New Home Construction Data Plugins Open Up New Opportunities For Agents

new home construction data

New Home Construction Data adds more resources to an agent’s website.

It’s wise to add a New Home Construction data plugin to your website for several reasons.

WordPress real estate website experts and data aggregators such as Home Junction provide these valuable plugins that give brokers and agents an added advantage in their marketing strategies.

With New Home Construction data, an agent can add a specific development to their website for the markets they are farming. Or they can build out an entire section of their website devoted to ALL new developments in the area.

That plugin comes with the capability to sort by area, developer or other important criteria.

And the process is very simple. The agent doesn’t need to go out and dig up all this information.

“Big Data” companies such as Home Junction aggregate all New Home Construction Data currently available. Then they filter, sort and organize the information.

All an agent needs to do is add a few snippets of code (a plugin) and in an instant all that information is automatically fed by Home Junction into their website.

It’s that easy.

But the benefits are tenfold.

New Home Construction Data makes agents a better resource

First of all, today more than ever, builders recognize they need to work with Realtors.

According to the National Association of Realtors, in this day and age about 90% of qualified home buyers have relationships with Realtors.

Builders recognize this. If they want to sell homes, they have to play ball with Realtors.

Secondly, NAR research shows that nearly 20% of home buyers will purchase a new home. That’s a big segment of any market.

Third, 35% of home shoppers surveyed said they would be willing to consider purchasing a new home as well as existing properties.

Many people, about 40% of buyers, don’t really want to spend time and money renovating a resale. A new home fits their needs immediately.

Naturally, a Realtor would be smart to establish a relationship with reputable builders and be sure their referral program is very, very clear.

So, we’ve established that a smart builder would be smart to work with a Realtor if they truly want to sell homes.

But there are other advantages for agents to add New Home Construction data to their website.

For one, the presence of this data shows that this agent really does know the areas they are farming.

This establishes the agent in the mind of shoppers as truly a full-service type of agent. Want to find the best home in this market? Well, here are the new developments as well.

Attracts more prospects

Next, for people who prefer buying a new home, which as we indicated is nearly 20% of home buyers, then adding an entire section of New Home Construction on an agent’s website is the honey that will attract them as a lead.

Why ignore this portion of the market? And, as we all know, at the end of the day, someone looking for a new home might be pleasantly surprised to find an existing home that nicely meets their criteria at a price they can afford.

Another advantage of offering New Home Construction data is that buyers can also get a sense of pricing in today’s market. You might show them an existing property they think is overpriced. But when they see comparables in a new development, they might realize that resale is a bargain.

Markets and attitudes change. According to the NAR, builders are now very eager to work with Realtors.

Take advantage of this climate and this easy technology.

A data aggregator can do all the work for you. They will work with you on integrating this information into your website.  On a regular basis, they will also update changes in the marketplace AND keep the information current.

Then when you take a home shopper to a new development, their agents can do all the selling and paperwork.

Attract this type of buyer to your website. Generate referral fees and promote your website as a TOTAL resource for information about ALL Real Estate in your market, including New Home Construction Data.




Real Estate Data Providers That Include Mapping Tools To Promote Value Of Amenities

real estate data providers

Be sure to find real estate data providers that also use mapping tools to help agents display local amenities that boost home values.

Real estate data providers such as Home Junction can provide much more than just facts and figures.

They can also tie all that data into something that touches home buyers emotionally (and owners looking to sell).

We’re talking about neighborhood amenities.

As a successful real estate agent, you need hyper-local real estate market data such as the number of homes sales, and pricing trends.

However, what about how local amenities can raise the value of a home? A quick study of your area can help you get an idea of pricing according to the types of businesses and other features in that area. Work with real estate providers that can supply you with this key information and help you display it visually.

These five types of local amenities have been proven to cause an increase in the value of properties.

Real estate data providers need to show value of amenities

It may seem hard to believe, but according to a recent University of Chicago study, living within half a mile to one mile of a Walmart Supercenter can raise the value of a home by 1% to 3%.

Other stores which offer the convenience and selection desired by the population might include brands such as Target and Whole Foods Market.

