Real Estate Plugin Subscription Signup

Perks of Memberships for WordPress Real Estate Plugins

Did you know you can now add an array of exciting WordPress real estate plugins to an agent’s website for one low monthly fee? These plugins can offer an amazing advantage for brokers and agents. The subscription service gives them an array of tools to generate more leads, establish more credibility as THE local resource in their community and market themselves more effectively.

The Success of Membership Models

Let’s talk about the benefits of a subscription model. One of the best examples of this concept is with the most popular photo editing and illustration software companies on the planet – Adobe Photoshop. The company provides an incredible suite of products for graphic artists, photographers, illustrators, etc. Those tools allow users to do amazing number of functions that were unthinkable years ago. And that functionality gets better every year.

As an artist, ad agency, or anybody involved in art or photography projects, it is ideal to be able to use the full range of these various products. But as you can imagine with software this good, the price point can be expensive. So what Adobe decided to do is to offer their suite of products in a low-cost, monthly subscription model. Le magnifique! Suddenly, creative people now have access to a remarkable set of tools. This allows them to create a variety of breath-taking advertisements, photographs, animated clips, and more. The subscription model has opened up new doors and opportunities for the software company’s customers.

WordPress Real Estate Plugins with Different Functions

Now let’s apply that same model to the powerful WordPress real estate plugins offered by Home Junction. And let’s preface that discussion by first framing this model in the way that applies to real estate marketing – because by paying one low monthly fee, an agent can place these data-driven tools on their website.

The end result we’re looking for here is not some enhanced photograph or artwork. We’re talking about generating leads and brand awareness – features that could generate $1 million sales or listings for $750,000 homes. The rewards and potential return on investment are much, much higher. That’s the perspective to have when starting a discussion about these WordPress real estate plugins and the membership model.

Let’s also address implementation and ease of use. WordPress real estate plugins are basically packages of code created that can easily be added as new feature on a website. They are basically widgets you easily plug into your website’s structure. Because Home Junction has decades of experience in the real estate vertical, we know which products agents would love to add to their website. So we created them.

That’s the beauty of WordPress, the No. 1 content management platform in the WORLD. The developers of WordPress made a very smart move early on and opened up their platform to outside developers. That means that companies that specialize in specific industries, such as Home Junction and real estate, can develop an array of products that can be “plugged” into the WordPress system. The open platform resulted in the creation of an estimated 30,000 plugins that are now available. Just like any product, especially software products that you can’t actually hold in your hand, there are good ones and there are bad ones.

With a company such as Home Junction with years of experience developing websites and products for brokers and agents, you can count on us to provide reliable WordPress real estate plugins – products we also back up with excellent customer service. Subscribing to a monthly membership for these plugins gives real estate agents and brokers access to a number of tools to help boost client engagement, improve user experience, and increase leads.

Person Using WordPress Real Estate Plugins on Site

Home Junction Real Estate Plugin Membership Features

 

Home Value

Talk about a lead generation tool. We all know this widget put one major real estate portal on the map with their computer-generated home value estimates. Now, local brokers and agents can offer the same service. Our home valuation tool, technically known as an automated valuation model or AVM, provides a solid estimate of the value of properties based on a number of factors: recent homes sales, square footage, etc., somewhat similar to a formal CMA.

We also provide a plus or minus range for our estimates. Users can change and update the number of bedrooms, bathrooms, etc. And, we go one step further and provide a snapshot on how a property relates other properties in a neighborhood based on factors such as Price for Square Foot, Age of the Property, Price and Total Square Footage. Homeowners love this tool. Buyers use it to. This Home Value Plugin provides a great opportunity for lead generation. As we said, one call from a million dollar listing or an eager and qualified buyer certainly covers the low subscription rate.

School Data

As we all know, Schools are a major concern for families. Probably one of the Top 5 factors they look at when buying a home. Be the agent who supplies relevant school data on your website. A handy filter lets you determine the distance surrounding a property and the schools within those boundaries. Use this tool to help rank on search engines for when families search for local school data.

Geo Farms

If you are going to be the go-to agent for a particular neighborhood or community, than what’s better than to have a plugin that provides an array of hyper-local information for that neighborhood. There are six tabs of hyper-local data. That data can include Recent Home Sales and Charts on Home Prices or Home Sales. Not for a county or a city or a zip code, but for that specific neighborhood. Very valuable. Very impressive.

New Homes

A large segment of the home-buying population likes to look at new homes as well. Why not offer them that information? Make an arrangement with the local builder. Or, maybe that buyer is turned off by new home prices and is now willing to look at existing home inventory. You certainly want to be a part of the process with this qualified prospect.

Pocket Listings

Another simple widget that allows you to feature properties that have not made it to the MLS yet or you want to use as featured listings. You don’t need to build a section of your website for Pocket Listings, there’s one already available off the shelf.

Agent Roster

This is an effective tool for brokers. Easily add new agents to this page complete with biographical and contact information and off they can go!

User Data

Want to know which prospects are the most active on your website? The ones most likely to make a decision soon? With this WordPress Real Estate Plugin you can see identify which visitors are returning to your website and checking out various listings. That’s obviously a major buying signal. Set up property alerts for them as well. You want to be sure and focus on these individuals and give them all the answers and support they need. These analytics are priceless!

IDX

Home Junction has extensive experience working with Multiple Listing Services around the country. As you may know, every MLS has different rules and different requirements for tapping into their data. Don’t fret. Home Junction knows how to work with them. We have IDX’s that can transfer data accurately and quickly with frequent updates. And we can work with the MLS to be sure their specific requirements are satisfied.

As you can see, that’s a highly relevant package of features for brokers and agents to help enhance their websites. Calls to action for lead generation can be added to every one of them. The features and data they supply can also be used for effective, attention-getting traditional, email, and social media campaigns.

These are the type of 21st Century, data-intensive features today’s agents need to use, and should be using to establish themselves as a true resource for their local markets and maximize lead potential. These WordPress real estate plugins, some of the best on the market, are now easily accessible in one affordable monthly membership package.

9 Real Estate Tools Every Agent & Broker Needs for Success

To run a successful real estate practice, real estate agents and brokers need the proper tools to set them apart from the rest of the crowd. Real estate marketing has come a long way over the years. To keep up with the trends, many professionals in the field have realized the importance of adopting new digital strategies to put them ahead of the competition. If you are looking to add to your real estate toolkit, read below for the top real estate tools that will bring you a larger audience, more leads, and greater success.

Best Tools for Real Estate Agents & Brokers

 

Custom Real Estate Website

One of the most useful tools for real estate agents and brokers is a custom website. Websites are wonderful platforms for lead generation, listing exposure, and buying and selling information for clients. Having a custom real estate website also helps differentiate yourself from competitors by giving your brand a look and voice. You are more likely to have a successful lead when clients feel connected, educated, and trusting in their buying or selling journey.

