Real estate data can be a powerful asset when it comes to creating popular and attention-getting social media posts.
Most people are obsessed with Facebook. With more than one billion users, Facebook certainly dominates the social landscape.
But as many of you know, Facebook can be kind of frivolous. You will see all sorts of content posted on Facebook – cats jumping, dogs talking and people engaged in crazy pursuits. After all, it’s a site for friends.
The same can basically be said for Instagram as well. Pinterest- who knows, there certainly seem to be a lot more recipes than anything else.
People on LinkedIn don’t want to see cats doing flips or dog leaping for Frisbees. They want to see interesting, business-related content.
That’s why adding a hyper-local real estate data widget to your website gives you a fantastic way to communicate on LinkedIn.
Nearly 62% of people who use LinkedIn say they have been successful in using this platform to translate online interests into offline discussions.
Data providers such as Home Junction can provide local agents with a doorway to an incredible treasure chest of interesting local information.
Real estate data can help you start a LinkedIn conversation
For example, an agent can post a notice about the latest Market Conditions. Include a chart showing Home Sales Data and the direction they are taking. Are home sales going up in a town? Flat? Dropping? Doesn’t matter. Every local business person will be interested in this.
Same with prices. Show charts portraying the latest direction of home prices. Every business person wants to see where prices are going, not just for their home, but also as an indicator for the local economy.
Go deeper. Post demographic information. Many local business leaders would love to see the median incomes in their area are on the rise.
Or perhaps, post a blog about how the number of people with bachelor’s degrees has risen. Give LinkedIn members a pie chart with an entire snapshot of the level of education in their marketplace.
Show the local cost of living index.
This is powerful stuff. The type of content that gets shared and liked. Many business people have acquaintances who are perhaps looking to relocate to your area. They will pass this information on to them.
Once you have this bevy of local data at your fingertips, you have assets that make it easy for you to reach out to other business people in your community.
Beef up your profile – tell people you now have awesome hyper-local information tools they might want to follow. Offer to answer their questions about the local market.
Join local business networking groups.
Create your own group as an administrator.
Join local groups with a common interest- say promoting a green environment. Or perhaps there is a local group filled with marketing people such as a local Advertising Federation organization.
This valuable local real estate data will give you the confidence to reach out to individual business people to network one-on-one.
After all, one of the keys to social media is not just the post you create, but the people you connect to. If you have followers or follow people who are not key influencers for your type of business, you might be wasting your time.
Create a target list of people you would like to interact with. When you ask to be connected with them, put in a note about how you would be glad to provide them with some local real estate data. Perhaps the person you are reaching out to is in a related field – a builder, mortgage broker, banker, landscaper, architect. They will see the value in connecting with you if you offer them something valuable.
Don’t just ask them to tell all their followers about you – give them a valid reason to share and like your posts. Research shows, people will share content if they think it will make them look good in the eyes of their followers.
When someone shares something, they are basically saying: “Hey folks, look at this information I just found about local real estate conditions. I thought you would be interested.” (And see how cool I am for providing it to you).
LinkedIn also has some premium services which allows you to send InMail (email messages) directly to people. Find those individuals who seem to have a high stature on LinkedIn. People with lots of followers.
Bottom line: if you have something interesting to say on LinkedIn, such as real estate data, people are more likely to spread the word about you. This will increase the number of your followers.
Those people are not just acquaintances. They are all prospects themselves. Followers who are either homeowners who might sell their homes or potential home buyers. These are also people who know other people who are looking to sell or buy.
In recent years, LinkedIn has boomed as a social media platform. Just about anybody in any business will have a presence there. This is the networking tool of the 21s century. Work it.
They say you don’t sell on LinkedIn. You start a conversation. What a great conversation opener you will have with this in-depth, information that most people don’t possess
LinkedIn is for serious minded people. Get some seriously valuable real estate data to use as your content on LinkedIn and you will get people’s attention.