Strategy
No tricks, hacks or other black hat tactics that are here today and gone tomorrow. Our common sense, best practices real estate SEO strategy has passed the test of time.
Home Junction’s real estate SEO services are available on a per page basis defined by a very specific hyperlocal geographic area (subdivision, community or neighborhood). Schedule a FREE consultation to discover what opportunities are awaiting you and the different packages we offer.
We use the best SEO keyword research tools to analyze the opportunities
The main ingredient to a successful real estate SEO strategy is targeting hyperlocal areas. These include subdivisions, gated complexes, buildings, golf course communities or any other places known by the consumer. These search terms typically have consistent traffic counts with low competitive scores. They also result in behaviors that shows more intent to take action – consumers are farther along in their decision-making process.
** 3500% is based on an analysis on head terms vs. long tails published in a Search Engine Watch article in 2012.
You tell us what communities you want to target and we do the rest.
Client Website URL | Keywords | Google Rank |
---|---|---|
CarmelValleyHomesSanDiego.com | carmel country highlands homes | #1 |
KarenLafferty.net | homes for sale in the arcadia high school area | #1 |
GatedCommunityLiving.com | dallas gated communities | #1 & #2 |
ShaunOharra.com | fieldcreek ranch homes for sale | #5 |
ChrisDrewer.com | rodgers forge homes for sale | #5 |
CathleenSheraRealEstate.com | la jolla homes for sale ocean view | #5 |
CameronStation.com | cameron station homes | #7 |
DesertMountainHomes.com | homes for sale in sonoran cottages | #9 |
Home Junction’s real estate SEO services are available on a per page basis defined by a very specific hyperlocal geographic area (subdivision, community or neighborhood). Schedule a FREE consultation to discover what opportunities are awaiting you and the different packages offered.
It’s All About The Content
The most important ingredient for long-term SEO success is excellent content. Google has gotten very proficient in gauging content quality, which is why Home Junction hires only the best writers with degrees in Journalism, English & Literature to produce well-written content.
Being a real estate data company gives our SEO clients a definite advantage in achieving higher Google rankings. We have petabytes of keyword rich community information that improves not only the SEO results but also the end user experience.
Once we determine what long tail keywords are common with the area, we incorporate them into the content. Reaching more people combined with a higher conversation rate makes the long tail strategy mission critical.
Watch a recent webinar on how to use our WordPress tools to build SEO friendly community pages.
Using the best WordPress Plugins will dramatically improve SEO results
The Geo Farms plugin was specifically developed for real estate SEO. It allows the SEO specialist to create hyperlocal community pages that filter data based on a subdivision, neighborhood, school attendance zone or any other geographic boundary from our areas database.
Whether you are a pro or amateur at real estate SEO, SEO by Yoast is an excellent plugin for getting the job done right. It provides a checklist of important SEO items and scores your work with a green dot when you have met them successfully.
Our extensive library of interactive WordPress plugins is designed to keep people engaged longer, which increases the time on page, thus improving the site’s quality score. A better quality score equals higher Google rankings!
Home Junction’s real estate SEO services are available on a per page basis defined by a very specific hyperlocal geographic area (subdivision, community or neighborhood). Schedule a FREE consultation to discover what opportunities are awaiting you and the different packages we offer.