Real Estate API And Other Tech Tools Are Essential To Agent Success Today

real estate API tool

It’s 2018, and in today’s competitive environment, adding a Real Estate API is a necessity if an agent truly wants to become a local resource for buyers and sellers.

Finding success in the real estate business is no longer as simple as just getting out and pounding the pavement.

You must use the latest tech tools as well.

What should you be learning from those who have already blazed the trail? If you interviewed a hundred different successful real estate agents, you would probably encounter a hundred different styles and personalities.

Some are more aggressive, while others are reticent. Others have a large and charismatic demeanor, while others are more subdued.

However, no matter how different their personality type or philosophy, there are a few things that every successful real estate agent has in common.

They stay in touch with clients and keep them informed

One of the most important approaches that a successful real estate agent takes is to prioritize the needs of the client. No matter how busy you are or what you have going on, if a client calls or emails you, you should strive to make them feel like they are the most important client you have ever had.

This could include returning correspondence immediately, always answering the phone with a smile, and following up promptly on every possible occasion.

Tech tools such as note-taking apps have helped preserve many an agent/client relationship – if you promise a client you will make a call or send them some information, and you forget to do it once they’re out of sight, this will erode the client’s trust in you.

Another very helpful tool is Listing Leader – a real estate marketing automation program. Combined with a Real Estate Data API, this tool uses email to automatically send new MLS listings and updated real estate market data such as Recent Home Sales, to prospects on a regular basis.

real estate api sales

A Real Estate API automatically feeds recent market data onto an agent’s website.

Customers like consistency. This program continually keeps agents in touch with their clients. Automatically.

Without leads, there are no clients – and without clients, there is no business. A successful real estate agent considers all possible avenues for collecting and retaining leads. Whether focusing strongly on social media and web presence, or trying out old-school methods such as mass mailings, experimentation and analysis of what worked (and what didn’t) helps you fine-tune your business to attract the right kind of clients from the right types of marketing.

In addition, high-earning real estate agents curate and nurture an extensive network. Not because they think it will translate to loads of clients instantly, but because they know they can be the most successful by partnering with companies who provide the highest level of service – just like they do.

Whether an insurer, a contractor, a home inspector, a mover, or another related professional, they know who is the best in their industry and pride themselves on connecting them with their clients. And if they find out someone is slacking on good customer service? They aren’t afraid to cull them from referrals.

Agents use a Real Estate API to offer more local info

This generation’s crop of successful agents know their way around a smartphone and a social media account.

They multitask, they go paperless, they make transactions from anywhere, and they build their email list in their pajamas.

They are able to combine their customer service skills with the latest technology.

With a Real Estate Data API on their website, they don’t just claim to have local knowledge, they offer a wealth of in-depth market data about Schools. School Attendance Zones, City and County Boundaries, Cost of Living, Crime Ratings, Neighborhood Demographics and Comparative Analysis.

Real facts. Current market data. A vast array of key information buyers and sellers want to know. All on the agent’s website (fed by a Real Estate API – a few simple lines of code embedded on the site).

With a WordPress real estate theme they offer big, bright images of listings. They add useful WordPress real estate plugins for generating leads with contact forms and they optimize their website’s rankings on Google and Bing.

And because they use a WordPress real estate platform, their desktop website easily converts into a mobile website that can be read and navigated on an iPhone, Android smartphone or tablet. The world searches for answers on their mobile devices today. Google recognizes this and ranks websites on how well their site transitions to mobile devices.

When you can have offer complete and up to date local real estate information with just a couple of clicks, on any device, you have already set yourself apart from the crowd.

Sure, every real estate agent fancies themselves a neighborhood expert, but the highest earning and most in demand real estate agents are on another level.

Having the information from a Real Estate API at your fingertips means that you too can provide answers to questions like “What’s for sale?” “What just sold?” and “How much house can I get for my budget?” on any particular street or neighborhood in your city.

You will know exactly what to suggest to a client, according to their needs: where is the closest hospital, church, gym, school, playground, or golf course in their desired area?

This technology can not only serve to train you in committing these details to memory, but also to show clients who visit your website your dedication to meeting their need for instant and in-depth information.

The climate may be very different when it comes to building a real estate business in 2018.

But some things remain the same: customer prioritization, keeping in touch and knowing your market inside and out.

What’s different is the new technology, including a Real Estate API or a WordPress real estate website, that makes for an easier time climbing the rungs of success.


Use Real Estate Market Data To Draw Millennial Agents Into Your Real Estate Brokerage

recruit real estate agents

Real estate market data is not only a powerful tool for brokers to attract customers. It is also a powerful tool to recruit new agents.

As a broker, you want your brokerage to stay fresh, fun, and exciting. You know you want to create a company culture that is known for being vibrant, on top of new trends, and full of camaraderie. How can you attract a younger, tech-savvy Millennial as your newest agent recruit?

Millennials are people born in the “generation” between 1981 and 1996.

That means on this day, if you are between the ages of 22 and 37, you are a Millennial. While the media often tries to give Millennials a bad name, we know that this generation is actually one of the most creative, tech-savvy, empathetic, and career-driven: the perfect medley for an outstanding real estate agent.

Millennials looking to break into the real estate business won’t just settle for the first firm they come across.

They desire not only to be valued and connected with on a human level, but also to have hi-tech tools at their disposal to disseminate value on social media, conduct transactions quickly and efficiently, and the ability to perform tasks remotely and on their mobile devices.

Most real estate firms try to attract new talent with promises of generous commissions and bonuses.

While these things are important for any worker, they aren’t enough anymore just by themselves. This generation’s crop of new real estate agents want to excel at what they do, form real connections with their clients, and provide the absolute highest level of service.

And they want to be plugged in to the latest apps and software. They are comfortable with today’s technology and they know how to use it to be competitive.

You can set your firm apart by using “big data” tools such as a Real Estate Data API to tap into layers of hyper-local real estate market data to attract and sustain top-level Millennial talent in the real estate industry.

Because you can tell recruits all day long about how deep your firm is entrenched in the market and the strength of your brand. But you will certainly impress them when you pull up the latest real estate market data they can use showing Home Price Trends, Sales Activity, Neighborhood Demographics, School Data, School Attendance Zones, Municipal and Tax Boundaries, Crime Statistics and Comparative Analysis.

Real estate market data makes new agents local experts

Whether you are a small firm or a sizeable franchise, engaging and retaining millennial talent is about more than just money. This generation is motivated by efficiency, instant information, and the ability to self-sufficiently find and provide solutions.

