A Real Estate Data API can help add more factual impact and less hype to an agent’s sales presentation.
As we all know, in this day and age most consumers shy away from a “sales” pitch.
Many sound hokey and unauthentic. Consumers know they have a device in their pocket that can verify and check any facts. In addition, the public is bombarded by hundreds of sales pitches every day from legit commercials to phony phone scams.
Consequently, they have developed quite a few filters.
Still home sales are sales. And as the saying goes, “nothing happens until someone sells something.”
A sales pitch is simply a presentation – whether visual or verbal – that communicates the value of your services in a way that entices the potential client to become a client or entices a home shopper to purchase a home.
That’s where a Real Estate Data API tool can be an advantage. The API (Application Programming Interface) is basically a few lines of code that feeds a giant warehouse of hyper-local real estate market information into an agent’s website.
Here are some tips on what to include in a persuasive presentation and how to weave local real estate market data throughout to add more impact and credibility.
Use a Real Estate Data API to be visual
It’s been proven many times over that visual material attract customers like a magnet, compared to other marketing methods. So it’s smart to include graphical material such as charts and data.
A clean, modern, and authoritative brand with local property data raises confidence in your services.
Start with your website.
Your website is the first contact point most potential clients will ever have with you, so incorporating Real Estate Data API tools into your website enhances instant gratification when it comes to finding the information they want, fast.
Add charts showing Recent Property Sales or Trends in Home Prices.
Show school information integrated with maps to show just how close a school is to a property in question.
Include pie charts on Neighborhood Demographics.
Add lists of businesses near the property in question. As we discussed in previous blogs, the location of a Whole Foods or a Costco or even a Starbucks near a home can have a major influence on a home buyer.
The beauty of adding this content to your website is that you can also incorporate all of these principles in a personal presentation with a brochure or slideshow.
That local property data shows who you are and what you do in one glance.
Communicate your value proposition
One of the keys to sales is a concept called the “value proposition.” That basically means, why should a home owner or buyer choose you over other agents. What’s the value that you bring to the table?
You need to communicate to the potential client how you will solve their problem.
This is not just an opportunity for you to talk about yourself and be “salesy.”
It’s about honing in on your target client, finding out their needs, their pain points, their particular situation, and telling them how you’ll fix it in the way that they respond to best.
Your client’s problem might be selling their home quickly. Or overcoming some deficiency.
For a home buyer, it might be helping them negotiate a deal with an unrealistic seller. There are dozens of scenarios that need to be addressed. And as everyone knows, no two clients are alike.
A Real Estate Data API is one very effective tool that can help you solve their problems in the most efficient way, giving them an edge when it comes to narrowing down the correct pricing for homes in the area or presenting market conditions that make it a smart time to buy or sell.
Tell a story
Stories are a powerful persuasion device. They have a way of presenting information in a way that capture’s someone’s attention without boring them. This is also an easy way for people to absorb information and understand it.
You can craft engaging stories – perhaps tell a client about the family that recently moved into the neighborhood and their children thrived in the great schools there. Or about that fellow down the street who was reluctant to list his house at first, but when he did, he received three offers in one day and is now happily retired in Arizona.
Whether you go the route of literally telling a story that includes ways you can solve your clients’ problems, or simply incorporate humanizing and relatable elements into your presentation, consumers will listen.
Describe the solution
The more details you can offer on how you will solve someone’s problem, the more they will be interested.
Including a discussion about how you have access to the latest hyper-local Real Estate Data API is definitely one detail you want to add.
Facts. Charts. Statistics. These components will easily make the case for you. They will show you really are an agent with local knowledge.
If your client’s problem is being unsure of how to price their home for its size and condition, relative to the other similar homes in the area, you will be able to use your Real Estate Data API tools to show comparisons of the exact parameters needed.
And, you can let them know you will use that same data to convince visitors that this home is priced right for this market and they would be smart to grab it now.
Provide proof and then make a call for action
No matter how solid your presentation may be, nobody is going to become a client unless they have seen some proof – both social and data. A video or image testimonial from a raving client, a comparison chart, or offer of extra benefits can all provide assurance.
No presentation – or any marketing effort, for that matter – would be complete without a call to action.
This is what takes the potential client from simple awareness of you, to picking up the phone and calling you.
Your call to action may be as simple as signing up for your mailing list, or as dynamic as calling you on the phone for a live consultation. Whatever the case, make the action as easy to perform as possible for your potential client.
Creating an effective sales pitch or presentation is easy when you use these solid principles.
Incorporating a Real Estate Data API with local facts is one sure way to move your presentation up several levels in the mind of potential clients, and establish a sense of trust in your ability to get the answers and outcomes they want.