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How To Use Neighborhood Data, Uber and Open Table To Show Off Local Amenities

neighborhood data and amenities

Use amenities in the community and neighborhood data to add impact to your presentations.

Neighborhood data and the attractiveness of a community can sometimes be the main catalysts to a deal on a home.

Are you familiar with the latest strategies to best promote community amenities?

Because some real estate agents are getting very creative when it comes to selling a neighborhood.

Here’s one idea that’s floating around.

When prospects come to an area, how about booking an Uber or Lyft ride for them to show them around? You can do that remotely with you ride app.

Oftentimes, many homebuyers never get a chance to really visit an area where they might be moving. There are time constraints, deadlines, etc.

Then there’s the other issue of unfamiliarity. People moving into a neighborhood might not know the best places to go. Or they might miss that one crucial area, say a park or other amenity, that could really be the impetus to make a move.

If the agent can’t give them a tour themselves, then book them a ride on Uber or Lyft. These car services can pick people up wherever you want and take them wherever you want them to go.

Have an Uber drop them off in a cute downtown area. Give them time to explore the trendy restaurants, coffee shops and retail stores. Soak in the location.

Then arrange for them to be picked up again.

Or, if the regional mall is the place to be, send them there.

Perhaps the local golf course has an incredible clubhouse with long views overlooking the 18th hole. Don’t want to miss that if the prospect is a golfer.

Lots of towns now provide very exciting water parks. They are massive. Some are indoors for use during the winter. Many are practically mini-Disneylands.

Why not arrange for an Uber to transport a family there?

The smiling faces on the children might just be the touchpoint that gets this couple to say “We want to make an offer.”

To really impress the prospects, you could spend a few extra dollars and order UberLUX – where the car that pulls up to pick up your customers is a Mercedes or something similar. Talk about pulling on the emotional levers.

Book a reservation for prospects at a top restaurant

There are other tech tools agents are using to sell a neighborhood.

For example, say a husband looking to relocate is coming back to town with his wife to view a property.

Using web apps like Open Table, you can book them a reservation at a top restaurant in town.

Frankly, many people might not want to have dinner with an agent, or any salesperson for that matter. Don’t take offense.

If you pick the right restaurant in the right area, you don’t need to be there. All the amenities will make your case for you.

Imagine that couple enjoying a succulent meal with a few glasses of fine wine. Then going for a stroll outside in the downtown area where the trees are lit with beautiful lights, the sounds of soothing music pours from a few clubs and beautiful old buildings portray a town with an interesting history.

That couple might just knock on your door later that night and ask, “Where do we sign?”

Neighborhood data is the other critical high-tech app

There’s another new technology out there that every real estate broker and agent should be using to facilitate how neighborhoods can be a key selling feature.

That tool for real estate agents is neighborhood data.

In the past few years, there have been incredible advances made in “big data” technology. Data aggregators such as Home Junction have the ability to gather and store an incredible amount of real estate market data of all types.

Tapping into various sources – county records, business listings, school databases, etc., Home Junction basically does all the legwork Their techies gather a massive amount of information that is important to home buyers – including neighborhood data.

The big advancement in technology is that a local broker or agent doesn’t have to have a gigantic IBM server in the back of their office to store all this stuff.

All they need to do is embed a few lines of code from a real estate data API into their website.

After that, they have access to a gigantic warehouse of data.

Slice and dice that data for each area you are farming, either by zip code, city or even down to the subdivision level.

Post that data on your website where you want it.

That neighborhood data could be:
Market trend data
• Recent property sales
School databases – this is obviously critical – school rankings, enrollment numbers, student/teacher ratios, contact information, etc.
School attendance boundaries – again, very important to families
Business listings in proximity to a property
Boundaries – county and municipal, which means taxes and other governmental impacts, such as zoning restrictions etc.
Demographics
Crime statistics
Cost of Living data

Now picture this ideal scenario.

An Uber driver pulls up to the curb. He’s driving a shiny new Cadillac Escalade.

Your prospects get in the SUV and he whisks them off to a popular, Zagat-rated Italian restaurant nearby. One where there’s a month-long waiting list to get in.

A dinner reservation is already arranged for the lucky husband and wife.

They enjoy a fantastic meal.

While they dine, they look over the MLS information you provided to them about the property they are considering.

In that packet, are several printouts of neighborhood data extolling the benefits of the community.

That data can also be tailored to match the particular needs of that couple.