Millennial real estate agents want to be the best – and local real estate data tools can equip them with the information they need to supplement their growing experience.

When a few simple clicks can help them compare home pricing, schools, amenities, crime, acreage, and other need-to-knows neighborhood by neighborhood, they are able to more easily feel and sound like a true expert when interacting with clients and helping them find their dream property.

In addition, having these tools at their disposal will help them ramp up quickly as agents with local knowledge. Something that veteran agents take years to develop.

Real estate data tools boost social media marketing

Millennials are known for being the “social media generation.”

While social media with endless cat videos and funny meme might seem silly, this medium can have significant impact when it comes to business. A recent survey by the National Association of Realtors found that 90% of agents said they plan to use social media to promote themselves.

Many real estate cornerstones have not yet approached social media marketing because they are intimidated and unsure about the process. Not so with Millennials.

They know their way around Facebook, Instagram, Twitter, and Pinterest – and local real estate market data will provide them with endless inspiration for informative, educational, and interesting social media posts to market their services.

A real estate agent on social media can easily use these tools to create a chart or infographic on the rise or fall of housing values in a particular neighborhood, compare schools, compile data on the most interesting local amenities, and then blast out a shareable blog or social media graphic that will interest and entertain local followers.

These tools also provide a strong jump-off point for blog content aimed at boosting search engine optimization.

By using real-time, real-life data for the property market in your specific area, blog-savvy agents can create lists of engaging topics in minutes.

With these topic ideas, an agent with a little writing skill can create months’ worth of factual and interesting blog content to drive more local keyword traffic to the firm’s website and social media accounts – in turn, increasing the number of qualified leads.

Every firm has its strong point that it markets to attract the best rising talent.

Those strategies might include high quality training, marketing resources, the latest technology, competitive bonuses, a vibrant company culture, or something else entirely like a big shiny office.

But in this day and age of big data technology, incorporating the use of in-depth, online real estate market data can give you the edge you need to attract, retain, and sustain the best of the innovative and talented Millennial crowd.

Property Data API Might Not Make A Great Video, But It Does Make A Great Impression

property data api

A Property Data API provides the real estate market data that helps with the rational side of a home buying decsion.

Property Data API would probably not be as captivating a video as someone standing in the shower with their clothes on. But it could be.

What are we talking about?

The National Association of Realtors recently released several humorous video ads targeted at Millennial home buyers.

They are funny…and do grab your attention.

In one scene, a potential buyer stands in a shower fully clothed, enjoying the soothing effect of a rainfall shower head.

A real estate agent is in another room staring out the window.

The buyer in the shower yells out, “I really like this shower.”

The agent replies, “Nice isn’t it? Take your time.”

In another video, a young child stares up at the ceiling as her dad keeps switching the lamps on and off to light up a beautiful, modern kitchen.

One of the funniest scenes is a young couple lying on a wood floor with giant grins on their faces.

An agent walks in and says, “That’s real Brazilian walnut.”

“Yes, we know,” the couple smiles and laughs in glee.

Silly right?

But as a commercial, they work.

And the commercials make this point, “Get an agent who gets you.”

The idea is to persuade Millenials to use the services of a real estate agent to help them find homes that put smiles on their faces.

Obviously, you can’t spell out ALL the benefits of using a real estate agent in a 30-second commercial. Plus, you have to use much of that time for a visual message with a hook.

And, as you can see, these video ads are appealing to the emotional side of home buying – as buyers fall in love with a modern kitchens or wood floors.

Property Data API helps with rational part of buying equation

But what about showing a video addressing the rational side of purchasing a house? The rational side of helping a young couple with the biggest financial decision of their lives.

That’s where a Property Data API comes in.

Another video could show something like this:

The scene opens with an agent sitting at a table with prospective buyers.

She opens up a laptop or iPad to her website.

With a few clicks, she shows a couple the couple the property they are interested in.

Here comes the clincher.

The couple has already seen the property, expressed a strong interest and love the kitchen/backyard/den.

But perhaps they are gun-shy about committing. Or maybe they are too picky and found a few flaws they can’t overcome.

At this point, the agent can use their Property Data API to access a ton of local real estate market data.

That data can be tied into the MLS listing she pulled up on her website.

The camera can then zoom in on the web page showing Recent Home Sales in that neighborhood.

Then go to another page showing Home Prices Trends.

The charts can show that sales and prices are going up in that neighborhood. Other buyers are obviously finding that area a nice place to live.

Then, the agent can pull up a map showing the MLS listing and related amenities.

The agent starts with schools.

She pulls up a page showing detailed school data about the local elementary and middle schools. Great student/teacher ratios and other positive data about schools in the area.

The agent can also point out School Attendance Zones showing how that property fits in that zone and here are the schools their children will attend. The couple, who plan to start a family, glance at each other knowingly, acknowledging the value of that information.

It’s not just the home, but the neighborhood too

Next the agent asks them about their interests.

The woman likes to exercise.

On the map, the agent can show the relative distance of a great gym near the property.

The husband likes to golf.

The agent can point out that popular golf course two miles away from that property.

She can also show parks, restaurants, stores and other neighborhood amenities.

Because as we all know, people don’t just buy homes, they buy neighborhoods too. Why not use a Property Data API to illustrate neighborhood amenities as well? (Something they don’t do in the NAR videos).

Finally, the agent can use the Home Valuation Tool to show how that property is positioned in the market.

The valuation tool not only shows an estimated value of the home based on recent property sales and other data, but also shows comparison data.

For example, the tool might show that this particular property is in the upper 80% for square footage in that neighborhood, but the Price per Square Foot is actually in the lower 20%. Big house with a low price.

It’s hard to make numbers exciting on a commercial. One way to illustrate the impact of the data would be to keep cutting away to the couple and watch as the smiles glow on their faces.

Or perhaps they exchange looks at each other, as if to say, “Yep, this is the house to buy.”

When it comes to buying a house, there’s emotion. The NAR has that covered in those commercials.

And then there’s also hard data. Facts that help the brain rationalize decisions, especially when that decision involves a $450,000 purchase paid over three decades.

With a Property Data API from national aggregators such as Home Junction, you will have that rational part covered and can witness those smiling faces in person right now, and maybe some day on a video.


Real Estate API Offers Powerful Tool To Use The “If…Then” Sales Technique

real estate api

A Real Estate API with hyper-local real estate market data helps brokers and agents pose the persuasive “if…then” question.

Real Estate API embedded in your website adds impact to a simple yet effective sales technique involving just two words.