A nice brand new kitchen is always marketable. But if that’s not the case, the next best thing is a nice supermarket nearby. Most buyers prefer to be able to meet their shopping needs as close to home as possible, driving up prices in these desirable areas.

Walking access

Walkability is a big one when it comes to house values. If you can walk to your favorite park, store, restaurant, or school from your home, your property value could be $4,000-$34,000 higher than average.

However, since walkable areas like this are typically in downtown/urban neighborhoods, you do have to take that into account when looking at property values, as these areas are already going to be more expensive.

“Bikeability” is a similar factor as more Americans than ever are riding their bikes around town. More and more cities are investing millions in improving their bicycle infrastructure and building safe bike lanes.

To give you one example, in one area an average house price in a walkable area is $230,000. While an average house price 15 minutes away by car is $160,000.

This information is crucial for sellers who want top dollar for their property. Information from a reliable real estate data provider can help you justify the prices they desire.

Parks and  natural areas boost value

Parks, green spaces, and other outdoor oases can raise property values by as much as 20%. House Logic cited a study of over 16,000 property sales in Portland, Oregon that proximity to a golf course raised prices by over $8,000, while proximity to specialty parks and natural areas raised prices by $5,000-$10,000.

A report from the University of Washington indicated that a home adjacent to a park could realize a 20% increase in values. Within a quarter-mile, add 10%.

The human mind and body naturally thrive best outside of the concrete jungle, and many families with children see parks and green spaces as a big draw. So it’s no surprise that these amenities raise nearby property values by such a margin.

Sporting arenas in your city, especially for professional teams, can do a lot of great things for the health, vibrancy, and economy of the area – including boosting the value of homes nearby.

In fact, homes within a couple miles of a professional athletic stadium tend to increase in value by over $2,000. Construction of a new stadium can be a double-edged sword, however: the noise and traffic restrictions can cause values to go down temporarily until all is complete.

Additional buildings

The amenity boasting the biggest effect on your property value might be in your own backyard: an additional building. This could include a mother-in-law apartment, a guest house, a pool house, or something similar.

In some of the more popular and desirable parts of the country, one of these additional buildings can raise your property value by a whopping 40% or more.

Buyers should consider the fact that an additional building could provide a built-in stream of income by renting it out, as well as massive resale value down the road.

Bonus feature: mature trees

The presence of trees may seem like such a small detail, but when you dig into the numbers you may be surprised to see just how much of an impact they can have on the value of a house.

Having mature trees in the backyard can increase the house value by 2%, while having them in the front can cause a 3%-5%. If the house is in a desirable, higher-income neighborhood, this could even increase to 10% to 15%.

Past, present, and future house values are important for you to know as you help guide buyers and sellers through this process.

With the latest real estate market data, agents can show how these amenities are affecting values in any neighhorhood.

Real estate mapping tools integrate amenities with listings

If your listing has great amenities, show them off. Experienced real estate data providers such as Home Junction also provide real estate mapping tools that can tie in MLS listings with local amenities.

Don’t just tell buyers there’s a great shopping center down the street or a 40-acre park. Show them. Using geo-coding technology from Home Junction that can display a list of amenities near a property.

Or, with its SpatialMatch plugin and real estate mapping tools, an agent can actually show the listing on a map and then point out the amenities on that same map as well.

Imagine how a golfer’s eyes will light up when they see Ye Old Duffer’s Club just a mile away. Or how a coffee aficionado will start to salivate when they see a Starbucks right around the corner.

Amenities boost values.

Find real estate data providers with real estate mapping tools and property data who can help you walk a client through a pricing discussion based on proximity to amenities such as shopping, restaurants, schools, and yes, even Mother Nature.

A Real Estate Data API Can Help You Provide This One Factor That A Super-Agent Attributes To His Success

Ryan Serhant, one of the top real estate agents in NYC, mentions this one reason for his success.

A Real Estate Data API can help you with a strategy that one of the top agents in the business cites for his success.

His name is Ryan Serhant. He’s the Superman of real estate in Metropolis (The Big Apple.)

