Top 20 Best Quotes About Real Estate

Top 20 best real estate quotes

  1. “Don’t wait to buy real estate. Buy real estate and wait.” – Will Rogers

  2. “In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably more than any other profession that I know of.” – Johnny Isakson

  3. “The problem with real estate is that it’s local. You have to understand the local market.” –  Robert Kiyosaki

  4. “It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” –  Donald Trump

  5. “Perhaps the secret to making a billion dollars in real estate is that there is no secret.” – David Lichtenstein

  6. “A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.” – Barbara Corcoran

  7. “When I gave up law to go into real estate, my mother said, ‘How can you give up the law?’ But she lived long enough to see the Bulls win all six championships. She would wear all six pendants at the same time. She could barely stand up.” – Jerry Reinsdorf (owner of the Chicago Bulls and Chicago White Sox)

  8. “I was studying acting, going to UCLA, selling real estate on the weekends.” – Burt Ward (actor who played Robin)

  9. “Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.” – Barbara Corcoran

  10. 90% of millionaires become so through owning real estate.” – Andrew Carnegie

  11. “Landlords grow richer in their sleep.” – John Stuart Wise

  12.  “A customer oriented realtor not only finds you a good home, he also finds you a good neighborhood.” ― Amit Kalantri

  13. “There have been few things in my life which have had a more genial effect on my mind than the possession of a piece of land.”― Harriet Martineau

  14. “Your home, including its location, is an inanimate physical construct. Despite this fact, this brick and mortar affects the outcome of your life more than any other physical object you will ever encounter.” ― Matt Parker

  15.  “Real estate investing, even on a very small scale, remains a tried and true means of building an individual’s cash flow and wealth.” ― Kiyosaki, Robert T.

  16. “Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk.” – Armstrong Williams

  17. “Real estate cannot be lost or stolen nor can it be carried away. Purchased with common sense, paid for in full and managed with reasonable care, it is about the safest investment in the world.” – Franklin Roosevelt

  18. “A Realtor is not a salesperson. They’re a matchmaker. They introduce people to homes, until they fall in love with one. Then they’re a wedding planner.” – Lydia

  19. “Owning a home is a keystone of wealth…both financial affluence and emotional security.” – Suze Orman

  20. “Find out where the people are going and buy the land before they get there.” – William Penn Adair

Brought to you by the real estate technology company and property data provider – Home Junction. If you are interested in learning ways to improve your real estate website, generate more leads and use market data for effective social media, SEO and email marketing contact us. Call 858-777-9533 or fill out this handy contact form.


How To Use Technology To Give Your Property Descriptions More Impact

real estate property descriptions

Brokers and agents might be interested to know there are several ways to make writing property descriptions easier…and more effective.

Everyone knows writing is tough. And every type of writing has it challenges.

Just ask Ernest Hemingway who made writing look easy.

He is famous for saying, “There is nothing to writing. All you need to do is sit down at a typewriter and bleed.”

We’re sure the same applies to creating property descriptions. We know many times agents are faced with trying to come up with flowery and exciting text for that 3/2 town-home in a community where they previously sold four 3/2 town-homes and now they have to make this one sound different.

So first of all, our hats are off to all those real estate pros who wear many hats, one of them being those days when they need to switch from being Phil Dunphy* to a William Shakespeare. (*The dad in the TV show “Modern Family).

There are plenty of articles out there on how to make those property descriptions stand out.

Well-known tips for property descriptions

Here are a few tips most people know:

  • Specificity: If the seller just underwent an extensive renovation of the kitchen, describe as many attributes in detail as you can. Bigger counter space. Big gas oven. Marble counter tops.

In the book Freakonomics, the writers mentioned these were five power words that were common in property descriptions – “granite, marble, state-of-the-art, gourmet and Corian.” We’re sure there are plenty of other power words out there.

  • Brand Recognition: if the seller added something fancy, such as a Wolf oven, be sure to point out this is a “Wolf oven.”
  • Emotional Words: This part can be tough when describing that 3/2 townhome just like the one you sold last month. But go to or and see if you can find some new, exciting words that might evoke some feelings in the reader.