Those words are “If…Then.”

The technique goes like this: Dear Mr. Potential Home Buyer/Home Seller. IF I do ____  for you, THEN would you be willing to do _______.

A Real Estate API, which is just a few snippets of code added to your website, can help you fill in the first blank in a variety of persuasive ways.

A basic Real Estate API will link your website with the local MLS database.

The best, most powerful Real Estate API, such as the one offered by national data aggregators such as Home Junction, will also tie in thousands of hyper-local property datasets to offer home buyers and sellers a true comprehensive picture of where a home is positioned in the marketplace and the pluses associated with that house.

Those detailed datasets include:

  • School data
  • School attendance zones
  • Municipal boundaries
  • Recent Sales
  • Charts with market trends
  • Home price activity
  • Neighborhood demographics
  • Cost of living data
  • Crime ratings
  • Property comparisons
  • Area businesses nearby
  • Geo-spatial map displays

And much more.

Even a Home Value Estimator Tool similar to the popular one displayed on that real estate portal starting with the last letter in the alphabet.

Best real estate API provides market data as well

As you can see, now a broker or agent has a whole bunch of data they can use to fill in that first “IF” blank.

For example, an agent might approach a young couple who indicated they are about to start a family and say, “IF I put together detailed School Data about schools in the area with School Attendance Zones, THEN would you be willing to meet with me to discuss your housing preferences?”

Or, they could tell a potential home buyer, “IF I prepare a detailed report for you on Recent Sales Activity, Trends in Home Prices and how your property fits in the marketplace as far as Square Footage, Price, and Price Per Square Foot, THEN would you be interested in reading it?”

If you provided that real estate market data, do you think many prospective home buyers and sellers would respond favorably to that proposition?

Of course they would!!!

The beauty of the “IF” proposition is that it doesn’t put a hard question to a prospect right off the bat, such as “Can I come over and give you a sales pitch?”

Instead, the phrase first offers a free benefit.

It’s as if the agent is saying, “I know your time is valuable and you are leery of canned sales presentations. How about if I start the conversation by giving something of tremendous value to you first?”

Talk about an ice breaker.

Secondly, the “IF” proposition not only shows you are willing to give the prospect something, but it also shows you are the agent with true local knowledge (and data). This illustrates the breath and depth of the information you can provide.

It is as if you are really saying, “I’m not only going to tell you I have local knowledge, I’m going to back it up with reams of local statistics and facts.”

In-depth real estate market data helps tailor your message

The benefit of having an extensive Real Estate API on your website gives you access to different segments of data that you can tailor specifically to the person you are talking to.

For parents, offering school data is a no-brainer.

For a home owner, showing them detailed info about their most valuable possession should get you in the door.

Go even more granular.

Single female home buyers, a growing segment of the market, will be interested in crime data.

Golfers will be interested to see neighborhood amenities. With a Real Estate API with geo-spatial coding, you can pull up a listing from MLS and then show on a map the distance to the nearest golf courses. Very powerful.

For home owners, a Home Valuation Estimator Tool shows an estimate of the value of a home. The tool from national data aggregator Home Junction, goes even further and shows a comparative analysis of that home in the market place.

The Home Value Estimator Tool also calculates which percentage a property falls into for Size, Price, Age and Price per Square Foot.

With a little prep work, an agent can approach a home buyer and say, “IF I show you some market data that indicates you live in one of the biggest homes in your neighborhood and if you price it at a certain amount, you will fall right in the middle for Price per Square foot, THEN would you be interested in learning more about those numbers?”

Who wouldn’t?

Here’s another important “IF” to keep in mind.

If you really want to persuade prospects, in this day and age, hype won’t cut.

Facts will.

IF a broker or agent adds a truly comprehensive and data-rich Real Estate API to their website, THEN they will have a deep well of those facts to draw from.





Real Estate Data API Helps Realtors Show Comparisons Between Neighborhoods

real estate data api compare
There are times when a Real Estate Data API with hyper-local market data on different neighborhoods can help clients when it comes to comparing properties.

As a Realtor, helping a client find their dream home is what you’re all about. But what if their client can’t stop obsessing about the “perfect” neighborhood, community, or school district that is not right for them.

Yes, it’s important to many people to move into a nice area with good schools, clean streets, and low crime rates.

But just try convincing a buyer to widen their pool of options when they’ve set their sights on one of the most desirable and high-priced neighborhoods in town!

You know where their dollars can be spent smarter in an area that is just as nice as Neighborhood No. 1. How can you facilitate some deeper consideration into other markets?

Price comparison doesn’t provide the full picture

Simply looking at pricing doesn’t necessarily provide enough context to make a final decision. That’s why information search tools created by a Real Estate Data API can help you prove that to your clients.

A Real Estate Data API supplied by data companies such as Home Junction, is simply a snippet of code that is integrated into a broker or agent’s website. But that piece of software opens the door to a wealth of in-depth, hyper-local data – recent property sales, school data, pricing trends, boundaries and much more.

With that information, a broker can point out how a different neighborhood may not be as “hot,” but is still in an area with decent schools and low crime and near desirable amenities.

Since the current sales activity there may be low, you can even point out to the client how they can get a larger house for less money.

It may only be a matter of time before this area is on the radar and prices start to go up. Why not encourage a conversation about snapping up a property while they still can?

Real Estate Data API shows where a budget can go further

One of the first things you discover when working with a buyer is their estimated budget. They have looked at their income and mortgage rates and have an idea of how much they can comfortably spend on a house.

When buyers are ready to move up, they usually have a pretty good idea of where they want to live: somewhere in high demand and at the top of their budget.

However, what if you knew that on their current budget, they could get features like more square footage, more acreage, a pool and a bigger yard if they just went with a neighborhood that had a little less buzz?

This is where real estate market data tools on your website can bridge the informational gap and help buyers make decisions based on facts rather than emotions.

With just a few clicks, shoppers can see maps, comparisons of housing prices in different areas, school ratings, local amenities, and everything else they need to know to help them formulate an idea of which neighborhoods they are interested in.

As they examine the data, they can see there is not much difference between Neighborhood No. 1 and  that other Neighborhood No. 2.

Or buyers might discover with shock that their $300,000 budget doesn’t really get them the property they truly desire in Neighborhood No. 1, but for that same amount they can purchase a very nice home in the alternative.

Just as housing prices differ from state to state ($300K can get you a one-bedroom house in Hawaii, or a five-bedroom house with acreage in Kansas), there can be subtle differences in communities too.

