What do short distance, safety, and time savings, all have in common? Answer: they are rewards of selecting the right location that meets the lifestyle amenities for my next home search, and my last one. Let me explain: This is going to sound strange. But the best thing I liked about my old house was […]
It’s all smiles around the office this week as we received a tremendous boost for our premier lifestyle search tool, SpatialMatch, with both a plug on national TV and coverage by a leading real estate technology columnist. We’ll start with TV. A Fox Business reporter interviewed Joseph Vranich, a business relocation coach, about how businesses […]
Our group came away from the San Francisco Inman “Real Estate Connect” tech conference with the feeling that Realtors are truly grasping the importance of lifestyle search technology. SpatialMatch had an exhibit located in an area called Start-Up Alley where we were able to display in person our extensive, geo-spatial lifestyle search platform available […]
After two years of intense development implementing hundreds of millions of hyperlocal search data, Home Junction Inc. has released the beta version of its SpatialMatch platform. To put it simply, SpatialMatch is a geo-spatial neighborhood and real estate search tool that incorporates everything a real estate agent needs to help home buyers find the home […]
The popular real estate technology web site, Inman News, recently posted an article by columnist Bernice Ross touting SpatialMatch and the importance of hyperlocalism. Bernice is no neophyte to the real estate profession. She has more than 30 years experience, is a Certified Master Coach, and is the author of two books. Including her latest […]
Imagine if, 20 years ago, you were a real estate agent who dabbled in writing science fiction. You might write a short story that goes something like this: super-savvy real estate agent Jenny Jetson drives up to a showing with her client in a new hybrid electric car. Before she opens the door to the prospective property, Jenny pulls out a thin and glossy 9 […]
Would you pay $1.5 million for five cents? Someone did. In 1996, a coin collector paid that amount for a 1913 Liberty Head Nickel. Real estate agents continually use the same principle that created the high purchase for this coin. It’s called the principle of scarcity. Expert Dr. Robert Cialdini calls it “the rule of […]
I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image. The fact is if you just sell homes, then you are a data-commodity, and your unique selling proposition is getting harder to convey. Unless, of course, you have the […]
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