By now, most people in the real estate biz know who Serhant is.

He’s one of the agents featured on “Million Dollar Listing: New York.”

Serhant is ranked 15th out of the 100 most successful sales people in NYC. He is a regular contributor about the real estate market on FOX, CNN, ABC, CBS and CNBC.

As you can imagine, New York is one tough market. Selling high-end listings in the NYC stratosphere is even tougher.

Doesn’t bother Serhant. Last year he sold nearly a billion dollars in properties.

So what does someone that successful do in their free time?

Write a book, naturally.

His new book is titled, “Sell It Like Serhant.” (Which is now the title of his own television show).

We don’t know all the tips and details in his book but we did notice something he said while being interviewed on CNBC.

Real Estate Data API provides data and assurance

Serhant said most sales people act too much like…well sales people.

“The biggest mistake most people make when they try to sell something, whether it’s real estate, hot tubs or tires is that they actually try to sell something,” he added. “A watched pot, never boils.”

He said the real key to sales is to work on the relationship with the client. Establish a rapport with buyers. Don’t just go for the sale. Find out not only what they want, but their concerns. Get them to trust you. And act in a trustworthy, consultative role.

In fact, Serhant boils his approach down to just one attribute: “Assurance.”

When someone is about to plunk down $3 million for a 1,500 square foot condo in a city where home prices are already insane, that person wants to be confident they are making the right decision.

Obviously, an agent can’t give them a 100% guarantee.

But a customer would certainly like to hear something more than, “Trust me. It’s a good deal.”

“It’s a matter of assurance. That’s what selling really is. It’s not convincing, it’s not pushing. It’s assuring,” he said.

That’s where a Real Estate Data API can be a very useful tool for brokers and agents.

With this property API, an agent is not just telling someone this is a good deal (or not a good deal). They present evidence.

Real estate market data provide real facts

real estate data API

A sample of the information supplied by a hyper-local Real Estate Data API..

With this tool, agents can show clients the numbers. Facts. Statistics. Real estate market data.

That data can include:

  • Recent Sales Activity in that Neighborhood
  • Trends for Home Prices
  • How that property compares to other properties in the neighborhood for Size, Price per Square Foot and Age.
  • School Data
  • School Boundary Zones
  • Municipal Boundary Zones
  • Neighborhood Data
  • Local Business Amenities Nearby
  • Crime Ratings
  • Cost of Living

Be THE hyper-local resource

National data aggregators such as Home Junction make adding all this real estate market data to a website very, very easy.

All a broker or agent does is embed that Real Estate Data API (basically a few snippets of code) into their website.

That code then pulls in all the property data requested and tailors it for each city, town, zip code or even down to the neighborhood or subdivision level.

When you watch Serhant on Million Dollar Listing, people can see all the characteristics of a successful agent – he’s got the thousand dollar suits, is driven around town by a chauffeur, owns a beautiful apartment and much more.

What most people don’t realize is that Serhant started in the business at probably one of the worst moments in American economic history.

His first day on the job was on Sept. 15, 2008, the day Lehman Brothers filed for bankruptcy and the subprime mortgage business collapsed. That catastrophe in turn dragged down real estate and the entire world economy with it.

As you can imagine, not too many people were in the mood to buy a million dollar apartment at that time. Prices dropped like the big ball in Times Square on New Year’s Eve.

To survive, Serhant had to scrape and claw his way out of that ditch in the most competitive market in the world. That certainly was no easy feat.

So, people might want to pay attention to what Serhant is saying.

Being reassuring to clients is certainly not rocket science.

But it does take discipline to hold back on pushing for just any quick sale.

And for savvy agents, it takes utilizing the best resources available on the market today. That would include a Real Estate Data API filled with hyper-local real estate market data.

Buy Serhant’s book. He obviously knows what he is doing.

As for the practice of assuring customers, get a Real Estate Data API embedded on your website to give clients the facts and the trustworthy assistance they want.


This Number Shows Why WordPress Real Estate Agent Websites Are The Right Choice

wordpress real estate websites

Want to hear a number that should make brokers and agents think about using WordPress real estate websites?

