Entries by Bob Caston

Using Listing Leader for Customer Preferences & Interests

After a real estate agent sends out an email campaign to prospects, wouldn’t be great if they had a crystal ball into what the recipients were thinking? Now with a program called Listing Leader you can. Listing Leader is not a crystal ball. It’s a software program developed by Home Junction. But that program can […]

Real Estate Data API Helps Agents Overcome Data Fallacies

A real estate data API is an essential tool for brokers and agents to help address what experts call “data fallacies.” When you deal with a product the sizable price tag of a home, these fallacies can be costly.  A highly probable seller in a neighborhood you are farming might misinterpret some data and suddenly […]

WordPress Real Estate Themes to Upgrade Sites on a Budget

WordPress real estate themes that are pre-built for brokers and agents can be a tremendous benefit when it comes time to redesign a website, especially if you are on a budget. How Often Should You Change Your Website? Generally, experts recommend that a company seriously consider redesigning a website every three years on average. However, […]

Geocode Data Boosts Real Estate Website Geographic Power

Geocode data can be very useful when positioning a home in terms of the neighborhood value. The word “geocode” basically means adding geographical data, such as coordinates, onto a website so that a person can search for certain geographic features or points of interest.  That data would also include the names of schools, businesses, parks […]