on, if a client calls or emails you, you should strive to make them feel like they are the most important client you have ever had.

This could include returning correspondence immediately, always answering the phone with a smile, and following up promptly on every possible occasion.

Tech tools such as note-taking apps have helped preserve many an agent/client relationship – if you promise a client you will make a call or send them some information, and you forget to do it once they’re out of sight, this will erode the client’s trust in you.

Another very helpful tool is Listing Leader – a real estate marketing automation program. Combined with a Real Estate Data API, this tool uses email to automatically send new MLS listings and updated real estate market data such as Recent Home Sales, to prospects on a regular basis.

real estate api sales

A Real Estate API automatically feeds recent market data onto an agent’s website.

Customers like consistency. This program continually keeps agents in touch with their clients. Automatically.

Without leads, there are no clients – and without clients, there is no business. A successful real estate agent considers all possible avenues for collecting and retaining leads. Whether focusing strongly on social media and web presence, or trying out old-school methods such as mass mailings, experimentation and analysis of what worked (and what didn’t) helps you fine-tune your business to attract the right kind of clients from the right types of marketing.

In addition, high-earning real estate agents curate and nurture an extensive network. Not because they think it will translate to loads of clients instantly, but because they know they can be the most successful by partnering with companies who provide the highest level of service – just like they do.

Whether an insurer, a contractor, a home inspector, a mover, or another related professional, they know who is the best in their industry and pride themselves on connecting them with their clients. And if they find out someone is slacking on good customer service? They aren’t afraid to cull them from referrals.

Agents use a Real Estate API to offer more local info

This generation’s crop of successful agents know their way around a smartphone and a social media account.

They multitask, they go paperless, they make transactions from anywhere, and they build their email list in their pajamas.

They are able to combine their customer service skills with the latest technology.

With a Real Estate Data API on their website, they don’t just claim to have local knowledge, they offer a wealth of in-depth market data about Schools. School Attendance Zones, City and County Boundaries, Cost of Living, Crime Ratings, Neighborhood Demographics and Comparative Analysis.

Real facts. Current market data. A vast array of key information buyers and sellers want to know. All on the agent’s website (fed by a Real Estate API – a few simple lines of code embedded on the site).

With a WordPress real estate theme they offer big, bright images of listings. They add useful WordPress real estate plugins for generating leads with contact forms and they optimize their website’s rankings on Google and Bing.

And because they use a WordPress real estate platform, their desktop website easily converts into a mobile website that can be read and navigated on an iPhone, Android smartphone or tablet. The world searches for answers on their mobile devices today. Google recognizes this and ranks websites on how well their site transitions to mobile devices.

When you can have offer complete and up to date local real estate information with just a couple of clicks, on any device, you have already set yourself apart from the crowd.

Sure, every real estate agent fancies themselves a neighborhood expert, but the highest earning and most in demand real estate agents are on another level.

Having the information from a Real Estate API at your fingertips means that you too can provide answers to questions like “What’s for sale?” “What just sold?” and “How much house can I get for my budget?” on any particular street or neighborhood in your city.

You will know exactly what to suggest to a client, according to their needs: where is the closest hospital, church, gym, school, playground, or golf course in their desired area?

This technology can not only serve to train you in committing these details to memory, but also to show clients who visit your website your dedication to meeting their need for instant and in-depth information.

The climate may be very different when it comes to building a real estate business in 2018.

But some things remain the same: customer prioritization, keeping in touch and knowing your market inside and out.

What’s different is the new technology, including a Real Estate API or a WordPress real estate website, that makes for an easier time climbing the rungs of success.


Use Real Estate Market Data To Draw Millennial Agents Into Your Real Estate Brokerage

recruit real estate agents

Real estate market data is not only a powerful tool for brokers to attract customers. It is also a powerful tool to recruit new agents.

As a broker, you want your brokerage to stay fresh, fun, and exciting. You know you want to create a company culture that is known for being vibrant, on top of new trends, and full of camaraderie. How can you attract a younger, tech-savvy Millennial as your newest agent recruit?