With a Real Estate Data API sending you feeds for your target areas you are farming, you will have plenty of data for comparing. And it will information in the same format, so you can truly show buyers apples to apples comparisons.

By working through the obstacle of emotional attachment to a popular area, you can help your clients find what they’re really looking for, without going over their budget and still ending up with a house that fits their dreams.

Ultimately, your clients will be grateful for the tools on your website and the expertise and guidance you provide to help them find the right home, in the right area, for the right price – not just the one in the fancy neighborhood they had stuck in their heads.

The best way to overcome unrealistic expectations is with realistic facts and figures. You can not only be the agent with the local knowledge, you can be the agent with the local numbers and statistics.

That’s where a Real Estate Data API on your website can be a relief for all parties concerned.



How Mortgage Companies Can Use A Real Estate Data API To Generate Borrower Leads

real estate data api mortgage

Adding a Real Estate Data API can be a tremendous lead generation tool not only for brokers, but for mortgage companies as well.

Think about the position this information plays in the home buying process.

Mr. and Mrs. Home Seeker decide they want to purchase a home.

Now, we all know, the first thing they should do is get pre-qualified for a mortgage to decide how much home they can afford.

Some people do that. Some don’t.

But one of the first things Mr. and Mrs. Seeker will do is start thinking about where they want to live.

This is where a Real Estate Data API plays a critical role.

And this is where mortgage companies can seize the opportunity to start a dialogue with home buyers.

Use Real Estate Data API to answer early-stage questions

The great advantage of “big data” technology today is that a real estate agent or a local mortgage broker can display a tremendous amount of hyper-local information on their own website.

For example, here’s one website,, that uses real estate market data to attract potential borrowers for lenders.

There are data aggregators out there such as Home Junction that have developed ways to aggregate an enormous amount of local market information from public records and other sources.

The real estate data companies can filter, sort and warehouse that data on their own servers.

They are then able to redistribute this data down to the local level to a mortgage broker or a bank.

Say for example, Acme Mortgage Company is focused mainly on generating loans in the Atlanta market.

That brokerage firm can order multiple layers of data from Home Junction just pertaining to Atlanta and its many neighborhoods.

The data can include:

  • Recent Home Sales
  • Trends in Home Prices
  • School Data (this is of super-interest to parents and one of the first items they will research. Talk about reaching people early in the home buying process.)
  • Boundary Information – this includes those critical School Attendance Zones (again, super important to parents) and Municipal Borders that determine property tax rates
  • Neighborhood Demographics
  • Cost of Living Indices
  • Crime Rates

And much more.

A mortgage company can display this information on their website and promote themselves as a resource for consumers starting the home buying process.

What a valuable service to offer, right?

Free data and market research is a powerful draw

Here you have a mortgage company offering to supply FREE information to buyers that answers many of the critical questions on their minds.

Where can I afford to live?

What are the schools like in this particular neighborhood? What is the teacher to student ratio? How many students attend that school?

What’s the cost of living in this town compared to this town next door?

What’s the crime rate like?

Who lives there ? Are they older, retired people or young people with families?

What’s the trend lately in home prices?

Every, we repeat, every home buyer will want to know this information.

After all, for 99% of them, they will be making the biggest financial commitment of their lives.

A savvy mortgage company can use this valuable real estate market data to promote themselves in their target area.

Rather than just say, we have the best interest rates or best customer service, why not offer to provide a comprehensive report on property trends and other relevant data in local neighborhoods?

Send out a direct mail piece to renters.

Promote this free service on social sites – Facebook, Twitter, Instagram, Pinterest, etc.

By the way, this information can be displayed in a variety of easy to understand charts. As we all know in this digital age, visual information is the No. 1 way to convey information. More people will look at images than read text.

A mortgage broker can display plenty of charts showing trend lines in Home Sales or Home Prices. They can also show pie charts on Neighborhood Demographics, etc.

Offer this free service on local radio and TV ads.

Post this hyper-local information on your website to rise up in the ranks on Google and Bing when people conduct searches for keywords such as school information on their target neighborhood school or recent home sales there.

Those organic rankings, which are free, are like gold to businesses.

Because here’s the bottom line.

In this day and age, where consumers are constantly being bombarded with messages and offers, not just on TV and radio, but also on their computers, laptops and cell phones, lenders need a compelling offer to catch their attention.

You also need to give something if you want to get something.

If you want to get the contact information from a potential home buyer/borrower, then it’s smart to offer them something first.

Nothing is more important to that person than this vital real estate market data.

Get it on your site. It’s simple. All you need is a Real Estate Data API from companies such as Home Junction and this real estate market data will be automatically fed right onto your web pages.

Become an important LOCAL RESOURCE. Get your customers to tell their friends and family about this resource to generate referrals.

If you want to be the mortgage company that catches home buyers in the early stages of their search, then a Real Estate Data API is one powerful hook to use.

P.S. There’s also another way mortgage companies can use a Real Estate Data API to generate leads – by examining the data for potential refinance customers. Find out what homebuyers are paying for their mortgages and at what interest rates. We will explore this is an upcoming article.

How A Neighborhood Data API Can Help You Connect With Growing Segment Of Female Home Buyers

neighborhood data apir female buyerAdding a Neighborhood Data API to your website can instantly make you an expert in whatever niche of the home buying population you choose.

For example – single women.

Keeping an eye on market trends over the years helps us fine-tune our businesses, attract more clients and provide them with the best service for their needs.

That’s why brokers and agents should be aware of this important statistic: in 2017, single women represented 18% of real estate buyers.

Contrast that with the 7% of unattached men who bought houses during that time, and you can see a change in the market that will be interesting to watch.

In fact, the number of single women buying homes has been rising for some time, indicating a significant and solid trend.

In the 1980s, they represented just 11% of home buyers. Now, as many young people are marrying later, single women are moving closer to 20% of the marketplace.

That’s a trend a savvy agent will pay attention to. And with a Neighborhood Data API from national data aggregators such as Home Junction, that agent can display a wealth of information on their own website that they can tailor specifically for this market.

Let’s discuss how using hyper-local data can increase your client satisfaction rates among this fast-growing segment. And we’re not just talking about data for a county or even a zip code, but data for any neighborhood a buyer might be considering.

Neighborhood Data API can generate info specific to any market

Why are single women buying more houses?

There are many reasons why this number is growing. Most obviously, single women now have more opportunities, more buying power, and more earning potential than they did a few decades ago.

The average age of marriage and childbearing is getting higher by the year as women pursue their potential in industries such as finance, technology, and yes – real estate – among others.