That might be tidy closet space with extra shelving; spacious and brightly-lit living rooms; a yard where a dog can run, kids can throw a ball and mom can relax on a lounge chair on a deck overlooking it all.

  • Custom Stuff: Sure a 4/3 is similar to the other 4/3s on the same block. But chances are there is something unique about that property.

Maybe custom closet space or a custom made tiki bar in the backyard.

People like different. Humans are wired to look for new. Dig it up. Promote even the smallest upgrade. (This writer once lived in an apartment that had a built-in ironing board in the closet. When you are a 20-something who has to iron their own shirts, a built-in ironing board is one of the coolest things ever).

  • Borrow from the Web: if you think great writers don’t borrow ideas from other sources, you are in for a big surprise. Because they do. So should you. The beauty of the internet is that if you are selling homes in Annapolis, you can go view homes listings in Los Angeles. That will definitely help you brainstorm new and invigorating phrases.
  • Be Chunky: Web readers are different than book and magazine readers. They read fast. Real fast. They also don’t read long paragraphs. They prefer to get their information in “chunks.” Avoid long text. Use lots of paragraphs. When possible, use bullet points or numbered lists.

Tech tools to optimize writing

Here’s the tech part.

  • Average Session Duration: Another big advantage of the Internet as opposed to old school mediums such as newspapers is that you can track everything.

The perfect place to track how well your pages are performing is to use Google Analytics, a free tool from Google that measures the number of visitors, pages they visited, where they came from and a myriad of other factors.

For property listings, one of the most critical factors you could check is Average Session Duration or what is also referred to is “Time on Page.”

This feature tracks how long a person spends on each page.

Say for example, you write a property description for a 4-bedroom ranch.

You post the description on your website.

You promote the new listing.

After a few days, go to Google Analytics and check the Average Duration  statistics.

To establish a baseline, first check out how your other pages have performed. If it appears that the average person spends 3 minutes on your listing pages, then that’s a indicator. (Obviously, these times are going to vary greatly depending on the property, price and location. But still you will see a pattern).

Now, after promoting your new listing, check out the Average  Duration times.

If it’s very low, just a few seconds, then one issue could be your property description. Maybe it’s a dud.

The verbiage is not grabbing anybody’s attention. Maybe the description is too short and does not contain enough attributes.

Then, there’s always the main photograph. As we discussed before, that initial home photo is so important in some cases you could almost forget the text.

If that photo is not powerful, you are already starting from behind. Same goes for other photos as well.

In this day and age of smartphones with high-resolution, there’s no excuse for not showing a ton of images. Consumers expect that.

As we all know, you only have about 3 seconds to catch the attention of most web visitors.

So, that initial photograph has really got to pop. So do the first couple sentences of that product description.

  • WordPress Real Estate Website Design: Now, many brokers and agents are not going to want to hear this and many already know this.

But it’s worth mentioning because there is a tech twist.

The secret to effective writing is rewriting. Nobody, not even the greatest writers such as Hemingway, get it right on the first draft. That’s nearly impossible.

Secondly, after you publish that description and you see it online, that’s when all those other ideas start flooding in. But give yourself a day or two. Then look again to have a truly objective view of your writing and where improvements can be made.

That last phrase is critical. How easy is it for you to make improvements? Is it a big deal to go into your website and revise the text? Or the images?

If it is, consider switching to a WordPress Real Estate Website Design.

Because this is what you need to know about WordPress – this platform was designed specifically to make it easy for people to write. It was originally built for bloggers.

The concept behind the software was to make it super easy for a person to create a web page and starting putting their thoughts into electrons online.

It’s like the invention of electronic paper for the common man.

With a WordPress Real Estate Website Design, an agent can jump right in and revise their property descriptions. Instantly.

They can easily add more photos. Or delete crummy photos.

Then there’s the Search Engines.