Millennials are people born in the “generation” between 1981 and 1996.

That means on this day, if you are between the ages of 22 and 37, you are a Millennial. While the media often tries to give Millennials a bad name, we know that this generation is actually one of the most creative, tech-savvy, empathetic, and career-driven: the perfect medley for an outstanding real estate agent.

Millennials looking to break into the real estate business won’t just settle for the first firm they come across.

They desire not only to be valued and connected with on a human level, but also to have hi-tech tools at their disposal to disseminate value on social media, conduct transactions quickly and efficiently, and the ability to perform tasks remotely and on their mobile devices.

Most real estate firms try to attract new talent with promises of generous commissions and bonuses.

While these things are important for any worker, they aren’t enough anymore just by themselves. This generation’s crop of new real estate agents want to excel at what they do, form real connections with their clients, and provide the absolute highest level of service.

And they want to be plugged in to the latest apps and software. They are comfortable with today’s technology and they know how to use it to be competitive.

You can set your firm apart by using “big data” tools such as a Real Estate Data API to tap into layers of hyper-local real estate market data to attract and sustain top-level Millennial talent in the real estate industry.

Because you can tell recruits all day long about how deep your firm is entrenched in the market and the strength of your brand. But you will certainly impress them when you pull up the latest real estate market data they can use showing Home Price Trends, Sales Activity, Neighborhood Demographics, School Data, School Attendance Zones, Municipal and Tax Boundaries, Crime Statistics and Comparative Analysis.

Real estate market data makes new agents local experts

Whether you are a small firm or a sizeable franchise, engaging and retaining millennial talent is about more than just money. This generation is motivated by efficiency, instant information, and the ability to self-sufficiently find and provide solutions.

Millennial real estate agents want to be the best – and local real estate data tools can equip them with the information they need to supplement their growing experience.

When a few simple clicks can help them compare home pricing, schools, amenities, crime, acreage, and other need-to-knows neighborhood by neighborhood, they are able to more easily feel and sound like a true expert when interacting with clients and helping them find their dream property.

In addition, having these tools at their disposal will help them ramp up quickly as agents with local knowledge. Something that veteran agents take years to develop.

Real estate data tools boost social media marketing

Millennials are known for being the “social media generation.”

While social media with endless cat videos and funny meme might seem silly, this medium can have significant impact when it comes to business. A recent survey by the National Association of Realtors found that 90% of agents said they plan to use social media to promote themselves.

Many real estate cornerstones have not yet approached social media marketing because they are intimidated and unsure about the process. Not so with Millennials.

They know their way around Facebook, Instagram, Twitter, and Pinterest – and local real estate market data will provide them with endless inspiration for informative, educational, and interesting social media posts to market their services.

A real estate agent on social media can easily use these tools to create a chart or infographic on the rise or fall of housing values in a particular neighborhood, compare schools, compile data on the most interesting local amenities, and then blast out a shareable blog or social media graphic that will interest and entertain local followers.

These tools also provide a strong jump-off point for blog content aimed at boosting search engine optimization.

By using real-time, real-life data for the property market in your specific area, blog-savvy agents can create lists of engaging topics in minutes.

With these topic ideas, an agent with a little writing skill can create months’ worth of factual and interesting blog content to drive more local keyword traffic to the firm’s website and social media accounts – in turn, increasing the number of qualified leads.

Every firm has its strong point that it markets to attract the best rising talent.

Those strategies might include high quality training, marketing resources, the latest technology, competitive bonuses, a vibrant company culture, or something else entirely like a big shiny office.

But in this day and age of big data technology, incorporating the use of in-depth, online real estate market data can give you the edge you need to attract, retain, and sustain the best of the innovative and talented Millennial crowd.

Property Data API Might Not Make A Great Video, But It Does Make A Great Impression

property data api

A Property Data API provides the real estate market data that helps with the rational side of a home buying decsion.

Property Data API would probably not be as captivating a video as someone standing in the shower with their clothes on. But it could be.

What are we talking about?

