Apple. Facebook. Google. By now, everybody knows these are the heavy hitters when it comes to technology. It’s not like they became behemoths by mistake. Or acquisitions. Or monopolies protected by Congress.
They are recognized leaders in their field because they just do tech better.
There’s another tech company that is rapidly heading in the direction that will place it in this elite electronic group of household tech companies. It’s WordPress developed by Automattic.
By now many people have heard the name WordPress. Maybe just a smidgen of a mention overheard here or there. WordPress is not a top of mind company like Facebook because it’s not something consumers interact with on a regular basis (Or so they might think. But more about that later).
WordPress gained popularity about 13 years ago when it was first released by two young men as a very simple platform to use for blogging.
They made it so easy that the average Joe and Jane could easily download the software and start blogging in minutes.
People loved it.
In fact, people loved it so much, growth skyrocketed. The company that started WordPress soon realized, “Hey, we got something here.”
Fast forward to 2016. WordPress is very close to becoming the go-to content management system for basically all content.
In IT circles, it is certainly a well-recognized brand. One reason is because the platform is open-sourced, so thousands of developers are creating improvements in the form of plug-ins and other tools for people to use.
Basically just like what happened with all those iPhone apps.
After those two entrepreneurs first started out to make blogging easier, this platform now powers 26% of the entire world wide web. Think about it. That’s enormous market share.
A platform that started out as a simple blogging site for recipes and rants, now has more than a quarter market share over all other platforms. In fact, managers at WordPress have their sights set on 50% market share.
Consider this: 50,000 new sites are created every day using WordPress. It’s now available in 50 languages.
Each month users publish 41 million new posts using WordPress, resulting in 15 billion pages of text.
Those pages are viewed by more than 409 million people every month.
The evidence is there. People might not realize it, but there’s an awfully good chance they are reading something presented on a WordPress platform.
Think about it. WordPress owns 26% of the Internet. That’s competing with Google, Yahoo, Bing, Facebook, Tumblr, etc. (In fact, Facebook uses WordPress for their own content).
Just like Apple, Google and Facebook have such huge market share, there’s a reason for WordPress’ success.
Rather than get technical, we’ll sum up those reasons in three simple statements. WordPress is a leader because it’s:
– Easy to use. The interface is intuitive and once you get the hang of it, you don’t need to wait for a webmaster to make changes for you. As anybody with a website knows, this is huge.
– Easy to make SEO friendly. This is a technical item, but just know that WordPress was built with a coding architecture that is very simple, clean and well-organized. Which means that search engines like Google love to scan WordPress and find it easy to index the site.
That’s a big plus when it comes to ranking on Page One of Google, Yahoo or Bing for target keywords. To put it simply, high rankings are basically free money falling from the sky. That’s not always the case with other real estate websites that have bloated, broken code.
– Easily Customized. Because it is open-sourced, there are so many things you can do with WordPress. Developers around the world have created thousands of themes and nearly 300,000 plug-ins to create the site you want, just the way you want it.
WordPress for Real Estate Websites
As a real estate professional, you are not just a blogger. You are basically an information resource like CNN.
WordPress has tremendous potential for real estate websites with so many options available. Which can be challenge because too many options can become overwhelming. How do you know which ones to pick? Which ones are best? How to set them up? Make sure they work? Across all web browsers? On all mobile devices?
The smart strategy is to hire a professional team who will know which options to add and set up your website on WordPress just the way you want it with easy to use navigation, nice big photos of properties and the ability to quickly add and change content.
Companies like Home Junction specialize in producing WordPress real estate themes quickly and effectively.
So when it comes to real estate websites, get on the WordPress train! It’s going places.
Here’s an infographic on the tremendous growth of WordPress.