The developers of WordPress not only built this content management platform to make it a breeze to write an online blog. They also made it super easy to maximize the site so it can be found easier by Google, Bing and other search engines.

There are simple fields where people can enter keywords.

  • Plug-ins: There are also WordPress plug-ins such as Yoast that tell you how well you are maximizing that page for your target keywords.

Yoast will let you know if you have enough keywords, or too many. It will also give you other hints to optimize that page for search engines.

The plug-in actually reviews your writing and gives you a Flesch score rating. That rating indicates the “readability” of your text based on factors such as sentence-length. Most people don’t read on the 12th grade level.  They read on a fourth or fifth grade level. This is particularly true for web readers who read fast.

After spending all that time struggling over the wording for your property descriptions, you certainly want it to be “readable” by most of the general public.

So, if you are promoting a property in Hidden Harbor, WordPress and Yoast will help you build a page that is easy for Google and Bing to determine is relevant to that neighborhood.

That in turn, will help make sure your property listing is not hidden way back when people search online for properties there.

Because WordPress is an “open” platform, there are tens of thousands of plug-ins available out there to help you make your property pages more powerful. That includes plug-ins for hyper-local market data or home valuation widgets just like the large portals use to attract leads.

Because of all these factors, a WordPress Real Estate Website Design is incredibly effective. That’s why this one company commands 30% market share of ALL websites in the World.

Certainly worth looking into, right?

  • Grammar Helpers: There are also many programs online that can be integrated into your computer to help with spelling checking and grammar. Grammarly is one of them. They have a free version you can use for initial review and some minor tips. They have a paid version for in-depth reviews.

If you struggle with writing, you might want to sign up for this program (or other like it such as Ginger).

Jetpack is a writing program that’s available as a WordPress plug-in. (See how we told you there are thousands of these helpful tools built specifically for WordPress websites?)

Real estate is not an simple business. And wordsmithing is certainly not easy either.

As F. Scott Fitzgerald once said, “All good writing is swimming underwater and holding your breath.”

Sure, writing a book is hard. But few people ever get published or earn money doing it.

Conversely, if you think  about it – writing a winning description for a $1.5 million home that results in a sale will pay a lot more than most published authors make from a book.

Property description are very, very important.

Luckily, in this day and age, there are tools out there that can help agents stay afloat through the process.

When it comes to content management, consider a WordPress Real Estate Website Design to make it effortless to revise text and images, to incorporate many of those plug-in features and add extra SEO impact to your pages.

If you want to learn more about WordPress Real Estate Website Design, Real Estate Plug-ins or Analytics, feel free to call the experts at Home Junction.











How Real Estate Data APIs Can Help You Build Better Community Pages On Your Website With Updated Market Data

community info pages

Real estate data APIs can add more impact to pages provided by agents about neighborhoods.

Real Estate Data APIs give you an advantage in a saturated real estate market where you need to do everything you can to stand out in the eyes of potential clients.

From networking to newsletters, there’s always something agents can do to generate interest.

However, what if you are overlooking one of the most impact-heavy, yet inexpensive real estate marketing ideas: Community Pages on your website!

This can be a little time-consuming to set up, but in the long term these pages will prove useful. But here’s the key. Who has time to keep that page up-to-date?

Real Estate Data APIs keep your site current

With tools such as Real Estate Data APIs, you don’t have to update the information. The data feed does it for you. Here are some valuable data feeds you can add to a community page.

  • Recent property sales charts
  • Trends in home prices
  • School data
  • Neighborhood demographics
  • And much more.

All updated automatically.

Most people have static pages. Yours will be dynamic with true current real estate market data. That’s the magic of adding Real Estate Data APIs.

How community info pages position you as an expert

Because a real estate transaction – whether buying or selling – is such a major deal in a person’s life, it’s no surprise that potential clients are looking for the best agent with lots of local knowledge and experience to help them through the process.

Adding pages to your website to compile information on each neighborhood you target is a must to demonstrate that you are equipped with both.