Successful websites should be responsive to any device, innovative, interactive, user-friendly, and optimized for search engines to increase your visibility. Building your site on WordPress allows you to customize your website with real estate WordPress plugins that provide additional resources to help educate and engage visitors. Some helpful plugin features you can implement on your site include:

Customer Relationship Management Software

In the real estate business, it is no secret that building customer relationships is key. From building relationships with new clients to maintaining relationships with previous clients, the connections you make are the backbone of your business. Using CRM software aids in generating more leads, scheduling and managing tasks, keeping contact records, monitoring sales pipelines, automating marketing efforts, and more. Incorporating a customer relationship management system into your real estate practice will keep you connected and ensure your business runs efficiently and effectively.

Person Doing Home Search Online

Email Marketing Platform

Staying in touch with your contacts via email is one of the easiest and most effective communication tools for real estate. Email allows you to send out updates about your business on a regular basis to keep contacts involved in your brand. Using an email marketing platform such as MailChimp helps with contact list building, newsletter formatting, and email automation. Whether you send an email newsletter bi-weekly or annually, it’s a great way to stay in touch.

Include information such as new listings, open house schedules, recent blog posts, and other general business updates. You can also build out email lists based on factors such as price and location preference to determine which content is most relevant to send out to your clients. Hyper-relevant content increases a lead’s chance of engagement and conversion.

Electronic Signature Service

Today, most people rely on their technology to complete everyday tasks, including signing important documents. Electronic signature services like DocuSign help facilitate the extensive document signing process in real estate transactions. For you and clients, signing electronically cuts down on in-person meetings, helps with document organization and storage in the cloud, reduces the amount of physical paperwork, and improves the efficiency of the buying and selling processes.

Home Valuation Tool

Providing a home valuation tool, also known as an automated valuation model or AVM, is one of the best real estate tools to provide clients. Use the Slipstream real estate data API to embed a home valuation tool on your site to engage with prospective clients. This tool will keep clients on your sites instead of on your competitor’s site, and can also aid in lead generation for potential clients early in the process of looking to sell their property. Giving your real estate website visitors the chance to interact with this tool gives them the confidence in being involved in the process.

If using a real estate data API on your site, you can also integrate a number of other features to further improve the user experience, such as:

Local SEO Strategies

Having a real estate website with search engine optimization (SEO) mind is extremely important for your online presence, and taking it a step further with local SEO can be the final push to put you ahead of your competitors. Your local visibility can be improved by ensuring your site and online directories have all the necessary contact information, also known as NAP(+W), or name, address, phone, and website. Other important local SEO factors include gathering positive customer reviews and performing local link building.

A large factor in local SEO success is having a Google My Business profile. Be sure to create and maintain a Google My Business listing with accurate NAP(+W) to be shown in search results and be easily found by users. You can even upload photos and share posts to engage with users and encourage leads.

Man Sharing Real Estate Marketing Collateral

Marketing Collateral Design

Making a great first impression is crucial in this industry. Making sure your marketing collateral is well designed to easily deliver your message can set you apart from competitors with bland designs. Luckily, you don’t need a creative team to make your real estate marketing pop! Use a design tool such as Canva to design simple-but-eye-catching marketing materials like social posts, open house flyers, business cards, posters, presentations, and more from their templates. Create designs that will draw attention to your message, but avoid making designs that are too busy and distracting.

Social Media Management

Being active on social media is a great way to promote your business organically while connecting with your audience. Use social platforms such as Facebook, Instagram, and Twitter to create a voice for your real estate practice and grow a following. Social media allows you to share helpful materials like educational articles, company updates, and recent listings. Find a regular cadence that works for you and keeps people engaged. If you need help managing social channels, you can plan out your social strategy in advance and schedule future posts with tools like Hootsuite and Sprout Social.

Real Estate Marketing Platform

One of the best real estate marketing tools? A comprehensive real estate marketing platform! As you can see, a lot of tools work together to create a successful real estate strategy. Investing in a full marketing platform helps integrate many different tools and processes into one, convenient space to save you valuable time. The ListingLeader real estate marketing platform offers marketing automation for realtors and offers services such as monthly email reports, social media integration, customer lead management, customized micro-websites, and printable reports to share with clients. Save time and stress by using a tool that can help you automate and streamline your real estate marketing efforts.

As a realtor, you know just how important it is to make a name for yourself in your local community. Using these tools for real estate, you are sure to boost your business in many ways. From increasing efficiency internally to generating more leads and forming closer bonds with clients, you’ll be impressed by just how much these simple solutions can create such a big impact. Get ahead of your competition and start using these real estate tools today!

Home Junction WordPress Real Estate Plugins

Determine Customers’ Interest Level with Real Estate Plugins

There is now a real estate plugin to help agents determine which customers appear to be more active than others and perhaps more likely to close. This can be a tremendous time management and sales tool for agents to focus on their best prospects. For anybody in a sales-related position, nothing is more exciting than seeing buying signals from a prospect. You know, the times when a buyer keeps calling or a seller continues to send you questions via email. This especially applies to real estate sales.

Understanding the Real Estate Sales Funnel

As you may know, a sales funnel has four basic parts – moving from the wider awareness part to interest, decision and the narrow action portion. (The common AIDA formula). After you spend considerable time and money making a lead aware of your services, then you certainly want to build up their interest level and move them on to a decision and finally taking action.

You know the traditional interest signals agents receive from prospects – questions about market conditions, price points, mortgage rates or staging a home. What if we were able to tell you there is a way to monitor interest levels online as well? These are a different form of buying signals. 

But when you consider this is the age of the Internet and most people spend their time on the web, finding these digital signals are more critical than ever to an agent’s success. There is incredible insight you can generate from activity on your website. That information can help you discover those prospects who are more eager than others to make a move.

These are the prospects who are lower in the sales funnel, closer to taking action. They can be both buyers and sellers. You certainly want to focus on them. And you certainly want to provide all the information and assistance they might need before they either cool off on making a decision, or go somewhere else. The data is there. A broker or agent just needs the tool to find it. This is where data technology companies such as Home Junction can be a valuable asset.

Person Researching Homes Online

The Benefits of Real Estate Plugins

At Home Junction we have decades of experience in building real estate websites for brokers and agents. With that experience, we have also developed a suite of services to help enhance those websites. We have taken our knowledge of market data, recent sales information, school data, boundaries, and more to create real estate WordPress plugins. Rather than build a photo gallery for home listings, a contact lead form or a easy to revise roster page for agents, a broker can actually purchase code-ready software packages already designed to perform these functions.