If they have children, then check out all this information gathered from your school data API about the local schools.

Not just public school data.

But information about private schools, religious schools. All schools.

There’s also information about charter schools and magnet schools.

And that’s current data. Not stale or outdated.

Say the couple is older. Well, perhaps your Demographic data shows that the property they are considering is in an area where many of the people are over 35. Perhaps a large number of college graduates, just like them.

They’ll like that picture.

Here’s the icing on the cake. The data desert if you will.

Home Junction also offers geospatial integration of this neighborhood data. For example, you can show all the businesses that are located within a certain distance of a property in question.

Perhaps the wife loves yoga. Well, here’s a very popular yoga studio located just one mile away from the property.

A broker or agent can also integrate all of this key data onto a map. So they can pull the property from the MLS listing and then show the schools, businesses, boundaries in question, and illustrate this data on a map.

Print out those maps and put them in the brochure.

Very strong visual impact.

After digesting that fine dining and all that key information, the couple feels great.

The town looks great. The food at this restaurant tastes great. The neighborhood data is great.

As an agent, you are basically letting the neighborhood sell itself.

Be the agent using these new high tech resources, such as Uber and Open Table, combined with a massive amount of neighborhood data from Home Junction, to make an impressive, 21st Century presentation about community amenities.

Real Estate Market Data Is One Of The Three Pillars Of Effective Presentations

real estate market data logicReal estate market data is one of three factors that any broker or agent must include in their discussions if they want to influence a buyer or seller.

Don’t just take our word for it. Ask Aristotle or Socrates.

If they were alive today, they would tell you these are the basic elements of persuasion – emotion, logic, and presentation (the speaker themselves).

After all, at the end of the day, that’s the business real estate professionals are engaged in – persuading a buyer this is the right property for them. Or convincing a seller they are the right agent for them.

Back in ancient times, great thinkers such as Socrates recognized the importance of these factors. If you think about, in those days without TV, iPads or Netflix, basically all they had to do was sit around and debate one another.

After hundreds of years of yakking back and forth, those three factors still remain the keys to making a case for any sales pitch. Or frankly any discussion.

Many people tend to focus on emotion. Why not? That’s what’s lights people up.

This property is “fantastic” or your kids will just “love” this neighborhood or this community is part of an “incredible” school district. All hot buttons to pump up a prospect.

Real estate pros obviously know the power of emotion. We’re not going to discuss that here.

However, one problem could be depending on emotion alone. That’s when a salesperson thinks they can just wing it with words and enthusiasm. Not smart.

The second pillar is the speaker themselves.

How do they present themselves?

Are they confident? Well-spoken? Do they enunciate well?

Do they appear honest and sincere?

Are they knowledgeable about the local market?

Do they dress like a professional?

What is their body language like? Does their posture denote authority and integrity?

There are many facets of being an effective presenter.

Speaker presentation is a whole study within itself that we won’t touch here either.

Again, another danger is that just because a salesperson dresses to the nines and has a bright set of choppers, they might fall into the trap of thinking they have all the factors of influence covered.

Real estate market data provides the proof

Because here’s the third critical piece. Facts. Proof. Logic.

That’s the part where we come in.

You can really fire up a prospect with colorful descriptions of a kitchen or all the schools in the neighborhood.

An agent can appear open and reliable with their body language.

But how are they supporting all their claims?

One could argue (get it) that logic, facts, and data are more important now than ever before.

This is the era where consumers can search for just about anything in the world from the smartphone in their pocket.

This is also the era where anybody and their brother can post fake news online.

It’s a time when consumers are more skeptical than ever.

They can recognize the stereotypical salesman in the loud suit. They know many of the headlines and statements floating around out there in the digital and real world are bogus.

In essence, consumers today not only have their own B.S. filters turned on, they have the means to verify facts as well.

So, when it comes to logic, who will be the winners?

People armed with real facts. Genuine real estate market data. And lots of it.

Buyers and sellers know this real estate market data is out there. They are going to be persuaded by those brokerages and agents who can provide it to them.

Integrating property data with a website is easier than ever

That’s where data from aggregators such as Home Junction comes into play.

Home Junction gathers billions of bits of national real estate data from all across the country. They gather it from a variety of different and credible sources.

School data. Property sales data. Market trends. Boundaries. Demographics. Crime statistics. Etc.

Think of the power you as a real estate agent or broker can have by providing this data to home buyers (and using it to market properties for home sellers).