If you’ve been a real estate agent for a decent length of time, you are already familiar enough with the local neighborhoods and communities to have a great start.

Get into your client’s shoes and think to yourself “If I were moving into the Sunnydale neighborhood, what information would I want to be able to find on this page?”

Some of the most useful data to research and compile might include the history of the city, demographics, schools, attractions and eateries, local weather, and major highway accessibility.

But to be really impactful, especially in this day and age of Big Data, you should also include a real estate data feed provided by a Real Estate Data API, showing updates on pricing and sales trends. That will catch people’s attention, both buyers and potential sellers.

How community pages enhance your client’s experience

As a potential buyer, the amount of research that these clients may want to do is seemingly endless.

If a buyer, during the course of their online search for hyper-local information, finds your website, they will be more likely to contact you after seeing what a wealth of information you have.

Even if you don’t end up being their agent, making a good impression can help influence them to recommend you to their friends and relatives.

As a potential seller, these clients need help finding out all of their home’s best selling points.

By using your community page and data tools, they can more clearly communicate to a potential buyer the right price, the local amenities, the schools, parks, highways, retail areas and hospitals, the job market, and the real estate market trends.

Community info pages enhance your SEO

SEO, or search engine optimization, is one of the most important commodities a business can have.

When Google or Bing likes you, results increase dramatically.

Search engines rank you more highly for having local keyword-rich, valuable, relevant local information.

Having well-written and highly useful community info pages on your real estate site will help drive more traffic toward your business.

However, there’s more to the equation. (Google has more than 200 algorithms it reportedly uses to measure websites).

Google also takes into account how often you update your web pages. They don’t like static pages that never change over months or years.

With Real Estate Data APIs, your pages are continually updated with fresh content.

Secondly, Google also measures time on site. Current information showing changes in market trends is more likely to draw more users who will stay on the page longer.

In fact, you can use your social media sites to inform prospects and the general public when you have updates on your community pages. That will create more visits and time on page.

Google and Bing like that. They may reward you with higher rankings. When it comes to generating leads, higher organic rankings are like money in the bank.

As everyone in business knows, if you can get to page one of the search results, you can become an unstoppable force!

Community pages make you THE HYPER-LOCAL AGENT

You know a lot about your city, and the communities within, but you should never stop learning and there is always something new for you to discover and enhance your practice.

You should look at the creation of community info pages as a valuable learning process, not simply a means to an end.

When you dig in to researching the history of your community and its landmarks, the school options, and the jobs and activities, you will firmly cement this information into your mind for future use.

Not only does your knowledge and expertise impress your clients, but it also provides complete context for you when determining listing prices.

With Real Estate Data APIs constantly feeding your website new insights into the state of the local market, you will be able to walk the talk about current conditions. And you can use that knowledge to drive more people to your website, hopefully that will generate phone calls or leads.

This is 2019. Static community pages are old school.

The technology is out there to make your community pages dynamic. And to disseminate real estate market data, not just on city or zip code level, but all the way down to the neighborhoods or subdivisions you are farming.

Working with data aggregators such as Home Junction, with one of the best Real Estate Data APIs available, you can now feed vital information onto your community pages, making them a true resource for buyers and a way to truly impress sellers.



Housing Data API Helps Agents “Segment” Emails For Better Response

email housing data APIA Housing Data API can help brokers and agents get more out of their email campaigns.

Sending out a general email blast is not enough for one key goal involved with email marketing.

That goal is “personalization.”

For all the gimmicks and trends, Instagrams and Tweets, the one online marketing program that still consistently delivers solid results from years ago, even back from the days of those ubiquitous AOL discs, is Email Marketing.

Most real estate brokers and agents know that their email list is golden.

In fact, most marketers in ANY business today know that list is golden.

Email is a super-effective way to communicate with prospects.


Practically for free (depending on volume).

No matter where readers are – at home, in their office or sitting in a Starbucks.

When you think about it, email is an incredible invention.

Problem is, everybody else thinks that way too.

