As every agent knows, buying or selling a home is a major, mind-wrenching decision for the average person. They can be pulled in all directions by national news, emotions, uncertainty, input from family members, and a number of other persuasive factors. With all that noise going through their heads, hyper-local real estate data can bring them back to earth and give them a solid overview of properties in their town.
Home sales data by zip code, even down to the neighborhood level, helps consumers feel confident in their choices and can provide brokers and agents with information that can be just the spark to get a potential home buyer or seller to act.
How Home Sales Data by Zip Code Drives Action
Say for example you provide statistics on home sales by zip code on your website. An agent can send updates to potential buyers letting them know that home sales are increasing in a particular neighborhood they are interested in.
If a home buyer really wants to be in that neighborhood, perhaps it’s time to get serious about making an offer. All the available inventory will soon be gone. In other words, they will miss out.
For homeowners who are thinking about selling, when they see information showing how many of their neighbors are selling their homes, that might prompt them to finally give you that listing.
If Neighbor Jane just sold her home for a nice price, Home Owner Joe certainly doesn’t want to miss out on that heated demand for homes on his street.
Many agents do this now with letters. However, adding graphs, charts, and maps showing a bunch of neighbors who have just sold their homes in the area, along with charts showing a spike in home sales can provide additional insights that can lead to a home purchase or sale.
Highlight Points of Interest
Agents can also use local amenities to highlight points of interest that could persuade potential buyers.
For example, using geocodes, the location software that integrates a map with MLS listings. With that powerful tool an agent can point out how a home has just become available across the street from a:
- Beautiful Park
- Whole Foods Store
- Popular Golf Course
The same effect can be created when you use home sales data by zip code and neighborhoods to point out trends in prices. Displaying pricing in a visual chart is a compelling way to show home shoppers & sellers trend lines indicating prices are steadily rising in a neighborhood.
For the home shopper, they could miss out on lower prices today. For the home seller, they could miss out on getting that high price for their property today. Fear of missing out is a very potent persuader.
Identify Trends with Recent Housing Market Data
Real estate agents can also use zip code and neighborhood insights to identify trends in the market that a particular neighborhood is trending upward. This could create proof to clients that other consumers see the value of buying in a particular area.
These consumers have obviously made a HUGE commitment by putting down a deposit of thousands of dollars and obtaining a mortgage for hundreds of thousands of dollars. That’s certainly proof.
Obviously, the same effect applies to trends in home prices.
If their fellow home shoppers are willing to pay higher prices for homes in one neighborhood, other home shoppers and sellers are going to pay attention.
Become The Go-To Realtor In Your Neighborhood
When agents sit down with a home shopper and show them in-depth, hyper-local market insights, they are going to be impressed. After the decision to purchase and move into the home, asking for testimonials & referrals can help build a presence in a particular area.
Same with listing presentations. When a homeowner sees you used your real estate market data to help them understand market conditions and price their home correctly, they will be appreciative, leading to another opportunity for a testimonial.
Rather than agents telling a community how great they are, future home buyers and sellers can see testimonials from other consumers, increasing the likelihood of a referral.
Utilizing home sales data with zip codes is just one more factor that can help paint that picture in the mind of shoppers and sellers that this agent is really on the ball in a particular area.
Consumers today are very savvy. They can find answers to their questions with a few clicks. Hype doesn’t cut it, but real facts do, and having the right real estate tools, such as multiple segments of market data, can set you apart from the competition.
The bottom line, leveraging data by zip code and neighborhood can do the persuading for you. To learn more about utilizing zip code & neighborhood data for your website, contact Home Junction for a consultation.