A Real Estate API is a valuable asset when it comes to content for one key reason – freshness.
As a broker and agent, you need a constant stream of new customers. Once your current customers are in their new home or out of their existing home and on their way to a new location, your service is done (until they need the same service a few years later).
Therefore, you need a constant stream of new customers and new leads.
To attract new customers, you need a constant stream of new information to catch their attention.
You can’t keep up client volume with stale or sporadic marketing techniques – especially when it comes to social media.
So how can you ensure that you are consistently marketing to your target audience with fresh and interesting content?
Real estate APIs addresses the wants of different groups
Finding out exactly the type of information that would spark interest in your clients is the first step before spending time or money on the actual marketing actions.
Some are young families interested in the best schools.
A few are young couples looking for their first home.
Others are investors looking to rehab properties.
Maybe they have specific interests such as golf or hiking or yoga and want to live near those amenities.
When you know who you’re talking to, you can begin to create a list of both original and shared content to distribute in order to attract a specific crowd.
Measure your results
With a Real Estate API, a broker or agent has a wealth of data coming into their website. They don’t have to constantly look for updates on schools. They also don’t need to send prospects to other websites for local real estate market data such as homes sales.
Real estate data aggregators such as Home Junction do all of this work. All you do is add the Real Estate API, which is essentially just a few lines of code embedded into your website.
They can post that data on different pages. Integrate it with MLS listings.
School Data next to properties for sale. Perhaps a separate page on local Market Activity.
The same can be done with social media. Post a link to a chart showing the latest trends in Home Prices.
Definitely use that content to enhance email blasts. Don’t just send listing information. Show how the number of homes sold in on their market has changed.
Compare one market to another to show why now is the time to buy. Or show neighborhood demographics and average home prices.
Keep a close eye on your marketing results. What type of content are people clicking on? Which article resulted in more leads? Or phone calls?
Tracking results will help you see the type of content people want to read. The great advantage a broker or agent has over other businesses, is that just one solid lead can lead to a big commission.
Use local real estate data to generate topics
Whatever your content, it must be fresh and relevant.
By using adding a Real Estate API with hyper-local data, you have instant access to endless content ideas.
Has a popular local school been in the news lately? Share it.
Are home prices in a certain neighborhood skyrocketing? Write a blog about it.
What are the housing trends in your city? Create a social media infographic about them.
This data isn’t just useful for helping clients find what they’re looking for via your website: you can use the data yourself to bring the useful information directly to them via your blog, newsletter, and social media.
And the best part? As this information is always being updated, you’ll never run out of fresh topics to disseminate.
Manage your marketing hours effectively
If you don’t come up with a marketing plan and stick to it, you’ll quickly burn out and feel discouraged by throwing everything you’ve got at the wall and hoping something sticks.
Many top earners balance their time by setting aside one day at the end of the month to plan out and schedule all of their marketing content.
This could include writing blogs, creating social media graphics, and writing newsletters.
Tools such as Facebook, Mailchimp, and HootSuite allow you to schedule these things to go out on the day and time of your choice, freeing up a lot of your time that otherwise might have been spent hunched over the phone or computer.
While you are likely working with a team or under a firm, you should still cultivate your own brand to help you stand out from the pack.
Colors, logos, writing styles, and your own unique voice are all things that can make up your personal brand.
Every piece of information you put out to market your real estate business must be consistent with your brand.
When you create content such as social media graphics, be sure you are using the same fonts, colors, and types of images consistently or your audience will become confused and distrusting.
You don’t have to rely on Facebook and mass postcards.
Consider branching out and trying something different. Is your target market a Millenial? Use Instagram and Snapchat.
Is your target market a trend-savvy mom? Start creating home design boards along with local real estate market data on Pinterest.
Education-based marketing can be very helpful in service businesses, so consider a blog series based using local real estate data. Perhaps a YouTube video, or an online class or webinar.
Marketing your real estate business doesn’t have to be an endless source of frustration.
By making a plan and sticking to it, and getting fresh content ideas by using local data, you can set up your marketing to work for you: not the other way around.
Humans are wired to be attracted to anything new. New gadgets, new clothes, new TV shows or new recipes.
A Real Estate API is an automatic content generator that can help you attract new clients with new data.