An agent can make all the emotional statements they want. That can get people excited about a property.

But when they back up those statements with reliable real estate market data, then a few things happen.

For one, that agent instantly gains credibility with the consumer.

“This is someone I can trust,” a buyer might think. “They not only talk a good game, they also walk the talk by providing proof to back up what they are saying.”

Secondly, by presenting this huge warehouse of local real estate market data, the entire transaction process is accelerated.

After all, according to a recent survey of home buyers, about 50% of them said deciding on the “right home to buy” is a major concern for them.

When a consumer sees the breadth and depth of the real estate market data you offer, they will instantly realize, “Wow. This agent has all the answers to the questions I have about this property. I don’t have to go out on the web and dig this stuff up on my own. It’s all right here on their website.”

Data gives agents an edge with social media

Here’s another benefit of using logic to persuade – social media.

In a survey of agents by the National Association of Realtors, about 91% of them said they use social media to promote themselves.

As you can imagine, there’s are a lot of posts flying around out there on Facebook and Twitter.

Sure, people will be interested in new listings.

But they will also be paying attention to any information about the housing market in general.

Which is more persuasive:

“Hey folks, the market is hot right now. Give me a call if you want to grab a house.”

Or, “I just posted the latest Home Sales Data chart on my website. Click here to see charts on the market trends in your neighborhood.”

Logically, the data is going to win out.

Not only that but looking at that chart is going to have a deeper psychological effect on that consumer. Research shows visual images have a bigger impact than verbal cues.

It’s true. Seeing is believing.

People will be more compelled to act after reviewing those charts and data on your website. They may decide to buy that property sooner or choose you as their listing agent quicker.

Your job as a real estate broker or agent is to make a case for buying or listing.

Emotion is important. Enthusiasm about a property can be contagious.

Displaying that emotion with sincerity and effective body language is effective.

But what have you done to support the logical part of your presentation?

This is the era of big data. The mega-real estate websites provide local neighborhood data and school data.

But with Home Junction, any broker or agent can now do the same on their website.

Don’t just take our word for it. Ask Aristotle.

Adding a gigantic warehouse of hyper-local, important real estate market data to your website is going to make you a powerhouse of logical persuasion.

 

 

 

 

Real Estate Market Data Is One Way To Overcome Frustration With Lead Generation

real estate market dataReal estate market data can be a critical factor in determining the number of leads an agent can capture with their website.

This is important for several reasons.

For one, the lack of leads is a major source of disappointment for many agents.

According to a survey of real estate agents conducted by the National Association of Realtors, 72% reported they were unhappy with the number of leads their websites were generating. That’s horrendous.

For brokers, only 36% were satisfied with the number of leads. Again, a horrible number.

Another question was posed to brokers and agents. How would you rate the return on investment on your website?

Only 12% said “Excellent” and only 25% said “Good.” Not an admirable percentage at all.

It’s apparent. Agents are not getting the leads they need.

That’s understandable. For anybody in sales, you can almost never have enough leads. Because that’s what fills up your bank account.

Naturally, everybody in real estate who sells something wants more leads from the agent to the mortgage broker to the moving company to the remodeling company.

But an important factor to consider is that the landscape real estate lead generation has changed over the years.

Real estate market data necessary for agents serious about leads

As a real estate broker or agent, what changes have you made?

Take real estate market data for example.

There have been incredible advances made in data aggregation, or “Big Data” in the past decades.

For one, data storage continues to drop in price and increase in capabilities.

Used to be one gigabyte of data storage was a big deal.

Now you can get 64 gigs of storage on your smartphone.

Today, people talk in terms of terabytes – the ability to store…of data, like it’s nothing.

Secondly, the ability to not only gather “big data,” but to transmit it has grown tremendously.

Remember the old days of the squeaking AOL modems hooked into a landline phone? In those days, you were lucky to be able to transmit a photo without waiting at least 10 minutes.

Today, everybody is hooked into the high-speed internet. That’s a big pipeline to transmit all that big data.

Here’s the bottom line.

Sure, brokers and agents are frustrated with the number of lead their websites are generating.

But what have they done to make their websites more in tune with the times?

For example, taking a step to tap into these massive big data pipelines of real estate market data.

Data aggregators such as Home Junction have made it incredibly simple for brokers and agents to beef up their websites with all sorts of hyper-local information.

