A Real Estate API embedded in your website adds impact to a simple yet effective sales technique involving just two words.
Those words are “If…Then.”
The technique goes like this: Dear Mr. Potential Home Buyer/Home Seller. IF I do ____ for you, THEN would you be willing to do _______.
A Real Estate API, which is just a few snippets of code added to your website, can help you fill in the first blank in a variety of persuasive ways.
A basic Real Estate API will link your website with the local MLS database.
The best, most powerful Real Estate API, such as the one offered by national data aggregators such as Home Junction, will also tie in thousands of hyper-local property datasets to offer home buyers and sellers a true comprehensive picture of where a home is positioned in the marketplace and the pluses associated with that house.
Those detailed datasets include:
- School data
- School attendance zones
- Municipal boundaries
- Recent Sales
- Charts with market trends
- Home price activity
- Neighborhood demographics
- Cost of living data
- Crime ratings
- Property comparisons
- Area businesses nearby
- Geo-spatial map displays
And much more.
Even a Home Value Estimator Tool similar to the popular one displayed on that real estate portal starting with the last letter in the alphabet.
Best real estate API provides market data as well
As you can see, now a broker or agent has a whole bunch of data they can use to fill in that first “IF” blank.
For example, an agent might approach a young couple who indicated they are about to start a family and say, “IF I put together detailed School Data about schools in the area with School Attendance Zones, THEN would you be willing to meet with me to discuss your housing preferences?”
Or, they could tell a potential home buyer, “IF I prepare a detailed report for you on Recent Sales Activity, Trends in Home Prices and how your property fits in the marketplace as far as Square Footage, Price, and Price Per Square Foot, THEN would you be interested in reading it?”
If you provided that real estate market data, do you think many prospective home buyers and sellers would respond favorably to that proposition?
Of course they would!!!
The beauty of the “IF” proposition is that it doesn’t put a hard question to a prospect right off the bat, such as “Can I come over and give you a sales pitch?”
Instead, the phrase first offers a free benefit.
It’s as if the agent is saying, “I know your time is valuable and you are leery of canned sales presentations. How about if I start the conversation by giving something of tremendous value to you first?”
Talk about an ice breaker.
Secondly, the “IF” proposition not only shows you are willing to give the prospect something, but it also shows you are the agent with true local knowledge (and data). This illustrates the breath and depth of the information you can provide.
It is as if you are really saying, “I’m not only going to tell you I have local knowledge, I’m going to back it up with reams of local statistics and facts.”
In-depth real estate market data helps tailor your message
The benefit of having an extensive Real Estate API on your website gives you access to different segments of data that you can tailor specifically to the person you are talking to.
For parents, offering school data is a no-brainer.
For a home owner, showing them detailed info about their most valuable possession should get you in the door.
Go even more granular.
Single female home buyers, a growing segment of the market, will be interested in crime data.
Golfers will be interested to see neighborhood amenities. With a Real Estate API with geo-spatial coding, you can pull up a listing from MLS and then show on a map the distance to the nearest golf courses. Very powerful.
For home owners, a Home Valuation Estimator Tool shows an estimate of the value of a home. The tool from national data aggregator Home Junction, goes even further and shows a comparative analysis of that home in the market place.
The Home Value Estimator Tool also calculates which percentage a property falls into for Size, Price, Age and Price per Square Foot.
With a little prep work, an agent can approach a home buyer and say, “IF I show you some market data that indicates you live in one of the biggest homes in your neighborhood and if you price it at a certain amount, you will fall right in the middle for Price per Square foot, THEN would you be interested in learning more about those numbers?”
Here’s another important “IF” to keep in mind.
If you really want to persuade prospects, in this day and age, hype won’t cut.
IF a broker or agent adds a truly comprehensive and data-rich Real Estate API to their website, THEN they will have a deep well of those facts to draw from.