There are more than 1.1 MILLION new registered domains made every SIX MONTHS using WordPress. This platform must be doing something right when it comes to convenience and effectiveness to get that volume of usage.

As a budding star in the real estate business, you know that one of the first things you’re going to need is a slick, modern, and easy to navigate website that is simple to maintain and meets all of your clients’ needs for information.

There are dozens and dozens of website building platforms on the Internet. So it’s easy to get overwhelmed with all the choices out there.

We’ll make it easy for you: here’s why we think you’ll agree that WordPress is the best website building platform for real estate agents.

WordPress real estate websites for agents are user-friendly

WordPress is a versatile and highly customizable platform built with advanced and constantly updated coding.

However, it can also be simple enough for anyone with basic computer skills to learn. Even if you hire a web developer to create the actual site for you, you still need to be able to log on to the platform and make changes and updates as needed, without having to ask for help.

Companies such as Home Junction provide ready-to-go, attractive real estate themes  so you don’t need to know coding to select an theme that works for your brand. (Anyone will tell you, if you create a custom theme from scratch, expect a long process that could be costly. Why bother? There are off-the-shelf WordPress real estate themes that provide all the relevant functionality an agent would need).

Pre-made themes allow you to have total control over the look of your website, and you can even switch to a new one if you get tired of the one you start out with.

This platform also boasts fast loading times, which increases the number of potential clients that stay on your site instead of clicking away.

This point is very, very important. One of the major factors that search engines such as Google and Bing use to determine rankings for search is site speed. If your real estate website is slow, the search engines see this as a negative user experience and will not reward your site with high rankings. Period.

Plus a pre-existing WordPress real estate theme should be designed to look great on every device from a desktop to a tablet to a smartphone.

That is a second, very, very important point. Google and Bing also know that most people use their mobile devices to search. Your site might look great on your laptop, but if it is all weird and jumbled on a mobile device, that will hurt rankings as well.

We are not just talking an iPhone 8 either. We’re are talking about ALL mobile devices and their various operation systems – iPhones, Androids, tablets. etc.

Although using a WordPress theme is fairly intuitive for anyone with basic skills, should you need any help along the way they offer a huge support system.

There are blogs, forums, and video tutorials that can help.

However, as most people know. Nothing on the web is as easy as it sounds.

As a broker or agent, do you want to spend your time selling homes or trying to figure out how to fix your website? If you use a company that develops WordPress real estate websites such as Home Junction, you will have the support you need.

WordPress is well-known with enormous market share

Tried-and-true is always a good way to go, especially if you’re not completely familiar with an industry.

A whopping 30%  of the Internet’s nearly two billion websites are hosted on the WordPress platform, and for good reason.

WordPress used to be known as one of the places to be to set up a blog and send your thoughts out into the void while running some flashy ads.

However, in recent years the site has made quite a household name of itself when it comes to choices for website development platforms.

From personal blogs to local businesses all the way up to huge globally known names like BBC, Harvard, and Mercedes-Benz, many of the websites you visit are built using WordPress.

The platform supports any type of site, from an eCommerce store, to a new social media outlet, to a local directory, to anything else you can dream up.

In the content management systems industry, WordPress is a juggernaut with a 60% market share.

They are great for any type of website, but especially for those using pre-existing content managing systems. Joomla, a competitor, comes in second with just 6.8% of market share: a stark difference.

Nothing does SEO like WordPress

Search engine optimization (SEO), is ultimately the whole point of having a website. When a potential client Googles “real estate firm in my town,” you want your site to come up on the first page – and ideally, in the first result!

Having your website optimized with search keywords and other tools will increase its standing with Google and other search engines.

Not all web development platforms are created equal when it comes to SEO. WordPress is a recognized leader in this regard and its founders specifically wrote the code to be search-engine friendly.

WordPress is also known for its staggering number of available plugins – 44,000 at last count.

These are types of software that can be installed onto your site to make it even more multi-functional.