That’s why your inbox is constantly flooded with emails. Some you’re signed up for. Some that show up mysteriously.

Housing Data API gives you an edge

With all those emails coming in to consumers, your email to your prospects needs to stand out.

Sure, there are techniques like A/B split testing for subject lines or experimenting with different days of the week.

But one of the surest techniques is personalization.

Consumers know this is the era of personalization. Netflix sends you movies based on your preferences. Spotify will send you songs based on your preferences.

You really need to do the same with your email campaigns.

Here’s why.

According to a study conducted by the Direct Marketing Association, targeted emails generated nearly 60% of all revenue.

Another 36% of revenue came from email sent to specific segments.

This is where you need more than just a gimmicky subject line.

Or real estate data by zip code. You need real estate market data down to the neighborhood or subdivision level.

A Housing Data API (Application Programming Interface) from data aggregators such as Home Junction can help you with that. They gather huge volumes of real estate market data and then have the ability to parse it down to the hyper-local community level.

Here’s what you can do with a feed from a Housing Data API.

Say you are farming Big Splash Golf Community. You have already generated a few listings and sales out of there and have several prospects maybe interested in selling. Then there’s that list of people who want to move in there as well.

Create a separate segment in your email program such as MailChimp or Constant Contact just for that group.

Sure, you can send them New Listing information or Just Sold information.

But what if you have local real estate market data as well?

How about a chart showing people the price trends for that area? Maybe they are moving up. Or prices are flat. Every trend creates opportunity.

Segmentation by community

Take another community – maybe one made up of several streets in the corner of town – Cozy Corner Heights.

With your hyper-local data supplied by a segmented Housing Data API, much more narrow than real estate data by zip code, there’s a wealth of info you can send.

Charts on recent property sales.

Maps using geocodes to show specific home sales.

Neighborhood demographics

School attendance zone changes (most people don’t realize, school zones do change. They are different for different grades. And they can be readjusted based on changes in student population.)

And much more.

Take another scenario. Say you have a bunch of prospects that are currently renting and sitting on the fence waiting to buy a home.

You can send them real estate market data showing them trends in the specific marketplace they are searching in. Again, sales going up? Maybe that will be a catalyst to make a move.

Prices are flat or dropping? Another catalyst.

Any group of prospects can be segmented into separate email lists.

And real estate market data can be sliced and diced into any type of data and parsed out for any particular area.

Be sure you have a source of relevant information for today’s consumer. Look to real estate data experts such as Home Junction who not only have the data, but also the tools to embed that data into your web pages.

“Relevant” is the buzzword of the past 30 years in this era of personalization.

Most brokers and agents spend a lot of time and effort building their email lists. That’s just one step in the process.

Your email marketing campaigns must be relevant to the receiver to get their attention. You not only need to get subscribers to OPEN the email.

You also need a call to action with juicy relevant info to get them to CLICK on Links in that email or CALL.

Make sure you have the right resources available today, such as a Housing Data API with information that is specific to neighborhoods and subdivisions, so you can maximize the response rates to those email campaigns.




Neighborhood Data API Helps Clients Navigate Real Estate Forecasts with Local Data

neighborhood data APIA Neighborhood Data API can be a real life saver in this ever-changing real estate environment, especially this year.

With the rise and fall of the economy, gyrations in the stock market, interest rates bouncing around as well as adapting to the needs of the next generation of home buyers, it’s not always easy to predict the best times to buy and sell.

This is so true in 2019, when national forecasts are all over the place on the state of the economy.

However, one thing is for sure: humans will always need a place to live.

And so is another factor – the only things that matters to you and your home buyers and sellers, is your local real estate marketplace.

Neighborhood Data API counters national news

That’s where a Neighborhood Data API (basically a property data feed) for the neighborhoods you are farming is more critical than ever.’s 2019 national forecast for the real estate market is interesting, but could generate more harm than good among potential clients who don’t know how to interpret the data.

