Real estate market data is not only a powerful tool for brokers to attract customers. It is also a powerful tool to recruit new agents.
As a broker, you want your brokerage to stay fresh, fun, and exciting. You know you want to create a company culture that is known for being vibrant, on top of new trends, and full of camaraderie. How can you attract a younger, tech-savvy Millennial as your newest agent recruit?
Millennials are people born in the “generation” between 1981 and 1996.
That means on this day, if you are between the ages of 22 and 37, you are a Millennial. While the media often tries to give Millennials a bad name, we know that this generation is actually one of the most creative, tech-savvy, empathetic, and career-driven: the perfect medley for an outstanding real estate agent.
Millennials looking to break into the real estate business won’t just settle for the first firm they come across.
They desire not only to be valued and connected with on a human level, but also to have hi-tech tools at their disposal to disseminate value on social media, conduct transactions quickly and efficiently, and the ability to perform tasks remotely and on their mobile devices.
Most real estate firms try to attract new talent with promises of generous commissions and bonuses.
While these things are important for any worker, they aren’t enough anymore just by themselves. This generation’s crop of new real estate agents want to excel at what they do, form real connections with their clients, and provide the absolute highest level of service.
And they want to be plugged in to the latest apps and software. They are comfortable with today’s technology and they know how to use it to be competitive.
You can set your firm apart by using “big data” tools such as a Real Estate Data API to tap into layers of hyper-local real estate market data to attract and sustain top-level Millennial talent in the real estate industry.
Because you can tell recruits all day long about how deep your firm is entrenched in the market and the strength of your brand. But you will certainly impress them when you pull up the latest real estate market data they can use showing Home Price Trends, Sales Activity, Neighborhood Demographics, School Data, School Attendance Zones, Municipal and Tax Boundaries, Crime Statistics and Comparative Analysis.
Real estate market data makes new agents local experts
Whether you are a small firm or a sizeable franchise, engaging and retaining millennial talent is about more than just money. This generation is motivated by efficiency, instant information, and the ability to self-sufficiently find and provide solutions.
Millennial real estate agents want to be the best – and local real estate data tools can equip them with the information they need to supplement their growing experience.
When a few simple clicks can help them compare home pricing, schools, amenities, crime, acreage, and other need-to-knows neighborhood by neighborhood, they are able to more easily feel and sound like a true expert when interacting with clients and helping them find their dream property.
In addition, having these tools at their disposal will help them ramp up quickly as agents with local knowledge. Something that veteran agents take years to develop.
Real estate data tools boost social media marketing
Millennials are known for being the “social media generation.”
While social media with endless cat videos and funny meme might seem silly, this medium can have significant impact when it comes to business. A recent survey by the National Association of Realtors found that 90% of agents said they plan to use social media to promote themselves.
Many real estate cornerstones have not yet approached social media marketing because they are intimidated and unsure about the process. Not so with Millennials.
They know their way around Facebook, Instagram, Twitter, and Pinterest – and local real estate market data will provide them with endless inspiration for informative, educational, and interesting social media posts to market their services.
A real estate agent on social media can easily use these tools to create a chart or infographic on the rise or fall of housing values in a particular neighborhood, compare schools, compile data on the most interesting local amenities, and then blast out a shareable blog or social media graphic that will interest and entertain local followers.
These tools also provide a strong jump-off point for blog content aimed at boosting search engine optimization.
By using real-time, real-life data for the property market in your specific area, blog-savvy agents can create lists of engaging topics in minutes.
With these topic ideas, an agent with a little writing skill can create months’ worth of factual and interesting blog content to drive more local keyword traffic to the firm’s website and social media accounts – in turn, increasing the number of qualified leads.
Every firm has its strong point that it markets to attract the best rising talent.
Those strategies might include high quality training, marketing resources, the latest technology, competitive bonuses, a vibrant company culture, or something else entirely like a big shiny office.
But in this day and age of big data technology, incorporating the use of in-depth, online real estate market data can give you the edge you need to attract, retain, and sustain the best of the innovative and talented Millennial crowd.