A property data API is a valuable resource when it comes to marketing a home for sale and differentiating it from others in the same neighborhood. Not every home for sale can be like this one in Miami – an 8,000 square foot penthouse condo with views of both the OCEAN and the CITY. Five […]
A geocode API tool can add an important new dimension to an agent’s website that can be critical when home prices in local marketplaces are at all time highs. That’s one of the situations we face today as inventory is low…and prices for entry-level homes keep escalating; which is causing people to stretch their dollars […]
Sometimes there are strange variances in real estate that a residential property data API with pricing trends can help agents provide explanations about what is going on. Let’s talk about the current situation. Sure, during Covid 19, the real estate industry ground to a halt for a few weeks as the country adjusted to this health […]
The economy was healthy until a few months ago, but COVID-19 changed that pretty quickly. Over the past few months, some internet- and service-related businesses thrived, while many companies — and even industries — either slowed significantly or came to a complete halt. Sadly, the unemployment rate jumped from 4.4% in March to a staggering […]
Natural disasters that cause flooding, such as Hurricane Harvey that wiped out much of Houston and the gulf coast in 2017 and Hurricane Katrina that hit Louisiana in 2005, have a significant financial impact on communities, homeowners, and home insurance providers. Hurricane Harvey cost an estimated $125 billion in damages and affected 13 million people. […]
Property data providers can help brokers and agents move into the 21st Century as best exemplified by these three quotes. “Data is the sword of the 21st Century.” “Statistics is the science of changing your mind under uncertainty.” “You can have data without information. But you cannot have information without data.” Data today is important. […]
A property data API is a quick way to create a persuasive marketing strategy for an agent to establish themselves as an authority in their market area. What do we mean by authority? In his landmark book, “Influence: The Psychology of Persuasion,” author Dr. Robert Cialdini lists several techniques a person can use to effectively […]
As time goes on, different generations have varying impacts on nearly every aspect of life. From fashion trends to home buying, keeping an eye on how generations make decisions can put you ahead of competition. For housing, millennial presence in the real estate market continues to become more prevalent. Read on to see how generational […]
Every brokerage needs to recruit agents. The challenge is, so do other brokers. Therefore, a broker needs to set themselves apart from the pack. Sure there are the standard ways – a nice office atmosphere, plenty of support and commission splits, training, etc. But here’s the thing. If you are going to attract younger agents […]
A property data API will have a significant impact for agents when approaching the retired buyer. While everybody these days is talking about the Millennial home buyer, don’t forget those Baby Boomers. After all, for a while that was the largest demographic segment in the US. And just like millennials, many Boomers are on the […]
WordPress real estate themes can provide new life to an old real estate website, especially when it comes to improving the rate people leave your website. We’re talking about bounce rates. If you look at Google Analytics for any website, there’s a column designated for bounce rates. Bounce rates are basically the percentage and number […]
A recent study on how brokers and agents use technology revealed a big opening for the value of adding an information-filled real estate data API to a website. Here’s what the Real Estate In A Digital Age 2019 survey found: 47% of Realtors surveyed said Social Media was their best source for generating high quality […]