Apps are one of the features that made iPhones and smartphones so desirable. The same can be said for plugins. In fact, for the most popular content management system in the world, WordPress, there are reportedly 30,000 plugins available. This is because WordPress is an open-source platform where outside developers are encouraged to create these handy plugins that people can add to their website.

Real Estate Plugin for Website Users

Our team has developed real estate plugins for displaying market data such as recent home sales, school information, maps, pocket listings, new construction, and several others. The user plugin addresses the ability to  monitor activity on an agent’s website. This valuable tool points out which users might be most likely to make a decision in the immediate future. With this plugin, brokers and agents can analyze visitor data on their website and identify their “hottest” prospects.

Perhaps there is a potential buyer who keeps returning to look at several beachfront properties. Maybe there is a contact who was inactive for several months, but all of a sudden now continually visits the site and spends a significant amount of time reviewing homes for sale. This is incredibly insightful information that can be integrated with an agent’s customer relationship management system. The user real estate plugin basically identifies these prospects and displays their activity on an agent’s website, such as the pages they visit.

While tools such as Google Analytics shows you the total number of visitors on a particular page and how long they stay there, this tool helps separate those visitors into individual prospects. Not only do you have all your prospects organized correctly, but now your CRM can tell you which ones are most active. Those active prospects are displaying buying signals online. An agent certainly doesn’t want to ignore the signals. A savvy agent wants to know the level of interest with their prospects… and which ones they should be focusing on the most.

Perhaps a buyer needs more information. Maybe they were finally able to clear up their credit score and now they are ready to purchase a property and apply for a loan. Maybe another buyer who dropped off the agent’s radar several months ago because they couldn’t find any homes in their price range, is now able to put down a larger down payment and is ready to look at other properties. Maybe a homeowner has visited your home estimator tool several times this past month and could be very interested in putting their property up for sale. You certainly want them listing with you rather than someone else.

This is the digital age, and experts say 93% of home buyers now start their search online. Instead of calling agents all the time for information and answers like they used to do in the old days, your prospects are spending much of their time online. Use a real estate plugin to find the prospects online who are ready to make buying and selling decisions. The opportunity to see data on buying signals is there. A broker or agent now has a real estate plugin to spot them and give these prospects the extra attention and assistance they might need.

Real Estate Data API Helps Agents Overcome Data Fallacies Header

Real Estate Data API Helps Agents Overcome Data Fallacies

A real estate data API is an essential tool for brokers and agents to help address what experts call “data fallacies.” When you deal with a product the sizable price tag of a home, these fallacies can be costly. 

A highly probable seller in a neighborhood you are farming might misinterpret some data and suddenly make a 180-degree move against listing their home. Or, a highly-qualified buyer might look at the wrong data, decide to skip the home-search process and sign a rental lease for another year.

This is the Internet age. Consumers have access to billions of bits of data at the touch of a plastic case they carry in their pocket. Unfortunately, not all of the data they find is accurate. Secondly, they might not interpret that data correctly. And third, that data might not actually apply to them. Read on to learn about a few of the most common fallacies uncovered by experts.

Common Fallacies in Real Estate

 

Cherry Picking

Here’s a situation where a person, perhaps in a rush, happens to come across some data that influences their thinking. However, that information does not include the whole picture or does not include the picture that is relevant to them.

For example, a person might see a headline with a graph showing that home sales nationwide are down. Or home sales in their state have dropped. Even in their county. However, that does not necessarily mean sales have dropped in their neighborhood. In fact, their neighborhood may be one of the most desirable areas in a county where people are anxious to move. That could be because of the schools, a new manufacturing plant, proximity to a train station, etc.

By cherry picking, that person is just accepting one bit of data without the opportunity to see ALL the data involved in their particular situation.

This is also related to another fallacy called sampling bias, where people may draw conclusions from one set of data. However, that data does not necessarily apply to the area where they live and there is other information they should also take into consideration.

McNamara Fallacy

This is a fallacy where consumers rely solely on certain data and do not see the big picture and all the other factors involved. For example, perhaps that Mortgage Bankers Association reports that mortgage rates have gone up. Uh, oh, that’s the end of the world for many potential home buyers.

But what they might fail to see is that the increase in rates has only a small effect on their overall monthly mortgage payment. Especially if they are buying a home at the low end of the market or they are putting a substantial amount of cash down. In addition, sure mortgage rates have gone up, but there might be plenty of inventory available in certain markets, at very reasonable prices. 

So, even if mortgage rates are trending upward, the hyper-local markets where some buyers are considering have some great bargains which will result in affordable monthly loan payments. As we all know, buying one of those homes is still a better investment than paying rent and helping the landlord build equity in a property.

Publication Bias

Publication bias is another harmful way to interpret data. As we know, the national media likes to sensationalize everything. So, they might come across a report, say from the National Association of Realtors, indicating that home sales are down this year. The national media blasts that news all over the place. 

Television anchors lead with headlines about slow housing sales on the evening news while Americans are at home, getting ready to eat dinner. Local newspapers may carry that data as the lead story in the next morning’s edition. Sensationalism sells. Unfortunately, those screaming headlines could result in the loss of sales for local Realtors.

How many times have local brokers and agents had to constantly overcome negative national publicity in their local markets? They will tell you – plenty!

Those are just a few of the ways that consumers can be misled by data fallacies.

Local Newspaper Publication

Real Estate Data API Provides Hyper-Local, Relevant Data

This is where it is advantageous for brokers and agents to have their own, reliable, accurate and HYPER-LOCAL real estate data API (application programming interface). That real estate data API is a feed of reliable, local information that consumers need to make intelligent decisions for their particular needs. The API gives agents the ability to offer that data, not from somebody else’s website, but on their OWN real estate website.

Sounds like a big job? It is. It would be if a broker or agent decided to attempt to gather all of this local real estate market data on their own. They would not only have to gather the info, find a way to verify it, and then code their website to display it, but they would also have to keep that data current. 

That is a monumental task. Fortunately, there are real estate data providers such as Home Junction that already gather, sort and filter hyper-local data from a myriad of markets. All a broker has to do is add that real estate data API which is basically a few snippets of code, onto their website.

That broker or agent can then tap into an enormous database of hyper-local information about the markets they are farming. They can show trends in home prices for any neighborhood or subdivision they are targeting. They can also display charts for home sales for those markets. Even recent home sales. Or new homes for sale.

With a home valuation tool, a broker or agent can show prospects estimated price ranges for their property (or better yet, let prospects use this tool on their own and in turn, generate solid leads).

Agents can also show homeowners hyper-local data for the positioning of their home compared to other properties in their neighborhood. Perhaps their home is in the top 20% for square footage and in the top 50% for Age of the property. No matter what’s going on in the national economy, that’s a property that certainly has attractive attributes buyers will be interested in.