  • Property sales data
  • Market trend data
  • School information
  • Population demographics
  • Crime statistics
  • Local business listings
  • Home value estimations
  • Market comparisons

Home Junction has created an API that basically enables a broker or agent to embed some simple coding into their website and then pull in the data they want, customized to the markets or neighborhoods they are targeting.

Here’s the key point. If you want to attract more leads, you need to provide the type of information that attracts consumers.

Consumers constantly search for property data

Brokers and agents today should have the mindset that they are more than sales agents.

They should adopt the persona of being information resources.

Because, after all, that’s what consumers want.

Somebody who can answer their questions. And there are a lot of questions.

Consumers today know, this data is out there and available.

So, are you going to be the place they turn to?

And not with some anecdotal responses such as, “This area has great schools.”

Instead, the real pro will answer that question by pointing to an area on their website filled with local data on the middle school their children would be attending.

For example:

  • Number of students enrolled in the school
  • Student/teacher ratios
  • Demographics
  • Contacts at the school
  • And much more.

Now, think about the lead generation possibilities with this real estate market data tailored to any local neighborhood.

Consumers want information about schools, market trends, property prices, etc.

Do you have these answers on your website?

That’s what real estate market data from providers such as Home Junction will provide.

Need to know what your home is worth? They can also supply an agent with a Home Value Estimator tool (just like the mega-sites).

Curious about how this neighborhood compares to another neighborhood?

Here’s some real estate market data that helps you gauge one community over another.

Want to know if a particular area is safe for your family?

Here are the local crime statistics.

Enticing people to visit your website with this data, is the same as promoting an open house and putting up signs and ads inviting people to attend.

When consumers come to your website seeking answers to their questions, are you taking the opportunity to ask them for their contact information?

Home Junction also offers real estate WordPress themes that are built to help you maximize the way you capture leads.

Get an edge in social media

Here’s another key development regarding real estate lead marketing that has taken place in the last decade – social media.

What a great way to reach out to buyers and sellers.

It’s all free!

There’s are plenty free channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • And more

What a fantastic tool for agents!

The problem is, according to that NAR survey, 91% of agents are engaged in marketing on social media.

That’s nearly 100%. Nearly every agent out there is also using Facebook, Twitter, Instagram, Snapchat, Pinterest to reach out to buyers and sellers.

How are you going to stand out in this sea of agents on social media?

By offering consumers answers to their questions with real estate market data on your website.

Take this scenario. Which post on Facebook is going to generate more leads?

“Hey, buy a house from me.”

Or:

“Thought you might be interested in the latest data on trends in home prices in ABC neighborhood.”

Same goes for email marketing. Email is a fantastic way to reach out to prospects with the click of a mouse.

Certainly beats designing a mail piece, going to the printer, waiting for the printer, picking up the mail piece, taking it to the post office and waiting for the postal worker to deliver your message.

The thing is, like social media, you are not the only one using email marketing.

Consumers today are bombarded by emails. They get tempted to subscribe to them by some special offer. And then their inboxes become cluttered with an endless stream of pitches.

It’s a battle to get your message to stand out above the others.

Actually a two-part battle.

One, you want a consumer to get enticed by the subject line so they open your email and not just skip over it.

Secondly, you want them to be persuaded by the content in the email so they click on a link back to your website.

The “buy a home from me” approach is not going to cut it.

The subject line with “See these charts on the rise of property prices in __________ town” will catch their attention.

With the internet, the way a consumer can reach out to an agent is incredible. They can fill out a contact form that will be sent to an agent at any time of the day or night, regardless if the agent is in their office or sitting on a chair at the beach.

But persuading a consumer to fill out that contact form, amidst all the clutter and noise out there, is far from easy.

That’s why you need the tools of the 21st century, like real estate market data, to optimize your efforts when it comes to lead generation. Don’t get frustrated. Get busy.

 

 

 

 

 

Real Estate Market Data Is An Effective Way For Brokers To Dazzle Top Talent

real estate market data

Real estate market data plug-ins are a a sure-fire way to impress and entice agents you might want to bring into your brokerage.

Why? Because in this digital day and age, providing advanced online assets is a surefire way to win the talent game.

We’re not just telling you this. Agents are saying this.

According to a survey by the National Association of Realtors, a number of agents were asked this question: Do you want your broker to expand the amount of technology they offer you?

A whopping 45% said yes. About 24% said no. Another 32% said they had no opinion which probably means they don’t really know how technological advancements can make them more effective.

