If you watch the hit NBC show, Parks and Recreation, you probably cringe every time Leslie Knopes declares the city of Pawnee to be the best place to live in the USA. I mean, come on, their website suggests you go check out the tree that fell on Plymouth Road because it… looks like a […]
You may have noticed a while ago how your searches on Google were starting to produce an inordinate amount of sites that were not exactly what you were searching for. Site that were lacking in good, quality content Instead of real estate information, you found bogus pages with nothing but Google links on them. While […]
The term “walkability” is a hot new buzzword in real estate circles. Most of you have a rough idea of what it means just by the word itself. But walkability involves more than just putting one foot in front of the other. Basically, the term concerns how-user friendly a certain part of a community is […]
There is probably no more appealing phrase to a person looking to buy a house than “family-friendly community.” It just has a nice, wholesome ring to it, doesn’t it? A Florida newspaper went so far as to promote a package of ten “family-friendly communities” to help builders stir up some sales. Here’s a paragraph describing […]
Isn’t great to see a low-budget film make it big? Independent movies like “Little Miss Sunshine” or “Sideways.” Movies that don’t have overpaid movies stars and cost a gazillion to make and make you wonder after two hours, wouldn’t all that money have been better spent, say, rebuilding a country. Our nomination for independent Real […]
If anything is apparent today, it is that nothing stays the same. Look at search engines. Remember Alta Vista? Lycos? Yahoo as the place to start searching on the web. Not any more. While technology is providing us with incredible devices, it also has a nasty edge to it. It disrupts the status quo. This […]
Everyone knows that famous Bonnie Raitt song “Let’s give them something to talk about.” For real estate brokers and agents in 2011, it should be “Let’s give them something to Tweet about.” Yes, a site that amazingly only allows you to write 140-word messages at a time continues to skyrocket in popularity. How popular you […]
The real estate industry is clearly lagging behind other industries in customization possibilities for “real estate search and display.” Think about it. On the web you can customize everything — your song playlist, your favorite videos, your bookmarks, your news, your friends… the list goes on. Customization exists in order to recognize individualism and make […]
It used to be that America’s farmland was made up of small farmers with moderate acreage. Today, the small farmer is complaining that they are being put out of business by the mega-farm corporations. How did that happen? The simple answer is that efficiencies were made to the farming system. Newer automated tools replaced older […]
By now most of you are familiar with Groupon. It’s a company that cuts a deal with a local advertiser, say a restaurant, to offer a sizable discount of 50% or more. The catch is, consumers have ONE day to buy the deal. Does this work? Well, Groupon had $750 million in sales last year […]
On the Internet, if you want to get something, you’ve got to give something. It’s old fashioned Internet behavior to expect one to fill out a contact form before he or she can even see what you have to offer. Real estate marketing is no different. It’s ironic that more than 80% of home buyers start their […]
People who take the time to research products online are not only a great segment of the market because they tend to buy big-ticket items at a higher rate than other adults, but they also like to talk about it. According to BIGresearch, about half (47%) will give advice to others on what they found, […]