Many more women are now making six figures on their own and are naturally ready to take the next step by investing in home ownership.

A large segment of these single female home buyers are women in their 60s who have experienced success and are ready to take make a decision on where they will spend the rest of their lives.

They may be retiring and choosing a more desirable location to live out their years; downsizing after the death of a spouse; or making a new start after a divorce.

Don’t just assume only older single women are out there buying property. Younger single mothers are also choosing to buy as a means to provide more safety and security to their children. In 2017, 53% of unmarried parents were single mothers.

How to address the concerns of female home buyers

In order to best serve any niche client, you need to really dig in to their specific thoughts, needs and desires that are particular to them.

For example a young single mom may be interested in a friendly, close-knit community with low crime rates, in the interest of safety for her children.

She may want to know that there are grocery stores, playgrounds, pools, ballfields and emergency rooms close by. You can supply all that information with a Neighorhood Data API that can easily be integrated into a Realtor’s website and tied into the local MLS database.

And of course, good schools are going to be paramount for a single parent looking to move to a new area. By adding a School Data API from aggregators such as Home Junction, an agent will have a wealth of school information that will impress any mom.

That information not only includes student/teacher ratios, but those all-important school attendance zones that will determine which school a child will attend.

An agent can add Home Junction’s Geocode API to display neighborhood amenties such as retail areas, gyms, hospitals, parks, and other locations on a map that would be desirable to this demographic.

A retired woman may be interested in features such as community centers, shopping, yoga and fitness studios, and churches. You can point out all those amenities on a map or chart and show the distance from any property a person might be interested in.

Lower maintenance accommodations, such as condominiums, can be very appealing to busy women who don’t have the time, desire, or ability to perform home upkeep, yardwork and renovations.

However, this should never be assumed. So talk with each client as an individual to find out what her specific needs are – there is a definite stigma on single female home buyers, so it’s important not to go into discussions with preconceived notions about their ability to afford and maintain a home.

Answer concerns about crime rates

Crime rates are one of the biggest concerns for the majority of single female home buyers. Some women on their own have chosen to go the apartment or condominium route due to the extra security features of neighbors, cameras, and guards. Any Neighborhood Data API should definitely include a Crime Rating feature.

While owning a home is empowering, a single woman also wants to be able to feel safe as she comes and goes in her neighborhood. This factor is increased when children are involved.

By adding a in-depth, detailed Neighborhood Data API on your real estate website with current and accurate data feeds, you are giving this powerful and upcoming segment of female buyers the extensive information they need to make decisions.

When a client is able to find out where to view a home within her budget, and schools for her children combined with other desirable amenities – right on your website – this instills a more powerful confidence in your ability to connect with her and what she’s looking for.

The use of this technology doesn’t just apply to single women either. You can also address the particular needs of retired buyers, relocations, young families, etc.

As we all know, today’s population of home buyers is extremely diverse. But in this high-tech era, each segment will want to see how a broker or agent will address their specific needs.

Rather than wing it, add a Neighborhood Data API to your website with an incredible array of solid statistics and facts to demonstrate how you truly are the expert when it comes to their particular niche.

Geocode Data by Home Junction Provides An Inexpensive, Fast And Accurate Alternative to Google Maps API

geodata api

If a real estate-related website needs a Map API for their mapping needs, or as an alternative to Google Maps API, Home Junction’s Geocode data can help.

The real estate world was rocked recently with an announcement by Google that they were changing their plans and pricing for their Maps API. An API is an Application Programming Interface which is basically software code embedded on a website to feature a map or real estate market data such as school data or recent property sales.

One developer estimated Google’s change amounted to a 1,400% increase in pricing. Who wants a surprise like that in the middle of the year?

According to Google, the change was made after they combined their 18 separate Google Maps APIs into three packages for Maps, Routes and Places and merged their Standard and Premium plans into one.

Many brokers and developers who work with real estate websites are not happy.

One broker said the new plan could amount to an extra $5,600 a month in fees for them.

Another developer said, “My costs will rise considerably.”

We all know Google offers incredible services and works hard to maintain the best search engine in the world.

We’re sure they had their reasons for the change in plans.

But there are alternatives.

Home Junction offers Geocode data with several key benefits:

Price – the pricing for our Geocode data is one of the best in the business. Give us a call to find out.

Usage – Home Junction also allows a large number of requests per minute. We think the most generous in the business. In addition, our geocoding can be used with any base map and we allow caching.

Performance – need speed for your Map API. We’re fast. Very fast.

Accuracy – Home Junction drills down deep with our data assets. We have parcel boundaries for most of the nation. We coordinate delivery address lines, street names, suffixes, zip codes, census tract data, neighborhoods, subdvisions and geographic latitude and longitude coordinates to provide a highly-accurate map feature.

Bottom line: we are the Geocode data experts. We have geocodes for nearly 160 million delivery points combining data from both the United States Postal Service and other sources.

Best thing to do is call a Home Junction representative for a demonstration on just how our Geocode API can fill your mapping needs.

Home Junction Geocode data integrates with other key data

Google’s Map API was sort of a one-product-fits-all that developers would then work around to fit their client’s website whether it was a small business, bank, restaurant, tire store, etc.

But Home Junction’s Geocode data was developed with the needs of real estate brokers and agents in mind.

For one, our geo-spatial map widget can be integrated with local MLS listings. This is huge. A broker or agent can show a property or several properties on a map at one time.

Secondly, Home Junction can integrate that map and those MLS listings with critical neighborhood information.

That information includes:

Boundaries – municipal, school and tax. School district and attendance boundaries are incredibly important for families with children and to show the enhanced value of any property.

School data – enrollment numbers, student/teacher ratios etc. Parents want to know the location of a school in relation to any property they are considering.

Demographics – an overview of the community in terms of education, income, etc.

Cost of Living data

Crime statistics

Local amenities – our Geocode API can also display the location of parks, golf courses and other places that add value to a property and move a property up in the mind of a buyer who enjoys certain amenities, say parks or golfing.

Local businesses – perhaps a home buyer likes yoga. Home Junction’s Maps API can point out the local yoga studios and their approximate distance from a property. Neighborhoods sell. Home Junction’s SpatialMatch widget helps you illustrate the power of those neighborhoods in a convincing, visual format.

Transportation amenities – people are driving further and further to get to work or busing their kids around town. Point out the major highways or train stations to show the benefits of a property. That alone could a major influencing factor.

Don’t just tell a prospect there are great schools, or parks or bus stations near a property. Show them.