Some of the hi-tech those agents wanted were CRM databases, better computers, faster internet, more professional websites, etc.

Here’s one key item they also requested: cutting edge technology.

The ability to offer real estate market data is empowering

The savvy broker will know this request doesn’t just mean providing an agent with a clunky new desktop computer.

Sure, there are plenty of devices out there that can make an agent more productive.

And just like other business, that technology can give a brokerage firm an edge in the marketplace – not just with attracting agents – but also giving agents the means to generate more listings and buyers.

Agents can now show homes on their iPads. Drones can shoot aerial photos of properties from overhead. Listings can be updated by an agent sitting in a car with a smartphone.

But there’s more to real estate technology than just fancy gadgets.

There’s also the ability to disseminate massive amounts of data.

With advances in “Big data” technology, real estate market data providers such as Home Junction have the capabilities to aggregate an incredible amount of local information from sources all over the country.

They can gather school information, property sales data, the location of boundaries, geo-spatial distances between properties and key amenities in a community, demographic information, cost of living indices, crime statistics and much more.

Not only can companies like Home Junction harvest and store this data, with just a few lines of code, they can also feed this valuable information to a brokerage firm. And they can cater that feed to just their local marketplace.

That real estate market data can be broken into small datasets not just on a county level, but on a city level, by zip code and more incredibly, by individual neighborhoods and subdivisions.

Use data to attract agents

So imagine a broker is talking to an agent about joining their firm.

Imagine if that agent says they have developed quite a few contacts and knowledge about “Most Desirable Community.”

Now imagine a broker saying, “This is how we are going to support you. We are going to provide a feed on our website for consumers with the following information:

  • School demographics
  • Boundaries for taxes, school attendance, etc.
  • Demographics for that area – ages, income, education of residents there
  • Cost of living indices – how this area compares to other areas for prices of goods, etc.
  • Crime statistics
  • Recent property sales data – charts and graphs on home sales, prices, etc.
  • Business data – the type of businesses, eg, coffee shops, yoga studios, grocery stores in that marketplace
  • And much more.”

Then the broker can throw in these juicy nuggets:

  1. a) We’ll tie all of this data into a map, using our geo-spatial plug-in. That plug-in will be integrated with the local MLS listings so you can show buyers (and sellers) where a certain home is located (by a distance calculator) in relation to key amenities such as schools, roads, train stations, etc.
  2. b) We also have a Home Value Estimator tool that can be promoted for certain communities so that potential sellers can regularly check estimates on the potential price of their home and eventually become listings.

How’s that for technological support?

This is the type of “cutting edge technology” these agents are requesting.

Certainly more impressive than a $200 tablet.

It’s a tough world out there.

Businesses are demanding more from their employees than ever before.

But a business also needs to equip their employees (or agents) with the most advanced tools in the marketplace to be competitive.

It’s not just the old days of burning up shoe leather. It’s a new age of marketing through entities such as Facebook, Instagram, Pinterest and Twitter.

This is an era when prospects can be reached instantaneously by email instead of snail mail.

The challenge is, everybody can have access to these consumer channels.

Arm your agents with valuable, relevant, hyper-local content so they have something to promote.

Give them the edge they need to succeed.

Because when they are successful, other agents will notice,

And that’s how you can use real estate market data technology to attract (and retain) the best talent in the marketplace.

 

 

Home Value Estimate Tool Is A Necessity When Inventory Is Low

home value estimateHere’s one tool that can be a lifesaver when a broker or agent faces a market with low inventory – a home value estimate tool.

Let’s face it, many markets right now are short on units for sale. Especially, properties in the starter-home range.

Home buyers are frustrated. But no one is more frustrated than the real estate brokers and agents who would love to sell to these buyers.

What’s even more frustrating, is that Lawrence Yun, chief economist for the National Association of Realtors, said in this market, there are several positive factors that make this a prime time to buy a home.

The number of jobs is high. But even better, wages are finally starting to go up. That means many consumers, especially the huge bubble of Millennials, now feel even better about the idea of taking on a mortgage instead of throwing money away on high rents.

There’s one more incentive to buy right now – those mortgage rates are starting to creep up and the outlook is they will continue to head north. So you better buy now.

“Sadly those positive indicators may not lead to a stronger sales pace,” Yun said. “Buyers throughout the country continue to be hamstrung by record low supply levels that are pushing up prices – especially at the lower end of the market.”

