Entries by Bob Caston

Why and How to Increase Your Real Estate Website Images

WordPress real estate plugins are the right tool when you need to create relevant website images that home buyers and sellers want to see. What’s the big deal about using a large number of images online? Everything. Want people to click or like your social posts? Use an image. According to a report by Hubspot, […]

WordPress Real Estate Websites Can Make You Mobile-Ready

WordPress real estate websites are a strategy agents might want to consider after they see these numbers. The National Association of Realtors recently conducted a study called Real Estate in a Digital Age. What they found should cause many brokers and agents to reconsider how they market themselves. If your website is an old clunker […]

Using Home Value Estimator Plugins for Seller Lead Generation

Home value estimator plugins can be a valuable tool when it comes to these two dreaded words, “Low inventory.” Because that’s what many experts are predicting for the 2020 housing market. “Real estate fundamental remains entangled in a lattice of continuing demand, tight supply and disciplined financial underwriting,” said George Ratiu, a senior economist with […]

How to be a Tech-Savvy Agent by Using Real Estate Plugins

Real estate plugins are a strategy that agents in the 21st century might want to consider to target today’s home buyers and sellers. We are all familiar with the surveys that show people want to see these attributes in an agent: Honest Responsive Local Expert Networker Negotiator Friendly Personality But here’s one more to add […]

Real Estate Marketing Automation is Like a Robot on Your Team

Real estate marketing automation technology in 2020 is definitely a tool that every broker and agent should examine to improve their business. Let’s face it folks, we are in the age of artificial intelligence, robotics and self-driving cars. There’s also robotic-type real estate plugins currently on the market to assist brokers and agents as well. […]

Using a Property Data API for Competitive Market Promotions

Property data API market statistics could be the tool of this decade for brokers and agents. Why? Because we now live in a world of hype, spam and constant contact by marketers. Real estate market statistics, more narrowly, hyper-local statistics can help an agent cut through all this clutter. And just as importantly, personalize their […]

Real Estate Plugins Can Help with Your Website Makeover

Real estate plugins and data can have a major impact for brokers and agents considering a makeover for their website as we begin a new decade. We are entering into an exciting era in real estate technology. There is technology now available out there, on the shelf that can instantly improve an agent’s website. Which […]

The Importance of Home for the Holiday Season

Happy Holidays from the Staff at Home Junction! There is a popular saying for the Holidays that reads, “At Christmas, All Roads Lead Home.” That famous phrase was coined years ago by Marjorie Holmes, a newspaper columnist and author of 134 books. Of course, you can substitute that saying for any holiday. But in December, […]

Ways to Attract Homebuyers with School Boundary Data

A real estate agent’s ability to show school boundary data can have a significant impact on home buyers… and their status as a resource in their target neighborhoods. Consider these statistics from a recent survey by Realtor.com: 91% of home buyers with children said school boundaries were important or very important to them 73% of […]

How to Use a Real Estate API for Positive Online Reviews

A real estate market API can be a powerful tool in helping agents generate positive reviews in the 21st Century. Why is this important? Because in case you haven’t noticed, online reviews are the new referrals (don’t get us wrong, traditional referrals are still super valuable). But check out these statistics from BrightLocal: 85% of […]