Marketing The Lifestyle Of A Property

Why Realtors Should Be Marketing the Lifestyle of a Property

Have you ever watched Million Dollar Listing?  It’s a show on the Bravo network where three 30-somethings sell real estate in Malibu and Hollywood.

With their luxury cars, weird haircuts, and super-wealthy clients, this almost seems like a fantasy reality show.

Their names are even trendy – Madison, Chad and Josh (what, no Biff?).

I watched it the other day and almost fell off the couch when one of the young men proudly declared, “I don’t sell just real estate. I sell a lifestyle.”

Like nobody, including the rich, has ever heard that saying before. Yeah, right.

The young man and, frankly, anybody who is going to use the lifestyle approach would be wise to let sellers know they not only use that strategy, they have the tools to back it up.

Because on Million Dollar Listing, the harsh reality is that there are quite a few million dollars homes in Los Angeles and in a down market, as you can imagine, the sellers are extremely demanding.

To show sellers you are really serious about marketing the lifestyle of a property, you can embed a tool such as the SpatialMatch IDX and Lifestyle search engine directly onto your site.

This type of tool not only provides a colorful, user-friendly showcase for homes for sale, but also a geo-based platform that shows the location of the home in relation to neighborhood amenities such as schools, restaurants, parks, golf courses, etc. The database is extensive and up-to-date with hundreds of layers of relevant, hyper-local information and is an excellent way of marketing the lifestyle of a property.

Say for example, an agent is going to market a home with a huge wine cellar, not unheard of in California, for sure. With SpatialMatch, you could also point out the distance of the property from that cool wine store everybody talks about. Or that hard-to-get-into restaurant with the world-renowned sommelier that people would love to have visit their table.

Another home might have an indoor gym. Well, that fitness buff probably also likes to go for jogs in a great park with running trails, or visit the exclusive gym.

For as calm and collected as these folks appear on Million Dollar Listing, you can tell they are under a lot of pressure.

Take some of that pressure off by giving yourself the right equipment to make sales happen. When someone buys a $9 million dollar home, you can be sure they are examining all factors.

Using the SpatialMatch neighborhood database platform, you can provide more of those factors in your favor.

Who knows? The location of that wine store/bistro/golf course/ park/stables could be one of the that tips a buyer…or gets the listing.

When you see the eye-popping commissions these young people make and you see them driving their Mercedes away with a big smile on their face and the California sun shining down on them, well, that whole idea of selling a lifestyle certainly looks much more appealing.

There’s an example of how a Malibu home for sale appears on SpatialMatch below.

For more information on adding they dynamic lifestyle marketing tool to your site, click here.