In case you haven’t noticed with social media, it’s a busy place and adding a Real Estate Data API is one of today’s best tools to cut through all the clutter.
Consider these numbers – 93% of marketers advertise on Facebook. There are about three million businesses doing this.
According to the research, big brands post an average of EIGHT times a day.
That makes for one busy social media highway.
That’s a lot of business competing for the attention of your prospects – whether it’s other real estate brokers or agent or other businesses.
The market is heavily laden with agents posting content daily. How can you truly stand out and get attention on your Facebook content?
The key is to provide interesting and valuable content that will catch the eye, draw in the audience, and stimulate them to learn more or contact you.
This means value-added blogs and graphics, statistics, real estate market data, school news, local happenings, catchy writing, and viral shares with your expert commentary added.
Once you have hooked in a viewer with great content, they’ll want more – and hit the “follow” button on your page.
Real estate data API for when you don’t know what to write
If your talent lies in selling properties rather than wordsmithing, don’t worry too much.
Your audience cares more about your authenticity in providing relevant real-estate related content than your ability to craft an elegant phrase.
When it’s time for you to schedule some Facebook posts and you’re running low on creative juices, consider using a real estate API to supply some solid content inspiration.
Real estaste APIs from aggregators such as Home Junction can provide you with in-depth datasets on all sorts of property data.
- Recent property sales
- Trends in home prices
- Home valuation tools (just like that big real estate website that strats with a “Z”)
- School data
- Crime statistics
- Cost of living indices
- And much more.
This will help you churn out relevant and valuable posts, blogs, and graphics to help and support your clients.
Not only will this help you create outstanding content, but you will be installing the real estate API onto your website for clients to access.
They’ll love being able to see at their leisure, 24/7, real estate market data and trends, school data, demographics, crime rates, and cost of living data right from your website when house shopping.
You will love having them visit your website, either to gather their contact information with a lead form or establish your brand name in their mind as the place with local knowledge.
According to research, more than 90% of home shoppers said finding a broker who can demonstrate knowledge of the local market is one of their top criteria when looking for Realtors.
How a Real Estate Data API will improve your social media game
If you feel stuck on creating content, you’re not alone. After all, you didn’t exactly get into this business to sit at the computer and blog.
A real estate data API and the constantly updated information it provides can inspire you to write an entire list of content ideas.
Consider topics like how property values are skyrocketing in a particular area, the listing of a historical or otherwise significant property, or which neighborhood is the best for a certain age demographic.
Demographics are another big draw of using a real estate data API. You might be able to find out that doctors, or professors, or engineers are moving into a certain area at high rates and come up with some inspiration to write about that, or do a piece on what kinds of houses are selling well in the area.
Get inside your ideal client’s head: what are they concerned about or interested in? Crime rates? Cost of living? Best areas for raising a family? Give them the valuable information they need, so they’ll want to stick around and hear more from you.
You have the content, now make it visuallly snappy
Many studies have shown that if a blog or Facebook post does not contain visually interesting and relevant photos, audiences will scroll past quickly.
You can use photos to build interest and keep audiences hooked. Whether you take photos yourself, purchase stock photos, or take screenshots of interesting data, adding pictures to your content will make it a lot more interesting.
The other visually appealing item that people love to view are charts. With a chart, a person can quickly grasp the direction of the market?
If you post a graph showing home sales trending upward in one neighborhood, that could prompt buyers and sellers to make a move.
Show another graph illustrating how property prices are moving up, or moved downward for a short period of time. Again, that one little graphic can be a catalyst for someone to buy or sell.
Your audience is also interested in hearing from your authentic self. Write as if you’re having a conversation with a friend. Stick to one main topic per post, let your personality and knowledge shine through, and add some interesting photos and you’ll be golden.
“Going viral” is one of the most sought-after forms of advertising: but it doesn’t just happen to everyone.
When sharing a post or blog on social media, the desired result is for someone to read it, enjoy it, and pass it on to someone else who might enjoy it. Are your posts interesting and valuable enough to make people want to share them with their network?
Localized content with a unique angle is considered highly shareable.
To display your knowledge of local real estate data, you can create guides – whether in the form of a Facebook post, blog, or infographic – containing specific information for your area.
This could include a comparison of local school data, the best area hospitals or golf courses, best-kept-secret restaurants in your town, a comparison of area crime rates, or anything else someone would really want to know if they were considering moving.
If you share the good stuff, with your authentic personality and some fun photos, your content will be more likely to get shared around social media and thus exposed to a much wider audience.
You know the power of social media marketing.
Use data gleaned from the real estate API to craft engaging and shareable posts, blogs, and infographics to position yourself as a powerful force on social media.