In other words, buy what?

Many sellers, especially baby boomers, are sitting on their homes, not sure what to do. That indecisiveness does not help.

Such is the life of a real estate agent. Pros have been through these scenarios before.

But in these tight supply clouds, there is a silicon lining, made available by incredible advances in Big Data and real estate technology that was not available to the average broker and agent before.

That technology – the home value estimate tool.

Now, everyone knows this feature is one that put those mega-real estate sites such as Zillow on the map.

When first introduced, the home value estimate tool was different. People could look up the value of their home from the privacy of their living rooms. It was enlightening. It was a way to compare home values on a street or neighborhood. Frankly, if your house was going up in value, it was fun.

Early home value estimate tools did have issues with accuracy, etc.

But this feature has gotten better over the years.

What’s great about 2018, is that this powerful home value estimate tool is now available for the average broker and agent to add to their website.

Big data providers such as Home Junction gather property sales data on a national scale and have developed API programs so an agent can easily embed this feature right on their own website.

In essence, the little guy can now compete with the big guys. And generate their own leads. Exclusive leads only for them, not shared. And they can use this tool as an effective way to generate brand awareness, just like the mega-sites do.

Ideas for the home value estimate tool

Think of the law of unintended consequences.

There might not be many homes for sale in a particular market. Sure, that’s frustrating.

But we also all know what else happens in these situations.

Prices start going up.

And what happens when prices start going up?

People start thinking about selling their homes.

What is a great tool that fits perfectly in this scenario? That’s right, the home value estimate tool.

Don’t just take our word for it. If you look up on Google number of searches every month for home value estimate related keywords, they are in the tens of thousands. People are searching the web for this feature.

Every agent in a low inventory marketplace would be smart to offer this tool on their website.

It’s human nature. Like watching your stocks go up in value. What’s even better, homes don’t gyrate up and down in price like a stock (okay, there was this event called the Great Recession, but we’re over that now).

Bottom line – if you get the word out, potential sellers are going to be flocking to your site on a daily basis to check out the latest estimate on the value of their homes.

Think of the many benefits:

  1. Branding – there are soooo many websites out there now competing for people’s attention. If you have an effective way to attract people to visit your website, regardless if they call you the first time, that is HUGE.

By leading these consumers to you, they will become familiar with your name. That’s why McDonalds and Coca-Cola on a consistent basis. Repetition causes awareness.

If you offer them a great experience (and the Home Junction home value estimate tools does just that with incredibly detailed data), they will keep returning.

The more they visit your website, the more your brand is embedded in their brain. The more it shows they trust your website for reliable real estate market data.

  1. Lead Generation – this is the big kahuna of real estate, the main goal, the pot at the end of the real estate rainbow. If a home buyer keeps returning to your website to use the home value estimate tool, they are a very warm lead. Some don’t have an intention to sell. But many will have the thought of selling their home on their minds. Some will be extremely close to making that leap.

One day, a readout of the results on that home value estimate tool just might be the catalyst that pushes them over the edge to become a seller.

As an agent, you obviously want to be there when that happens. You want to have a lead and contact form located on your website to capture that interest when a homeowner crosses that threshold.

The home value estimate tool gives you all of these advantages.

  1. Marketing Value – there is a lot of marketing noise out there. On TV, radio, Facebook, Twitter, Instagram and the Internet in general.

How do you cut through all the clutter?

Well, there are very few lines in marketing that are as valuable as this, “What is my home worth?”

Who doesn’t want to know what their home is worth?

With Home Junction, you have a powerful database of real estate market data that answers that question. It’s not hype. A person doesn’t have to call you to find out this information (most people won’t want to).

But if you have a feature that consumers can use to check on their own, they will love it. They can find the answer to “what is my home worth” just by visiting your website and entering their address.

That free tool without any obligation is going to catch a lot of attention when promoted on TV, radio, Facebook, Twitter, Instagram and the Internet in general.

People love technology. They love to play with the web. They love to find their own answers.

A home value estimate tool provides all of these benefits.

Sure, inventory levels are low.

But are you going to be the agent that sits around lamenting about market conditions?

Or are you going to use a  home value estimate tool with current real estate market data, to get aggressive in your market and dig out more listings?

The buyers are out there. The sellers are out there, many hidden in the weeds. But they are going to keep coming out to peek at real estate market data. Your home value estimate tool can be just the place they turn to.