Home Junction also has a full complement of other APIs to include with their Maps API.

This is super important as well.

As a broker or developer, you don’t want to bounce all over the web trying to find different sources for different APIs. Not only that, but you never know how those different APIs from different companies will interact with each other.

A bunch of software code over here can have an effect on a bunch of software code over there.

Combine Geocode data with valuable real estate market data

Home Junction also offers:

Real estate market trend data APIs

Recent Sales Activity

Trends in Home Prices

School Data APIs

Boundary Data APIs

Basically, thousands of datasets for different key pieces of information that every home buyer needs to know.

Another great advantage is that Home Junction can sparse this data down not to just the county or city level or even zip codes, but all the way down to neighborhoods and subdivisions.

This truly gives buyers an in-depth, focused picture on the home and neighborhood they are considering.

(And conversely, data that every seller would love to see used to promote their listing. For example, say Property A is located in an area with a great school with an appealing student/teacher ratio, with home prices that are steadily trending upward followed by a chart on recent sales activity also moving higher. A seller will love to see all that information provided alongside their listing).

By adding Home Junctions Maps API, a broker is also opening a window to so much more real estate market data than can be embedded on their website.

Sure, Google’s Map APIs product was nice when it was free or super-cheap. But as we know, things change.

It’s time to change to Home Junction’s Geocode data built specifically with real estate websites in mind (or real estate related companies such as banks and mortgage companies) and integrate a geocoded platform built to optimize the value of property listings.

WordPress Real Estate Themes – Key Issues You Need To Know Before Choosing

wordpress real estate themesAt some point every broker and agent in America is going to consider WordPress Real Estate Themes for their website.

It’s inevitable. We discussed why in earlier articles. WordPress is one of the best, if not the best content management system in the world. More businesses use a WordPress platform than any other.

To start, you are going to need choose a “theme” or format for your website.  For real estate, obviously look at WordPress Real Estate Themes first.

It’s critically important you consider these issues.

  1. Do it Yourself or Go Pro – WordPress is known as a user-friendly platform for bloggers. In fact it was created specifically to make blogging very easy.

The blog platform became so famous and popular, that the creators of WordPress decided to create a full-on website platform for businesses.

Great, one might think, I’ll choose a WordPress Real Estate Theme and do it myself, or have that techie down the street put one together for me.


Creating a website for brokers and agents is a bit more complicated because there are many intricate parts that make need to be addressed.

When you are counting on your website to generate leads for half-million dollars homes and you are displaying listings for million dollar homes, you can’t afford to go cheap.

Don’t adapt a free or cheap theme and think it will work to display listings, etc.

Because there are IDX and integration issues with the local MLS, a local WordPress company that creates local websites for plumbers and hair salons is probably not the best choice to help you.

Adapting themes will take you longer than you think. And probably cost you twice as much.

There’s too much at stake.

Go with the pros like Home Junction who specialize in creating WordPress real estate websites.

We’re going to tell you why.

  1. WordPress Real Estate Themes – Home Junction has created themes specifically for the needs of brokers and agents. That means those themes have pages already built for listings, lead forms, market data, photo galleries, etc.

You don’t want to spend time and money rewriting  code to make a theme fit your needs.

Using existing WordPress Real Estate Themes from a reputable company also allows you to quickly customize that site for your logo, brand colors, about us page, agent roster, etc.

In addition, you will want a theme that is SEO-friendly. Google and Bing love the basic WordPress structure. It’s easy for them to scan with their bots and index in their rankings. However, to rank high in your particular marketplace, you will need to add specific keywords and content for your target market. You don’t want a theme that is clunky and doesn’t help you maximize those SEO efforts.

That in itself will take some time. So it’s smarter to go with ready-made WordPress Real Estate Themes out of the box.

  1. WordPress Real Estate Plugins – here’s another major, major point you need to know. Your WordPress website is going to need plugins. Plugins are a great feature of WordPress. There are thousands of them out there that can help you add features such as lead forms, photos galleries, etc.

But that’s also a problem with WordPress Real Estate Plugins. There are so many of them, it’s hard to tell which one to choose. You can waste a lot of time inserting, deleting and testing plugins.

Home Junction has created their own WordPress Real Estate Plugins. You need someone who knows the real estate business to truly supply you with the right software.

For example, a broker will want an IDX to pull in MLS listings. You certainly need a reliable company to set that up for you and knows how to integrate the specific critera for each MLS.

Home Junction also has an assortment of other real-estate related plugins – real estate market data, school data, recent sales activity, home price trends, etc. Another powerful plugin is their home value estimator tool which is a magnet for lead generation.

(Home Junction is also one of the leading real estate data aggregators in the country. That’s very, very  handy. With a hyper-local real estate data API a broker or agent can display massive amounts of relevant data, such as recent home sales, that instantly makes them the local broker with the most local knowledge).

  1. Mobile Responsive Websites – we actually saw an article about WordPress themes which asked the question, “Does your website need to be mobile ready?”

For brokers or agents, the answer is easy.

Of course it does! More and more consumers use their mobile phones and tablets to search the web. Even Google is noticing this trend as they analyze the billions of data points they see every day. In the US, Google now says 58% of searches are done on mobile devices.

All indications point to mobile becoming more and more popular. Home buyers are going to scan their phones on a regular, if not daily basis, when looking for a home. This is how the Millennial generation searches the web.

Your website must adapt to whatever devices – iPhone, Samsung, HTC, they are using, and whatever version they are using and the software on that device. It’s complicated.

WordPress is very adaptable but you need a qualified developer who can make the necessary adjustments so that consumers can see your website on any device. That means navigation, text, images, videos, etc. all must adapt to that device.

Google and Bing have ways of checking this and if your website is not mobile-ready, then frankly the search engines are not going to list you high in their mobile search engine rankings, even if you rank high on desktop versions.

  1. Technical Support – a blog website is easy to manage.

A business website is a different story.

Be sure you find a WordPress real estate theme where you can get technical support. Just one piece of code in the wrong place can cause problems. You don’t want issues when someone is searching on your website for a $1 million dollar property. A glitch here or a delay there and they are gone.

While there are thousands of themes available on WordPress, support can be thin. Some companies might have even gone out of business. That means there won’t be any updates for that theme – which is super critical for security as threats are constantly changing and adapting.

Secondly, as a real estate professional, you are going to want to make additions and changes to your website. Maybe you want to customize some section of your website. New WordPress real estate plugins are constantly being developed.

You will need technical support to help you implement those changes and ensure they work correctly.