This is the age of instant information. Not only can consumers obtain access to data quickly, they can gain access to massive amounts of information from numerous sources. This certainly leaves the door wide open for problems and wrong impressions.

By using real estate data API tools from experienced data aggregators, brokers and agents have the opportunity to overcome these fallacies and provide reliable, hyper-local information that is truly relevant to buyers and sellers.

WordPress Real Estate Themes to Upgrade Sites on a Budget Header

WordPress Real Estate Themes to Upgrade Sites on a Budget

WordPress real estate themes that are pre-built for brokers and agents can be a tremendous benefit when it comes time to redesign a website, especially if you are on a budget.

How Often Should You Change Your Website?

Generally, experts recommend that a company seriously consider redesigning a website every three years on average. However, and this is a big factor, if you are not satisfied with the lead conversion rates from your current website or you noticed them dropping off, a broker or agent should seriously consider an immediate upgrade ASAP.

Check your analytics for traffic trends. Is your website not attracting as many visitors as before? Is the bounce rate for them leaving higher than previously? Do visitors spend less time on your website? Those are all signs that a website is not performing as well as it should be. Even if your are satisfied with your website’s performance, it’s always good to plan for a change in the future. When it comes to updating your real estate website, there are two main reasons – staying up-to-date and generating buzz.

Website Update Reason 1: Stay Up-to-Date

Websites can become stale. Boring in appearance. Old-fashioned. If a broker makes any changes with their branding, their website should obviously reflect those changes. And if your competitors are all sprucing up their websites, you certainly don’t want to have yours sitting there looking like something out of the 1990s.

There are also new advancements and real estate plugins that can add powerful new features or tools that consumers will love. That could result is better metrics, more visitors and more time on the page, which can also translate into more lead forms filled out and phone inquiries to your office.

Website Update Reason 2: Generate Buzz

Another reason to change a website is to create buzz and excitement about your organization. Your agents will love to see a fancy new design with brilliant images and new features such as school data or neighborhood demographics. You can also use a new design to generate some curiosity with your current clients and prospects. Everybody loves new. We are hard-coded to seek out newness. Blast out your website’s new appearance and functionality on social media. Send out mailers. Do an email blast. Pique everybody’s curiosity about the upgrades you made.

“Okay,” a broker might think. “Maybe I should change my website’s look and feel. But brother, the last time we did that, it was a major, major project. Cost plenty of money. Took up a lot of precious time.” This is where pre-made WordPress real estate themes can be a budget and time saver.

Dashboard View of WordPress Content Management System

Using WordPress Real Estate Themes

As you may know, WordPress is the No. 1 content management system in the world. The platform was built to be user-friendly, making it super simple to load images and content. WordPress is also coded to be indexed effectively for search engines, making it easy for users to optimize content for search engine rankings. This helps the Google and Bing bots read the pages of a website when they determine rankings for certain keywords.

With pre-built WordPress real estate themes, a broker can quickly order a new website with a new, more modern look and feel. What’s great about these real estate themes, is that they require very little custom coding. These WordPress themes already come with many of the features that brokers need – listing pages, photo galleries, lead forms, about us information and much more.

Home Junction goes a step further with their WordPress real estate themes. In addition to the basics, they can also be loaded with important real estate-related features that home buyers want and sellers will love to see alongside their property listings.

Some of those features include:

We talked about how these WordPress real estate themes don’t require much in the way of custom coding, but that doesn’t mean they can’t be customized. Working with the Home Junction team, a broker can order the look and feel they want with custom colors, typography, logos, images, etc.

WordPress Real Estate Plugins

In addition to pre-built WordPress real estate themes, there are also a huge number of pre-built WordPress real estate plugins. If you want a certain feature added to your website, rather than pay a programmer to build it (and probably take weeks and money to do so), there is probably a real estate plugin out there that’s ready to be plugged in.

At last count, there were about 54,000 WordPress plugins. Some are great and effective. Some aren’t. Some are trustworthy and stay current with security measures. Some don’t. Home Junction can help guide you through the plugin process.

Security for WordPress Real Estate Sites

This brings us to another advantage of using WordPress real estate themes. A website should be upgraded from time to time for security reasons. Hackers and other people with bad intentions are constantly coming up with new ways to disrupt legitimate business operations.

Another great advantage of WordPress is that the founders at Automattic are very vigilant and continually upgraded the security of their platform. And they do it automatically (get it?). This feature ensures you feel secure that your site is being protected.

Ease-of-Use for Real Estate Agents

What’s great about WordPress is that it was originally built for use by bloggers. Not only was it built so that it was easy to use by bloggers, but it was also offered at the super low price of zero for bloggers to use. Since the platform became such a huge hit with bloggers, the company decided to offer a more sophisticated version for businesses. All with the same easy functionality, SEO-friendly coding and regular upgrades.

Now a redesign doesn’t sound like such a big project after all, does it? It’s not, when you decide to take advantage of the great technology (and cost savings) you will find with ready-made WordPress real estate themes.

Geocode Data Boosts Real Estate Website Geographic Power Header

Geocode Data Boosts Real Estate Website Geographic Power

Geocode data can be very useful when positioning a home in terms of the neighborhood value.

The word “geocode” basically means adding geographical data, such as coordinates, onto a website so that a person can search for certain geographic features or points of interest.  That data would also include the names of schools, businesses, parks and other entities combined with street addresses and zip codes.

Sounds like a lot of work. Fortunately, there are geocode data aggregation companies such as Home Junction that provide all of that functionality for brokers and agents.

All that the brokers or agents have to do is basically insert snippets of code or real estate plugins into their site structure, and a data feed will instantly load the desired geographic attributes onto the website. In essence, if you want to beef up your real estate website with mapping capabilities, you will need geocode data. That data can also be used for boundaries, land parcels, and even neighborhoods and subdivisions.

The Benefits of Geocode Data for Neighborhood Value

As brokers and agents know, neighborhoods sell homes. In a recent article on Realtor.com, “10 Secrets No One Tells You To Fetch Top Dollar Selling Your Home“, one of the secrets mentioned is “insider information.” That insider information they are referring to are all the amenities and perks of a neighborhood that might not be evident to a newcomer, such as the great coffee shop around the corner. Or the fun yoga studio up the street. The park two blocks over which just added a new dog park and is a fun place to meet people in the community. A shaded bike path through the woods.

But there are two ways to approach neighborhood value when marketing a home for sale.

Approach 1: Conversation

One way is to mention “Oh, by the way, there’s a fantastic Italian restaurant up the street and around the corner, etc. etc.” But that approach could be risky. Because as research shows, people will remember something more if they see it visually or read it than if they only hear it. Pictures have more impact.