Luckily, you can now have access to local real estate data tools to compare real housing market trends in your area, not nationally, not even on the state level, but on the hyper-local level.

And as we all know, there are gems to be found in any marketplace.

Some of the most interesting and talked about highlights in the 2019 forecast include a 2% decrease in existing home sales, and a 2.2% increase in existing house pricing appreciation.

Another highlight breaks down the generational demographics of homeowners: in 2019, Millennials (ages 23 to 38) will take on 45% of mortgages, compared to just 17% of the baby boomer generation (ages 54 to 70).

Others talked about the potential negative consequences for homeowners of the new tax plan.

That’s all national talk.

Maybe your local marketplace is different. Perhaps the local property data you generated from your Neighborhood Data API indicates an UPSWING in home sales.

Perhaps that increase is not taking place in all your local neighborhoods. Maybe just one in particular.

That’s information can still make a persuasive argument that NOW is the time for a home buyer to make an offer or for owner to finally list their house on the market.

Your real estate data tools can take some of the guesswork away from these “sensational” national headlines by showing the actual trends in your local neighborhoods.

What 2019 buyers are concerned about

The biggest concern for a buyer this year is going to be the increased pocketbook damage – according to the forecast, the mortgage rates will go up and the prices of houses will do the same.

This could make it tough for a first-time buyer to find what they need, or even get the guts to try at all.

However, your local real estate data tools may be able to show them that the number of houses on the market is actually increasing, which means better chances of being able to negotiate a deal thanks to so much competition.

Coincidentally, maybe sellers, especially investors, might be worried about no longer being able to make a profit on a house because buyers have more room to negotiate or go elsewhere.

But the data from your local Neighborhood Data API might show different trends locally.

Again, there are probably going to be some attractive areas. Neighborhoods not affected by national trends. Subdivisions with great schools, parks, transportation hubs that will still be hot.

This data can be a powerful counter-weight to what people are hearing in the national media.

Homeowner concerns about the new tax plan

This April, American taxpayers will be navigating their income taxes under the new tax plan – and the results will definitely vary.

It’s likely to be good news for most renters, with higher deductions and lower rates.

But some homeowners are concerned that the new limits on exemptions will mean a bigger cut sent off to the IRS.

Potential buyers have seen the 2018 decline in house sales due to the new tax plan and may get cold feet themselves.

You will be able to demonstrate which trends are holding steady despite the changes, using your real estate data tools to show the actual deals that buyers are getting in their desired neighborhoods.

Serving the home buying needs of Millennials

Millennials are the Internet generation. They know they can turn on their phones to find instant information to help guide their decision-making process. They know how to search and dig for data online.

These home buyers, aged early twenties through late thirties, will have a high proclivity to search for and analyze housing market data.

Are you going to be THE agent in your area that gives them access to this data?

Providing that real estate data on your website will allow them to compare prices and trends in their local housing markets.

And creates an enormous lead and branding opportunity for you. Plus, trends and charts on changes in local property data make for great posts on social media sites.

Meeting the needs of Millennials online should be your priority for 2019, as they will comprise the biggest segment of home buyers.

And don’t forget the Older Millennials at the end of the spectrum, the prime segment who are now moving up into high-paying jobs and starting families who will be moving up in large numbers to mid-range to high-priced housing options throughout the decade to come.

Adapting to new technology helps provide stability in any industry, and the real estate business is no different.

You need these tools to succeed in 2019.

Give your clients the real scoop WITH REAL FACTS ABOUT THE LOCAL MARKETPLACE.

Show them local sales trends and charts on the direction of prices. Add value to any neighborhood with the latest School Data and School Attendance Zones.

Provide Cost of Living indexes, Neighborhood Demographics and Crime Ratings. Point out Neighborhood Amenities. Use geospatial coding to show them on a map how a new Whole Foods is being built down the street, which is sure to make surrounding properties more valuable.

All you need is a Neighborhood Data API from real estate data providers such as Home Junction, and you can show the bright spots in your area and avoid the hysteria caused by national negative-sounding forecasts.