Bottom line: WordPress is an amazing platform. It’s the perfect platform for brokers and agents because there are some ready-to-go, off-the-shelf WordPress Real Estate themes available.

Do the legwork  on WordPress Real Estate Themes now (or just call Home Junction) to avoid tremendous headaches later.



Use A Real Estate Data API On Your Website To Answer Buyers’ Cost Of Living Concerns

real estate data api cost of living

A Real Estate Data API that shows Cost of Living information can be a very effective tool for attracting home buyers and impressing home sellers.

Here’s a good example why.

Perhaps you heard the recent news that sent shock waves throughout the country.

Reports surfaced that said the Department of Housing and Urban Development determined that earning more than $100,000 a year in the San Francisco Bay Area was just considered “low income.”

Low income on six figures?

People in the rest of the nation probably stared at their computer screens in shock.

But yes, that’s the reality in that part of the country.

If you make $70,000, well, in some Bay Area counties you are considered “Very low income.”

The bottom line: if you are thinking of moving to the Bay Area, you had better do your research and you better make sure that company will pay you tons of money.

Real estate data API addresses the cost of living issue

For real estate brokers and agents, there’s a bigger picture here.

Everyone who considers a move or is relocating, will be concerned about the Cost of Living.

It’s a big factor today.

Sure, someone might be offered a great job in XYZ town, but after they do the math, they discover that they may actually be lowering their income.

If a prospect is a retiree, then the Cost of Living is THE major issue for their fixed income lifestyle.

Anyone who is on a tight budget will pay attention to housing costs and Cost of Living.

This is a major question that will be on the minds of many people. (And if it isn’t, a broker can pose that issue to them to help make a more thorough and well-researched decision).

That’s why embedding a Real Estate Data API is adding a tremendous resource to a real estate website.

Take Home Junction for example.

Their Real Estate Data API offers feeds for the critical areas of research for home buyers such as:

  • Recent Sales Activity
  • Trends in Home Prices
  • Boundaries such as Municipal boundaries for taxes and School District boundaries for schools. (Plus those ever-so-important School Attendance Zones showing exactly where students will be attending).
  • Demographics
  • Crime Statistics
  • Neighborhood data
  • Home Value Estimation Tools

And much more.

Every one of those data feeds will be of interest to home buyers.

(And you can use every one of those data feeds to show sellers how you are going to position their listings in a favorable light).

Demographics and expenses

But another dataset offered by Home Junction is Cost of Living Indices.

Think about the statistical picture a broker or agent can paint for someone who is interested in comparing the Cost of Living from one community to another.

With the Real Estate Data API, a person can examine a neighborhood for:

  • Population
  • Average Income
  • Average Home Value
  • Percentage of Owners
  • Percentage of Renters
  • Age
  • Education
  • Employment – professional, labor, health care, arts, education and service.

The specific Cost of Living Index shows how that neighborhood ranks compared to the average for:

  • Apparel
  • Education
  • Entertainment
  • Food
  • Health
  • Housing
  • Transportation

Promote the fact that home buyers can search through this data on their own on your website (with a Real Estate Data API feed from Home Junction).

Look at all the answers they can find about an area!

If they see a neighborhood that has a high average home value, a large percentage of professionals with above average income, you can pretty much guess the Cost of Living there will be higher. The additional data will confirm this.

Easy way to compare neighborhood spending power

With Home Junction’s Comparative Analysis tool a consumer can drill down even deeper.

Compare one neighborhood to another.

The Real Estate Data API provides all the relevant data such as Average Income, Average Home Value, etc.

But the Cost of Living tool will also reveal how far $1,000 will go in one town compared to the next. It calculates those Cost of Living factors such as food, health care, transportation etc.

If one town will cost you on average $700 for those items compared to another town where it will cost $1,000, well, then that’s a sizable difference and cause for concern.

Conversely, if an agent can show Mr. and Mrs. Retiree that by moving ten miles across town to this nifty little neighborhood, they could be saving themselves a sizable chunk of cash every month.

Cost of Living calculators are nothing new. There are plenty of them on the web. Many of them probably use the same factors for their statistics.

What’s fairly new is that brokers and agents can now embed this tool on their own websites. Why let a hot prospect go all over the web and find this information elsewhere and perhaps give up their contact information as well?

Steer them to your real estate website instead.

More than 90% of home buyers say one of the primary items they look for in an agent is local knowledge.

This is 2018.

Are you going to just say you have local knowledge?

Or are you going to add a powerful Real Estate Data API that displays detailed, hyper-local Cost of Living data and other information right there on your website for all to see?








Real Estate Data API Can Provide Outstanding Value to Your Social Media Audience

real estate data api chartsIn case you haven’t noticed with social media, it’s a busy place and adding a Real Estate Data API is one of today’s best tools to cut through all the clutter.

Consider these numbers – 93% of marketers advertise on Facebook. There are about three million businesses doing this.

According to the research, big brands post an average of EIGHT times a day.

That makes for one busy social media highway.

That’s a lot of business competing for the attention of your prospects – whether it’s other real estate brokers or agent or other businesses.

The market is heavily laden with agents posting content daily. How can you truly stand out and get attention on your Facebook content?

The key is to provide interesting and valuable content that will catch the eye, draw in the audience, and stimulate them to learn more or contact you.

This means value-added blogs and graphics, statistics, real estate market data, school news, local happenings, catchy writing, and viral shares with your expert commentary added.

Once you have hooked in a viewer with great content, they’ll want more – and hit the “follow” button on your page.

Real estate data API for when you don’t know what to write

If your talent lies in selling properties rather than wordsmithing, don’t worry too much.

Your audience cares more about your authenticity in providing relevant real-estate related content than your ability to craft an elegant phrase.

When it’s time for you to schedule some Facebook posts and you’re running low on creative juices, consider using a real estate API to supply some solid content inspiration.

Real estaste APIs from aggregators such as Home Junction can provide you with in-depth datasets on all sorts of property data.

  • Recent property sales
  • Trends in home prices
  • Home valuation tools (just like that big real estate website that strats with a “Z”)
  • Boundaries
  • School data
  • Crime statistics
  • Cost of living indices
  • Demographics
  • And much more.

This will help you churn out relevant and valuable posts, blogs, and graphics to help and support your clients.

Not only will this help you create outstanding content, but you will be installing the real estate API onto your website for clients to access.

They’ll love being able to see at their leisure, 24/7, real estate market data and trends, school data, demographics, crime rates, and cost of living data right from your website when house shopping.

