Here are some ideas on how to use hyper-local, property data to add real muscle to your real estate sales scripts. The danger with any sales script today is that it can sound too much like a sales script. Most consumers have already been hammered ad nauseam with the same old sales pitches from all […]
Real estate boundaries are critical when it comes to paying taxes and for some residents of Palm Beach, Florida, those taxes can take quite a bite out of a bank account. The Palm Beach County Tax Appraiser recently released the tax rolls for 2017 and the Palm Beach Daily News compiled a list of who […]
When it comes to niches for brokers and agents, advances in the ability to deliver real estate data feeds to a website can give someone instant expertise in any area they choose. Let’s face it. There are a lot of real estate agents. According to the Association of Real Estate Law Officials, there are some […]
Not every real estate IDX is the same. One thing that real estate brokers and agents need to know is that when choosing an IDX provider, quality and experience are critical. An IDX (Internet Data Exchange) is basically the software and policies that allows a broker or agent to display listings on their website. There’s […]
While the real estate forecast for 2018 is looking very bright indeed, are you still using a clunky old website from years ago? Have you seen the data? All indicators are a “go” when it comes to the economy in 2018. Finally. After suffering through an anemic economy with slow growth since the Great Recession, […]
This holiday season when people gather in their homes to celebrate and visit with friends and family, it might be appropriate to take a minute and thank the professionals who helped them get there – real estate brokers and agents. While real estate is a business, at the end of the day (and the year) […]
Detailed neighborhood and property data can help avoid situations like this one. A recent article talked about mistakes home buyers make and included a sad tale of people who bought a lovely home, only to discover the neighborhood was not right for them. The couple moved from a big city urban market to a smaller […]
Here are some ideas on how to use real estate data to become your own publicist or to hire one and help make them more effective. Why a publicist? Isn’t that someone only a Hollywood celeb would employ? Not necessarily. Generating publicity on a local level can be a powerful marketing tool for local real […]
When it comes to real estate lead generation, hopefully you are not doing the following. Somewhere buried on your website, is a little tiny box (or even worse) just a link, that says, “Sign up for our newsletter.” No, no, no, no. Let’s get real for a second when it comes to real estate lead […]
Listing photographs sometimes don’t come out as planned and WordPress real estate themed websites are the best format for not only displaying photos but quickly CHANGING them as well. Let’s face it, taking photographs has made a quantum leap for consumers and business people. These days a high megapixel iPhone or smartphone in your pocket […]
WordPress real estate websites are a game changer when it comes to fresh content. This is the story with many brokers and agents. A few years ago he or she created a website. It looked nice at the time. A neat little package of home listings and information about the company. The site ranked decently […]
Let’s face it, living in urban areas is incredibly expensive and the use of real estate plugins is one way to help home buyers get into a property with the idea of renting out part of it. Yes, home prices and rental rates are going through the roof in some markets. San Francisco, New […]