There are times when a Real Estate Data API with hyper-local market data on different neighborhoods can help clients when it comes to comparing properties.
As a Realtor, helping a client find their dream home is what you’re all about. But what if their client can’t stop obsessing about the “perfect” neighborhood, community, or school district that is not right for them.
Yes, it’s important to many people to move into a nice area with good schools, clean streets, and low crime rates.
But just try convincing a buyer to widen their pool of options when they’ve set their sights on one of the most desirable and high-priced neighborhoods in town!
You know where their dollars can be spent smarter in an area that is just as nice as Neighborhood No. 1. How can you facilitate some deeper consideration into other markets?
Price comparison doesn’t provide the full picture
Simply looking at pricing doesn’t necessarily provide enough context to make a final decision. That’s why information search tools created by a Real Estate Data API can help you prove that to your clients.
A Real Estate Data API supplied by data companies such as Home Junction, is simply a snippet of code that is integrated into a broker or agent’s website. But that piece of software opens the door to a wealth of in-depth, hyper-local data – recent property sales, school data, pricing trends, boundaries and much more.
With that information, a broker can point out how a different neighborhood may not be as “hot,” but is still in an area with decent schools and low crime and near desirable amenities.
Since the current sales activity there may be low, you can even point out to the client how they can get a larger house for less money.
It may only be a matter of time before this area is on the radar and prices start to go up. Why not encourage a conversation about snapping up a property while they still can?
Real Estate Data API shows where a budget can go further
One of the first things you discover when working with a buyer is their estimated budget. They have looked at their income and mortgage rates and have an idea of how much they can comfortably spend on a house.
When buyers are ready to move up, they usually have a pretty good idea of where they want to live: somewhere in high demand and at the top of their budget.
However, what if you knew that on their current budget, they could get features like more square footage, more acreage, a pool and a bigger yard if they just went with a neighborhood that had a little less buzz?
This is where real estate market data tools on your website can bridge the informational gap and help buyers make decisions based on facts rather than emotions.
With just a few clicks, shoppers can see maps, comparisons of housing prices in different areas, school ratings, local amenities, and everything else they need to know to help them formulate an idea of which neighborhoods they are interested in.
As they examine the data, they can see there is not much difference between Neighborhood No. 1 and that other Neighborhood No. 2.
Or buyers might discover with shock that their $300,000 budget doesn’t really get them the property they truly desire in Neighborhood No. 1, but for that same amount they can purchase a very nice home in the alternative.
Just as housing prices differ from state to state ($300K can get you a one-bedroom house in Hawaii, or a five-bedroom house with acreage in Kansas), there can be subtle differences in communities too.
With a Real Estate Data API sending you feeds for your target areas you are farming, you will have plenty of data for comparing. And it will information in the same format, so you can truly show buyers apples to apples comparisons.
By working through the obstacle of emotional attachment to a popular area, you can help your clients find what they’re really looking for, without going over their budget and still ending up with a house that fits their dreams.
Ultimately, your clients will be grateful for the tools on your website and the expertise and guidance you provide to help them find the right home, in the right area, for the right price – not just the one in the fancy neighborhood they had stuck in their heads.
The best way to overcome unrealistic expectations is with realistic facts and figures. You can not only be the agent with the local knowledge, you can be the agent with the local numbers and statistics.
That’s where a Real Estate Data API on your website can be a relief for all parties concerned.