Neighborhood data and the attractiveness of a community can sometimes be the main catalysts to a deal on a home.
Are you familiar with the latest strategies to best promote community amenities?
Because some real estate agents are getting very creative when it comes to selling a neighborhood.
Here’s one idea that’s floating around.
When prospects come to an area, how about booking an Uber or Lyft ride for them to show them around? You can do that remotely with you ride app.
Oftentimes, many homebuyers never get a chance to really visit an area where they might be moving. There are time constraints, deadlines, etc.
Then there’s the other issue of unfamiliarity. People moving into a neighborhood might not know the best places to go. Or they might miss that one crucial area, say a park or other amenity, that could really be the impetus to make a move.
If the agent can’t give them a tour themselves, then book them a ride on Uber or Lyft. These car services can pick people up wherever you want and take them wherever you want them to go.
Have an Uber drop them off in a cute downtown area. Give them time to explore the trendy restaurants, coffee shops and retail stores. Soak in the location.
Then arrange for them to be picked up again.
Or, if the regional mall is the place to be, send them there.
Perhaps the local golf course has an incredible clubhouse with long views overlooking the 18th hole. Don’t want to miss that if the prospect is a golfer.
Lots of towns now provide very exciting water parks. They are massive. Some are indoors for use during the winter. Many are practically mini-Disneylands.
Why not arrange for an Uber to transport a family there?
The smiling faces on the children might just be the touchpoint that gets this couple to say “We want to make an offer.”
To really impress the prospects, you could spend a few extra dollars and order UberLUX – where the car that pulls up to pick up your customers is a Mercedes or something similar. Talk about pulling on the emotional levers.
Book a reservation for prospects at a top restaurant
There are other tech tools agents are using to sell a neighborhood.
For example, say a husband looking to relocate is coming back to town with his wife to view a property.
Using web apps like Open Table, you can book them a reservation at a top restaurant in town.
Frankly, many people might not want to have dinner with an agent, or any salesperson for that matter. Don’t take offense.
If you pick the right restaurant in the right area, you don’t need to be there. All the amenities will make your case for you.
Imagine that couple enjoying a succulent meal with a few glasses of fine wine. Then going for a stroll outside in the downtown area where the trees are lit with beautiful lights, the sounds of soothing music pours from a few clubs and beautiful old buildings portray a town with an interesting history.
That couple might just knock on your door later that night and ask, “Where do we sign?”
Neighborhood data is the other critical high-tech app
There’s another new technology out there that every real estate broker and agent should be using to facilitate how neighborhoods can be a key selling feature.
That tool for real estate agents is neighborhood data.
In the past few years, there have been incredible advances made in “big data” technology. Data aggregators such as Home Junction have the ability to gather and store an incredible amount of real estate market data of all types.
Tapping into various sources – county records, business listings, school databases, etc., Home Junction basically does all the legwork Their techies gather a massive amount of information that is important to home buyers – including neighborhood data.
The big advancement in technology is that a local broker or agent doesn’t have to have a gigantic IBM server in the back of their office to store all this stuff.
All they need to do is embed a few lines of code from a real estate data API into their website.
After that, they have access to a gigantic warehouse of data.
Slice and dice that data for each area you are farming, either by zip code, city or even down to the subdivision level.
Post that data on your website where you want it.
That neighborhood data could be:
• Market trend data
• Recent property sales
• School databases – this is obviously critical – school rankings, enrollment numbers, student/teacher ratios, contact information, etc.
• School attendance boundaries – again, very important to families
• Business listings in proximity to a property
• Boundaries – county and municipal, which means taxes and other governmental impacts, such as zoning restrictions etc.
• Crime statistics
• Cost of Living data
Now picture this ideal scenario.
An Uber driver pulls up to the curb. He’s driving a shiny new Cadillac Escalade.
Your prospects get in the SUV and he whisks them off to a popular, Zagat-rated Italian restaurant nearby. One where there’s a month-long waiting list to get in.
A dinner reservation is already arranged for the lucky husband and wife.
They enjoy a fantastic meal.
While they dine, they look over the MLS information you provided to them about the property they are considering.
In that packet, are several printouts of neighborhood data extolling the benefits of the community.
That data can also be tailored to match the particular needs of that couple.
If they have children, then check out all this information gathered from your school data API about the local schools.
Not just public school data.
But information about private schools, religious schools. All schools.
There’s also information about charter schools and magnet schools.
And that’s current data. Not stale or outdated.
Say the couple is older. Well, perhaps your Demographic data shows that the property they are considering is in an area where many of the people are over 35. Perhaps a large number of college graduates, just like them.
They’ll like that picture.
Here’s the icing on the cake. The data desert if you will.
Home Junction also offers geospatial integration of this neighborhood data. For example, you can show all the businesses that are located within a certain distance of a property in question.
Perhaps the wife loves yoga. Well, here’s a very popular yoga studio located just one mile away from the property.
A broker or agent can also integrate all of this key data onto a map. So they can pull the property from the MLS listing and then show the schools, businesses, boundaries in question, and illustrate this data on a map.
Print out those maps and put them in the brochure.
Very strong visual impact.
After digesting that fine dining and all that key information, the couple feels great.
The town looks great. The food at this restaurant tastes great. The neighborhood data is great.
As an agent, you are basically letting the neighborhood sell itself.
Be the agent using these new high tech resources, such as Uber and Open Table, combined with a massive amount of neighborhood data from Home Junction, to make an impressive, 21st Century presentation about community amenities.