You will love having them visit your website, either to gather their contact information with a lead form or establish your brand name in their mind as the place with local knowledge.

According to research, more than 90% of home shoppers said finding a broker who can demonstrate knowledge of the local market is one of their top criteria when looking for Realtors.

How a Real Estate Data API will improve your social media game

If you feel stuck on creating content, you’re not alone. After all, you didn’t exactly get into this business to sit at the computer and blog.

A real estate data API  and the constantly updated information it provides can inspire you to write an entire list of content ideas.

Consider topics like how property values are skyrocketing in a particular area, the listing of a historical or otherwise significant property, or which neighborhood is the best for a certain age demographic.

Demographics are another big draw of using a real estate data API. You might be able to find out that doctors, or professors, or engineers are moving into a certain area at high rates and come up with some inspiration to write about that, or do a piece on what kinds of houses are selling well in the area.

Get inside your ideal client’s head: what are they concerned about or interested in? Crime rates? Cost of living? Best areas for raising a family? Give them the valuable information they need, so they’ll want to stick around and hear more from you.

You have the content, now make it visuallly snappy

Many studies have shown that if a blog or Facebook post does not contain visually interesting and relevant photos, audiences will scroll past quickly.

You can use photos to build interest and keep audiences hooked. Whether you take photos yourself, purchase stock photos, or take screenshots of interesting data, adding pictures to your content will make it a lot more interesting.

The other visually appealing item that people love to view are charts. With a chart, a person can quickly grasp the direction of the market?

If you post a graph showing home sales trending upward in one neighborhood, that could prompt buyers and sellers to make a move.

Show another graph illustrating how property prices are moving up, or moved downward for a short period of time. Again, that one little graphic can be a catalyst for someone to buy or sell.

Your audience is also interested in hearing from your authentic self. Write as if you’re having a conversation with a friend. Stick to one main topic per post, let your personality and knowledge shine through, and add some interesting photos and you’ll be golden.

“Going viral” is one of the most sought-after forms of advertising: but it doesn’t just happen to everyone.

When sharing a post or blog on social media, the desired result is for someone to read it, enjoy it, and pass it on to someone else who might enjoy it. Are your posts interesting and valuable enough to make people want to share them with their network?

Localized content with a unique angle is considered highly shareable.

To display your knowledge of local real estate data, you can create guides – whether in the form of a Facebook post, blog, or infographic – containing specific information for your area.

This could include a comparison of local school data, the best area hospitals or golf courses, best-kept-secret restaurants in your town, a comparison of area crime rates, or anything else someone would really want to know if they were considering moving.

If you share the good stuff, with your authentic personality and some fun photos, your content will be more likely to get shared around social media and thus exposed to a much wider audience.

You know the power of social media marketing.

Use data gleaned from the real estate API to craft engaging and shareable posts, blogs, and infographics to position yourself as a powerful force on social media.

School Data API Enhances The Value of Properties And School Districts

school data school house

A School Data API can be an incredible resource to position yourself as THE resource on local schools.

As a real estate agent, you love helping families find the home of their dreams – especially when your valuable knowledge and expertise can assist them in this big decision about the future of their loved ones

But when it comes to one of the biggest purchasing factors for a family, do you have all the right tools to truly offer them the assistance they need?

You can make a quantum leap in this direction by simply adding a School Data API (Application Programming Interface), which is simply a widget or few lines of code, to your website.

School Data API helps with major factor in home buying

Unless you yourself have school-aged children, you may not be aware of the enormous impact of local school districts on the value of real estate.

In fact, school quality is one of the main considerations for a family looking to move in. A recent survey indicated that over half of buyers would go beyond their stated budget in order to be in a highly rated school district.

Of those respondents, nearly 10%  stated they would even spend as much as 20% over budget. More than half of the respondents indicated that they would forego a pool, a big yard or even a bigger home in favor of a desirable school district.

Here’s a very big number – 90% of home buyers said school boundaries are “important” or “somewhat important.”

Why is this such a big deal? Higher-ranking school districts may boast higher tests scores, lower dropout rates, and keep students on track for a successful career and even life.

For parents hoping to give their children the best start, moving  near a great school just makes sense.

Even older folks and those who don’t plan to have children may be thinking of the potential resale value someday when choosing to buy near a certain school district.

How to become a local expert on schools

school data API

School list found on District Houston Realty website.

Now that you see the importance of being well versed in school district information as a real estate professional, you may be wondering how to take action and teach yourself.

Did you know that there is a window into a vast warehouse of data offered by information aggregators such as Home Junction Inc.?

These aggregators have the ability to scoop up scores of datasets about schools in any district.

They are ability to then filter the data, keep it current and feed it to local brokers and agents.

That information could include:

– School district boundaries – super important because this basically tells you which schools are serviced by different properties).

– School attendance zones – again, a very critical piece of information. A home might be located in a great school district, but the attendance zones will indicated which schools are available to students.

– School enrollment number

– Student/teacher ratio

– Demographics

– and much more

By adding a School Data API, your clients will be able to access this school data from your website, ensuring they don’t go into the arms of a competing site in order to help them.

What constitutes a great school district?

So you’ve pulled up some school data and you have an idea of how many schools are in the area, where the district boundaries lie, and even the general demographics of the students.

How do you evaluate this information to be able to talk to clients credibly about the quality of a school?

You can actually compare all of the local schools by reviewing their test scores, the ratio of teachers to children, after school programs, and other activities.

You may also be able to find graduation rates.

Finally, consider having a sit-down with some long-time locals who can tell you what the schools looked like ten years ago and where they feel they’re headed today.

Talking to buyers about using school data

You know your clients want to evaluate the local school data and choose the best district. Often times, they like to surf the web to conduct this research on their own. That’s fine. But be sure to let them know one place to start if your real estate websites and all the information provided by your School Data API.

Also as with most client-consultant professions, the best way to guide them through this process is to get to know them and find out more about their unique needs for their children.

Perhaps they are interested in private schools.

Or perhaps schools with different religious affiliations.

You School Data API can supply all that info.

Potential buyers should also try to arrange a visit to the schools for themselves so they can get a feel for them. With Home Junction real estate market data, your website will have the school’s address, proximity to a property your are considering, the principal’s name and contact info and other helpful information.

They should also ensure availability. Could there be anything worse than investing in a new home in a desirable area only to find out that there are no spots open in a prime school?

Ultimately, while you can provide quality resources and your knowledgeable opinion, your clients will have to come to a decision that is right for their family.

But  they’ll feel much more comfortable about it with you and your in-depth School Data API on their side.