The National Association of Realtors recently released several humorous video ads targeted at Millennial home buyers.

They are funny…and do grab your attention.

In one scene, a potential buyer stands in a shower fully clothed, enjoying the soothing effect of a rainfall shower head.

A real estate agent is in another room staring out the window.

The buyer in the shower yells out, “I really like this shower.”

The agent replies, “Nice isn’t it? Take your time.”

In another video, a young child stares up at the ceiling as her dad keeps switching the lamps on and off to light up a beautiful, modern kitchen.

One of the funniest scenes is a young couple lying on a wood floor with giant grins on their faces.

An agent walks in and says, “That’s real Brazilian walnut.”

“Yes, we know,” the couple smiles and laughs in glee.

Silly right?

But as a commercial, they work.

And the commercials make this point, “Get an agent who gets you.”

The idea is to persuade Millenials to use the services of a real estate agent to help them find homes that put smiles on their faces.

Obviously, you can’t spell out ALL the benefits of using a real estate agent in a 30-second commercial. Plus, you have to use much of that time for a visual message with a hook.

And, as you can see, these video ads are appealing to the emotional side of home buying – as buyers fall in love with a modern kitchens or wood floors.

Property Data API helps with rational part of buying equation

But what about showing a video addressing the rational side of purchasing a house? The rational side of helping a young couple with the biggest financial decision of their lives.

That’s where a Property Data API comes in.

Another video could show something like this:

The scene opens with an agent sitting at a table with prospective buyers.

She opens up a laptop or iPad to her website.

With a few clicks, she shows a couple the couple the property they are interested in.

Here comes the clincher.

The couple has already seen the property, expressed a strong interest and love the kitchen/backyard/den.

But perhaps they are gun-shy about committing. Or maybe they are too picky and found a few flaws they can’t overcome.

At this point, the agent can use their Property Data API to access a ton of local real estate market data.

That data can be tied into the MLS listing she pulled up on her website.

The camera can then zoom in on the web page showing Recent Home Sales in that neighborhood.

Then go to another page showing Home Prices Trends.

The charts can show that sales and prices are going up in that neighborhood. Other buyers are obviously finding that area a nice place to live.

Then, the agent can pull up a map showing the MLS listing and related amenities.

The agent starts with schools.

She pulls up a page showing detailed school data about the local elementary and middle schools. Great student/teacher ratios and other positive data about schools in the area.

The agent can also point out School Attendance Zones showing how that property fits in that zone and here are the schools their children will attend. The couple, who plan to start a family, glance at each other knowingly, acknowledging the value of that information.

It’s not just the home, but the neighborhood too

Next the agent asks them about their interests.

The woman likes to exercise.

On the map, the agent can show the relative distance of a great gym near the property.

The husband likes to golf.

The agent can point out that popular golf course two miles away from that property.

She can also show parks, restaurants, stores and other neighborhood amenities.

Because as we all know, people don’t just buy homes, they buy neighborhoods too. Why not use a Property Data API to illustrate neighborhood amenities as well? (Something they don’t do in the NAR videos).

Finally, the agent can use the Home Valuation Tool to show how that property is positioned in the market.

The valuation tool not only shows an estimated value of the home based on recent property sales and other data, but also shows comparison data.

For example, the tool might show that this particular property is in the upper 80% for square footage in that neighborhood, but the Price per Square Foot is actually in the lower 20%. Big house with a low price.

It’s hard to make numbers exciting on a commercial. One way to illustrate the impact of the data would be to keep cutting away to the couple and watch as the smiles glow on their faces.

Or perhaps they exchange looks at each other, as if to say, “Yep, this is the house to buy.”

When it comes to buying a house, there’s emotion. The NAR has that covered in those commercials.

And then there’s also hard data. Facts that help the brain rationalize decisions, especially when that decision involves a $450,000 purchase paid over three decades.

With a Property Data API from national aggregators such as Home Junction, you will have that rational part covered and can witness those smiling faces in person right now, and maybe some day on a video.


