Entries by Bob Caston

How to Create Real Estate Videos with a Property API

A property API displaying the trends in local market conditions adds impact to any simple screen-recorded real estate videos. During slowdowns, it might be smart for local brokers and agents to comb that hair, set up a nice background in a room and create some screen recorded videos on their computers. There are a few […]

Real Estate Tools Help Add New Clients During Slow Periods

When agents come across slow times, current property data and real estate marketing automation tools can be used to attract new clients and keep them updated as conditions change. As we all know, successful people keep themselves busy during downturns. There are plenty of prospects sitting out there even if they just might not be […]

Market Data for Real Estate Helps Counter Low-Ball Offers

Market data for real estate can be a blessing when it comes to helping your listing clients respond to off-the-wall, low-ball offers. As we all know, market conditions fluctuate. In one instance, you have sellers enjoying multiple offers on a property and achieving a nice percentage increase above their asking price. And then the economy […]

Property Data Providers are Allies When Markets Change

Property data providers such as Home Junction can help brokers and agents during periods when there are major changes in the local real estate marketplace. One thing we do know on a consistent basis… is that conditions never stay consistent. Market dynamics will change from time to time. Sometimes the changes are minor. Sometimes they […]

Why and How to Increase Your Real Estate Website Images

WordPress real estate plugins are the right tool when you need to create relevant website images that home buyers and sellers want to see. What’s the big deal about using a large number of images online? Everything. Want people to click or like your social posts? Use an image. According to a report by Hubspot, […]

WordPress Real Estate Websites Can Make You Mobile-Ready

WordPress real estate websites are a strategy agents might want to consider after they see these numbers. The National Association of Realtors recently conducted a study called Real Estate in a Digital Age. What they found should cause many brokers and agents to reconsider how they market themselves. If your website is an old clunker […]

Using Home Value Estimator Plugins for Seller Lead Generation

Home value estimator plugins can be a valuable tool when it comes to these two dreaded words, “Low inventory.” Because that’s what many experts are predicting for the 2020 housing market. “Real estate fundamental remains entangled in a lattice of continuing demand, tight supply and disciplined financial underwriting,” said George Ratiu, a senior economist with […]

How to be a Tech-Savvy Agent by Using Real Estate Plugins

Real estate plugins are a strategy that agents in the 21st century might want to consider to target today’s home buyers and sellers. We are all familiar with the surveys that show people want to see these attributes in an agent: Honest Responsive Local Expert Networker Negotiator Friendly Personality But here’s one more to add […]