Here’s one simple tactic agents can use with hyper-local home sales data to impress customers, competition and the media. This tactic will impress buyers and sellers. This tactic will establish an agent as the local agent with local knowledge. This tactic is very easy to implement (because other people do all the work). Here it […]
Here’s a strategy on how you can use real estate data to establish yourself as the leading local property statistician in your target market. Let’s face it, people love statistics. Since the first caveman threw the first rock, people have been recording statistics. Take sports for example. People eat this stuff up. How many hits […]
Times are a’ changing and the use of real estate data may be more important than ever. Why? Take a look at what is happening in several boroughs in New York State. The residents there have become fed up with super-aggressive real estate solicitors. Apparently, home prices in that area have skyrocketed. Disreputable agents are […]
Here’s another indicator that every real estate broker and agent must have a tool for home value estimates on their website. And it’s a little bit scary. At least for real estate appraisers. Perhaps you’ve seen the news lately. Real estate pundits are sounding the horn that perhaps the days of real estate appraisers might […]
Real estate data can help you write that all important 1,000-word plus blog. A 1,000-word real estate blog you might say? Are you kidding? Doesn’t “War and Peace” have that many words? Yes, coming up with something to write about on a regular basis is certainly not easy. Most people have a hard time writing […]
Direct mail may seem old fashioned, but when you add the new advantages available with real estate data, it’s smart to pull this strategy out of the marketing toolbox. Sure, today it seems like all you ever hear about is social media. Even the President of the United States is enamored by his Twitter account. The […]
As a broker or agent if you ever considered offering a home buying or selling seminar, we recommend you include one critical element – local real estate data. Sure, with all our Androids, iPads and Tweets society today is knee-deep in a high-tech world. But most real estate professionals know the high-touch benefits of speaking […]
Here we go again. Every once in a while, talk surfaces about technology replacing the need for real estate brokers and agents. Look at Expedia and travel agents people say. Or look at Uber and taxi drivers. Now that Zillow introduced their “Instant Offer” service where investors will offer to buy a home quickly, another […]
A home value estimator is a powerful tool to generate leads and now local brokers and agents have the ability to add this appealing feature to their own website, just like the mega-real estate sites. It’s no secret that certain large real estate websites have put themselves on the map by offering consumers a home […]
We’re about to give you a one-word insight into part of Google’s secret sauce for real estate SEO (search engine optimization). That word is “engagement.” You need it to succeed on search engines and move your company up on the search results. Now, by engagement, we don’t mean go out and ask your neighbor to […]
A very interesting twist on real estate data took place on one of those national real estate websites recently that might represent an Achilles Heel type scenario for brokers and agents. The twist involves the site’s re-positioning of their neighborhood data from less noticeable areas to a more prominent area near the top of the […]
Let’s face it, living in urban areas or suburbs close to cities is getting incredibly expensive and using a real estate map tool is one way to help home buyers get into a home using a “co-living” strategy. Yes, home prices and rental rates are going through the roof in some markets. San Francisco, New […]