It’s also obvious when an agent casually mentions a few amenities in a conversation; they risk the danger of not listing ALL of the attractive parts of town. That could mean the difference between an excited buyer ready to make an offer or someone who is on the fence and about to look elsewhere.

Perhaps the buyer is not interested in yoga or dog parks. But they do love the idea that the local municipal golf course is less than a mile away. That one feature could be the tipping point. Selling a neighborhood is an integral part of any real estate sales presentation.

Real Estate Agent and Buyer Talking about Neighborhood Value

Approach 2: Geocode Data

The other option is to go full blast by adding geocode data to your website and VISUALLY pointing out all the neighborhood amenities on a map along with the location of the property for sale. Point out restaurants, golf courses, fitness studios etc. With Home Junction’s SpatialMatch 2.0 real estate plugin, an agent can create a map showing several neighborhood amenities and their relation to any property in question.

That geocode data also includes other powerful amenities such as school data. This is something that will certainly catch the attention of any family. Part of the geocode data that is critical for schools are school attendance zones. These zones show the areas designated for enrollment in specific schools. They vary greatly. There are different school attendance zones for different grade levels such as elementary, middle and high schools. These school attendance zones can also shift, depending on changes in student populations.

Other segments interacting with geocode data are:

  • Recent property sales
  • Neighborhood demographics
  • Crime ratings
  • Cost of living indices
  • And much more

Geospatial Presentation Adds to Real Estate Marketing

An agent with full geocode data capability can also use this information to show potential sellers how they are going to market their property. How their efforts won’t be just hype, but solid, detailed information about all the advantages of that property. Perhaps their property is located near a great private school. Or, the home is located just a mile from a major interstate highway. Every positive neighborhood attribute will add up in the minds of potential buyers and enter into the “Pros” box in their thinking. That can help outweigh any features that add to the “Cons” column.

As the saying goes, an image is worth a thousand words. When it comes to real estate marketing, geocode data on your website provides numerous ways to promote a particular property and the surrounding neighborhood.

This Labor Day, Consider The Impact Of Real Estate Professionals On Jobs And The Economy

For this Labor Day, one might reflect on how brokers and agents in the real estate business have a major impact on jobs and the US economy in general.

Traditionally when you think of the American labor force you typically see images of factory workers or construction workers or maybe even restaurant workers.

But what about real estate brokers and agents?

As we can see by the real estate data, this is a BIG industry. That generates quite a few jobs.

Number of home sales and their impact

Look at these numbers from the National Associaton of Realtors:

  • As of July 2019, there were 1.38 million NAR members
  • It is estimated there are two million active real estate licenses in the US
  • They work for 86,004 real estate brokerage firms
  • Those professionals sold 5.34 million existing homes in 2018.
  • There are about 121 million total occupied housing units in the US.

Now, let’s talk about the impact.

First of all, two million people are directly involved in the selling of homes and other properties. That’s a big labor force.

Secondly, being responsible for the sale of 5.5 million homes in one year is a major accomplishment.

Think about the rippling effect of those sales.

All those sales mean billions of dollars in transactions.

Those transactions have many side effects besides just putting a family into a house.

For example, look at all the parties involved and how those sales support so many occupations.

Besides the brokers and agents, you have a support staff that works at those realty firms.

Then the bankers and mortgage brokers that fund the sale. Don’t forget the credit companies either. Or the property appraisers,

Prior to a sale, you have contractors, landscapers, repair people, painters and home stagers helping to get a property in saleable shape.

Once a deal is made, then the home inspectors, title companies and movers get involved.

Think about the money spent after a home is acquired. Again, putting contractors and painters to work.

There’s the impact of dollars spent on new appliances and furniture. Think of all the retail employees and factory workers impacted by those expenditures.

Then you have all the ancillary companies and their employees that are involved in real estate.

For example, technology companies like this one, Home Junction Inc., which provides property data, WordPress real estate themed websites, WordPress plugins, MLS APIs and other services for real estate companies.

Heck, there’s even a rise now in the demand for drone pilots.

All this activity adds up. Creates a large number of paychecks.

And it all starts with a broker or agent.

Profile of real estate agents

Here are a few statistics about those real estate professionals:

According to Realtor.com, 68% of Realtors are female. The average Realtor is a 54-year old female who attended college and is a homeowner.

Most work about 35 hours per week on average.

The medium gross income of Realtors is $41,800 in 2018. In 2017 it was $39,800.

About 87% are independent contractors.

The Bureau of Labor Statistics has developed different numbers, based on ALL real estate professionals. They are working from a broader real estate segment than just NAR members.

Their data shows 1.56 million in the real estate workforce with 1.1 million females and 1.13 million males.

They cite the average wage at $61,081.

And they project a growth rate of 2.17%.

What all this data shows is that this is certainly a group that works hard for their money.

The actions of brokers and agents certainly have a major impact throughout many diverse parts of the economy.

As that famous quote by Elliott Burdett goes, “Nothing happens until someone sells something.”

This Labor Day, it’s certainly worth noting that real estate professionals are one group that continually makes something happen in the US economy and support quite a few workers and their families.

WordPress Real Estate Themes Give Brokers And Agents More Control Over SEO

wordpress real estate themes

WordPress real estate theme offered by Home Junction

If you notice how other realty firms seem to show up higher in search engine results, there is one easy solution – switch to WordPress Real Estate Themes for your website.

As you know, about 90% of home buyers first turn to the web when looking for a home.

When they search the web, they start at one of two places – Google or Bing search engines.

Having a ranking on Page One is huge. Ranking in the top three results is immensely huge.

In fact, studies show organic free rankings on Google and Bing tend to convert into leads more than paid advertising.

Those organic rankings are super critical to an agent’s success.

But as you can imagine, the competition for those coveted spots is intense.

What you might not know, is there is a tool out there that can give you much better control over search engine optimization (SEO) and a better strategy for moving up in the rankings.

That’s not just for the main keywords that everybody is battling  for positioning such as “Homes for Sale in Your Town.”

But also for the more narrow, targeted keywords such as “Homes for Sale in That Country Club Community Your Are Farming.”

That tool – WordPress. More specifically WordPress Real Estate Themes designed specifically for brokers and agents.

WordPress is the leading content management system

WordPress was first designed to make it super easy for people to start a blog.

It was also built to make it super-easy for those bloggers to rank on Google and Bing for keywords they were targeting, such as “Best Quiche Recipes.”

That platform was so successful, it skyrocketed in users.

Here are a few statistics:

  • There are an estimated 19.5 million WordPress websites out there today.
  • 500 WordPress-based websites are launched daily.
  • WordPress has an estimated 50-60% market share for web platforms.
  • Major content sites such as USA Today, CNN, Fortune and even TED talks use WordPress.

The developers at Automattic that created WordPress thought, why don’t we create a version for businesses?

