What do wine and real estate content have in common? According to web guru Gary Vaynerchuk, quite a bit. You might have heard of Gary. He’s the guy who built a $50 million empire selling wine—all on the internet. The guy loves social media. He wonders why everybody doesn’t love it as much. He certainly […]
Real estate professionals need to know if you want respond to homebuyer trends quickly, there are several reasons why the best way to accomplish this is with a WordPress real estate website. Here’s a good example of another home buyer trend that is starting to emerge—”agrihoods.” For this segment of the market, people are interested […]
Apple. Facebook. Google. By now, everybody knows these are the heavy hitters when it comes to technology. It’s not like they became behemoths by mistake. Or acquisitions. Or monopolies protected by Congress. They are recognized leaders in their field because they just do tech better. There’s another tech company that is rapidly heading in the […]
Real estate email is a beautiful invention. So why do so many real estate brokers and agents not utilize it correctly? There’s a real estate data tool that can fix that. First of all, despite all the new social apps out there such as Instagram, Snapchat and Tumblr, the old stalwart of real estate email […]
How important is neighborhood data? A recent article in US News & World Report talked about real estate trends that a person in Chicago should consider before they sold their home. One paragraph was particularly interesting about how “Neighborhoods Matter.” In the article, the writer goes on to talk about how what surrounds a home […]
Today’s Millennial home buyer is a different breed of consumer. Savvy agents and brokers can revise their strategies to meet this change by employing the latest in real estate data technology to create “agent-generated content.” As anyone can see, when you have a generation raised on iPhones and iPads, the way they make a purchasing […]
You know how it goes. You get a new listing and emphasize to the seller how important it is to make a good first impression. But what about taking your own advice and making sure your website makes an attention-grabbing first impression? Real estate data can help you do that. According to web designers, there […]
Used to be, if you were looking for a plumber or a dentist or a hair stylist, you asked your friends and neighbors who they would recommend. Nowadays, that whole process is automated by online reviews. And wow, can they ever be crucial to a real estate broker or agent’s success. That is why it […]
People love their lattes. We mean, really love their lattes. So much so that those overpriced cups of coffee can actually affect the price of real estate in the surrounding area. It’s true. Researchers have found that the proximity of a home near a Starbucks actually helps increase the value of that home. And, in […]
Want to know how Google became a gazillion-dollar company that owns the Internet? Want to know how you can use hyper-local real estate data to build up your business just like Google? Actually, it’s very simple. Here’s how Google did it. Back in the day, when Sergey Brin and Larry Page were doctoral students at […]
When it comes to those large real estate websites, sometimes it appears as though the model is not fully optimized for the benefit of the consumer or an agent. Here’s why: Consumers have difficulty getting all the information they need unless they fill out a lead form or call an agent first. Agents get shut […]
Now that we are into the new year with new developments, let’s take out the crystal ball and predict real estate trends for the remainder of 2016. Here are a few from our perspective as a company that empowers brokers and agents with custom WordPress websites and the ability to display massive amounts of local […]