You walk into your office, click on your desktop computer, see your website looks fine and anticipate another happy day at work as a real estate professional.
Because, while your desktop computer might show your website is working well, there’s another digital trend with responsive real estate websites that cost you clients, opportunities and commissions.
While you sit there at your desk proudly starting, you could literally be losing a bunch of highly qualified and eager leads.
At the same time, unbeknownst to you, your competitors could be steadily climbing over you and up the Google and Bing search rankings for high-quality, best converting keywords.
In essence, somebody could be eating your lunch.
And the solution is right there in your pocket or your pocketbook.
What are we talking about? Mobile websites.
Sure, your website looks great on your desktop computer.
But how does it look on a mobile device?
Do the pages realign themselves so they can easily be read on an iphone or an ipad?
Do annoying pop-ups take up half your screen with no way to click them away?
Does the text look tiny and unreadable?
Do the letters in your headlines mash into each other?
Have the photos of home listings resized correctly?
Are the navigation tools reconfigured so consumers can easily search the site?
Does your website make the correct adjustments for the myriad of mobile devices – not only iphones, but smartphones, tablets, ipads?
Does your website make the correct adjustments for Apple software, Android, Samsung, Google products, etc.?
Responsive real estate websites are a necessity for every broker and agent
If you haven’t figured it out by now, mobile browsing is the future.
Google certainly sees it that way. And if you want proof, go to PageSpeed Insights.
That’s where Google will give you the page speed data for your desktop website…and your mobile websites.
Why? Because Google sees the data from a billion searches a day. And it sees a trend.
According to Search Engine Land, in Aug. 2016, more than 60% of searches were performed on a mobile phone.
This is the number that should get you to stand up straight in your chair – 48% of users searched on mobile for real estate information.
Here’s what else researchers have found:
- Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.
- Google reports that more than 60% of mobile users are not likely to go back to a mobile site that was not responsive and 40% said they will immediately seek a competitors site.
- Nearly 80% of people in the survey said they use their smartphone for reading email, more than they use it for making actual phone calls.
What Google is trying to warn you, is that you had better get your mobile act together with a responsive real estate website. In fact, the search behemoth will reward if you do, and penalize you if you don’t.
For example, you might think you rank well on Google for certain keywords in your marketplace – say, “My _________ market home listings.”
You occupy the third position and get quite a few calls.
However, if your site is not a truly responsive real estate website, you will have different rankings for mobile searches. Instead of the third position, you could be on the second page in the 16th position. In that case, you are missing out on a tremendous amount of prospect phone calls and lead generation opportunities.
Mobile is big and getting bigger. In case you haven’t noticed, desktop computers are starting to disappear. Most people have ditched their bulky desktop computers for light and portable laptops.
However, younger consumers now rarely use their laptop computers. When it comes to online searching they are totally mobile.
So what happens when these Millennials who are now converting from renters to home buyers start searching in your area for a home.
Are they frustrated with slow load times? (Check the Page Speed tool).
Is your content all jumbled?
Is it easy for them to fill out a lead form online?
How do the pages look at ipads, tablets, Google Pixels, Samsung Androids and Apple iPhones?
And, most importantly, can they get the information they want in under three seconds?
If not, you are digital toast. The best thing to do is to work with a real estate website developer such as Home Junction to help you develop a responsive real estate website that adjusts to mobile inquiries.
Home Junction uses the WordPress platform for its customers – one of the most mobile responsive content management systems in the world.
Conversely, you can also use a top-notch responsive real estate website as a marketing tool.
Imagine talking to a seller and being able to show them how super responsive your website is on a mobile platform.
Point out how fast the site comes up. How the photos neatly fill the frame. How the listing text is easy to read.
Now compare your responsive real estate website to the competition and their clunky, hard-to-load mobile pages.
Then watch the seller’s eyes light up with, “Where do I sign?”
You can literally land a high-six figure listing just by turning on that simple device in your pocket or purse.
As you know, with today’s technology, things change. Quickly. Align yourself with a company that can help you keep up with that change and make you mobile ready for a rapidly-advancing mobile world.