That version took off as well.

wordpress real estate themes

WordPress real estate theme offered by Home Junction

WordPress Real Estate Themes ready to go

You know the great success of the furniture company “Rooms to Go?” You can visit the store and not only find a bed, but an entire bedroom set complete with drawers, nightstands, etc?

Everything in one place.

One of the reasons for the tremendous success of WordPress is that it is “open-sourced,” meaning outside developers can create themes and plugins to be used with the platform.

Therefore, technology companies with real estate experience have the ability to create WordPress Real Estate Themes specifically for brokers and agents.

They include such features as listing pages, lead generation forms, agent rosters, neighborhood information, etc.

Rather than hire programmers to code an entire real estate website from scratch (and take months to do it), these WordPress Real Estate Themes come off the shelf, ready to go.

And when it comes to search engine optimization (SEO), they come with some powerful tools.

WordPress Real Estate Themes give more power to agents for SEO

For one, WordPress Real Estate Themes make it easy for agents to add content. You can go right in the admin section and change words on a page or upload images. Or you can easily write a blog and post it on the web instantaneously.

Many platforms may provide this for agents and brokers now. But those platforms can be clunky and cumbersome.

WordPress offers one of the smoothest and most effective content systems on the market.

Agents can also create specific pages for neighborhoods they are targeting and add keywords relevant to that community.

That strategy is super-critical because battling for generic keywords such as “Homes for Sale in Your County or City” is probably very competitive, especially against some of the larger mega-portals.

However, an agent can position themselves on search engines for more targeted keywords, such as “Homes for Sale in XYZ Neighborhood.”

If the agent hammers away with lots of content related to that neighborhood, it will definitely increase their chances of ranking higher on the search engines for that neighborhood. And as we all know in this business, one click that results in a sale can be a big reward for those efforts.

That’s just one strategy.

But here’s another amazing feature of adding WordPress Real Estate Themes that can give a brokerage or agent a major advantage – SEO Plugins

WordPress Plugins designed specifically to enhance SEO

As we said, WordPress is an open-source platform. This allows outside developers to create products to be used with the platform.

Themes are one of them.

Plugins are another.

Plugins are basically software features that can be added to a website. Those plugins can help with everything from showing images to creating lead forms.

WordPress plugins are so popular, in fact, that there are more than 30,000 available. That’s a tremendous number and variety of plugins and a testament to the popularity of adding these off-the-shelf enhancements.

Some of the most popular plugins for WordPress are SEO-related.

Those plugins were built to advise users on how to optimize a page for rankings on search engines.

For example, an agent might write a blog about a particular neighborhood they are farming.

After they write the text, the SEO plugin will offer advice on how to optimize that blog for rankings on Google and Bing.

The plugin might suggest:

– adding targeted keywords to increase the density of that word.

– reducing the number of targeted keywords (Google and Bing don’t like excessive or unnatural overuse of a keyword, commonly known as “keyword stuffing.”)

– creating a title and meta description for the blog (this text will be the words that appear in the search engine results. The more relevant, the more likely a person will click on them).

– placing relevant keywords in the URL address of the blog

– adding images

– inserting keywords into the description of the image and the alt text field for the image

And more.

In essence, it’s like having an SEO machine at your disposal, guiding an agent on how to maximize that page or blog for the market they are targeting.

There are real estate plugins that will also help with adding relevant content (and keywords).

We won’t go into them all here.

But adding a Property Data plugin for example, will enable an agent to instantly add a ton of hyper-local real estate market data to their web pages.

For a neighborhood they are farming for example, they can not only have descriptions about that neighborhood, but they can also add data on recent sales, trends in prices, demographics, schools, boundaries, crime ratings and cost of living prices.

All that hyper-local information related to that neighborhood will be noticed by Google and Bing.

As you can see, it’s a win-win with WordPress.

With WordPress Real Estate Themes, a brokerage or agent can make a quick move into a better strategy to compete for those coveted rankings on Google and Bing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Property Data API Can Make Your Brokerage More Data Literate

property data API

A Property Data API is a necessity for any real estate firm that wants to compete in the 21st Century.

In case you haven’t noticed, we are living in the era of Big Data.

Multi-billion companies such as Google, Amazon, and Facebook have all become enormous entities in our lives because of data.

Google built a $136 billion behemoth with 97,000 employees based on their data gathering and analytic ability. “To Google” is an everyday part of our language.

Which begs the question?

How data literate are your agents?

How well are you incorporating data in your company’s offerings?

Are you providing all the data you can to your prospects and customers?

Research company Gartner says soon 80% of companies will have specific initiatives to overcome their employees’ data deficiencies by 2020.

Property Data API provides real estate market data

property data API

Sample charts from a Property Data API.

Now, when it comes to data, there are several varieties.

There is internal data that is gathered from your website visitors such as lead generation conversion rates, clicks, time on page, etc.

Then there is external data about your marketplace.

This is where a Property Data API comes in.

As we all know, a real estate agent is basically an information agent.

One very important aspect of their job is to know their marketplace.

Now, previously, a savvy agent might be able to recite some recent home sale prices or information about local schools.

But in this era of big data, is that enough?

With a Property Data API, supplied by national data aggregators such as Home Junction, a brokerage can tap into an enormous database of hyper-local real estate information.

They can parse that information down to not just real estate data by zip code, but by neighborhood or subdivision.

Data on home prices, number of sales, square footage, age of the property, school statistics, age and income of local residents, crime ratings, etc.

That information can then for packaged into charts showing trend lines.

Or formatted to show rankings. For example, one property might be in the top 20% in a neighborhood for square footage but in the bottom 30% for price per square foot and the middle 50% percentile for age of the property.

A Property Data API can be used to provide home value estimates, based on recent sales, MLS listings, and other relevant data. (As we all know, homeowners love to see reports on the estimated value of their property. Which as you also know, creates a great lead generation opportunity for a formal CMA request).

The key is communicating the data

There’s more to data than just numbers.

This is where data literacy comes in.

First of all, one skill involves finding data. And that involves finding data that is trustworthy, accurate, relevant and timely.

Fortunately, there are data aggregators such as Home Junction that already fulfill this role.

With a Property Data API, a brokerage can add a feed that will supply them with a warehouse of hyper-local real estate market data. On the brokerage’s website, where they can promote their brand, capture leads and make the phones ring.

Then, it’s not only important to provide data to customers. It’s also important to be able to communicate about what those numbers mean.

Interpret the data for home buyers or potential sellers. Explain the trends to them. Write about the data on your blogs, you email updates or in your social media posts.

Present actionable insights. Point out the opportunities.

Perhaps the data is showing that historically for this particular neighborhood, this is a great time to make an offer on a property.

Or perhaps, this is not the best time to put that home up for sale.