Real Estate API Offers Powerful Tool To Use The “If…Then” Sales Technique

real estate api

A Real Estate API with hyper-local real estate market data helps brokers and agents pose the persuasive “if…then” question.

Real Estate API embedded in your website adds impact to a simple yet effective sales technique involving just two words.

Those words are “If…Then.”

The technique goes like this: Dear Mr. Potential Home Buyer/Home Seller. IF I do ____  for you, THEN would you be willing to do _______.

A Real Estate API, which is just a few snippets of code added to your website, can help you fill in the first blank in a variety of persuasive ways.

A basic Real Estate API will link your website with the local MLS database.

The best, most powerful Real Estate API, such as the one offered by national data aggregators such as Home Junction, will also tie in thousands of hyper-local property datasets to offer home buyers and sellers a true comprehensive picture of where a home is positioned in the marketplace and the pluses associated with that house.

Those detailed datasets include:

  • School data
  • School attendance zones
  • Municipal boundaries
  • Recent Sales
  • Charts with market trends
  • Home price activity
  • Neighborhood demographics
  • Cost of living data
  • Crime ratings
  • Property comparisons
  • Area businesses nearby
  • Geo-spatial map displays

And much more.

Even a Home Value Estimator Tool similar to the popular one displayed on that real estate portal starting with the last letter in the alphabet.

Best real estate API provides market data as well

As you can see, now a broker or agent has a whole bunch of data they can use to fill in that first “IF” blank.

For example, an agent might approach a young couple who indicated they are about to start a family and say, “IF I put together detailed School Data about schools in the area with School Attendance Zones, THEN would you be willing to meet with me to discuss your housing preferences?”

Or, they could tell a potential home buyer, “IF I prepare a detailed report for you on Recent Sales Activity, Trends in Home Prices and how your property fits in the marketplace as far as Square Footage, Price, and Price Per Square Foot, THEN would you be interested in reading it?”

If you provided that real estate market data, do you think many prospective home buyers and sellers would respond favorably to that proposition?

Of course they would!!!

The beauty of the “IF” proposition is that it doesn’t put a hard question to a prospect right off the bat, such as “Can I come over and give you a sales pitch?”

Instead, the phrase first offers a free benefit.

It’s as if the agent is saying, “I know your time is valuable and you are leery of canned sales presentations. How about if I start the conversation by giving something of tremendous value to you first?”

Talk about an ice breaker.

Secondly, the “IF” proposition not only shows you are willing to give the prospect something, but it also shows you are the agent with true local knowledge (and data). This illustrates the breath and depth of the information you can provide.

It is as if you are really saying, “I’m not only going to tell you I have local knowledge, I’m going to back it up with reams of local statistics and facts.”

In-depth real estate market data helps tailor your message

The benefit of having an extensive Real Estate API on your website gives you access to different segments of data that you can tailor specifically to the person you are talking to.

For parents, offering school data is a no-brainer.

For a home owner, showing them detailed info about their most valuable possession should get you in the door.

Go even more granular.

Single female home buyers, a growing segment of the market, will be interested in crime data.

Golfers will be interested to see neighborhood amenities. With a Real Estate API with geo-spatial coding, you can pull up a listing from MLS and then show on a map the distance to the nearest golf courses. Very powerful.

For home owners, a Home Valuation Estimator Tool shows an estimate of the value of a home. The tool from national data aggregator Home Junction, goes even further and shows a comparative analysis of that home in the market place.

The Home Value Estimator Tool also calculates which percentage a property falls into for Size, Price, Age and Price per Square Foot.

With a little prep work, an agent can approach a home buyer and say, “IF I show you some market data that indicates you live in one of the biggest homes in your neighborhood and if you price it at a certain amount, you will fall right in the middle for Price per Square foot, THEN would you be interested in learning more about those numbers?”

Who wouldn’t?

Here’s another important “IF” to keep in mind.

If you really want to persuade prospects, in this day and age, hype won’t cut.

Facts will.

IF a broker or agent adds a truly comprehensive and data-rich Real Estate API to their website, THEN they will have a deep well of those facts to draw from.