How many times has a real estate agent faced this dilemma? One buyer wants to move here, the other wants to stay there (or vice versa). Take a typical home buying couple. Sheila loves where they live now. She’s heard negative things about the new location from her tennis friends. But Gary wants to move. […]
Brokers and agents all know about home staging, but have they ever thought about staging hyper-local real estate data? Why not? Everybody knows transforming a house into a salable property with all its personal attributes, not all of them positive, is an important, necessary undertaking in the business. Sure a home looks nice and comfy […]
YouTube made an announcement in February that should be of interest to any broker or agent who has considered creating real estate videos. A spokesperson for the mega-online video platform said that users around the world are now watching 1 billion hours of its content EVERY DAY. ONE BILLION HOURS DAILY. Truly phenomenal. The point […]
As any real estate broker knows, it can be a battleground out there when recruiting agents and one of the best weapons they can deploy are state-of-the-art WordPress real estate websites and real estate data. Sure, some brokers chant the usual mantra when talking about how they go about recruiting agents. They tell the newcomers […]
Most real estate marketing experts will agree that a newsletter is a fantastic idea. However, for the average broker or agent a newsletter poses several challenges. Real estate data tools are one solution. Because here’s the first challenge: Sure, a weekly, bi-weekly or monthly newsletter to prospects and clients sounds like a great idea in […]
As mortgage rates rise this year, now is the time when it would be smart for a real estate professional to feature home sales data on their website. Why? Because the human condition that all brokers and agents disdain is about to change. That condition is known as “fence-sitting” and people are going to see […]
There is a new housing phenomenon making the rounds called “surbans” and here’s how you can use real estate marketing tools to promote this hot, upcoming trend. The reasoning behind this movement seems natural. Millennials and others prefer the idea of living in cities where there are plenty of amenities – restaurants, clubs, museums, stores, […]
You own a real estate brokerage firm in town that has been established for years. You have a full Rolodex of clients. Plenty of referrals. Brand name familiarity around town. Agents immersed in the community and working every networking group out there. Life is good. For a new brokerage or real estate agent to crack […]
The Fiscal Times recently issued its “Real Estate Trends to Watch in 2017”, and it’s certain that a mobile-ready real estate website is one strategy to put on your to-do-list next year. This is because 2017 will be a year to focus on the Millennial home buyer. According to Fiscal Times, the scenario is coming […]
New York City is adding a new subway line. So what’s the big deal? Just ask the developers who are flocking to the area and building around it like crazy. As anybody in the real estate business knows, change creates opportunity. A new school, a new mall or a new subway line can have a […]
It’s déjà vu all over again as the real estate business in California is heating up. That basically means brokers and agents need to be on top of their game with a responsive WordPress real estate website and the best data in the business. Real estate folks in other parts of the country need to […]
When it comes to finding hot markets, property sales data is golden. And as a real estate professional knows, there are a number of factors that can turn any market into a hot market, fast. Take a recent example from overseas. The entire world was surprised one day when “Brexit” took place, and citizens in […]