This data can be extremely influential on the decision-making process of consumers. The more in-depth data you can show a prospect, the easier it will be for them to make a decision.

In addition, the more in-depth data (and analysis) you provide to clients, the more convinced they will be that this brokerage firm is truly the company with the most local knowledge.

That perception can go very far for referrals and repeat business.

One expert said that Data Literacy in the 21st century is what Basic Literacy was in the past century.

To advance themselves, as they moved from farm-based economies to an industrialized society, humans had to learn to read and write.

Now that we live in an information age, where a phone in your pocket gives you access to a gazillion bits of data, data literacy will be an essential skill.

Don’t be left behind.

Add tools such as a Property Data API from a national, experienced data aggregator and be sure your staff has the data literacy skills to present, analyze and interpret all that data for the benefit of your customers.

 

 

 

 

 

Real Estate Plugins Can Take Your Geo-Farm Strategy To A Much Higher Level

geo farm real estate plugins

Real estate plugins offer technological advancements that can be a game-changing enhancement to an agent’s geo-farm or niche farming efforts.

Consider this analogy, using actual farming as an example.

I have a friend whose relative owns a farm. Acres and acres that must be fertilized, harvested, etc.

Now to work a farm, you used to deploy a horse and a plow. Then came along tractors.

Now, in this day and age, that whole process has been upgraded thanks to improvements in technology.

Oh, this farmer still uses a tractor. But this tractor is amazing.

Farmers need to drive their tractors in very straight lines to maximize the yield for each row of crops.

His tractor does all of that on its own. It’s a self-driving tractor. Guided by GPS satellites. Goes in a perfectly straight line, row after row.

All the farmer has to do is sit back in a very comfortable driver’s seat, read a book and listen to satellite radio in his air-conditioned cab.

That technology is a game-changer when it comes to farming.

Now, let’s take the “geo-farming” strategy that many agents use.

Sure, there are regular strategies that agents have practiced for years to work a certain neighborhood or subdivision.

Direct mailers. Involvement in the community. Sponsorships of events or sports teams. Active participation in local organizations including churches and synagogues plus Rotary and Lions clubs.

But this is 2019, where tractors and cars drive themselves. There are also tech advancements for agents when it comes to geo-farming.

Real estate plugins supply market data

One of the key facets of farming a neighborhood or subdivision is in-depth knowledge of that neighborhood or subdivision.

A recent study of consumers found that three-quarters of those surveyed believe local knowledge is one of the most important characteristics they look for in a real estate agent.

As we said, this is 2019. Just like self-driving cars and tractors, there have been tremendous advances in real estate technology as well.

One of these key advances is the use of real estate “plugins.”

Plugins as you may know are basically ready-made packages of software that people can add to their websites to instantly provide new features and functionality.

With the WordPress website platform for example, there are more than 30,000 plugins that have been developed for webmasters to add to their sites.

Home Junction, a real estate technology company, has developed several real estate plugins based on their experience for more than a decade working with brokers and agents.

Those real estate plugins can instantly give agents a big digital boost when it comes to geo-farming an area or niche farming.

A whole suite of relevant plugins

Here are a few of them:

Market Updates: one way to stay on the radar of residents in your target market AND reinforce your brand as the realty firm with extensive, in-depth local knowledge is to send periodic updates on market trends.

Use charts and graphs to show the number of homes sales and direction of home prices.

Send those charts in mailers and email campaigns. Post those charts on your Facebook, LinkedIn, Twitter and Instagram accounts.

Set up a lead generation form giving residents access to in-depth market reports.

Here’s the key. This real estate market data can reside on an agent’s website. Not on someone else’s website, but your own website.

This can easily be done with market specific real estate plugins. With layers of hyper-local data supplied by data aggregators such as Home Junction.

Home Valuation Plugins: everybody loves to receive updates on the value of their most valued possession – their home.

With a Home Valuation feature on your website, you are sure to attract local residents who want to check out the latest estimate on the value of their property.

Yes, you need to emphasize these are only estimates. But that’s a great opportunity to offer up a formal CMA for those who are interested (and perhaps very close to making a decision to list their property).

Providing a Home Valuation tool is almost like a DRIP campaign. But this time if will be the residents who will slowly be moving toward a listing. They will regularly visit your website to see the latest estimates and the general movement of prices in their neighborhood. The more they visit, the more they are probably moving toward making a decision toward selling. You want your name in front of them when they do.

There are other real estate plugins you can add to enhance your geo-farm capabilities.

They include:

  • Pocket Listings
  • New Construction
  • Points of Interest
  • Neighborhood Demographics
  • Crime Ratings
  • School Data
  • Spatial Match (geo-spatial mapping showing properties for sale and neighborhood amenities)

Boundary data on your farm area

Another important service offered by data aggregators is the gathering of geographical coordinates for boundaries.

Boundaries will help you delineate the neighborhoods and areas you are targeting.

Boundary data will also help you show municipal and county boundaries.

And boundaries are super, super important when it comes to that all important question of where children in those neighborhoods will attend school.

That includes school attendance zones. These zones are different for grades and they are also subject to change.

Providing that information on a website alone would establish tremendous local knowledge in the eyes of many parents. And trust.

All of this targeted information for the neighborhood you farm can be displayed on your website. As we know, more than 90% of home buyers now use the web when searching for homes.

Not only will they see this in-depth information about the neighborhoods they are interested in, but so will Google and Bing. This could have a very positive effect on your rankings on search engines for keywords relevant to the neighborhoods you are farming.

The more information you provide to answer search queries about specific locations, the more Google and Bing see you as a valuable resource they should move up in the ranks.

As you know, high organic rankings are like gold. Free gold.

So, when was the last time you upgraded your website with new technology?

Just like that farmer in the GPS guided tractor, adding these advanced real estate plugins to your website will bring your geo-farming strategies into the 21st Century and give your brand a big competitive advantage.

 

 

 

Real Estate Data Aggregation – Business Intelligence for Brokers and Agents

real estate data aggregatorReal Estate Data Aggregation might be a term that is unfamiliar to many brokers and agents.

But it is certainly something they should pay attention to.

Previously, data aggregation appeared to be the realm of large multi-national or national companies.

Companies like the IBMs of the world had the massive computer-power, servers and hard drives to process and store billions of bits of information.

Only the big guys were able to play with this data.

But that is no longer the case.

First, let’s go back to the definition of data aggregation.

According to IBM, “data aggregation is the process where raw data is gathered and expressed in a summary form for statistical analysis.”

Another way to define data aggregation is that it is simply the process of compiling information from different sources (databases) to create separate datasets. Then those datasets could be used in a number of ways.

