Property sales data on your website in the form of charts can have an incredible impact on the readability of real estate blogs and frankly, any content that is produced.
This is why. Google (and don’t forget Bing) has been on a mission these past several years to create algorithims that can detect quality content. (And they’ve done the same with detecting quality links to a site, but that is another matter all together).
They have teams of computer scientists who do nothing all day but try to figure out what makes a blog post a great blog post.
In the old days of early Google, all a webmaster had to do was continually fill their website with target keywords, such as Pahokee Homes Sales, Pahokee Homes Sales, Pahokee Homes Sales, and chances are they would get a decent search ranking for those terms.
As you can imagine, webmasters gamed the system and “stuffed” all the target keywords they could stuff onto a page.
Today, Google hates that.
In fact, Google’s ranking algorithims have increased tenfold since those days and they’ve become much more sophisticated in evaluating the value of content.
We’re talking to the point where they now measure every noun, verb, preposition, comma, number of words in a sentence, characters in each word, etc.
Other factors they have determined to be important in judging the quality of content are the extras that writers add to a page.
Through their search data, they have found that blogs that include images, graphs, links, bullet points, subheads and other visual features tend to have a higher readership than blogs that don’t.
After all, on the web, where people have the attention span of an ant, content is read quickly and in “chunks.”
Property sales data charts are a magnet for visitors
As a real estate broker or agent, how well do you break up your long blocks of text with these pleasing elements that help the reader?
Geez, you might think, it’s hard enough as it is to come up with the words for a blog or content. Now you want me to add visual elements in there too? Ouch.
Don’t fret. There’s a very simple and powerful solution.
With today’s big data technology offered by providers such as Home Junction, brokers and agents have this incredible ability to add monstrous feeds of hyper-local real estate data to their website.
Property sales data. Market trend data. School listings. Boundaries. Business listings, etc., etc., etc.
A giant treasure chest of local data – not just down to the zip code, but even to the neighborhood level.
For those of you who remember the old days, in essence it’s like adding an encyclopedia of local knowledge to your website.
Not only do you get the data embedded on your website, with providers such as Home Junction, you can determine how that data will appear on your pages.
As we said, consumers don’t like long lists of words and numbers. So, you can also embed charts and graphs on your website. Show a chart with property data sales for example.
Here’s the beauty of having access to all that content.
You can also take screenshots of your graphs for property sales data and insert them into your blog. (This is very easy by the way with WordPress, the most user-friendly content management system on the planet).
People love images. Think how great your blog about current market conditions would be if you included an image showing a chart with trend lines for homes sales or home pricing.
It would be huge!
Use home sales data graphs in social media posts
An agent can take this even further. Post those charts for property sales data on your social sites – Facebook, Twitter, Instagram, Pinterest. People will click on the chart and then sent to the agent’s website. How great is that? Qualified visitors. All for free.
Provide those charts in email blasts to prospects. Promote them right in the all-important subject line.
Headlines could be: “See Latest Property Sales Data For Your Neighborhood” or “Check Out This Chart On Home Sales In Your Town.”
How can a consumer NOT click on those posts or emails?
Wow. This agent is presenting information on the most valuable asset a person owns, their home, or the most expensive purchase a potential home buyer will make in their lifestimes. They will be interested.
These aren’t just electrons floating through the air, this data is golden.
Another benefit is that charts for property sales data can be used over and over again.
Hand them out at open houses.
Include them in any brochures.
Refer to them in podcasts.
Call up the local newspaper or radio station. Reporters are always looking for stories. Tell them you have some super-valuable, breaking news on the latest property sales data trends taking place in town.
What’s super-important about these data feeds, is that you have solid information to back up your claim. Sure, any agent can call the local media and ask them to interview them about local market conditions.
But reporters will give more credibility to the agent who can show they actually have access to that data. Real data. Not just conjecture or opinions.
If you have a regular email newsletter, put those property sales charts right at the top of the page. Consumers will look forward to receiving that chart regularly in their inbox.
And when you make those critical presentations to potential sellers, show them these charts and immediately establish in their mind that you are the go-to agent with local knowledge and the tools to attract buyers.
That includes FSBOs. They won’t have the data you have. That will have an impact on them. They will quickly realize they don’t have all the tools it takes to get the attention of prospects. Not just one buyer. But multiple buyers with offers.
Let these visual charts with property sales data do the talking for you…you will find a simple chart can go a long way to establishing credibility, generating better search engine rankings and attracting valuable clients.