A property data API is a valuable resource when it comes to marketing a home for sale and differentiating it from others in the same neighborhood.
Not every home for sale can be like this one in Miami – an 8,000 square foot penthouse condo with views of both the OCEAN and the CITY. Five bedrooms and 6.5 baths. With a hot tub. Did we forget to mention the dance floor, DJ booth and the soundproof walls and floor?
Right after an agent turns on that rave music and the dance floor lights for a potential buyer, that property is going to sell itself.
Let’s face it, for real estate agents in the rest of the country, sometimes it is difficult to make one home appear unique and different than the others (although many times the homeowner won’t see it that way). An agent might not have a dance floor, a DJ booth, or even a waterfront view to work with.
But, they can use data. Data that puts that property in a unique light. And that’s the data they can use to show home sellers how they will go to new heights to market their property.
Property Data API can Create a Distinct Profile
All it takes is a property data API (Application Programming Interface). It’s very easy to add this API to an agent’s website. But once they do, the code opens a door into a huge warehouse of hyper-local real estate market data – data that is very relevant to every home buyer.
That data includes:
- Recent home sales
- Pricing trends
- School data
- School district boundaries and attendance zones
- Municipal boundaries
- Neighborhood demographics
- Cost of Living Indices
- Crime ratings
- And much more.
One powerful tool for creating a unique value proposition for a home seller is the home value estimator tool, because much more information can be extrapolated with this tool than just a home estimate. With the home value estimator tool from Home Junction, for example, an agent can show how a specific property ranks for several key factors.
That would include:
- Age of the Home
- Size of the Home
- Price per square foot
Imagine how a homeowner’s eyes would light up when an agent shows them a printout indicating their property ranks like this compared to other properties in the marketplace:
- Top 80% for square footage
- Bottom 40% for price per square foot
That’s a unique selling proposition all spelled out for any buyer. Not only is this property priced reasonably compared to others, it is one of the LARGEST in the neighborhood. That makes it unique. That makes it valuable. That’s a compelling reason for a home buyer to make an offer right away. Or frankly, for several buyers to make multiple offers quickly.
An agent can almost see the smile on a seller’s face when they point out this valuable information about their home.
Conversely, home value estimate tools are super valuable for agents as well in terms of lead generation. Google data shows there are several thousand searches for this term every month – “What is my home worth?”
You can be sure a large number of local homeowners will constantly be checking the results of those machine-generated estimates. (Naturally, they are not as accurate as a CMA. But what a great opportunity to offer a formal CMA to a homeowner!)
An agent can also use those other property dataset to show the uniqueness of a home compared to others.
Perhaps their prospect’s 3/2 is very similar to several other 3/2s on the market. However, using school attendance zone data, an agent can point out how that specific property is within the boundaries for the most desirable schools in the district.
Same with neighborhood demographics – perhaps this home is in an area where the residents tend to skew younger in age…and have children. That’s a great place to raise a family.
The next homeowner an agent talks to might not have that disco in their basement, or a hot tub overlooking the Atlantic Ocean. But with this hyper-local data supplied by a property data API, the agent now has a myriad of ways they can take an ordinary home, and show a seller how they can make it very unique.