Real estate data aggregation provides information buyers want

In the case of Real Estate Data Aggregation, those datasets could be:

  • Recent Home Sales
  • Trends in Home Prices
  • New Construction
  • School Data
  • Neighborhood Demographics
  • Cost of Living Indices
  • Crime Ratings

There’s also a geospatial element to data aggregation as well.

That’s where the data aggregators also gather geographic data.

That data can range from longitudes and latitudes and geographic coordinates down to highways, roads and street addresses.

That geospatial data is then rearranged to show “shapefiles” for a variety of geographic entities – counties, cities, neighborhoods, subdivisions, school attendance zones, etc.

real estate data

Real estate data aggregators provide “feeds” to local websites

As you can imagine, there are quite a few variables related to the real estate profession.

When you combine all that data for each county, city, zip code or even neighborhood in the United States, that’s a massive database.

In addition, tapping into the right sources for all that information is critical.

For Real Estate Data Aggregation that would also include MLS services, county and city records and numerous other sources.

That’s the part concerning the sourcing, extraction and accumulation of the raw data.

Then there’s the data management part. That involves filtering, verifying, updating, storing and sorting all that data.

Data aggregators such as Home Junction use proprietary algorithms to sort this data and package it in a way that is useful for the average real estate broker and agent.

Then there’s the process of sending that data to a broker’s website.

Home Junction, for example, has its own proprietary “Slipstream API” (Application Programming Interface).

That Real Estate API is basically some simple software that is easily embedded into a broker’s website to distribute all the hyper-local information they want for the areas they are farming.

This ability to present all these hyper-local datasets is no longer just in the hands of the larger corporations.

Now any broker or agent can provide this highly-relevant information on their website.

This is where the Business Intelligence part entersinto the equation.

Real estate market data is Business Intelligence.  It’s this intelligence about the local housing market that is super valuable to consumers.

That data also helps with Search Engine Optimization and rankings on Google and Bing.

Consumers will search the web for this data, such as school data.

Will yours be one of the websites that will appear in the search results for School Information in your marketplace?

This data is so valuable in fact, that consumers will be willing to fill out lead forms to get it.

Take Home Valuation Data. As you know, one large real estate portal that starts with the letter “Z” built up their brand with this type of business intelligence – home value estimates.

Market data that persuades sellers

Real estate market data is not only a great way to attract and inform home buyers.

It’s also a very valuable tool in persuading home owners that your realty firm is truly the company with local knowledge.

An agent can show a potential seller how they are going to use that real estate business intelligence to market their home and attempt to generate the most and highest offers for their property.

That business intelligence now puts the local broker on the same level as the large, public portals.

That’s empowering.

In this digital day and age, consumers are used to finding the information they want just by typing (or even saying) a few words into a device they hold in their hand.

That’s why it’s critical that local brokerages work with a real estate data aggregation company to establish themselves as the local source for this information.

Real estate market data is Business Intelligence for the housing industry.

Working with a Real Estate Data Aggregator to provide that valuable hyper-local data to consumers on a broker’s website is the intelligent decision to make.

 

 

 

 

 

 

Real Estate Market Data Helps Agents Demonstrate Their Negotiating Abilities

real estate market data negotiatingReal estate market data when making a listing presentation can help influence a seller in a number of ways including one BIG factor that could be the tipping point.

That factor? Your ability to negotiate for the top price for their home.

Sure there are lots of variables that go into a home sale – location, condition of the property, size, the market, available inventory, age, amenities, size, kitchen, bathrooms, etc. etc. etc.

But as we all know, at the end of the day, one of the biggest factors that will dominate the conversation will be price.

What’s my listing price?

What’s my home really worth?

How much should I be willing to compromise?

Lots of unknowns.

As CP Scott once said, “Comments are free, but facts are sacred.”

When making a presentation to potential listing clients, real estate market data, the hard facts, removes many of those unknowns.

By providing several pieces of hyper-local real estate research in addition to a CMA, an agent can start to paint a clearer picture of where any property stands.

And just as importantly, they can demonstrate how they will defend that pricing strategy.

This will impress homeowners.

Real estate market data from one source

Now, an agent can go out and try to find all those hyper-local statistics. And they can attempt to keep them updated every month.

But why do all that when there is a better solution?

Use a real estate market data API (Application Programming Interface) for a data feed from a seasoned data aggregator and technology company such as Home Junction Inc.

We’re not talking about bits and pieces of hyper-local real estate market data. We’re talking about hundreds of different datasets. All custom-tailored to each individual agent’s local market coverage.

real estate data API

Charts provided by Real Estate Data API

For example, when presenting to a potential sellers show them:

  • Charts on Recent Homes Sales in their market
  • Charts on Trends in Home Prices in their area.
  • Charts on Comparable Markets nearby.
  • Home Valuation Estimates
  • Market Position – where does that property rank for Square Footage, Sales Price, Price per Square Foot and Age. (For example, the homeowner’s property might be in the top 20% of their neighborhood for square footage. Certainly an asset to promote).
  • Available of Inventory in their neighborhood and surrounding neighborhoods (Home Junction doesn’t just provide real estate market data by zip code, but down to the neighborhood and subdivision level as well).

All that data will be important in responding to the inevitable lowball offers. Or even offers below the homeowners target price.

School and neighborhood data

Home Junction can provide other data as well that could influence pricing in the mind of buyers.

That information includes School Data. Schools are super important to families and even non-families. People know a good school district is golden when it comes to the value of properties in that area.

School Attendance Zones are another important factor. These zones show which school a child will attend based on their address. Attendance zones are different for different grade levels – elementary, middle and high school.

They frequently change, due to enrollment, etc.

Then there are Municipal Boundaries. Showing a property located within city limits will mean higher taxes.

Who lives where? Home Junction also provides Neighborhood Demographics to give buyers a sense of the people who live in a neighborhood. Are they older? Younger? Highly educated?

Crime Ratings naturally are also an important consideration.

How about the cost of living? One town might be more desirable than another, but geez, it sure is more expensive to live there. Home Junction has that Cost of Living data.

All of these facts and statistics can be used to support and justify a pricing target.

A homeowner is going to want to know their agent will fight the good fight for them. As we all know, there many issues that will pound away at a pricing target.

Home inspections for one.

But an agent prepared with local market research can help counter any pushback on price or other conditions.

In addition, that agent can point out how real estate market data will help take the emotion out of negotiations.

This not only works when dealing with buyers, but as we all know, when calming down sellers who feel hurt or insulted during the negotiation process.

Having that hard, real estate market data can keep logic in the conversation and prove the fair market value of any property.

That’s how you get parties to settle down and get to an offer letter quicker.

It’s a harsh, cruel world out there sometimes. Your listing clients want to have the perception that you are going to be a tough and savvy negotiator on their behalf.

Showing them you have an in-depth reservoir of real estate market data assures them you have the cold, hard, “sacred” facts to wage that battle effectively.