There are plugins such as Yoast or All in One which help you optimize your website for search engines, and even analyze all of your content to give you suggestions on what to improve for better results.

Tools like this will help your WordPress website rise through the ranks and make it to the first page.

Then there are a large number of specific WordPress real estate plugins, many offered by Home Junction as well. You can use these real estate WordPress plugins to add School Data, Recent Home Sales and a Home Valuation tool to name a few.

These real estate plugins can make your website a powerful LOCAL resource for buyers. You can now compete on the same level as the big mega-real estate portals. But in this case, you keep all the leads. For free.

Numbers don’t lie. When you go with a widely-known content management system that is multi-functional, SEO-friendly, easy to navigate with a full package of real estate functionality already built in, it’s hard to go wrong.

Real Estate Data API Offers An Advantage With Expired Listings

real estate API

A Real Estate Data API can be a major asset when reaching out to expired listings.

And you will need an advantage to overcome all the other agents who are approaching the same homeowner.

Contacting an expired listing should be a slam dunk.

After all, here’s a homeowner who is ready to sell. Of course, they just had a reality check about their property and the current marketplace.

But bottom line, they are still want to place their home on the market.

Perhaps they priced the home too high?

Or their home has deficiencies, such as an ancient kitchen or ugly rooms that need to be addressed.

Hopefully, the homeowner will see that changes need to be made.

And they will be ready to list again.

But few things in life are easy

Especially when trying to pitch to a listing for a six-figure property in a crowded field of agents.

Many people will want to step in and represent that homeowner.

The homeowner will be inundated. There will be numerous phone calls, mailers and even knocks on the door.

Many agents will tell the homeowner basically the same message: “I’m the No. 1 agent in this neighborhood.”

Many will offer to send a marketing package to the homeowner.

How does anybody separate themselves from the others?

One strategy is to add a Real Estate Data API (Application Programming Interface) to their website. In laymen’s terms, adding a few pieces of software code.

Sure, many agents will claim to have local knowledge.

But what if you had a Neighborhood API on your website that displayed actual local knowledge in facts and figures?

Real Estate Data API feeds enormous amount of hyper-local info

That Real Estate Data API can upload dozens of datasets with in-depth information about that neighborhood.

For example, this highly relevant data could be:

– School enrollment and teacher/student ratios

– School attendance zones

– Municipal boundaries (taxes are a big issue today)

– Recent sales activity

-Trends in home prices

– Neighborhood demographics: ages, income, number of owners versus renters, etc.

– Crime ratings

– Cost of Living indices

And much more.

You can then create a powerful mock-up of how you will use that in-depth data to market their home.

Perhaps their property is located in a school attendance zone for one of the best middle schools in the county.

Perhaps this home is in the upper 80% of the neighborhood for square footage.

You could also run a comparison of one neighborhood to another, showing how that home is actually comparable to that popular neighborhood over there.

Geo-coding shows important amenities

With a Real Estate Data API that provides geo-coding capabilities, you can point out on a map how that particular property is located near a Starbucks, a Zagat-rated sushi restaurant or a Whole Foods.

Research shows those amenities boost home prices.

Use the geo-coding features to point out other amenities and how those amenities can justify a higher price.

For example, in one study of 16,000 home sales in Portland these amenities were found to have this impact on home sales:

Golf courses: $8,800 increase in average value

Natural areas: $10,000 increase in average value

Specialty park: $5,600 increase in average value

Urban parks:  $1,200 in average value.

Other studies have shown that nice parks can increase the value of a home by 10% to 20%.

Sure, other agents will send their marketing packages as well.

But as most marketing experts will tell you, to win a battle, the key is to have the biggest concentration of troops in the right place at the right time.

Think of all these data points as your troops.

Get ahead of the competition by presenting the most in-depth information.

Telling is not selling. The proof is in Showing the facts in your presentation.

Help the homeowners with their frustration.

Chances are they spent a large amount of physical and emotional energy preparing their home for sale. They might be exhausted by the whole process. And now they have start all over again to find a new agent.

Your Real Estate Data API and the extent you will go to market their property with all this hyper-local data, will make that decision easier for them.