For those wanting to stay relevant and visible in their market, having an online presence is crucial. With the majority of the home search process now happening online, setting up a strong digital real estate marketing strategy can help get more eyes on your brand and increase business. Read on to find real estate digital marketing tips and how to use certain data to help boost a brand and create buzz.
Real Estate Digital Marketing Ideas
Build a Website
An important step in reaching the right audience is building a highly convertible website that is mobile optimized and targets your niche. Using an internet data exchange (IDX) listing program for your website allows for great functionality by allowing your customers to search all available properties in the local MLS and adds SEO value to ensure your website is being found organically.
Here are a few things to keep in mind:
- Install a lifestyle map application for interactive maps to allow searches by schools, demographics, and local businesses to increase visual appeal and engagement on site.
- Make requesting more information easy with contact forms and clear calls to action.
- Make properties easily shareable on social media.
- Incorporate plenty of local images to evoke a connection with visitors right away.
- Link to relevant moving-related services such as lawyers, movers, and home inspectors
- Ensure your site is mobile-friendly, as majority of users use phone for home searches.
- Cut down on clutter for an aesthetically-pleasing experience and ease of use.
Develop an Email Campaign
No matter the industry, an email nurture campaign is a valuable tool in connecting with new leads and staying relevant with past clients. Ideally, a well-rounded campaign will funnel potential clients through predetermined actions based on their buyer profile and previous engagements with you. Email campaigns can include materials such as recent real estate blog posts, new listings, and any upcoming events you may be attending or hosting.
Engage on Social Media
Building a strong social presence is imperative for success, especially on Facebook, Instagram and Pinterest. Share videos and photos of properties. Post tips for buyers and sellers, and highlight local hot spots to ensure there’s a constant stream of content on all platforms. Also, consider putting some of your marketing budget into social ads, which can be extremely powerful.
Establish a Niche
Buyers and sellers are looking for local experts in their price range, target neighborhoods, and property type. Focusing on a specific neighborhood, property type, and price range will allow for a more targeted real estate campaign that will reach the right audience.
Creating high-quality content about specific properties is great and takes very little effort. Live videos on social media, for instance, are a great way to showcase a property using just your cell phone. FAQs and tip videos are also a great way to keep people engaged. Buying and/or selling a home can be stressful, and providing answers to frequently asked questions or quick tips can build trust and help with a steady stream of video content. Additionally, virtual tours of a home are incredible pieces of content in a successful real estate digital marketing strategy.
Obtain Positive Reviews
More often than not, consumers turn to online reviews before making decisions about what to buy, what service providers to use, or who to work with when buying or selling a home. Ask every buyer and seller to leave a review. More positive reviews lead to more business and can help boost your local SEO performance.
Optimize for SEO
When buyers and sellers begin to search for a real estate agent, they will likely turn to Google. Showing up on page one for the top niche keywords that buyers and sellers are looking for is key. Proper website optimization, like ensuring title tags and meta descriptions are optimized, building pages for specific niche key terms, and regularly updating your blog can help with organic rankings.
Run Remarketing Ads
Running remarketing ads on Google’s display network, YouTube, Facebook, Instagram, and other platforms will catch the people who have already visited a website or social page or watched a video. Consumers often spend weeks or months researching service providers, so staying top of mind is of utmost importance, and this can be accomplished with remarketing ads. Changing ads regularly to showcase new properties will keep people interested and engaged.
Use a CRM or Real Estate Marketing Platform
Customer relationship management (CRM) software is a foolproof and organized way to keep notes on leads, current clients and properties. CRM software can help send automated emails for holidays, birthdays, and other special occasions to keep leads and clients constantly engaged. CRM software can also be useful to sort clients by neighborhoods they’re interested in, the number of bedrooms wanted, price range, and more so you can quickly alert your pipeline of clients about new properties.
Alternatively, a real estate marketing platform can help automate things like customer lead management, monthly email reports, customized micro-websites, social media integration, and more to boost your potential for creating strong relationships and a successful real estate digital marketing campaign.
Write a Blog
A blog is a fantastic way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or social media. Make sure that you regularly write content that buyers and sellers can come back to for answers to their most pressing real estate questions.
The key components to connecting with leads and contacts online are staying engaging and producing relevant material. If you provide your audience with the tools and information they need to move forward with their real estate journey, you will create a loyal and reliable network of people to help grow your business. Digital real estate is only growing in popularity, so be sure to establish your foundation sooner rather than later and have a strong presence online.