How To Use Real Estate Data To Create Layers Of Persuasion

Real estate data can be like an award-winning photograph when approaching potential listings.

For example, in Photoshop, there is a feature called “layers.” With this function you can create different layers for an image to enhance different areas.

You might want to create one layer to boost the color. Create another layer to darken the background.

Then, when you have made all these adjustments, you combine all these layers into one incredible photograph, 100 times better than the original.

Same goes for real estate data. Use this valuable hyper-local to create an compelling picture on why you are the agent that is right to sell this person’s home.

Sure, many agents will have the same old spiel. Been in the market for x number of years, sold a similar house a few blocks away and possess local knowledge (without offering any proof).

But imagine another agent going in with a complete display of hyper-local data.

And this is key. This agent isn’t going to use the local MLS to show this information or other common resources.

They are going to tell the seller this is real estate data they host on their website. (Provided of course, by real estate data companies such as Home Junction).

Then pull out those persuasive layers one by one.

Real estate data can be stacked in your favor

Here’s how to use this wealth of hyper-local data to educate a seller on how you will tell a buyer about the many facets of a property:

Local Homes Sales Data – not only show the data, show the powerful charts and how those images attract buyers.

Recent Sales Prices – again, show those eye-catching charts.

School information – here’s a complete list of schools in the sellers neighborhood and how you are going to promote the fact that this property is located near some very appealing schools with great student/teacher ratios.

Demographics – the home owner probably didn’t even know this, but in their neighborhood, there are quite a few college graduates and professionals. That’s certainly a nice feature to promote.

Cost of Living Index – show the seller that the town they are in is less expensive then that other town up the interstate that so many people think is the place to live. Sure people want to live there, but when they see how expensive it is for basic items like food and clothing, maybe they will look for an alternative. The agent can point out, “That just happens to be your neighborhood, Mr. Homeowner.”

Number of home owners – maybe that neighborhood across the street is getting a lot of action and a seller might wonder how they can compete with those homes. However, with your hyper-local insight into the true profile of the neighborhood, you can use your real estate data to point out that the area over there has a larger percentage of renters, not owners.

Then show the home owner how you are going to pound home the point that his neighborhood has a much higher percentage of home owners, which represents a stable, attractive place to live.

Breakdown of Age Groups – another powerful demographic point to make is that Mr. Homeowner lives in a community that has an older population compared to surrounding neighborhoods. That has appeal to a certain segment of home buyers.

Local business amenities – an agent can tell a potential seller that they will point out how there is a great school down the street and a grocery store on the corner. But with your hyper-local real estate data widget, you can show the home owner how you can pull up amenity data that can be tailored to any preference.

Maybe a potential home buyer is a yoga nut. Pull up the local yoga studio on your local business widget and point out how close it is to the home owners property. Same goes with a golf course or sushi restaurant. This is how you personalize a sale.  An agent can show how they will customize the seller’s property for the appropriate home buyer.

Crime rate – the real estate data shows a low crime rate. Another powerful persuader.

This is the hyper-local knowledge that consumers want. Not told verbally, but shown visually.

An agent can constantly promote that data to a neighborhood they are farming.

Tell potential sellers in mailings and social media posts, “I have some valuable real estate data about your home I would like to share with you. Data that many other agents don’t posses.”

People like to hear about  price trends when it comes to their home. They will love to hear about the many pieces of information you possess that go into deep detail about the true value of their home.

Photoshop has the ability to turn a mediocre photograph into an awesome one.

With your own real estate data, you can create a number of layers to create an image in the mind of a seller.  An image that says you are an awesome real estate pro who is qualified to represent their listing.